---
description: Compare Hootsuite vs Penny for Irish businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Hootsuite vs Penny Comparison | GetApp Ireland 2026
---

Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/104/social-media/software) > [Hootsuite \<span\>vs\</span\> Penny](https://www.getapp.ie/compare/20432/2037571/hootsuite/vs/penny)

# Compare Hootsuite vs Penny

Canonical: https://www.getapp.ie/compare/20432/2037571/hootsuite/vs/penny

> Detailed comparison between Hootsuite and Penny. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Hootsuite | Penny |
| **Overall rating** | 4.4/5 | 4.6/5 |
| **Total Reviews** | 3801 | 31 |
| **Starting Price** | US$399.00 | US$8.99 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Hootsuite

- Activity Tracking
- Alerts/Notifications
- Blogs
- Campaign Management
- Compliance Management
- Content Discovery
- Content Management
- Customer Database
- Customisable Templates
- Lead Engagement
- Monitoring
- Multi-Channel Marketing
- Multi-Language
- Performance Metrics
- Pre-Approved Content Library
- Real-Time Data
- Reporting & Statistics
- Social Media Integration
- Social Promotion

### Penny

- Activity Tracking
- Alerts/Notifications
- Campaign Management
- Compliance Management
- Content Discovery
- Content Management
- Customer Database
- Lead Engagement
- Lead Management
- Multi-Channel Marketing
- Multi-Language
- Performance Metrics
- Pre-Approved Content Library
- Reporting & Statistics
- Social Media Integration
- Social Promotion

## Links

- [View Hootsuite Profile](https://www.getapp.ie/software/20432/hootsuite)
- [View Penny Profile](https://www.getapp.ie/software/2037571/penny)
- [View Original Comparison](https://www.getapp.ie/compare/20432/2037571/hootsuite/vs/penny)

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