---
description: Compare Mailchimp vs Act-On for Irish businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Mailchimp vs Act-On Comparison | GetApp Ireland 2026
---

Breadcrumb: [Home](/) > [Email Management Software](/directory/306/email-management/software) > [Mailchimp \<span\>vs\</span\> Act-On](https://www.getapp.ie/compare/8268/90889/mailchimp/vs/act-on)

# Compare Mailchimp vs Act-On

Canonical: https://www.getapp.ie/compare/8268/90889/mailchimp/vs/act-on

> Detailed comparison between Mailchimp and Act-On. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | Act-On |
| **Overall rating** | 4.5/5 | 4.3/5 |
| **Total Reviews** | 17572 | 258 |
| **Starting Price** | US$13.00 | US$900.00 |
| **Free Trial** | Yes | - |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Key features

### Mailchimp

- API
- Activity Tracking
- CRM
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customisable Templates
- Dashboard
- Dynamic Content
- Email Management
- Engagement Tracking
- Form Builder
- Lead Capture
- Lead Management
- Real-Time Data
- Segmentation
- Social Marketing
- Social Media Integration
- Subscriber Management
- Website Visitor Tracking

### Act-On

- API
- Activity Tracking
- CRM
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customisable Templates
- Dashboard
- Dynamic Content
- Email Management
- Engagement Tracking
- Form Builder
- Lead Capture
- Lead Management
- Real-Time Data
- Segmentation
- Social Marketing
- Social Media Integration
- Subscriber Management
- Website Visitor Tracking

## Links

- [View Mailchimp Profile](https://www.getapp.ie/software/8268/mailchimp)
- [View Act-On Profile](https://www.getapp.ie/software/90889/act-on)
- [View Original Comparison](https://www.getapp.ie/compare/8268/90889/mailchimp/vs/act-on)

-----

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