Google Data Studio Reviews

Google Data Studio
Overall rating
Filter by
Company size
Time used
326 Reviews

- Industry: Computer Software
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
A powerful platform to analyze data
Reviewed on 12/6/2022
Google Data Studio has considerably accelerated our productivity. Previous reports required more...
Google Data Studio has considerably accelerated our productivity. Previous reports required more time as much time and were not nearly as visually appealing as Data Studio reports. Google Data Studio simplifies the visualization and manipulation of data in comparison to spreadsheets. You may also view real-time data on your sales funnel, allowing you to identify potential issues and prioritize their resolution. It is a platform with great potential since it shows an overview of the performance of Google ads and the search console reports, in order to make decisions based on the data of active campaigns.
Pros
I like how Google Data Studio takes marketing data and visualizes it through a user-friendly interface, in addition to offering free tools that are paid on other platforms, it can work with a large amount of data. The advantage is that it connects natively with all Google products such as analytics, this is very useful when working with the integration of all these platforms since they are compatible. I like the interactive way you present the reports. An advantage of using Google products is that there is a large community that contributes with tutorials and experiences.
Cons
so far I am satisfied with GDS, but would like to see more integrations with other platforms and not be limited to just google services.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Monthly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Looker Studio Review
Reviewed on 2/1/2024
Mixed as a result of the difficulties that can be had during setup, once setup correctly, they are...
Mixed as a result of the difficulties that can be had during setup, once setup correctly, they are very useful for automating reporting and visualising data in a digestible manner
Pros
It is an inexpensive and at times seamless experience to automate reporting dashboards to help with insights and client reporting
Cons
It can be difficult to get multiple connectors to work correctly and there can often be issues with data as the dashboards get more complex, with it seemilntly being set up correctly but data being different to the source itself, e.g. GA4 data displaying inaccurate data

- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Monthly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Needed tool that doesn’t perform
Reviewed on 6/3/2023
I wanted to be able to get a better view of how well content is performing.
I wanted to be able to get a better view of how well content is performing.
Pros
Being able to combine data from several tools, such as Google Search Console and Google Analytics, is super useful for analysing content performance.
Cons
The software is a massive pain in the bum to use. Sure you can connect your data sources. And you can get data from those sources onto a single page/dashboard. But there’s no guarantee it’ll accurately display the data and combine it correctly. I gave up using GDS because the combined data was always wrong and it was incredibly difficult to actually get it to combine the data in a useful way. I switched to a paid tool that does it soo much better and far more easily!
- Industry: Accounting
- Company size: 10,000+ Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Google data studio review
Reviewed on 11/8/2023
Overall, I would say I enjoyed it because it provided me lots of help in value in my company, and...
Overall, I would say I enjoyed it because it provided me lots of help in value in my company, and it was really easy to use.
Pros
I liked the data management and dashboard features the mos as the provided the most value and they were both easy to use even for beginners.
Cons
The lack of proper costumer support, and the data management being quite hard to setup are the things I hated the most about this software.
- Industry: Retail
- Company size: 51–200 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
A good platform for data visualization
Reviewed on 17/10/2023
Used it for so many years which makes it invaluable for us to share reports with.
Used it for so many years which makes it invaluable for us to share reports with.
Pros
Google Data Studio offers an great platform for data visualization and reporting. It seamlessly integrates with other Google tools and data sources (specially GA for us) , making it easy to create interactive and visually appealing reports.
Cons
While it's a powerful tool, the learning curve can be steep, especially for some staffmembers. Additionally, it lacks some advanced features that more specialized data visualization tools might offer. Longing for more AI tools to work with.
- Industry: Sports
- Company size: 11–50 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
Reports, Analytics, and Data FOR DAYS
Reviewed on 16/6/2023
We wouldn't have grown as fast as we did without the look behind the scenes at our data without...
We wouldn't have grown as fast as we did without the look behind the scenes at our data without Data Studio
Pros
The ability to manipulate the multitude of data provided and present it to clients, customers, staff, and executives is unmatched. The reporting and analytical fields that are covered are second to none and we wouldn't survive as a business without Data Studio.
