---
description: Compare ActiveCampaign vs Omnisend for Irish businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: ActiveCampaign vs Omnisend Comparison | GetApp Ireland 2026
---

Breadcrumb: [Home](/) > [CRM Systems](/directory/230/crm/software) > [ActiveCampaign \<span\>vs\</span\> Omnisend](https://www.getapp.ie/compare/2348/112199/activecampaign/vs/omnisend)

# Compare ActiveCampaign vs Omnisend

Canonical: https://www.getapp.ie/compare/2348/112199/activecampaign/vs/omnisend

> Detailed comparison between ActiveCampaign and Omnisend. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | ActiveCampaign | Omnisend |
| **Overall rating** | 4.6/5 | 4.7/5 |
| **Total Reviews** | 2571 | 837 |
| **Starting Price** | US$15.00 | US$16.00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### ActiveCampaign

- API
- Activity Tracking
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Customisable Templates
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Real-Time Data
- Reminders
- Segmentation
- Social Marketing
- Subscriber Management
- Web Forms
- Website Visitor Tracking

### Omnisend

- API
- Activity Tracking
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Customisable Templates
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Real-Time Data
- Reminders
- Segmentation
- Social Marketing
- Subscriber Management
- Web Forms
- Website Visitor Tracking

## Links

- [View ActiveCampaign Profile](https://www.getapp.ie/software/2348/activecampaign)
- [View Omnisend Profile](https://www.getapp.ie/software/112199/omnisend)
- [View Original Comparison](https://www.getapp.ie/compare/2348/112199/activecampaign/vs/omnisend)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"ActiveCampaign vs Omnisend Comparison | GetApp Ireland 2026","description":"Compare ActiveCampaign vs Omnisend for Irish businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.","url":"https://www.getapp.ie/compare/2348/112199/activecampaign/vs/omnisend","about":[{"@id":"https://www.getapp.ie/software/2348/activecampaign#software"},{"@id":"https://www.getapp.ie/software/112199/omnisend#software"}],"breadcrumb":{"@id":"https://www.getapp.ie/compare/2348/112199/activecampaign/vs/omnisend#breadcrumblist"},"@id":"https://www.getapp.ie/compare/2348/112199/activecampaign/vs/omnisend#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.ie/#website"},"inLanguage":"en-IE","publisher":{"@id":"https://www.getapp.ie/#organization"}},{"name":"ActiveCampaign","description":"ActiveCampaign is a cloud-based SaaS platform that unifies email marketing, multi-channel messaging (SMS, WhatsApp), CRM, and marketing automation for small to mid-sized businesses. The platform centralizes contact management, behavioral tracking, and campaign orchestration across channels, giving marketing and sales teams a single workspace to build, execute, and measure customer engagement strategies. ActiveCampaign supports deep segmentation, dynamic content personalization, and conditional logic-based automation workflows that adapt to subscriber actions and lifecycle stages.\n\nActiveCampaign integrates with over 900 third-party applications, including e-commerce platforms, CRMs, and analytics tools, allowing teams to connect existing tech stacks without custom development. Built-in CRM functionality covers deal pipelines, task management, and sales automation, bridging the gap between marketing campaigns and revenue outcomes. Reporting dashboards surface campaign performance, contact engagement scores, and revenue attribution data, supporting data-driven decisions across marketing and sales functions.","image":"https://images.g2crowd.com/display-layer-screenshots/1934/7c5a26a13084a46074f3a9275ec7298e154ffe32c909a1a20ddc3f3a8336916d.png","url":"https://www.getapp.ie/software/2348/activecampaign","@id":"https://www.getapp.ie/software/2348/activecampaign#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.ie/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":2571,"ratingValue":4.6},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"name":"Omnisend","description":"Omnisend is an email and SMS marketing platform built for ecommerce. More than 150,000 online brands use it to turn customer behavior into revenue on autopilot, returning an average of $79 for every $1 spent.* Whether you're just getting started or running a large operation, Omnisend grows with you.\n\nEmail, SMS, and web push live in the same platform and the same workflow, so there's no need to pay for three separate apps. Build campaigns in a drag-and-drop editor with 250+ ecommerce templates, insert products and unique discount codes without leaving the builder, and use Campaign Booster to resend to non-openers with a fresh subject line.\n\nPre-built flows are the fastest thing to switch on. Cart abandonment, welcome series, browse and product abandonment, back-in-stock alerts, post-purchase follow-ups, and win-backs are all ready to go. Build your own in the no-code editor when you need something specific, with split paths, delays, and conditional logic in a single workflow.\n\nSegment on shopping behavior, purchase history, and engagement, with 30+ ready-made segments and lists that update themselves as customer data changes. A lifecycle map shows your audience by stage, from new subscribers to loyal VIPs to contacts about to go quiet. Reporting traces revenue back to the campaign, automation, or channel that earned it, with 18 months of history on Pro.\n\nGrow the list with popups, signup boxes, landing pages, and a Wheel of Fortune, using exit-intent rules and targeting to decide who sees what. Forms AI Assistant builds the layout, copy, and design from a plain description.\n\nAI is built into every plan, free included, with no add-ons or credits. It writes copy, subject lines, and preheaders in your brand's voice, builds segments from a plain-language description, recommends products per shopper, adapts one campaign to different customer types, and runs RFM analysis to show who's about to churn. Omnisend MCP connects ChatGPT or Claude straight to your account, so performance checks, segment suggestions, and draft campaigns happen in one conversation.\n\nOmnisend integrates natively with Shopify, BigCommerce, WooCommerce, WordPress, Wix, and Ecwid, plus 250+ ecommerce tools including Gorgias, Yotpo, Zapier, and ShipStation. Customer, order, and product data syncs in real time, so segments are never stale. Open APIs cover anything custom.\n\nSame power, smaller bill. Switching from another platform? Our team rebuilds every list, flow, and template by hand in five days, free, including your custom automations. Support is live chat and email, 24/7 in six languages, on every plan including free, with a dedicated Account Expert from $400/month.\n\nStart free, no credit card. Refreshingly boring, in the best way possible.\n\n*Average return of $79 per $1 spent is based on Omnisend internal analysis of paid-plan merchants, 2025. Results vary.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e426bcaa-72bf-4ac3-9823-bc0f500e1d04.png","url":"https://www.getapp.ie/software/112199/omnisend","@id":"https://www.getapp.ie/software/112199/omnisend#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.ie/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":837,"ratingValue":4.7},"offers":{"price":"16","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.ie/compare/2348/112199/activecampaign/vs/omnisend#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"CRM Systems","position":2,"item":"/directory/230/crm/software","@type":"ListItem"},{"name":"ActiveCampaign vs Omnisend","position":3,"item":"https://www.getapp.ie/compare/2348/112199/activecampaign/vs/omnisend","@type":"ListItem"}]}]}
</script>