Whatagraph

4.4 (84)
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Marketing performance monitoring and reporting made easy

Overall rating

4.4 /5
(84)
Value for Money
4.2/5
Features
4.2/5
Ease of Use
4.3/5
Customer Support
4.6/5

90%
recommended this app
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84 Reviews

Kareem
Kareem
Overall rating
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Whatagraph review

Reviewed on 3/2/2023

Pros

I've been using Whatagraph for 2 months, it has great dashboards and amazing marketing analysis.

Cons

Whatagraph customer service is good but they took a while to respond to me.

Verified Reviewer
Overall rating
  • Industry: Machinery
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Fast results due to logical concept

Reviewed on 20/11/2019

Monthly Management Report for Internet Activities. Fast and problem-free solution of the task.

Monthly Management Report for Internet Activities. Fast and problem-free solution of the task.

Pros

For the monthly management meeting I needed a tool that quickly and easily shows the most important metrics around our website.

Due to the simple and logical concept of Whatagraph I was able to solve the task quickly and efficiently. For me it is very positive that after the setup I have no further effort to present the results.

Since I am the only employee working on these evaluations, this means a large work direction.

Translated with www.DeepL.com/Translator

Cons

Personally, I think that the user interface might be a bit lighter and less technical. Practically this is not relevant, because the generated report looks perfect.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 1.0 /10

UNITED STATES Marketing Agencies STAY AWAY from these guys!

Reviewed on 4/2/2021

This was just an absolutely horrible experience. For marketing agencies especially in the US I...

This was just an absolutely horrible experience. For marketing agencies especially in the US I would highly to STAY AWAY. These people are extremely harsh and don't want have their customer in best interest.

Pros

Their reporting kept on misreporting the numbers of views for my numbers to show an inflated amount of views that what there actually was. Also it showed that the views were coming from countries where they weren't. The overall reporting system has many many flaws and it comprised of selection that don't convey any value. In addition, the reporting interface does not have a modern interface.

Cons

The sales professional lied to us. The customer service has extremely slow. One of the lies was that client success works US hours which is not true. Sales person convinces us we would be able to connect our login page to Whatagraph so clients can sign in but we saw that was a lie real quick. There is a [SensitiveContent Hidden] on-boarding call which is absolutely ridiculous When asked to push the billing date back due to all the bad experiences and none of the reports being sent out correctly, they were quick not to negotiate. Asked to cancel a few day before the bill was due and said I had to pay for another 30 days because of a 30 day cancellation policy.

Verified Reviewer
Overall rating
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Great for metric and trend monitoring

Reviewed on 14/4/2018

Pros

Nice software for customizing instantly sharable reports of your website data. You can set up auto-email delivery which is great for monitoring your key operational measures. They offer a free trial so give it a spin.

Cons

Not a true data analysis tool. If you want to drill into your data and get a deeper understanding look elsewhere.

Jordi
Jordi
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Quick visual reports, ideal for local businesses

Reviewed on 2/12/2019

Pros

Quick and visual reports. Templates are really useful, and you can customize it with your own widgets.

Cons

Not so flexible and powerful as Data Studio. Expensive is we consider the value for money. I miss more source integrations.

Response from Whatagraph

Hey, Jordi! Thanks for your review. We agree, Data Studio offers flexibility like no other, but it does require a high level of skill working with spreadsheets, whereas Whatagraph helps you aggregate and visualize data in a really simplistic manner.

As for the integrations, we're always happy to hear your suggestions! Let us know via the live chat on our site

Marc
Marc
Overall rating
  • Industry: Government Administration
  • Company size: 1,001–5,000 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Amazing service for my clients which saves me a lot of time

Reviewed on 20/6/2018

Pros

The automated reports are very easy to understand and have graphics which even non IT persons can relate to.

Cons

It's missing a dashboard kind of functionality for the current actual state of things being measured. The reports are great, but I would like to have a had a `current view as well

Ema
Overall rating
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

This product is amazing!

Reviewed on 22/2/2018

It saved us a lot of time while using it. Also, the graphics are amazing.

It saved us a lot of time while using it. Also, the graphics are amazing.

Pros

The user interface is easy to navigate . This tool has really good graphics. It saves a lot of time.

Cons

I did not find anything that I would put into this category. There are some limitations in the sources that this service offers but the customer service is amazing. I called the customer service and ordered a fine-tuned version which fits our needs.

Ana
Overall rating
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great tool! Great people! Great experience!

Reviewed on 22/2/2018

Time saving tool

Time saving tool

Pros

I mostly liked that it is a very time-saving tool. Additionally, I liked that it easy to use and navigate. The graphics look good as well.

