---
description: Compare Funnel vs Supermetrics for Irish businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Funnel vs Supermetrics Comparison | GetApp Ireland 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/109/web-analytics/software) > [Funnel \<span\>vs\</span\> Supermetrics](https://www.getapp.ie/compare/101465/2046111/funnel/vs/supermetrics)

# Compare Funnel vs Supermetrics

Canonical: https://www.getapp.ie/compare/101465/2046111/funnel/vs/supermetrics

> Detailed comparison between Funnel and Supermetrics. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Funnel | Supermetrics |
| **Overall rating** | 4.7/5 | 4.4/5 |
| **Total Reviews** | 19 | 109 |
| **Starting Price** | US$120.00 | US$29.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Funnel

- API
- Ad hoc Query
- Ad hoc Reporting
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- Data Integration
- Data Source Connectors
- Data Storage Management
- Functions/Calculations
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Performance Management
- Performance Metrics
- Private Dashboards
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Visual Analytics

### Supermetrics

- API
- Ad hoc Query
- Ad hoc Reporting
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- Data Integration
- Data Source Connectors
- Data Storage Management
- Functions/Calculations
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Performance Management
- Performance Metrics
- Private Dashboards
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Visual Analytics

## Links

- [View Funnel Profile](https://www.getapp.ie/software/101465/funnel)
- [View Supermetrics Profile](https://www.getapp.ie/software/2046111/supermetrics)
- [View Original Comparison](https://www.getapp.ie/compare/101465/2046111/funnel/vs/supermetrics)

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