---
description: Compare Mailchimp vs Apptivo for Irish businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Mailchimp vs Apptivo Comparison | GetApp Ireland 2026
---

Breadcrumb: [Home](/) > [Landing Page Software](/directory/591/landing-page/software) > [Mailchimp \<span\>vs\</span\> Apptivo](https://www.getapp.ie/compare/8268/2046686/mailchimp/vs/apptivo)

# Compare Mailchimp vs Apptivo

Canonical: https://www.getapp.ie/compare/8268/2046686/mailchimp/vs/apptivo

> Detailed comparison between Mailchimp and Apptivo. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Mailchimp | Apptivo |
| **Overall rating** | 4.5/5 | 4.4/5 |
| **Total Reviews** | 17632 | 708 |
| **Starting Price** | US$13.00 | US$15.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Mailchimp

- API
- Activity Tracking
- CRM
- Contact Database
- Customer Database
- Customisable Templates
- Dashboard
- Email Management
- For Startups
- Lead Capture
- Lead Management
- Live Chat
- Multi-Channel Communication
- Referral Tracking
- Reminders
- Reporting/Analytics
- Sales Pipeline Management
- Search/Filter
- Segmentation
- Workflow Management

### Apptivo

- API
- Activity Tracking
- CRM
- Contact Database
- Customer Database
- Customisable Templates
- Dashboard
- Email Management
- For Startups
- Lead Capture
- Lead Management
- Live Chat
- Multi-Channel Communication
- Referral Tracking
- Reminders
- Reporting/Analytics
- Sales Pipeline Management
- Search/Filter
- Segmentation
- Workflow Management

## Links

- [View Mailchimp Profile](https://www.getapp.ie/software/8268/mailchimp)
- [View Apptivo Profile](https://www.getapp.ie/software/2046686/apptivo)
- [View Original Comparison](https://www.getapp.ie/compare/8268/2046686/mailchimp/vs/apptivo)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Mailchimp vs Apptivo Comparison | GetApp Ireland 2026","description":"Compare Mailchimp vs Apptivo for Irish businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.","url":"https://www.getapp.ie/compare/8268/2046686/mailchimp/vs/apptivo","about":[{"@id":"https://www.getapp.ie/software/8268/mailchimp#software"},{"@id":"https://www.getapp.ie/software/2046686/apptivo#software"}],"breadcrumb":{"@id":"https://www.getapp.ie/compare/8268/2046686/mailchimp/vs/apptivo#breadcrumblist"},"@id":"https://www.getapp.ie/compare/8268/2046686/mailchimp/vs/apptivo#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.ie/#website"},"publisher":{"@id":"https://www.getapp.ie/#organization"},"inLanguage":"en-IE"},{"name":"Mailchimp","description":"Mailchimp is an email and SMS marketing platform that combines customer relationship management, marketing automation, and analytics capabilities to support multi channel digital marketing campaigns. The software serves businesses across retail and e-commerce, hospitality and dining, non-profit organizations, professional services, and content creation. It offers a centralized environment for managing audience data, creating marketing content, executing automated workflows, and measuring campaign performance.\n\nThe platform’s core functionality centers on email campaign creation and distribution through a drag and drop builder that enables message design without coding knowledge. The system offers more than three hundred pre designed templates that can be customized via a brand kit feature to maintain consistent visual identity across communications. A content studio serves as a repository for creative assets and an integrated photo editor supports image modifications within the platform. The email marketing system includes A B testing capabilities, scheduling functions, and personalization features that insert dynamic content based on recipient attributes. SMS marketing functionality operates as an add on service available in select countries, requiring separate credit purchases and application approval. Credits are issued monthly and do not roll over between billing periods. Multimedia messaging service capabilities are restricted to Standard and Premium plan users sending to United States and Canada contacts.\n\nThe marketing automation engine provides a customer journey builder with pre configured templates for common workflows such as abandoned cart recovery sequences, welcome series, and behavior trigger communications. Segmentation tools allow audience division based on custom fields, purchase history, engagement patterns, and predictive demographics. The platform incorporates AI powered features including a content generation assistant that has been used to create billions of emails, along with predictive analytics that forecast customer behavior and recommend optimal send times. A website builder supports mobile responsive sites, includes domain hosting and search engine optimization tools. A landing page builder enables creation of conversion focused pages. The analytics dashboard provides campaign performance metrics, including open rates, click through rates, revenue attribution, conversion funnel analysis, and click maps that visualize engagement patterns within email content.\n\nMailchimp maintains integration partnerships with over three hundred applications and services, connecting to e-commerce platforms such as Shopify, WooCommerce, Square, and Stripe for transaction data synchronization and product catalog management. Content management system integrations include WordPress, Wix, and Squarespace, while business software connections extend to Salesforce for CRM data exchange, QuickBooks for financial data, and Canva for design asset creation. The platform offers both a Marketing API and a Transactional API for developers building custom integrations, with webhook support for real time event notifications. Zapier integration enables workflow automation across applications not directly connected to the platform.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/bbc488dd-8366-4ecd-9d4d-7a08847f5005.webp","url":"https://www.getapp.ie/software/8268/mailchimp","@id":"https://www.getapp.ie/software/8268/mailchimp#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":17632},"offers":{"price":"13","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"name":"Apptivo","description":"Apptivo is a sales &amp; marketing tool which provides the tools including lead management, an opportunity pipeline with intuitive dashboards, campaign management, and flexible workflow tools including marketing automation. Everything is completely accessible from Android or iOS devices and integrated with Office365 &amp; G Suite.\n \nThe Apptivo CRM starts with a simple contact management system with slick integrations such as automated email conversation tracking, or automated call logging. The solution offers a complete set of sales tools for lead management, activity tracking, pipeline visualization, and automated workflow, as well as integrated quoting, to generate estimates from the pipeline and email professionally branded PDFs to customers.\n \nApptivo’s apps also include integrated email marketing to launch targeted campaigns to contact lists, and track exactly who is reading &amp; clicking on messages. Implement marketing automation to plan out detailed sequences of when the team should be following up with prospects, and when they should be received personalized automated messages.\n \nApptivo offers much more than just a CRM. The platform includes apps that help in all areas of business such as help desk, invoicing, project management, procurement, and more. All apps are designed to resolve around the CRM, providing a complete 360° view of each customer. Apptivo allows users to define their company territories, markets, and their market segments; each of these properties can then be used to search and sort customer accounts by.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/c10e65df-a9db-403d-9f7c-74c30473afa1.png","url":"https://www.getapp.ie/software/2046686/apptivo","@id":"https://www.getapp.ie/software/2046686/apptivo#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":708},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"@id":"https://www.getapp.ie/compare/8268/2046686/mailchimp/vs/apptivo#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Landing Page Software","position":2,"item":"/directory/591/landing-page/software","@type":"ListItem"},{"name":"Mailchimp vs Apptivo","position":3,"item":"https://www.getapp.ie/compare/8268/2046686/mailchimp/vs/apptivo","@type":"ListItem"}]}]}
</script>