---
description: Compare Microsoft Advertising vs SAS Customer Intelligence 360 for Irish businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Microsoft Advertising vs SAS Customer Intelligence 360 Comparison | GetApp Ireland 2026
---

Breadcrumb: [Home](/) > [SEO Software](/directory/312/search-marketing/software) > [Microsoft Advertising \<span\>vs\</span\> SAS Customer Intelligence 360](https://www.getapp.ie/compare/2056285/2058372/microsoft-advertising/vs/sas-customer-intelligence-360)

# Compare Microsoft Advertising vs SAS Customer Intelligence 360

Canonical: https://www.getapp.ie/compare/2056285/2058372/microsoft-advertising/vs/sas-customer-intelligence-360

> Detailed comparison between Microsoft Advertising and SAS Customer Intelligence 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Microsoft Advertising | SAS Customer Intelligence 360 |
| **Overall rating** | 3.7/5 | 4.9/5 |
| **Total Reviews** | 10 | 8 |
| **Starting Price** | - | US$8,000.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | - | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Microsoft Advertising

- Activity Dashboard
- Activity Tracking
- Advertising Management
- Audience Targeting
- Campaign Management
- Campaign Planning
- Channel Management
- Click Tracking
- Conversion Rate Optimisation
- Dashboard
- Engagement Tracking
- Keyword Tracking
- Lead Capture
- Monitoring
- Multi-Campaign
- Performance Metrics
- ROI Tracking
- Real-Time Analytics
- Reporting & Statistics
- Social Promotion

### SAS Customer Intelligence 360

- Activity Dashboard
- Activity Tracking
- Advertising Management
- Audience Targeting
- Campaign Management
- Campaign Planning
- Channel Management
- Click Tracking
- Conversion Rate Optimisation
- Dashboard
- Engagement Tracking
- Keyword Tracking
- Lead Capture
- Monitoring
- Multi-Campaign
- Performance Metrics
- ROI Tracking
- Real-Time Analytics
- Reporting & Statistics
- Social Promotion