Cons
Getting new users set up takes longer than anticipated as well as once we've created our custom dashboards and custom reports, but that's all semantics at this rate.
- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
My Experience With Google Data Studio
Reviewed on 27/3/2024
Pros
Has best business intelligence and reporting features
It makes data visualization easy and is affordable too.
Cons
Not specific hurdles that I can mention. Google Data Studio is amazing.
- Industry: Media Production
- Company size: 1,001–5,000 Employees
- Used Weekly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 8.0 /10
Very powerfull tool for reporting & dashboards: does its job
Reviewed on 31/7/2023
I Like and recommend Google Data Studio for live dashboards and easy to set and easy to use.
I Like and recommend Google Data Studio for live dashboards and easy to set and easy to use.
Pros
Google Data Studio provides a great option for creating dashboards: basic and advanced data.Connection to wide range sources (Google Analytics / Google Analytics 360, Google Sheets etc).Easy to use.
Cons
From time to time its a bit slow.Complex connection of less widespread systems, and it is therefore necessary to either buy an external connector or deal with a backbreaking connection.
Switched From
Microsoft ExcelReasons for Switching to Google Data Studio
Free to use and easier to setup.- Industry: Computer Software
- Company size: 51–200 Employees
- Used Weekly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Good Tool To Use For Your Analytics
Reviewed on 27/12/2023
Great tool, if you need something to build custom reports, combine data from multiple sources -...
Great tool, if you need something to build custom reports, combine data from multiple sources - feel free to use Data Studio
Pros
Having different services in one report is now easier with the new free Google Ads + Google Analytics report. Previously, users had to manually download and compile data into an xls report.
It's free
Cons
At times, I found the properties confusing and was receiving data from the test set. But that was at the beginning, now most of the reports just come to my email automatically
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Weekly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 9.0 /10
Google Data Studio For Marketing Reports
Reviewed on 8/12/2023
Pros
Google Data Studio is free and pretty easily connects to all of the Google platforms that we use when reporting to clients.
Cons
We had a few issues with the reports not loading properly when downloaded as a PDF (Blank pages when there should have been data) and the only solution that we have found is repeatedly downloading and/or waiting a few hours to try again.
- Industry: Media Production
- Company size: 11–50 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
A Comprehensive Review of Google Data Studio
Reviewed on 24/1/2023
Overall, I am very pleased with Google Data Studio. It is an excellent data analysis and visualizati...
Overall, I am very pleased with Google Data Studio. It is an excellent data analysis and visualization tool that is easy to use and provides powerful features.
Pros
Google Data Studio is an intuitive and powerful tool for data analysis and visualization. It is easy to use, even for those who are unfamiliar with data analysis. It allows you to quickly create beautiful and informative charts, diagrams, and maps to help you better understand your data.
Cons
One downside of Google Data Studio is that it can be quite complex and difficult to use for more advanced data analysis. It also lacks some features that are available in other data analysis tools.
- Industry: Media Production
- Company size: Self Employed
- Used Weekly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Reporting that is powerful enough for most, and affordable for all
Reviewed on 7/6/2022
Data Studio has really improved over the last year or two. It's much more stable than it used to...
Data Studio has really improved over the last year or two. It's much more stable than it used to be, and is more in depth. As a small agency, I haven't found much that is missing.
Outside of setting up integrations and data sources and then creating the dashboard connections, the rest is fairly simple to set up. Customizing a dashboard is easy, and sorting data is easy once you do a couple and learn the dimensions of how data is displayed.
Having a free dashboard and reporting tool that integrates directly with other Google products is awesome.
Pros
I love that it's a tool directly from the same company where I get most of my data already. I use Google Analytics and Google Ads heavily in my business, so it's awesome to have a data analysis and reporting tool that has stable connections to both of these. Being able to integrate both, and other integrations into the same dashboard is a big plus.
And the depth of features has really gotten pretty large over the last couple of years. Unless you need extremely advanced calculations and reporting, Data Studio will probably suit your needs. The ability to sort your data and fine-tune exactly how metrics are displayed is cool.
