Marketing Attribution Software

CallTrackingMetrics is marketing attribution, conversation intelligence, and contact center solution. Capture the full customer journey across teams. Track all of your conversations across calls, texts, form fills, and chats in one platform. Read more about CallTrackingMetrics

Dreamdata’s out-of-the-box technology gathers, joins, and cleans all revenue data, to present actionable analysis on what drives B2B revenue. This includes attribution across and between pipeline stages, tracking ROI and LTV, benchmarking growth, predicting revenue, and planning what to scale next. Read more about Dreamdata

Funnel is the leading marketing data hub. We power your reporting and analytics to give you incredible control over your performance. Read more about Funnel

An open platform, monday.com allows you to customize dashboards to better track the customer journey and analyze relevant KPIs. Read more about monday.com

Wrike is a work management platform that can deliver powerful marketing insights. Trusted by more than two million users in 140 countries, Wrike's features include Gantt charts, publishing tools, proofing software, and automated reports. Track analytics and maximize ROI with one software solution. Read more about Wrike

Adobe Marketo Measure (previously Bizible) is the industry’s leading B2B marketing attribution solution that allows you to measure the value and ROI of every interaction across the customer journey. Its data model lets you attribute pipeline and revenue to individual touch points. Read more about Marketo Engage

Adobe Analytics is a marketing attribution software which enables businesses of all sizes to measure & understand the impact of their customer interactions using a range of tools including web analytics, marketing analytics, attribution, predictive analytics, multi-channel data collection, and more Read more about Adobe Analytics

Looker, now part of Google Cloud, is a data platform that makes it simple for anyone to find, navigate and understand their data. Looker platform has an analytics interface for exploring data, a reusable development paradigm for curating data experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to... Read more about Looker

TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises Read more about TapClicks

Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls Read more about Lucky Orange

LeadsRx is a cross-channel, full-funnel marketing attribution platform. Used by mid-to-large enterprises, LeadsRx helps maximize return on ad spend and finds insights to improve customer acquisition strategies. Read more about LeadsRx

Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM at scale. Read more about Terminus

Voluum is a performance tracking software for affiliate marketers, agencies and media buyers. Read more about Voluum

NinjaCat is an all-in-one reporting, call tracking, and call monitoring solution for tracking pay-per-click campaigns, SEO, AdWords, and more for digital marketing agencies. The platform provides tools for PPC reporting, budget monitoring, call tracking, campaign monitoring, SEO reporting, and more. Read more about NinjaCat

Affise is a performance marketing software for networks, advertisers & agencies to manage their affiliate networks, track traffic, & optimize their results Read more about Affise

ActiveDEMAND tracks your prospect’s full cross-channel marketing attribution across display, social, paid search, phone calls, email and more. Read more about ActiveDEMAND

AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking. Read more about AppsFlyer

Veritone Attribute is a real-time media attribution software which gives radio & television broadcasters the ability to measure the effectiveness of their advertising campaigns with features such as behavior analytics, campaign management, intelligent attribution, reports & dashboards, & more Read more about Veritone Attribute

Accurately measure the impact of every marketing channel on your user acquisition with Singular’s next-gen attribution solution. Read more about Singular

Swaarm is a performance-based marketing platform and it provides an market tracking and campaign management solution. Read more about Swaarm

HockeyStack is a data-driven SaaS analytics platform designed to help companies increase growth by solving the marketing attribution problem. It combines marketing, revenue, and product data to manage the company's marketing spend and streamline targeting and campaign management processes. Read more about HockeyStack

Easily understand your website results. Get the actionable info you need. Try Oribi for Free. Read more about Oribi

Kochava provides attribution and real-time analytics, fraud mitigation, audience disocvery, and push notifications for mobile marketers. Read more about Kochava

Claravine is The Data Standards Company. They help brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences. Read more about Claravine

Improvado is an ETL platform that extracts data from 200+ pre-built connectors, transforms it, and seamlessly loads the results to wherever you need them. Real-time reports & dashboards eliminate manual reporting time by 90%. No developers or SQL knowledge required. Book a demo now at improvado.io! Read more about Improvado

Understand the true impact of your marketing efforts. With Adjust attribution, you’re empowered to grow your app ROI with accurate, reliable data. Understand user journeys for every possible channel, track your entire subscription funnel, and increase conversion rates with deep links. Read more about Adjust

The Survey Direct platform gives brands the ability to create and distribute surveys with ease. Survey questions can be built and published within minutes, while keeping in mind audience targeting. Read more about YouGov Survey Direct

