---
description: Compare HubSpot Marketing Hub vs Google Marketing Platform for Irish businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: HubSpot Marketing Hub vs Google Marketing Platform Comparison | GetApp Ireland 2026
---

Breadcrumb: [Home](/) > [Landing Page Software](/directory/591/landing-page/software) > [HubSpot Marketing Hub \<span\>vs\</span\> Google Marketing Platform](https://www.getapp.ie/compare/20444/2046655/hubspot-marketing/vs/google-marketing-platform)

# Compare HubSpot Marketing Hub vs Google Marketing Platform

Canonical: https://www.getapp.ie/compare/20444/2046655/hubspot-marketing/vs/google-marketing-platform

> Detailed comparison between HubSpot Marketing Hub and Google Marketing Platform. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | HubSpot Marketing Hub | Google Marketing Platform |
| **Overall rating** | 4.5/5 | 4.5/5 |
| **Total Reviews** | 6220 | 25 |
| **Starting Price** | US$15.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, Phone Support |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Documentation |

## Key features

### HubSpot Marketing Hub

- A/B Testing
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Tracking
- Customer Segmentation
- Customisable Templates
- Dashboard
- Lead Management
- Multi-Campaign
- Multi-Channel Marketing
- Performance Metrics
- ROI Tracking
- Reporting & Statistics
- Reporting/Analytics
- Tagging
- Visual Analytics
- Website Analytics
- Website Visitor Tracking

### Google Marketing Platform

- A/B Testing
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Tracking
- Channel Management
- Customer Segmentation
- Dashboard
- Multi-Campaign
- Multi-Channel Marketing
- Performance Metrics
- ROI Tracking
- Reporting & Statistics
- Reporting/Analytics
- Tagging
- Visual Analytics
- Website Analytics

## Links

- [View HubSpot Marketing Hub Profile](https://www.getapp.ie/software/20444/hubspot-marketing)
- [View Google Marketing Platform Profile](https://www.getapp.ie/software/2046655/google-marketing-platform)
- [View Original Comparison](https://www.getapp.ie/compare/20444/2046655/hubspot-marketing/vs/google-marketing-platform)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"HubSpot Marketing Hub vs Google Marketing Platform Comparison | GetApp Ireland 2026","description":"Compare HubSpot Marketing Hub vs Google Marketing Platform for Irish businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.","url":"https://www.getapp.ie/compare/20444/2046655/hubspot-marketing/vs/google-marketing-platform","about":[{"@id":"https://www.getapp.ie/software/20444/hubspot-marketing#software"},{"@id":"https://www.getapp.ie/software/2046655/google-marketing-platform#software"}],"breadcrumb":{"@id":"https://www.getapp.ie/compare/20444/2046655/hubspot-marketing/vs/google-marketing-platform#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.ie/compare/20444/2046655/hubspot-marketing/vs/google-marketing-platform#webpage","isPartOf":{"@id":"https://www.getapp.ie/#website"},"inLanguage":"en-IE","publisher":{"@id":"https://www.getapp.ie/#organization"}},{"name":"HubSpot Marketing Hub","description":"HubSpot Marketing Hub is a scalable, all-in-one marketing platform that covers a vast array of features and capabilities. The software can be used to carry out, track and measure all online marketing activities such as blogging, email marketing, and social media marketing. HubSpot Marketing Hub can also be used to create landing pages and calls-to-action, providing users with SEO tips as they type. \n\nFurthermore, HubSpot Marketing Hub acts as a content management system enabling users to update their website content, optimize it for search, and adjust it for mobile. HubSpot Marketing Hub's Smart Content tool even enables users to personalize their website to each visitor.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/13073202-7da8-455f-acd6-f5ae07824da2.png","url":"https://www.getapp.ie/software/20444/hubspot-marketing","@type":"SoftwareApplication","@id":"https://www.getapp.ie/software/20444/hubspot-marketing#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":6220},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Google Marketing Platform","description":"Google Marketing Platform is an advertising agency management software that helps small to large businesses manage campaigns, monitor marketing performance, optimize websites, handle creatives, and more on a centralized platform. Data Studio module enables staff members to build dashboards and transform raw data into required metrics, data visualizations, and engaging reports.\n\nGoogle Marketing Platform allows organizations to optimize website performance and gain visibility into visitor requirements by running a/b, redirect, and multivariate tests. Employees can utilize pre-designed templated to create and distribute surveys and generate graphs or charts to analyze the compiled survey data. With the campaign management functionality, creative, TV, analytics, and design teams can collaborate on projects and launch advertising campaigns.\n\nGoogle Marketing Platform enables businesses to integrate the solution with several internal and third-party applications. The tag management tool lets users create and manage website tags to gain insights into conversion rates, site analytics, and other key performance indicators (KPIs).","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/84da2cd8-956e-419d-9fb5-4c5fc4958186.png","url":"https://www.getapp.ie/software/2046655/google-marketing-platform","@type":"SoftwareApplication","@id":"https://www.getapp.ie/software/2046655/google-marketing-platform#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":25},"operatingSystem":"Cloud, Windows on premise, Linux on premise"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Landing Page Software","position":2,"item":"/directory/591/landing-page/software","@type":"ListItem"},{"name":"HubSpot Marketing Hub vs Google Marketing Platform","position":3,"item":"https://www.getapp.ie/compare/20444/2046655/hubspot-marketing/vs/google-marketing-platform","@type":"ListItem"}],"@id":"https://www.getapp.ie/compare/20444/2046655/hubspot-marketing/vs/google-marketing-platform#breadcrumblist"}]}
</script>