## Links

- [View Microsoft Advertising Profile](https://www.getapp.ie/software/2056285/microsoft-advertising)
- [View SAS Customer Intelligence 360 Profile](https://www.getapp.ie/software/2058372/sas-customer-intelligence-360)
- [View Original Comparison](https://www.getapp.ie/compare/2056285/2058372/microsoft-advertising/vs/sas-customer-intelligence-360)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Microsoft Advertising vs SAS Customer Intelligence 360 Comparison | GetApp Ireland 2026","description":"Compare Microsoft Advertising vs SAS Customer Intelligence 360 for Irish businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.","url":"https://www.getapp.ie/compare/2056285/2058372/microsoft-advertising/vs/sas-customer-intelligence-360","about":[{"@id":"https://www.getapp.ie/software/2056285/microsoft-advertising#software"},{"@id":"https://www.getapp.ie/software/2058372/sas-customer-intelligence-360#software"}],"breadcrumb":{"@id":"https://www.getapp.ie/compare/2056285/2058372/microsoft-advertising/vs/sas-customer-intelligence-360#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.ie/compare/2056285/2058372/microsoft-advertising/vs/sas-customer-intelligence-360#webpage","isPartOf":{"@id":"https://www.getapp.ie/#website"},"inLanguage":"en-IE","publisher":{"@id":"https://www.getapp.ie/#organization"}},{"name":"Microsoft Advertising","description":"Microsoft Advertising is a pay-per-click software designed to help businesses select searchable keywords to configure advertisements and manage campaigns. Administrators can define budgets, measure return on investment (ROI), and adjust spending on a unified interface. \n\nThe platform enables managers to create bidding strategies and target advertising campaigns across various geographic regions, demographics, and timings. Microsoft Advertising allows teams to import ongoing campaigns from Google Ads and Facebook Ads using mobile applications on Android and iOS devices.  Supervisors can also gain insights into campaign summaries and analyze clicks, impressions, conversion rates, click-through rates (CTR), and other key performance metrics.\n\nMicrosoft Advertising lets stakeholders utilize audience intelligence capabilities to connect and engage the targeted audience. Operators can also set up rules to automate specific functions and receive notifications about upcoming credit card expiration dates on a centralized dashboard.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/96422e3a-d49f-4305-a7eb-d5ec530dc09e.jpeg","url":"https://www.getapp.ie/software/2056285/microsoft-advertising","@type":"SoftwareApplication","@id":"https://www.getapp.ie/software/2056285/microsoft-advertising#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":3.7,"bestRating":5,"ratingCount":10},"operatingSystem":"Cloud"},{"name":"SAS Customer Intelligence 360","description":"Purpose-built for intelligent marketing decisions, SAS Customer Intelligence 360 is a modern multichannel marketing hub to personalize experiences and deliver the right message at the right time – every time. Using journey activation, adaptive planning, comprehensive customer profiles, and a real-time decision engine, marketers are empowered to create appealing customer experiences. SAS Customer Intelligence 360 leverages profiles, analytics, contextual insights, transactions, interactions, and other data to recognize customers, understand context, arbitrate decisions, orchestrate offers, manage journeys, and capture interaction data, in real-time and cross channels in several ways. Using multiple decision-making methods, SAS Customer Intelligence 360 optimizes journeys by incorporating strategies ranging from business rules to multivariate tests. SAS Customer Intelligence 360 also provides guided analytics through built-in, easy-to-use analytical processes to enable true predictive marketing.\n\nSAS Customer Intelligence is a standout in next-best decision making as it utilizes multivariate testing to provide design of experiments based factorial reduction which often reduces test size by &gt;10x. Content delivery, response capture and analysis are all provided, and treatment reports display offer performance over time. A journey builder workflow diagram is included with SAS user interface to map and execute campaigns. It includes audience definition and filtering, rule setting, and interaction-level management including basics like targeting, frequency capping and NBO. Path or Journey testing is supported, and campaigns can be optimized across channels, all campaigns, communications, and activities, as well as across time. Workflows are tightly integrated with a digital asset management system, which enables project managers to add approved files to the asset library directly from the workflow interface. Workflows for the creative production cycle and storing approved content in a single cross-channel repository help ensure compliance and promote a consistent brand experience across channels.\n\nOur data-driven attribution approach leverages machine learning to identify the touchpoints and sequence of events that form customer journeys, influence behavior and drive conversions. With SAS attribution, marketers can confidently calibrate resources, improve ROI measurement, identify areas of investment, and dynamically change marketing direction all with a clear understanding of how marketing activity is affecting marketing goals and impacting the customer journey. SAS Customer Intelligence 360 enables users to create and store marketing plans – along with comprehensive supporting information – in a centralized repository that enables easier management, tracking and retrieval. Easy access to detailed campaign information helps ensure that the best options are selected during the planning stages of marketing campaigns and activities.\n\nSAS Customer Intelligence 360 is purpose-built to help marketers shore up their toolkits in preparation for increasing privacy regulations including but not limited to the loss of the third-party cookie. Our solution facilitates the collection and management of zero- and first-party data as a part of a first party data strategy that allows marketers make the most of the data they can collect. With AI that works, brands can integrate analytical guides, dynamically collected digital activity, and goal seeking routines – to uncover hidden insights, improve responses rates, and increase profitability. Using our integrated enterprise decisioning engine, CX leaders can operationalize decisioning across the enterprise, deploying decisions and models wherever they are needed. Monitoring effectiveness, automatically retraining, optimizing and redeploying analytical models takes journey optimization well beyond marketing and running lights out allows for complete process automation.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/d78fcc0d-35fb-462a-9e76-e1abd02b844c.png","url":"https://www.getapp.ie/software/2058372/sas-customer-intelligence-360","@type":"SoftwareApplication","@id":"https://www.getapp.ie/software/2058372/sas-customer-intelligence-360#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":8},"offers":{"price":"8000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"SEO Software","position":2,"item":"/directory/312/search-marketing/software","@type":"ListItem"},{"name":"Microsoft Advertising vs SAS Customer Intelligence 360","position":3,"item":"https://www.getapp.ie/compare/2056285/2058372/microsoft-advertising/vs/sas-customer-intelligence-360","@type":"ListItem"}],"@id":"https://www.getapp.ie/compare/2056285/2058372/microsoft-advertising/vs/sas-customer-intelligence-360#breadcrumblist"}]}
</script>