Cons

It takes time to show historical data. It is limited to the most popular data sources. I really liked the rest of the features.

Igor
Igor
Overall rating
  • Industry: Public Policy
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

One of a Kind.

Reviewed on 3/12/2019

Pros

Whatagraph has unique reports propositions that add value to any social media strategy.

Cons

The software limits integrations. If I could have more integrations, I would like more.

Response from Whatagraph

Thank you for your feedback, Igor!

Deric
Deric
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Easy on the eyes beautiful reports

Reviewed on 16/12/2019

Pros

Automated Client Reporting with beautiful and easy to use reports. It prevents me from making thing complicated.

Cons

Having more integrations is always the best.

Response from Whatagraph

Thanks for your feedback, Deric!

Dimitri
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Good dashboarding solution, the best support

Reviewed on 24/8/2022

Scalable reporting and monitoring when compared to GDS, and a very friendly team!

Scalable reporting and monitoring when compared to GDS, and a very friendly team!

Pros

The software is excellent, it can do anything Google Data Studio can but comes with scalability and a great support team. All data connections are built-in, so no need for expensive third-party connectors.

Cons

The development cycle is aimed at pleasing the greatest number of people, which means very specific requests might never make it.

Sarah
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Maximize data potential

Reviewed on 19/2/2021

We started to use this tool around two years ago, and at that moment, the situation was not...

We started to use this tool around two years ago, and at that moment, the situation was not pleasant. My team was making print screens, many excel sheets and sadly, a lot of human mistakes in the reporting process. We needed a solution and chose Whatagraph as it seems like a really attractive startup, really excellent customer support and a vision of where the product is heading.

Pros

My favorite function is automation - you can set your reports for a specific date and time and be sure that clients will receive them on time and with the newest information. Also, there is quite a various reports library that you can use for the general reports and campaigns. This is also very helpful, as my team just adds channels and in seconds receives a report which you can send. This is a real time saver. I would not imagine my life without this tool.

Cons

As we are long-time users - there were many bugs on the way in the past. Of course, customer support was always here to help, I think they honestly care to solve the problems, but still, the bugs bother you at that moment.

Theresa
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

They Hear Suggestions AND Implement Them!

Reviewed on 8/10/2019

Pros

When I have had questions or asked if an option was available and it wasn't, the Whatagraph team took actual interest in what I was trying to do and went above and beyond to help me and also added in the feature that I was specifically looking for to make my report even better for my clients. I've never felt more heard from a company in all my life, seriously, it was awesome that they took my suggestion and actually did it.

Cons

There were some small things that I didn't prefer when I first started to use this platform, but as time has gone on, everything that I didn't prefer was updated and is no longer an issue. This platform is very comparable to others in regards to features, however, this platform is the most budget and user-friendly.

Alternatives Considered

TapClicks

Response from Whatagraph

Thank you so much for the nice words, Theresa! Hope we'll continue to meet your expectations going forward :) And always feel free to reach out.

Gael
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

All tool every marketer should have.

Reviewed on 13/7/2022

I’m a very happy user. I buy when I started my inbound marketing agency and got amazing feedbacks...

I’m a very happy user. I buy when I started my inbound marketing agency and got amazing feedbacks from the customers I use it with. It’s just a really great tool.

Pros

The ease of use and deployment make whatagraph a must have in your Martech bundle. It allow you to monitor traffic and social plateform automatically and even send the report needed to your clients without you having to do the heavy lifting. Design is great and make the data easy to read for customers. Also they have an amazing customer service. Lately I had an access issue and [SENSITIVE CONTENT] sort me out in no time! Very professional and kind.

Cons

I did not yet find something what limit my use but I’ll update my post if I do at some point.

Marko
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Exellent and flexible tool

Reviewed on 26/8/2022

Pros

- Extremely fast and capable customer service
- Easy to customize for customer's needs
- Supports almost every channel

Cons

-Traffic sources have been dropping from time to time.

Fernanda
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great marketing reporting software

Reviewed on 10/8/2022

Pros

Easy to use, great to automate the reporting process, lots of integrations.

Cons

Bugs every once in a while, nothing too critical.

Coen
Overall rating
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Absolute time saver and clear adviser to crucial decisions that create real results

Reviewed on 25/11/2019

Just set and forget and wait on your inbox for the ​magic to happen.

Just set and forget and wait on your inbox for the ​magic to happen.

Pros

Bundling multiple channels,​ who have there own challenges to reveal cluttered metrics, into a clear readable report​.

Cons

White​ labeling is restricted to just uploading an​ image. Would prefer a header with more options in design, layout, ​and content.

