---
description: Compare Mailchimp vs Backclick for Irish businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Mailchimp vs Backclick Comparison | GetApp Ireland 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/3083/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> Backclick](https://www.getapp.ie/compare/8268/2041487/mailchimp/vs/backclick)

# Compare Mailchimp vs Backclick

Canonical: https://www.getapp.ie/compare/8268/2041487/mailchimp/vs/backclick

> Detailed comparison between Mailchimp and Backclick. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Mailchimp | Backclick |
| **Overall rating** | 4.5/5 | - |
| **Total Reviews** | 17604 | 0 |
| **Starting Price** | US$13.00 | €99.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | - |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Phone Support |
| **Training** | Live Online, Webinars, Documentation, Videos | Videos |

## Key features

### Mailchimp

- API
- Activity Dashboard
- Channel Management
- Customisable Branding
- Customisable Templates
- For Startups
- Image Library
- Lead Management
- Monitoring
- Multi-Channel Marketing
- Personalisation
- Real-Time Data
- Reminders
- Scheduled Messaging
- Scheduling
- Shopping Cart
- Template Management
- Third-Party Integrations
- WYSIWYG Editor
- Website Visitor Tracking

### Backclick

- API
- Activity Dashboard
- Customisable Branding
- Image Library
- Multi-Channel Marketing
- Personalisation
- Template Management
- Third-Party Integrations
- WYSIWYG Editor

## Links

- [View Mailchimp Profile](https://www.getapp.ie/software/8268/mailchimp)
- [View Backclick Profile](https://www.getapp.ie/software/2041487/backclick)
- [View Original Comparison](https://www.getapp.ie/compare/8268/2041487/mailchimp/vs/backclick)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Mailchimp vs Backclick Comparison | GetApp Ireland 2026","description":"Compare Mailchimp vs Backclick for Irish businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.","url":"https://www.getapp.ie/compare/8268/2041487/mailchimp/vs/backclick","about":[{"@id":"https://www.getapp.ie/software/8268/mailchimp#software"},{"@id":"https://www.getapp.ie/software/2041487/backclick#software"}],"breadcrumb":{"@id":"https://www.getapp.ie/compare/8268/2041487/mailchimp/vs/backclick#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.ie/compare/8268/2041487/mailchimp/vs/backclick#webpage","publisher":{"@id":"https://www.getapp.ie/#organization"},"inLanguage":"en-IE","isPartOf":{"@id":"https://www.getapp.ie/#website"}},{"name":"Mailchimp","description":"Mailchimp is an email and SMS marketing platform that combines customer relationship management, marketing automation, and analytics capabilities to support multi channel digital marketing campaigns. The software serves businesses across retail and e-commerce, hospitality and dining, non-profit organizations, professional services, and content creation. It offers a centralized environment for managing audience data, creating marketing content, executing automated workflows, and measuring campaign performance.\n\nThe platform’s core functionality centers on email campaign creation and distribution through a drag and drop builder that enables message design without coding knowledge. The system offers more than three hundred pre designed templates that can be customized via a brand kit feature to maintain consistent visual identity across communications. A content studio serves as a repository for creative assets and an integrated photo editor supports image modifications within the platform. The email marketing system includes A B testing capabilities, scheduling functions, and personalization features that insert dynamic content based on recipient attributes. SMS marketing functionality operates as an add on service available in select countries, requiring separate credit purchases and application approval. Credits are issued monthly and do not roll over between billing periods. Multimedia messaging service capabilities are restricted to Standard and Premium plan users sending to United States and Canada contacts.\n\nThe marketing automation engine provides a customer journey builder with pre configured templates for common workflows such as abandoned cart recovery sequences, welcome series, and behavior trigger communications. Segmentation tools allow audience division based on custom fields, purchase history, engagement patterns, and predictive demographics. The platform incorporates AI powered features including a content generation assistant that has been used to create billions of emails, along with predictive analytics that forecast customer behavior and recommend optimal send times. A website builder supports mobile responsive sites, includes domain hosting and search engine optimization tools. A landing page builder enables creation of conversion focused pages. The analytics dashboard provides campaign performance metrics, including open rates, click through rates, revenue attribution, conversion funnel analysis, and click maps that visualize engagement patterns within email content.\n\nMailchimp maintains integration partnerships with over three hundred applications and services, connecting to e-commerce platforms such as Shopify, WooCommerce, Square, and Stripe for transaction data synchronization and product catalog management. Content management system integrations include WordPress, Wix, and Squarespace, while business software connections extend to Salesforce for CRM data exchange, QuickBooks for financial data, and Canva for design asset creation. The platform offers both a Marketing API and a Transactional API for developers building custom integrations, with webhook support for real time event notifications. Zapier integration enables workflow automation across applications not directly connected to the platform.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/bbc488dd-8366-4ecd-9d4d-7a08847f5005.webp","url":"https://www.getapp.ie/software/8268/mailchimp","@type":"SoftwareApplication","@id":"https://www.getapp.ie/software/8268/mailchimp#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":17604,"ratingValue":4.5},"offers":{"price":"13","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"name":"Backclick","description":"Backclick is a marketing software that helps organizations create, implement, evaluate and rune web-based email campaigns and employ follow-up optimization processes. Backclick functions also extend to the creation and dispatch of newsletters.\n\nBackclick is aimed at companies seeking a solution for permission marketing. Users can create custom emails and newsletters within the application. The software can also enable optimization of the creation and dispatch processes of communication emails. After the campaigns have been implemented, users receive evaluation reports. Marketers can create newsletters using customizable templates. Users can also utilize the built-in WYSIWYG editor to modify content and view and store media in a database with image scaling functionality. The preview function enables users to see how the finished newsletter will appear on desktop and mobile systems. Additional functions are available for automatic returns processing and exporting statistics reports in PDF, Excel or other formats.\n\nBackclick offers various packages with flat rates for sending emails and newsletters, importing recipients and creating unlimited data fields in subscriber profiles.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/15d4dc3f-bd78-4124-94fa-bea7e0c155d0.png","url":"https://www.getapp.ie/software/2041487/backclick","@type":"SoftwareApplication","@id":"https://www.getapp.ie/software/2041487/backclick#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.ie/#organization"},"offers":{"price":"99","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud, Windows"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Insurance CRM Software","position":2,"item":"/directory/3083/insurance-crm/software","@type":"ListItem"},{"name":"Mailchimp vs Backclick","position":3,"item":"https://www.getapp.ie/compare/8268/2041487/mailchimp/vs/backclick","@type":"ListItem"}],"@id":"https://www.getapp.ie/compare/8268/2041487/mailchimp/vs/backclick#breadcrumblist"}]}
</script>
