---
description: Compare Flookup Data Wrangler vs Smarty for Irish businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Flookup Data Wrangler vs Smarty Comparison | GetApp Ireland 2026
---

Breadcrumb: [Home](/) > [Data Quality Software](/directory/1337/data-quality/software) > [Flookup Data Wrangler \<span\>vs\</span\> Smarty](https://www.getapp.ie/compare/2051824/2070773/flookup-for-google-sheets/vs/smarty-1)

# Compare Flookup Data Wrangler vs Smarty

Canonical: https://www.getapp.ie/compare/2051824/2070773/flookup-for-google-sheets/vs/smarty-1

> Detailed comparison between Flookup Data Wrangler and Smarty. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Flookup Data Wrangler | Smarty |
| **Overall rating** | 4.8/5 | 4.9/5 |
| **Total Reviews** | 11 | 91 |
| **Starting Price** | US$25.00 | US$17.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Documentation, Videos | Webinars, Documentation, Videos |

## Key features

### Flookup Data Wrangler

- Customizable Rules
- Data Cleansing
- Data Extraction
- Data Import/Export
- Data Profiling
- Data Verification
- Match & Merge
- Multiple Data Sources
- Reporting/Analytics
- Third-Party Integrations

### Smarty

- API
- Access Controls/Permissions
- Address Validation
- Customer Database
- Customizable Rules
- Data Cleansing
- Data Enrichment
- Data Extraction
- Data Import/Export
- Data Verification
- Electronic Forms
- Geocoding
- Geolocation
- Multiple Data Sources
- Reporting & Statistics
- Reporting/Analytics
- Single Sign On
- Third-Party Integrations

## Links

- [View Flookup Data Wrangler Profile](https://www.getapp.ie/software/2051824/flookup-for-google-sheets)
- [View Smarty Profile](https://www.getapp.ie/software/2070773/smarty-1)
- [View Original Comparison](https://www.getapp.ie/compare/2051824/2070773/flookup-for-google-sheets/vs/smarty-1)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Flookup Data Wrangler vs Smarty Comparison | GetApp Ireland 2026","description":"Compare Flookup Data Wrangler vs Smarty for Irish businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.","url":"https://www.getapp.ie/compare/2051824/2070773/flookup-for-google-sheets/vs/smarty-1","about":[{"@id":"https://www.getapp.ie/software/2051824/flookup-for-google-sheets#software"},{"@id":"https://www.getapp.ie/software/2070773/smarty-1#software"}],"breadcrumb":{"@id":"https://www.getapp.ie/compare/2051824/2070773/flookup-for-google-sheets/vs/smarty-1#breadcrumblist"},"@id":"https://www.getapp.ie/compare/2051824/2070773/flookup-for-google-sheets/vs/smarty-1#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.ie/#website"},"publisher":{"@id":"https://www.getapp.ie/#organization"},"inLanguage":"en-IE"},{"name":"Flookup Data Wrangler","description":"Flookup is a straightforward yet highly capable add-on for Google Sheets, purpose-built to elevate your data cleaning process with the power of advanced fuzzy matching.\n\nThis versatile tool enables you to execute a broad range of tasks with ease. You can quickly remove duplicates across multiple columns, either by deleting them outright or extracting unique values for streamlined analysis.\n\nFlookup further enhances accuracy by highlighting duplicate entries across different columns and seamlessly merging data from both vertical and horizontal structures, giving you full flexibility to manage complex and varied datasets.\n\nIn addition, Flookup simplifies data cleaning by removing stop words and diacritics, while also offering the ability to calculate percentage similarity between strings, an invaluable feature for in-depth data analysis.\n\nA key advantage of Flookup lies in the reliability of its functions. They remain unaffected by the sort order of your data, punctuation marks, or text case, ensuring consistent, accurate and dependable results regardless of dataset characteristics.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/33f86a2e-8944-49c1-af6e-21d99c85276f.png","url":"https://www.getapp.ie/software/2051824/flookup-for-google-sheets","@id":"https://www.getapp.ie/software/2051824/flookup-for-google-sheets#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":11,"ratingValue":4.8},"offers":{"price":"25","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Smarty","description":"Smarty is a cloud-based address data intelligence suite with tools organizations use to standardize and verify addresses, facilitate form completion, and enrich address data for strategic investments. Each Smarty product comes with unparalleled speed, accuracy, simple setup, easy-to-follow documentation, and access to a legendary support team. \n\nNearly every organization has an aspect of its operations that could benefit from the Smarty Address Data Intelligence Suite. Organizations use Smarty to: \n\n- Gain property insights and complete risk analysis with US Rooftop Geocoding and US Property Data \n- Improve address data quality and accuracy with US Address Verification\n- Enhance web form completion rates with US Address Autocomplete\n\nUS Rooftop Geocoding\nSmarty's US Rooftop Geocoding identifies and returns a structure's exact latitude and longitude coordinates on a parcel plus up to 45 address data points. With precise location intelligence, organizations can be more confident in the return on their investments. \n\nUS Property Data\nSmarty's US Property Data API returns 350+ property data points to enrich your current investment and consumer data analysis process. Smarty's property data removes the burden of answering application questions from your clients while giving you a comprehensive understanding of the property, including characteristics, historical data, geographic data, and other details. \n\nUS Address Verification\nSmarty's US Address Verification cleans and standardizes your database's address data, making data blending easy. You'll also be able to deliver products marketing materials, and notices confidently. \n\nUS Address Autocomplete\nUS Address Autocomplete helps you keep malformed address data from making its way into your database by recommending accurate addresses at the point of entry—improving checkouts and web form completions. \n\nEvery organization has unique problems it's trying to solve. Connect with a Smarty address expert to discuss your specific goals and learn how Smarty's Address Intelligence Suite can help your firm grow. info@smarty.com","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/d628f988-451b-4e42-a9da-3c34e2657090.jpeg","url":"https://www.getapp.ie/software/2070773/smarty-1","@id":"https://www.getapp.ie/software/2070773/smarty-1#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":91,"ratingValue":4.9},"offers":{"price":"17","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.ie/compare/2051824/2070773/flookup-for-google-sheets/vs/smarty-1#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Data Quality Software","position":2,"item":"/directory/1337/data-quality/software","@type":"ListItem"},{"name":"Flookup Data Wrangler vs Smarty","position":3,"item":"https://www.getapp.ie/compare/2051824/2070773/flookup-for-google-sheets/vs/smarty-1","@type":"ListItem"}]}]}
</script>