Response from Whatagraph

Thanks so much, Coen! Working on making white-label more flexible, your insights are greatly appreciated.

Ellen
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Very ease of use and great support

Reviewed on 22/1/2020

I am very satisfied with Whatagraph. It's an easy to use software, has lots of integrations, lots...

I am very satisfied with Whatagraph. It's an easy to use software, has lots of integrations, lots of visualization and if you have a question you get instant great answers.

Pros

Whatagraph is easy to use and lots of integrations

Cons

I work for several clients and it's not easy to adjust the templates with the correct branding.

Sam
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Digital Reporting Made Easy

Reviewed on 25/9/2019

Whatagraph has cut my monthly reporting time way down, allowing me to knock out reports in a...

Whatagraph has cut my monthly reporting time way down, allowing me to knock out reports in a fraction of the time it took me previously. The customer support is great — they even changed the copy/description on one of the modules based on feedback I had. It's definitely pricey, but I think completely worth the investment.

Pros

It looks amazing (clients love how easy it is to digest) and is very easy to set up. I love how quickly I can set up a monthly report for a client and then easily pull the same report every month. The reports are very easily customized and tailored to whatever needs you have.

Cons

Some of the more granular data can be hard to pull sometimes, and constructing your own modules is not the easiest or most intuitive process.

Response from Whatagraph

Thanks so much, Sam! We always appreciate your feedback, and hope to get even more great ideas from you in the future.

Karan
Overall rating
  • Industry: Computer Software
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Excellent reporting tool, that literally does the job for you

Reviewed on 11/8/2021

Aggregating market campaigning data from different sources

Aggregating market campaigning data from different sources

Pros

Before Whatagraph, we were using different analytic tools for different platforms. With Whatagraph, combining this data, and putting it together became so much easier. It creates visualizations that are so easy to understand and present. The learning curve is minimal.

Cons

Honestly, I can't find anything that I would say is the least likeable thing for Whatagraph! It really has eased my job.

Brenda
Overall rating
  • Industry: Religious Institutions
  • Company size: 2–10 Employees
  • Used for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 0.0 /10

na

Reviewed on 26/11/2019

Pros

After we set it up initially, I don't have to think about it again.

Cons

I have no feedback for this question at this time.

Response from Whatagraph

Thanks, Brenda!

Verified Reviewer
Overall rating
  • Industry: Photography
  • Company size: 51–200 Employees
  • Used Monthly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Helpful if you are handling many kinds of reports and pulling data for various clients

Reviewed on 7/9/2018

Used the trial version to test if it would make sense to implement it within our workflow, but...

Used the trial version to test if it would make sense to implement it within our workflow, but decided against it after all.

Pros

So I guess the main point of this software is for it to be used by marketing agencies or marketers that handle a fair amount of clients and find themselves spending a lot of time reporting about their efforts and results. Otherwise, it wouldn't make much sense to pay for this. The pros are the fact that data is gathered automatically once you add the different channels and very intuitive and nicely presented graphics for it to be displayed.

Cons

Although I didn't have a lot of different data points to show, I did find a couple of discrepancies which raises the question... is one supposed to be checking up on this when used at a larger scale? I guess it could have been a minor bug too, but I did not find much use for it after the trial since I am not actively handling many clients at once.

Muk
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Reporting made for human eyes

Reviewed on 1/12/2019

Pros

The visual representation of numbers and complicated statistics is a treat to the eyes, makes for easy understanding by the average business owner and its a breeze to set up once and forget it. The automated delivery of the reports over email means there is one less tool to go and log in to.

Cons

Not faced any challenges so far while using the tool.

Orsolya
Overall rating
  • Industry: Online Media
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

Data can be beautiful if you visualize it

Reviewed on 21/11/2019

I like the platform so far. If you work at a company that deals a lot with analytical tools and...

I like the platform so far. If you work at a company that deals a lot with analytical tools and data, this software comes in handy.

Pros

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

Cons

It is a little bit expensive in my opinion. It would be great to have the option to use it one day at a time for a different price.

Antoine
Overall rating
  • Industry: Market Research
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great tool

Reviewed on 8/2/2021

My overall experience is really positive!
Whatagraph allowed us to increase the conversion rates of...

My overall experience is really positive!
Whatagraph allowed us to increase the conversion rates of our marketing campaigns.

Pros

I loved the UX and the simplicity!
When I signed up, I could start using the tool in just a few minutes, which is really nice for this kind of tool.

Cons

I would enjoy even a lower price.
Actually, it's valuable cause the tool is very powerful. However, the price might be even lower.