Measured Reviews
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10 Reviews
- Industry: Online Media
- Company size: 501–1,000 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Finance and marketing are finally speaking the same language: incremental contribution!
Reviewed on 14/9/2020
Measured has solved the cross channel attribution problem through a creative approach anchored on...
Measured has solved the cross channel attribution problem through a creative approach anchored on really smart experimentation. Finally, we have a trusted cross channel media reporting tool for our portfolio companies that applies the finance concept of incremental contribution to media portfolio investment decisions.
Pros
Cross channel reporting allows for a bird’s eye view of your media portfolio, and also supports the depth to go into tactics for the channels.
Metrics that align not only channels, but the finance and marketing team’s goals.
Methodology based on incrementality experimentation, so the challenges with MTA do not apply.
Services/Team who have been in marketing measurement for a long time.
Cons
Due to the complex nature of attribution/design of experiment work, requires some services team help to get setup.
Excited for more to be done.
- Industry: Apparel & Fashion
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Actionable cross channel attribution through incrementality measurement
Reviewed on 28/10/2020
Cross channel attribution is a difficult problem to solve. Measured's creative approach rooted in...
Cross channel attribution is a difficult problem to solve. Measured's creative approach rooted in incrementality measurement has enabled us to unlock cross channel attribution reporting we can trust to inform our media investment decisions.
Pros
With updates in privacy laws and breakage all over the place, we decided not to go down the multi-touch attribution path. Measured’s incrementality approach leads to reliable outputs to inform our media budget decisions. Our team logs in regularly and is able to quickly get insights they need. Easy to use and on-board.
Cons
Nothing notable. We have been very happy with the product and our results today.
- Industry: Retail
- Company size: 1,001–5,000 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Powerful tool for getting the most out of your marketing data
Reviewed on 25/7/2019
We hated that we couldn't see how channels and marketing initiatives were performing other than...
We hated that we couldn't see how channels and marketing initiatives were performing other than through the networks themselves (which gave inflated numbers) or by using dated last-click measurements. We wanted to be able to effectively look at performance and incremental value so that we could efficiently allocate our budgets.
Pros
Very knowledgeable team who is incredibly good at onboarding and explaining the numbers/process. Methodology is very sound. Great responsiveness from the account team. Tableau interface is easy to use and quick. Loads of useful data.
Cons
Some of this may be difficult to explain to less analytically-inclined people in the organization
Alternatives Considered
SingularReasons for Switching to Measured
We wanted a company with a very strong background in data. The Measured team knew their stuff better than anyone we talked to and made me feel very comfortable with how they planned to onboard, test, and evaluate our data. They also had experience with retailers similar to us, which was helpful.
- Industry: Consumer Goods
- Company size: 10,000+ Employees
- Used Monthly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Best attribution solution for DTC
Reviewed on 14/9/2020
We kicked off with Measured 2 1/2 years ago to help our international DTC brands make smarter cross...
We kicked off with Measured 2 1/2 years ago to help our international DTC brands make smarter cross channel attribution decisions. They have proven to be a high value partner, adaptable to the unique requirements of each brand and region. If you are a DTC brand looking to inform media incrementality, I highly recommend Measured.
Pros
The team at Measured understands the direct to consumer space and the system can be configured for metrics that are important to our business. Measured platform allows for insights across segments that are important for the business. International geographies and brands are supported.
Cons
No issues, renewed our contract recently
- Industry: Apparel & Fashion
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Hands-On Attribution Partner
Reviewed on 1/8/2019
Pros
The team at Measured is very strategic and proactive in making suggestions to our marketing mix, based on the data. Over the past year, we've adjusted our media mix using the out-of-the-box dashboard that Measured provides, as well as developed custom dashboards that speak more to the insights that we wish to uncover for the business. Integrations with other data systems are completely handled by the Measured team.
Cons
While the team has been able to make customized dashboards, we don't currently have the option to dig into more granular channel level insights.
- Industry: Retail
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great Partner
Reviewed on 8/8/2019
Pros
The strategic partnership - the team is very knowledgeable and they listen.
Cons
No cons. The team continues to make updates based on user recommendations.
- Industry: E-Learning
- Company size: 1,001–5,000 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great tool & exceptional service
Reviewed on 23/9/2020
Love it! Really helped us to optimize media spend efficiently.
Love it! Really helped us to optimize media spend efficiently.
Pros
It's so much more than just a software as it comes with the expertise of our team that has helped us think through many unique challenges that our media team was facing.
The software is easy to use and centralizes our key insights around media.
Cons
Most tests (outside of the standard platforms) have to be setup manually and you can only do so many at the same time. So it's about prioritizing what will move the needle first.
- Industry: Retail
- Company size: 1,001–5,000 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Attribution for the contemporary customer journey
Reviewed on 29/7/2019
Great business partners that helped solve for investment decision making. They are partners beyond...
Great business partners that helped solve for investment decision making. They are partners beyond just the software solution.
Pros
Easy implementation
Thought-leadership and strategic partnership
Highly cost effective
Ease of adoption across team with broad skillset
Responsive customer service
Customizable
No black box
Cons
Would like to add alerts into dashboard when there is a pre-defined shift (good or bad) in results so campaign owners immediately know to look, review and take action.
Would like some sort of indication of what programs/campaigns' incrementality is informed by testing v historical trends.
- Industry: Retail
- Company size: 201–500 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Primary "source of truth" across all paid media spend
Reviewed on 24/9/2020
Over 1 year ago, we assessed our options looking for a partner to help us answer the core question:...
Over 1 year ago, we assessed our options looking for a partner to help us answer the core question: What is the incremental contribution of our paid media spend? We were less intrigued with legacy MMM and MTA solutions, and now one year later we can confirm we made the right choice partnering with Measured to answer this question.
Pros
Readily-available, granular insights into paid media channels. The software is intuitive & is not grounded in post-campaign readouts, but instead a driver of in-market optimizations & true incremental benefit of paid media.
Cons
Not really a con. They are adding new features to the product and we look forward to those.
- Industry: Retail
- Company size: 51–200 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Best Marketing Attribution Platform
Reviewed on 25/7/2019
Pros
They work with our marketing team to clearly communicate attribution and what's working from a third party perspective. As the data analyst on the team, they've given me read access to their data warehouse where I can bring insights at a much faster pace.
Cons
Everything Measured provides is meant to be scalable on their side. Our company has some messy data and can take some time on getting everything organized.