Brand, Track & Share your own branded short URLs through one powerful platform. Read more about PixelMe

Factors.AI is Marketing Analytics and Attribution solution that helps marketing and revenue teams increase the impact of marketing on revenue Read more about Factors.ai

Branch is a cross-platform attribution & linking solution designed to improve mobile measurement and user experiences across devices, platforms & channels. Branch increases mobile conversion, engagement, and retention through deep linking, mobile banners, user routing & personalized app experiences. Read more about Branch Metrics

Revenue.io is a cloud-based sales engagement platform designed to help Salesforce users manage leads, identify revenue-generating channels, and analyze performance. Features include lead prioritization, real-time recommendations, workflow automation, reporting, call monitoring, and transcription. Read more about Revenue.io

Measure true customer acquisition costs across channels against customer lifetime value, enhance campaign performance and media mix. Read more about CAKE

Marketing analytics suite for managing channel attribution, understanding multi touch journeys & maximizing ROI of online campaigns. The application enables marketers to identify underperforming campaigns, manage advertising budgets, and track multiple marketing channels via a unified platform. Read more about ROIVENUE

Quanticfy is the first marketing attribution solution to recognize each user before the first purchase on sites and thus, give the real figures/ROAS of every marketing investment. Read more about QuanticFy

BL.INK is a link management software designed to help enterprises shorten, brand, track and control URLs. Teams can monitor and measure touchpoints across engagement journeys, edit vanity keywords and utilize graphs or charts to gain insights into clicks between date ranges based on geographical locations. Read more about BL.INK

wecantrack is an affiliate marketing software that helps businesses track traffic and conversion data in one place. With APIs, Postbacks, Scrapes, and Google Sheet files, teams can quickly and easily add all your affiliate networks and reports. Read more about wecantrack

Coact is a web tool that automates data extraction from marketing platforms and integrates the information generated. The report management system uses templates to produce performance reports and audits. Digital marketers use it to extract client data and create reports with holistic overviews. Read more about Coact

SharpSpring Ads is a mobile, social, and web retargeting platform with rule-based tag management, detailed analytics, conversion, and revenue tracking. Read more about SharpSpring Ads

Marketing attribution for your e-commerce business Read more about ThoughtMetric

Salespanel is a lead capture and marketing analytics software that helps businesses manage segmentation, lead scoring, customer journey data, personalized marketing, and more on a centralized platform. It allows staff members to create buyer personas by unifying data from multiple sources, such as warehouses, emails, and websites, facilitating... Read more about Salespanel

CPV Lab Pro is a dashboard for marketing campaigns. It allows users to track, manage, and optimize all paid and organic traffic sources straight from one platform. Read more about CPV Lab Pro

Allocated percentages to your conversions from your ad spend in one dashboard. Read more about Attribution

Genius Monkey provides data-driven programmatic ad-buying solutions that help brands navigate the world of digital advertising. Their platform allows marketers to run highly targeted ad campaigns that reach the right audiences in the right place at precisely the right time. Read more about Genius Monkey

Bizible is a B2B marketing attribution solution that enables hundreds of companies to optimize for what really matters: revenue. It's called pipeline marketing. Read more about Bizible

Zoho Marketing is a cloud-based all-in-one marketing automation software used to automate marketing activities across multiple channels. It helps businesses attract visitors to the website, turn anonymous visitors into leads, and convert leads into loyal customers and retain them longer. Read more about Zoho Marketing Automation

Build insightful marketing reports on Google sheets by combining metrics from multiple data sources such as Facebook Ads, Google Ads, Shopify, AppsFlyer etc. Read more about EasyInsights

Solitics is a cloud-based analytics software designed to help businesses create marketing strategies and gather and evaluate customer data in a unified portal to optimize customer engagement, marketing, data analysis, conversion rates, and other operations. The platform complies with ISO security standards and automatically encrypts communications... Read more about Solitics

Channel Optimization - Consumer Research - Content Marketing Insights - Analytics Read more about DemandJump

Voted #1 Measurement/Analytics tech by AdExchanged, Measured provides accurate & timely marketing attribution & cross-channel reporting. Measured runs incrementality testing for online (Google, Facebook, YouTube, OTT) & offline channels like TV, radio, direct mail, catalog, and more! Read more about Measured

Squeezely is an online customer data platform for collecting customer data centrally. Target groups can be determined based on data points. The platform synchronizes all online channels, allowing cross-media campaigns to be executed more easily. Read more about Squeezely