---
description: Compare VWO Testing vs Hotjar for Irish businesses. GetApp provides a side-by-side comparison with details on software price, features and reviews.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: VWO Testing vs Hotjar Comparison | GetApp Ireland 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/109/web-analytics/software) > [VWO Testing \<span\>vs\</span\> Hotjar](https://www.getapp.ie/compare/91227/101789/visual-website-optimizer/vs/hotjar)

# Compare VWO Testing vs Hotjar

Canonical: https://www.getapp.ie/compare/91227/101789/visual-website-optimizer/vs/hotjar

> Detailed comparison between VWO Testing and Hotjar. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | VWO Testing | Hotjar |
| **Overall rating** | 4.5/5 | 4.6/5 |
| **Total Reviews** | 91 | 539 |
| **Starting Price** | - | US$39.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### VWO Testing

- A/B Testing
- API
- Annotations
- Audience Targeting
- Conversion Rate Optimisation
- Customisable Templates
- Engagement Tracking
- For Mobile
- For Websites
- Geotargeting
- Heatmaps
- Monitoring
- Performance Metrics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Statistical Analysis
- Surveys & Feedback
- Visitor Tracking
- Web Traffic Reporting

### Hotjar

- A/B Testing
- API
- Annotations
- Audience Targeting
- Conversion Rate Optimisation
- Customisable Templates
- Engagement Tracking
- For Mobile
- For Websites
- Geotargeting
- Heatmaps
- Monitoring
- Performance Metrics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Statistical Analysis
- Surveys & Feedback
- Visitor Tracking
- Web Traffic Reporting

## Links

- [View VWO Testing Profile](https://www.getapp.ie/software/91227/visual-website-optimizer)
- [View Hotjar Profile](https://www.getapp.ie/software/101789/hotjar)
- [View Original Comparison](https://www.getapp.ie/compare/91227/101789/visual-website-optimizer/vs/hotjar)

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