---
description: Compare Mixpanel vs Fullstory for Irish businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Mixpanel vs Fullstory Comparison | GetApp Ireland 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/109/web-analytics/software) > [Mixpanel \<span\>vs\</span\> Fullstory](https://www.getapp.ie/compare/90837/116603/mixpanel/vs/fullstory)

# Compare Mixpanel vs Fullstory

Canonical: https://www.getapp.ie/compare/90837/116603/mixpanel/vs/fullstory

> Detailed comparison between Mixpanel and Fullstory. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Mixpanel | Fullstory |
| **Overall rating** | 4.5/5 | 4.6/5 |
| **Total Reviews** | 146 | 67 |
| **Starting Price** | US$25.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) |
| **Training** | In Person, Live Online, Webinars, Documentation | Live Online, Webinars, Documentation, Videos |

## Key features

### Mixpanel

- API
- Campaign Management
- Cohort Analysis
- Collaboration Tools
- Conversion Tracking
- Customer Segmentation
- Dashboard
- Engagement Tracking
- Interactive Reports
- KPI Monitoring
- Multi-Channel Data Collection
- Multiple Site Management
- Performance Metrics
- Product Data Management
- Referral Tracking
- Reporting/Analytics
- Single Page View
- Tagging
- Visual Analytics
- Website Analytics

### Fullstory

- API
- Campaign Management
- Cohort Analysis
- Collaboration Tools
- Conversion Tracking
- Customer Segmentation
- Dashboard
- Engagement Tracking
- Interactive Reports
- KPI Monitoring
- Multi-Channel Data Collection
- Multiple Site Management
- Performance Metrics
- Product Data Management
- Referral Tracking
- Reporting/Analytics
- Single Page View
- Tagging
- Visual Analytics
- Website Analytics

## Links

- [View Mixpanel Profile](https://www.getapp.ie/software/90837/mixpanel)
- [View Fullstory Profile](https://www.getapp.ie/software/116603/fullstory)
- [View Original Comparison](https://www.getapp.ie/compare/90837/116603/mixpanel/vs/fullstory)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Mixpanel vs Fullstory Comparison | GetApp Ireland 2026","description":"Compare Mixpanel vs Fullstory for Irish businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.","url":"https://www.getapp.ie/compare/90837/116603/mixpanel/vs/fullstory","about":[{"@id":"https://www.getapp.ie/software/90837/mixpanel#software"},{"@id":"https://www.getapp.ie/software/116603/fullstory#software"}],"breadcrumb":{"@id":"https://www.getapp.ie/compare/90837/116603/mixpanel/vs/fullstory#breadcrumblist"},"@id":"https://www.getapp.ie/compare/90837/116603/mixpanel/vs/fullstory#webpage","@type":["WebPage","CollectionPage"],"publisher":{"@id":"https://www.getapp.ie/#organization"},"inLanguage":"en-IE","isPartOf":{"@id":"https://www.getapp.ie/#website"}},{"name":"Mixpanel","description":"Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.\n\nMixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e5c788ad-316f-41fc-be23-cd2ad97cd4b2.png","url":"https://www.getapp.ie/software/90837/mixpanel","@id":"https://www.getapp.ie/software/90837/mixpanel#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":146,"ratingValue":4.5},"offers":{"price":"25","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Fullstory","description":"Fullstory is a cloud-based behavioral data platform that automatically captures every user interaction across web and mobile — clicks, taps, scrolls, and form inputs — without manual tagging or pre-defined tracking configuration. The platform combines digital experience analytics, session replay, conversion funnels, heatmaps, product analytics, in-app guides, surveys, and data warehouse export into a single solution. An integrated AI suite (StoryAI, powered by Google Gemini) surfaces prioritized friction points, conversion opportunities, anomalies, and trend signals without requiring teams to build dashboards or write queries. A Workforce product extends the same behavioral analytics to internal, employee-facing tools and applications. Fullstory holds SOC 2, ISO 27001, and ISO 42001 certifications, and offers a private-by-default data capture mode. Customer data is not used to train sub-processor AI models. Deployment is SaaS; behavioral data can also be exported to customer-managed cloud data warehouses such as Snowflake and Google BigQuery via Fullstory Anywhere.\n\nFullstory serves product, engineering, marketing, customer support, and customer success teams across businesses of all sizes. A free plan and a startup scholarship program address early-stage companies and small teams, while Advanced and Enterprise tiers add SSO, role-based permissions, and multi-org management for large organizations. Target industries include e-commerce and retail, financial services, gaming, and SaaS. Integrations span Salesforce, Adobe Experience Platform, Zapier, Snowflake, Google BigQuery, Segment, Tealium, and additional SaaS platforms. Real-time behavioral data streaming via Fullstory Anywhere: Activation supports in-the-moment workflow automation and personalization, and a Fullstory MCP connector delivers behavioral context to external AI systems in real time.","image":"https://images.g2crowd.com/display-layer-screenshots/13836/6e975f84f42764960450c4f2ee2a52220c433a68c80ffafc722933b6acb62072.png","url":"https://www.getapp.ie/software/116603/fullstory","@id":"https://www.getapp.ie/software/116603/fullstory#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":67,"ratingValue":4.6},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"@id":"https://www.getapp.ie/compare/90837/116603/mixpanel/vs/fullstory#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Web Analytics Tools","position":2,"item":"/directory/109/web-analytics/software","@type":"ListItem"},{"name":"Mixpanel vs Fullstory","position":3,"item":"https://www.getapp.ie/compare/90837/116603/mixpanel/vs/fullstory","@type":"ListItem"}]}]}
</script>