It doesn't hurt that Data Studio is free! These kinds of tools are often very expensive, but Data Studio allows smaller studios like mine to get in the game for little to no investment.
Cons
It's a bit of a pain to get set up, and to fully integrate. The documentation, while large, is not easy to follow in my opinion.
Adding a data source and then creating a dashboard using a specific source can be a little hit and miss. It shouldn't take 3 or 4 screens of options to tell my dashboard that I want to get data from a specific source. Once you get past it, it's fine. But setting up a new dashboard, and organizing dashboards, is cumbersome.
Alternatives Considered
Zoho AnalyticsReasons for Switching to Google Data Studio
Data Studio is free. Zoho Analytics is more robust overall, but also comes with a higher cost, and a higher learning curve.- Industry: E-Learning
- Company size: 201–500 Employees
- Used Monthly for 2+ years
-
Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 9.0 /10
Good reporting solution if you use the G-Suite
Reviewed on 7/3/2024
Pros
The capabilities that it offers, and the different source of connections that allows you to create different types of reports.
Cons
It has some limitations in comparison to other tools such as Power BI but due to the cost is not bad.
- Industry: Professional Training & Coaching
- Company size: 11–50 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 8.0 /10
Easy and fast to use it with Google's component
Reviewed on 24/7/2023
We used Google DataStudio for the price (free), it was very easy to use and was mainly use for the...
We used Google DataStudio for the price (free), it was very easy to use and was mainly use for the simple dashboard and use cases.
Pros
Google Data Studio is very easy to use with BigQuery's connection : we can connect directly tables, views or custom query.
Cons
Before integration with looker, we were limited with left join between tables (no inner join and no right join)
- Industry: Financial Services
- Company size: 501–1,000 Employees
- Used Weekly for 2+ years
-
Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
A powerful tool to analyse data and automate reports
Reviewed on 1/9/2023
Pros
Google Data Studio gives me great flexibility to analyse data , and the function to automate reports saves me a lot of time.
Cons
Sometimes it takes a lot of time to load the reports
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Monthly for 1+ year
-
Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 8.0 /10
Great tool for agencies
Reviewed on 22/11/2023
Pros
It allows you to create good and complete reports for free, you can see real-time data, and when you connect it with other feeds you get a full overview. You can visualize, merge, and filter your data easily and quickly.
Cons
Learning how to properly use it can take a while when you are a beginner. Sometimes it can be a little slow for my needs.

- Industry: Computer Software
- Company size: 2–10 Employees
- Used Monthly for 2+ years
-
Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 9.0 /10
Use of Google Data Studio For Reporting
Reviewed on 27/7/2023
Pros
Google Data Studio is a powerful and seamless integration with various data sources. It transforms complex data into visually reports and dashboards.
Cons
The only laid back thing in Google Data Studio is it's restricted data sources.
- Industry: Internet
- Company size: Self Employed
- Used Daily for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
google data studio review
Reviewed on 19/4/2023
Pros
It is simple to use, cost-free, seamlessly integrated with all Google reporting and advertising tools, has third-party data connections for other platforms, is simple to set up and configure, and is simple to understand.
Cons
"But, stick with the readymade dashboards if you are not a data analyst or are not interested in statistics. The customizations and settings can seem a little overwhelming."Reporting is more laborious and time-consuming than it should be because it can be difficult to establish up connections to refresh data sources and import data often.The unfavourable aspect of Data Studio is how frequently I have to stop working to address the software crashes.There are a few things that are lacking, and there are a few glitches here and there.
- Industry: Furniture
- Company size: 501–1,000 Employees
- Used Weekly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 8.0 /10
Analytics...just got better
Reviewed on 17/3/2023
It's one of the most important tool we use on a daily / weekly basis in order to monitor our KPIs.
It's one of the most important tool we use on a daily / weekly basis in order to monitor our KPIs.
Pros
I guess its layout: very intuitive and optimized to help the user find all the insights he/she needs.It allows marketers to organize dahsboard easily and monitor all KPIs in a very efficient way.
