---
description: Compare Mailchimp vs Boomerang for Gmail for Irish businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Mailchimp vs Boomerang for Gmail Comparison | GetApp Ireland 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/3083/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> Boomerang for Gmail](https://www.getapp.ie/compare/8268/2047185/mailchimp/vs/boomerang-for-gmail)

# Compare Mailchimp vs Boomerang for Gmail

Canonical: https://www.getapp.ie/compare/8268/2047185/mailchimp/vs/boomerang-for-gmail

> Detailed comparison between Mailchimp and Boomerang for Gmail. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | Boomerang for Gmail |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 17572 | 183 |
| **Starting Price** | US$13.00 | US$4.98 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Key features

### Mailchimp

- Activity Tracking
- Alerts/Notifications
- Automated Scheduling
- CRM
- Campaign Management
- Click Tracking
- Data Import/Export
- Email Management
- Email Reminders
- Email Tracking
- Engagement Tracking
- Location Tracking
- Real-Time Analytics
- Real-Time Monitoring
- Real-Time Notifications
- Reminders
- Response Management
- Scheduling
- Team Management
- Workflow Management

### Boomerang for Gmail

- Activity Tracking
- Alerts/Notifications
- Automated Scheduling
- CRM
- Campaign Management
- Click Tracking
- Data Import/Export
- Email Management
- Email Reminders
- Email Tracking
- Engagement Tracking
- Location Tracking
- Real-Time Analytics
- Real-Time Monitoring
- Real-Time Notifications
- Reminders
- Response Management
- Scheduling
- Team Management
- Workflow Management

## Links

- [View Mailchimp Profile](https://www.getapp.ie/software/8268/mailchimp)
- [View Boomerang for Gmail Profile](https://www.getapp.ie/software/2047185/boomerang-for-gmail)
- [View Original Comparison](https://www.getapp.ie/compare/8268/2047185/mailchimp/vs/boomerang-for-gmail)

-----

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