---
description: Compare Hotjar vs Howuku for Irish businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Hotjar vs Howuku Comparison | GetApp Ireland 2026
---

Breadcrumb: [Home](/) > [Customer Retention Software](/directory/3876/customer-retention/software) > [Hotjar \<span\>vs\</span\> Howuku](https://www.getapp.ie/compare/101789/2059083/hotjar/vs/howuku)

# Compare Hotjar vs Howuku

Canonical: https://www.getapp.ie/compare/101789/2059083/hotjar/vs/howuku

> Detailed comparison between Hotjar and Howuku. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Hotjar | Howuku |
| **Overall rating** | 4.6/5 | 4.7/5 |
| **Total Reviews** | 541 | 23 |
| **Starting Price** | US$39.00 | US$30.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Hotjar

- A/B Testing
- API
- Activity Dashboard
- Customer Segmentation
- Customisable Branding
- Data Visualisation
- Engagement Tracking
- For Websites
- Heatmaps
- Monitoring
- Multi-Language
- Performance Metrics
- Reporting/Analytics
- Screen Activity Recording
- Search/Filter
- Single Sign On
- Surveys & Feedback
- Trend Analysis
- User Journeys
- Visual Analytics

### Howuku

- A/B Testing
- API
- Activity Dashboard
- Customer Segmentation
- Customisable Branding
- Data Visualisation
- Engagement Tracking
- For Websites
- Heatmaps
- Monitoring
- Multi-Language
- Performance Metrics
- Reporting/Analytics
- Screen Activity Recording
- Search/Filter
- Single Sign On
- Surveys & Feedback
- Trend Analysis
- User Journeys
- Visual Analytics

## Links

- [View Hotjar Profile](https://www.getapp.ie/software/101789/hotjar)
- [View Howuku Profile](https://www.getapp.ie/software/2059083/howuku)
- [View Original Comparison](https://www.getapp.ie/compare/101789/2059083/hotjar/vs/howuku)

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