Celtra Reviews

Photoshop file compatibility, reporting.

There wasn't a lot of transparency of how different Celtra is to other platforms and the potential trails and tribulations weren't laid out clearly ahead of time. Support's suggestions have been to change our site to fit Celtra which should really never be the case since the vendor is providing us a service. A bit frustrating we went into this without the upfront knowledge of how tasking transitioning would really be. And now we're in our busiest quarters and scrambling to make things work.

it's very stable. You always make improvements. The preview side is in most of the cases exact. So you don't need to do a lot of test.

It's not too flexible. Some components need an improvement, such as: add radial gradient to the shapes, responsive image for the 360 view component. More availability of fonts. The swipe component I think that need to be more flexible.

Need to add more real world example of the JS documentation.

In the beginning to learn the responsive of the unit is really difficult. nor with the examples becomes simple. In the end with experience with responsive it is still difficult in some cases to fix elements.

Celtra is a very powerfull tool that integrates many aspects of digital advertising in one unique cloud service. If you a re a producer, a manager or a tracker, Celtra makes easy what others tools makes complex.
Learning to use Celtra is super easy, since its interface is clean, friendly and its collaborative use is perfect.

I'd like that Celtra considers in the future the chance to support more media format files in the creative deploy too.

Celtras CMP is amazing in so many ways. It has such intuitive UX on the AD Creator and also has very clever ad formats build in. Also the analytics dashboard for creatives performance is great. All the Ad creator components are super good and animations are easy to create.

there is not a lot bad to say about this CMP but perhaps adding and managing the users list on the account could be slightly easier.

Data on expandables to be used in reporting is robust. I can make creatives and have them trafficked out within the same day.

The shift to flex banners, as the functionality does not seem to be on par with old expandables we like to run

I like the auto-compression of assets and the video capabilities. The light weight weather effects are nice too.

Inability to save and preview without updating the live ad, it would be great if the timeline worked together with actions and events, would love ability to create interactive end card for pre-roll.

I like Celtra because of the easy to use interface. Everything is labeled correctly. It takes a little to get used to especially in the creative level with all the different capabilities, but it has everything that I need for my company.

We had difficulty defining click definitions for our creatives in the platform. We went a lot of back and forth with this. This was a big issue that I feel some Celtra contacts didn't even know how to help us.

I like the Celtra is user-friendly. It's straightforward and intuitive to pull reports, preview creatives and set up tags. Overall, I have had a very positive experience with Celtra.

Sometimes I find when pulling reports the date ranges are off. I don't know if this is because of a time difference, but I find a discrepancy when comparing the same date range to other reporting.

Top notch features for rich media creative authoring. Provides the best-in-class features that increase the user engagement of creatives. Customer support is one of the best and always helps promptly.

It's expensive compared to similar products but it;s worth when looked at as a whole package and operated at scale.

There's clearly a well devised effort in delivering features that are both valuable to creators and quick to grasp, even when in Beta phase. The simplicity of its UI hides a complex and powerful platform able to centralise all you need in a single place.

When it comes to benchmarks I'd like to have more clarity on how these are generated by Celtra. In addition I'd like to generate benchmarks based on data exclusively from my organisation and per market.

The creative templates in ad creator and the level of customer service. The ad creation building part of the service helps our creative teams expedite the ad creation process.

Unfortunately there is no universals SDK which prevents these assets from delivering multi platform without generating multiple tags that are environment specific.

Familiar design interface to adobe programs.
There are some good options for animations that have gotten better over time.
The knew Preview all is a big step up from the original preview of single creatives.

There could be more options for direct camera interactions, rather than users having to upload pictures. We'd like to try some snapchat filter style ads, if that is even possible.
I still find that the way responsive design looks within the creator and previews hard to design for.
Time and Date on The Creative relevancy doesn't have an option for time of day without a complicated workaround. It would also really help to be able to switch it to UK formatting, so the day and months aren't switched.

Simple, versatile, powerful, fast, complete and nice analytics reports, constantly make improvements. Good support. Ideal for a designer who does not have programming skills

I would like to have more components of gyro and acelerometer actions. I have seen that there are problems with videos related to the autoplay (android)
Problems with the maps also, referring to the user's location.

Easy to use easy to modify the cretives lots of options lots of creative assets fast easy to upload fast support is great

sometimes it slows down and the "celtra maintence mode" is really annoying

It is easy to use with pre-built code to make ads really quickly and seamlessly. Minimal custom work required but is robust enough to handle super custom builds as well.

Can be costly. Reporting can use improvement as well as an overhaul on how many metrics are in the reporting. There's a lot of duplication and uncertainty about the reporting data.

Celtra's ease of use to a new user is a huge selling point - especially if you have designers within your company that may not know HTML5 from scratch or other JS animation techniques.
Customer and account support is superior in comparison to other systems like it and any new updates are announced the moment it is released with tutorial videos and support articles on how they work.

Dare I say that it may have TOO many features. With too many options, it can feel overwhelming and sometimes fall under the radar as a value new feature or tool. Promotion via emails or additional webinars on how to optimize on your built creatives and ways to use tools we might have not thought of would be helpful more often then not.

Its very intuitive. My team is able to get in and build ads with very minimal training. You can generate a tag in like 2 minutes whereas other platform can take at least 5 or more. The reporting is THE BEST. Whoever your UI guy is don't let him go. I also love that Celtra stays ahead of the curve. The new features like 360 video and the emitters are great.

I like the animation tool but I just wish there was quick way for the layout to match the first frame of the animation timeline. As of now, I have to manually record the values and set them so that the elements on the layout match the positioning of the layers in my animation. Otherwise you see a jump as the ad loads.

it helps to minimize too much time spend on troubleshooting.

Not all ad formats have been incorporated and sometimes change of backend without our knowledge affects creatives that are already running which we only discovered when someone happened to notice it

The UI is very easy to navigate and easy to use. I can easily set up my media campaigns with minimal questions asked to my Celtra rep.

I don't build out creative but i feel like there are capabilities our clients ask for that are not part of the Celtra suite. Want to ensure Celtra stays competitive with other Rich Media vendors in the space.

Mostly, of course, the AdBuilder and the plethora of functions.

There should be a sort of offline version for editing ads, even if your internet connection fails.

Great features, always added new components. Web based, so easy to access from any computer. Customer Service and Support.

The panels and toolbars take up too much of the users workable window. They are not scalable and end up covering most of the art board, or page. Lack of break points on Interstitial units.