---
description: Compare HubSpot Marketing Hub vs Omnisend for Irish businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: HubSpot Marketing Hub vs Omnisend Comparison | GetApp Ireland 2026
---

Breadcrumb: [Home](/) > [Landing Page Software](/directory/591/landing-page/software) > [HubSpot Marketing Hub \<span\>vs\</span\> Omnisend](https://www.getapp.ie/compare/20444/112199/hubspot-marketing/vs/omnisend)

# Compare HubSpot Marketing Hub vs Omnisend

Canonical: https://www.getapp.ie/compare/20444/112199/hubspot-marketing/vs/omnisend

> Detailed comparison between HubSpot Marketing Hub and Omnisend. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | HubSpot Marketing Hub | Omnisend |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 6220 | 836 |
| **Starting Price** | US$15.00 | US$16.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### HubSpot Marketing Hub

- API
- Campaign Planning
- Campaign Scheduling
- Content Management
- Customer Database
- Customisable Templates
- Dashboard
- Dynamic Content
- Email Management
- Engagement Tracking
- Form Builder
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Segmentation
- Social Marketing
- Subscriber Management
- Web Forms
- Website Visitor Tracking

### Omnisend

- API
- Campaign Planning
- Campaign Scheduling
- Content Management
- Customer Database
- Customisable Templates
- Dashboard
- Dynamic Content
- Email Management
- Engagement Tracking
- Form Builder
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Segmentation
- Social Marketing
- Subscriber Management
- Web Forms
- Website Visitor Tracking

## Links

- [View HubSpot Marketing Hub Profile](https://www.getapp.ie/software/20444/hubspot-marketing)
- [View Omnisend Profile](https://www.getapp.ie/software/112199/omnisend)
- [View Original Comparison](https://www.getapp.ie/compare/20444/112199/hubspot-marketing/vs/omnisend)

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