Cons
The fact that we needed to rely on an external partner for the initial set-up, and it wasn't something we were able to do on our own.We provided all the business requirements, of course, but we had to wait for its deployment.
- Industry: Information Technology & Services
- Company size: 201–500 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 9.0 /10
Fulfills the purpose
Reviewed on 7/3/2023
Pros
I see that it is a tool that fulfills what it proposes to do, it allows very easy integrations, it is easy to manage and organize data, it allows the visualization of dashboards and the management of sharing is easy.
Cons
In terms of building dashboards, it could have more features that would allow customizing dashboards for a more visual build. I feel that there are still few resources for this front.
- Industry: Staffing & Recruiting
- Company size: 501–1,000 Employees
- Used Weekly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
My Google map genuine review
Reviewed on 31/3/2023
I'm more comfortable with Google map. This helps me in tough situations when I don't know the...
I'm more comfortable with Google map. This helps me in tough situations when I don't know the direction to go.
Pros
Google gives me the exact information what I'm looking for. This helpls me a lot.
Cons
Nothing bad in Google map I felt until now.

- Industry: Computer Software
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
the great option by google for creating awesome dashboards and data analytics
Reviewed on 23/2/2023
overall i found the google data studio a really good option for creating very appealing visual...
overall i found the google data studio a really good option for creating very appealing visual analytics dashboards that are very helpful
Pros
the data analytics has been really great and i liked it very much. even the dashboard is very customizable and the data visualization that comes is very impressive and appealing
Cons
i feel the multiple data sources can be even more improved. also the search filters need to be made more effective and precise.
- Industry: Government Administration
- Company size: 5,001–10,000 Employees
- Used Weekly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Google data studio a comprehensive study
Reviewed on 11/2/2023
My overall experience with this very positive. Its helps me to save my time preparing reports.
My overall experience with this very positive. Its helps me to save my time preparing reports.
Pros
Google data studio is the best tool for dashboard making. It is also very good and can give very stunning information. So i liked this
Cons
The major issue is only working with online
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
-
Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 7.0 /10
Customizable and free
Reviewed on 17/2/2023
Pros
Colourful graphs mixed with numbers and percentages can make a great data presentation. Also, you can use and transform the data in numerous ways.
Cons
Using data from different sources in this software has been quite a challenge.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Weekly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Great for marketers who know how to use it.
Reviewed on 31/12/2022
I can tell you that Google Data Studio is a popular business intelligence tool that is widely used...
I can tell you that Google Data Studio is a popular business intelligence tool that is widely used by organizations of all sizes to create professional-looking reports and dashboards. Many users appreciate its ease of use, integrations with other Google products, and customization options. However, some users may find that it lacks advanced features and support compared to other business intelligence tools, and may be dependent on other Google products to fully utilize it.
Pros
Easy to use: Google Data Studio has a user-friendly interface that makes it easy for even non-technical users to create professional-looking reports and dashboards.Integrations: Google Data Studio integrates seamlessly with other Google products, such as Google Sheets, Google Analytics, and Google Ads, making it easy to pull in data from multiple sources.Customization: Google Data Studio allows users to customize their reports and dashboards with a wide range of visualizations, such as charts, maps, and tables.Collaboration: Google Data Studio has built-in collaboration tools, allowing multiple users to work on the same report or dashboard at the same time.Sharing: Google Data Studio allows users to easily share their reports and dashboards with others, either by embedding them in a website or sharing a link.
Cons
Limited data sources: While Google Data Studio integrates with many popular data sources, it doesn't have as many integrations as some other business intelligence tools.Limited customizability: While Google Data Studio allows users to customize their reports and dashboards to a certain extent, it doesn't offer as much customization as some other tools.Lack of advanced features: Google Data Studio doesn't have as many advanced features as some other business intelligence tools, such as predictive analytics or machine learning capabilities.Dependence on Google products: To fully utilize Google Data Studio, users may need to rely on other Google products, such as Google Sheets or Google Analytics, which may not be suitable for all organizations.Limited support: While Google Data Studio has a large user community and extensive documentation, it may not offer as much support as some other business intelligence tools.