Omnisend Reviews

After Jilt shut down, they recommended Omnisend for our marketing needs.
- All data from Jilt was imported without any problems, the contacts and tags as well.
- Unlimited contact list size for free unlike other services. Though the active contacts are limited to 250.
- Free 500 emails per month is enough for a small business like ours, also offered us 500 free push notifications and SMS which is rare.
- The email templates are easily editable, professional and sleek.
- Email customer support is nice and fast to respond, even for the free plan.
- All automations and workflows available in the free plan, no strings attached.
- Auto generated unique Discount codes with Woocommerce integration for free in the basic plan.

To summarize, I would say that any and every function is available right from the basic plan, no limitations. It was great to learn about them before paying without any caveats.

There is not much to dislike, it is an overall amazing service.
- Had trouble initially with integration with Woocommerce, had to contact customer service as the documentation was not up to date.
- Interface is a bit complicated to navigate.

It is a great product and a fantastic alternative to more expensive platorms.

The editor tool can sometimes feel very constrained but it gets the job done.

I like the design of the email templates.

The ease of creating and sharing link for landing pages could be more user friendly. There is currently no way to create a link for landing pages.

The most impactful feature right off the bat is the savings you will receive when compared to Klaviyo. Once you get over the massive amounts of $$$$ you will save each month, then you fall in love with the ease of how the platform works, how it explains everything in detail, how it walks you through email and sms flows, etc. It's brilliant in every way. Then, you will fall in love with the support they provide to all of their customers. Can't figure something out, or have a special workflow you can't figure out? They will help you!

There is absolutely nothing that I would change about their service.

Ease of use, saved templates, a/b content testing, audience segmenting and the ability to send email, sms and push notifications from one platform.

The only complaint I have is landing pages. I wish there was an option to build a more robust landing pages where we can send customers to buy a single or few products.

Automations and campaigns are fairly easy to build out and create. The latest segmentation and filter features allow us to further target our contacts.

There are some limitations to things that we could use to help us, most notably click maps within automations.

I love how flexible is Omnisend. We can work in developing email campaigns and automations for our 4 brands, measuring results instantly, and improving our campaign constantly by analyzing metrics! Very user friendly and easy to manage for the marketing team. Omnisend has been a key in the success of our marketing plan and sales.

I would love that the new email builder has a "view in browser" option.

It's super easy and intuitive, everything can be done within minute. I do particulary enjoy the pre-segmented audience, it gives you idea for new segment and it's automatic. It's a great feature.

Honestly, nothing at the moment, I am satisfied with every feature

Highly reliable email marketing software with a very minimal bounce rate.Provides detailed analytics that is essential for strategic planning, and that helps boost the ROI.

Improve the templates available for creating landing and lead capture pages.

Good customization tools. Easy and quick to set up email campaigns, and fairly accurate sales attribution scoring.

Sometimes a little buggy when dragging boxes around on the email builder.

I love the live view of the software & find it captures much more data than I ever did on MailChimp as to who has clicked through & actions taken. The abandoned cart in particular is way more effective than mailchimp ever waas.

After years of having a social media company manage my newsletter, I moved to ominsend when MailChimp stopped working with Shopify. I was able to manage the migration myself and support was excellent, from simple questions too difficult set up's questions.

I like the many options for follow up drip series of follow-ups, abandoned carts, re-engaging customers. Love the gift box (although I do wish redirect/answer didn't go to a non-secure link as this comes up on my antivirus every time) & scratch & win.

The base price of this app is reasonable and offers a lot of options included with it.

I love that this app has pop up's built-in but I wish they were more customizable to my theme. The wheel for example doesn't go with my color scheme so I haven't been using it. I have been trying to build a pop up exit offer to link to a quiz but can't get it to look right or work. I have tried several but have never put any into use as they either don't match my colour theme or I can't get them to do look how I want.

I would like to see an overall metric that shows growth of my entire list instead of giving stats by each catagory such as automation, campaigns etc. While this info is great I would like to see the overall list growth as an additional stat as I watch the size of my list growth each week.

The base price is reasonable but the next step up is a huge leap. I tried the upper price option for a month but found I wasn't making progress with the sms & messenger portion. It costs so much more I downgraded as it isn't affordable to test out. The ala carte add on's for these are way to expensive to acutally use (a person may as well just upgrade). I would like to see these options a bit more affordable as they take some time to build & start seeing results. There are apps that do messenging, sms & text at no charge or minimal/month & while I prefer to have everything under one app I would go with a less expensive due to the big leap in price.

