---
description: Compare GMass vs Mergo for Irish businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: GMass vs Mergo Comparison | GetApp Ireland 2026
---

Breadcrumb: [Home](/) > [Personalization Software](/directory/609/personalization-behavioral-targeting/software) > [GMass \<span\>vs\</span\> Mergo](https://www.getapp.ie/compare/1993575/2050050/gmass/vs/mergo)

# Compare GMass vs Mergo

Canonical: https://www.getapp.ie/compare/1993575/2050050/gmass/vs/mergo

> Detailed comparison between GMass and Mergo. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | GMass | Mergo |
| **Overall rating** | 4.8/5 | 4.6/5 |
| **Total Reviews** | 1382 | 45 |
| **Starting Price** | US$25.00 | US$1.50 |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | Documentation, Videos | Documentation, Videos |

## Key features

### GMass

- API
- Activity Tracking
- CRM
- Campaign Management
- Campaign Scheduling
- Click Tracking
- Customizable Fields
- Drip Campaigns
- Email Campaign Management
- Email Management
- Email Templates
- Email Tracking
- Engagement Tracking
- List Management
- Personalisation
- Real-Time Analytics
- Real-Time Notifications
- Scheduling

### Mergo

- API
- CRM
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Click Tracking
- Customizable Fields
- Drip Campaigns
- Email Campaign Management
- Email Management
- Email Templates
- Email Tracking
- List Management
- Personalisation
- Real-Time Analytics
- Real-Time Notifications
- Subscriber Management

## Links

- [View GMass Profile](https://www.getapp.ie/software/1993575/gmass)
- [View Mergo Profile](https://www.getapp.ie/software/2050050/mergo)
- [View Original Comparison](https://www.getapp.ie/compare/1993575/2050050/gmass/vs/mergo)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"GMass vs Mergo Comparison | GetApp Ireland 2026","description":"Compare GMass vs Mergo for Irish businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.","url":"https://www.getapp.ie/compare/1993575/2050050/gmass/vs/mergo","about":[{"@id":"https://www.getapp.ie/software/1993575/gmass#software"},{"@id":"https://www.getapp.ie/software/2050050/mergo#software"}],"breadcrumb":{"@id":"https://www.getapp.ie/compare/1993575/2050050/gmass/vs/mergo#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.ie/compare/1993575/2050050/gmass/vs/mergo#webpage","publisher":{"@id":"https://www.getapp.ie/#organization"},"inLanguage":"en-IE","isPartOf":{"@id":"https://www.getapp.ie/#website"}},{"name":"GMass","description":"GMass is a Google Chrome extension, which helps businesses run mass email campaigns from Gmail, manage responses, create recipient lists, and more. Managers can add an unsubscribe link to their marketing emails, receive notifications for unsubscribed users, and customize follow-up emails using custom content, time, and other variables based on various behavioral segments.\n\nOrganizations can preview email campaigns to eliminate errors, attach images to follow-up emails, and use Gmail's search functionality to create recipient lists. The software automatically organizes customers' replies using labels and lets administrators manage email bounce lists. Supervisors can also gain visibility into sent, opened, clicked, replied, unsubscribed, bounced, and rejected email metrics through reports and import them in CSV format according to requirements.\n\nGMass facilitates integration with Google Sheets, which helps businesses transfer data and automatically compose new emails using the imported information about recipients' names, email addresses, and company.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/78a99278-81ed-47c9-9691-d2ea1639f314.png","url":"https://www.getapp.ie/software/1993575/gmass","@type":"SoftwareApplication","@id":"https://www.getapp.ie/software/1993575/gmass#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":1382,"ratingValue":4.8},"offers":{"price":"25","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Mergo","description":"Send highly personalized emails directly from Gmail™ and Google Sheets™.\n\nMergo allows you to:\n- Send emails in bulk and reach your recipient’s primary mailboxes.\n- Track your campaign results: opens, clicks, replies, unsubscribes, bounces.\n\nMergo also provides a powerful toolkit to fully customize your campaigns:\n\n-Personalize every email with merge tags (first name, company, custom fields), along with links, emojis, images, attachments, and dynamic subject lines.\n\n-Schedule campaigns, segment your sends, or trigger emails from form submissions\n\n-Build drip campaigns to improve engagement and increase open rates\n\n-Easily include unsubscribe links to stay compliant and user-friendly\n\n-Add CC and BCC recipients to your emails\n\n-Convert Google Docs into ready-to-send Gmail drafts\n\n-Send emails from aliases or set custom reply-to addresses to manage responses efficiently","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/c702b7d0-7a82-470b-8e12-3a8c7b8d17ee.png","url":"https://www.getapp.ie/software/2050050/mergo","@type":"SoftwareApplication","@id":"https://www.getapp.ie/software/2050050/mergo#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":45,"ratingValue":4.6},"offers":{"price":"1.5","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Windows on premise, Linux on premise, Chrome"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Personalization Software","position":2,"item":"/directory/609/personalization-behavioral-targeting/software","@type":"ListItem"},{"name":"GMass vs Mergo","position":3,"item":"https://www.getapp.ie/compare/1993575/2050050/gmass/vs/mergo","@type":"ListItem"}],"@id":"https://www.getapp.ie/compare/1993575/2050050/gmass/vs/mergo#breadcrumblist"}]}
</script>
