---
description: Compare Kangaroo vs Referral Factory for Irish businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Kangaroo vs Referral Factory Comparison | GetApp Ireland 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/204/customer-loyalty/software) > [Kangaroo \<span\>vs\</span\> Referral Factory](https://www.getapp.ie/compare/109869/2048207/kangaroo/vs/referral-factory)

# Compare Kangaroo vs Referral Factory

Canonical: https://www.getapp.ie/compare/109869/2048207/kangaroo/vs/referral-factory

> Detailed comparison between Kangaroo and Referral Factory. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Kangaroo | Referral Factory |
| **Overall rating** | 4.9/5 | 4.8/5 |
| **Total Reviews** | 257 | 162 |
| **Starting Price** | US$79.00 | US$200.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Documentation, Videos |

## Key features

### Kangaroo

- API
- Activity Tracking
- CRM
- Campaign Planning
- Campaign Segmentation
- Customisable Branding
- Customisable Templates
- Customization
- Dashboard
- Discount Management
- Engagement Tracking
- Gamification
- Monitoring
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics
- Real-Time Reporting
- Referral Tracking
- Social Media Integration
- Template Management

### Referral Factory

- API
- Activity Tracking
- CRM
- Campaign Planning
- Campaign Segmentation
- Customisable Branding
- Customisable Templates
- Customization
- Dashboard
- Discount Management
- Engagement Tracking
- Gamification
- Monitoring
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics
- Real-Time Reporting
- Referral Tracking
- Social Media Integration
- Template Management

## Links

- [View Kangaroo Profile](https://www.getapp.ie/software/109869/kangaroo)
- [View Referral Factory Profile](https://www.getapp.ie/software/2048207/referral-factory)
- [View Original Comparison](https://www.getapp.ie/compare/109869/2048207/kangaroo/vs/referral-factory)

-----

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