Would like to see loyalty program integrated

I love that we can create newsletters well in advance and automate them to go out. I also love the automation flows and the wonderful robust reporting. This product really has been helpful for growing our business!

The new builder has issues that the old one never did. You can't put a background on your email, the movement of blocks is strange and not always effective, the product linking is both a good thing and a bad thing.

I switched over from Mailchimp to Omnisend because of the price. It turns out, Omnisend's UI and email designer is much more my taste and preference. Very clean and easy-to-use drag and drop method for adding content into emails.

I haven't been able to utilize every feature in my plan yet because automations and subsets do get a bit confusing. But that's just me in general with this stuff.

Until recently I had not tried the email list sign up options... within 1 month using the wheel of fortune automation my mailing list has grown by 30%

I'd like access to master classes to help me build my ability to use the various features. Or have one to one support to help me build campaigns the way I have it in my mind.

There is a lot that OmniSend does extremely well, we used to use Klaviyo in the past and it was an absolute nightmare, the interface was disgusting and so clunky to use. When we swapped to OmniSend, we honestly will never go back to anything else. OmniSend's interface and ease of use are insane for the price that you pay. Would 100% recommend it to any of my colleagues and continually do!

As a company with a very strong focus on how things look, there are a few design additions I think that could be added, along with some pre-created templates that are filled with content. Something similar to how MailChimp does it? Just a suggestion!

I find that Omnisend works really great for our small company! I love that we can track our sales from our campaigns and show that the cost of Omnisend is really paying for itself from the revenue we receive from our e-blasts! Overall it is a pretty simple interface and we choose to use it over other larger email marketing programs.

I'm not extremely knowledgeable about coding. I find that when I use the "Featured Items" template on mobile devices it stacks the items rather than keeping them in a row as displayed on desktop. I would really like if this feature kept my elements in a row because otherwise it makes my email very lengthy.

I am really impressed with the easy of setting up campaigns and navigating through the tool. It's easy to use and it has fantastic designs. Since I started using the tool, my business growth has been consistent and productive.

Not much actually but they can improve the tool by making selection of multiple options available.

Forms, automation rules, creating segments

There is still some scope to make the software better for mobile devices, especially for an app that uses dark mode. Wheel of fortune could have more color themes or options to choose custom colors.

Easy way to build and schedule the emails.

It's a bit hard to customize some of the elements. I am not sure when the copy template to other store would be available again.

I've used many tools int he past, including MailChimp and HubSpot, and Omni send is by far the the more powerful email template/creative platform.

Not much to say negative. Maybe the ability to send MMS in addition to SMS messages. When talking to existing and engaged customers it would be nice to be able to include graphically based messages. Would also be nice to be able to put messaging on hold for a defined amount of time for active clients that let us know they are traveling or can't order for some reason. We are a weekly service so that request from our clients is pretty common.

integration with existing business was easy, relatively easy to use

Often in Spam filter, use before update was easier and more intuitive, would like suggestions on copywriting of subject lines,

Omnisend is a powerful tool that's easy to use, offers customizable features, and exceptional analytics.

We had some issues when converting from old builder to new builder but it turned out to be a simple user error and customer service helped us right away.

Not Bad... I like the product and have been using it for 2 1/2 years - and I signed up originally because the price was great, but now, I don't love the platform for the price they now charge. The company raised the price significantly this past year... when I say significantly, I mean close to 400% -- and nothing really really changed for the price increase. I would have switched platforms actually because I don't like the following features, or lack thereof for the price they now charge:

- Lack of themes like pre-built Black Friday, Holiday, Cyber Monday, etc themes
- You have to re-fill in your social media information each/ every time you send a new email campaign
- Email templates they do have are somewhat dated, and are not fresh/ modern

- Lack of themes like pre-built Black Friday, Holiday, Cyber Monday, etc themes
- You have to re-fill in your social media information each/ every time you send a new email campaign
- Email templates they do have are somewhat dated, and are not fresh/ modern

I like how Omnisend helps me to market my products and increase my sales. Email marketing, push notifications, scratch cards, reports, contact list updates...

when you need to go back if you forgot something, no option to open the next step in new tab

the ease of use, mobile friendliness and the way it allows me to customize and modify each slice

wish the website was a little more mobile friendly when having to edit/schedule an email send on the road