Whatagraph

4.4 (80)
All-in-one marketing reporting tool for digital agencies.

Overall rating

4.4 /5
(80)
Value for Money
4.2/5
Features
4.2/5
Ease of Use
4.3/5
Customer Support
4.7/5

91%
recommended this app
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80 Reviews

Sarah
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Maximize data potential

Reviewed on 19/2/2021

We started to use this tool around two years ago, and at that moment, the situation was not pleasant. My team was making print screens, many excel sheets and sadly, a lot of human mistakes in the reporting process. We needed a solution and chose Whatagraph as it seems like a really attractive startup, really excellent customer support and a vision of where the product is heading.

Pros

My favorite function is automation - you can set your reports for a specific date and time and be sure that clients will receive them on time and with the newest information. Also, there is quite a various reports library that you can use for the general reports and campaigns. This is also very helpful, as my team just adds channels and in seconds receives a report which you can send. This is a real time saver. I would not imagine my life without this tool.

Cons

As we are long-time users - there were many bugs on the way in the past. Of course, customer support was always here to help, I think they honestly care to solve the problems, but still, the bugs bother you at that moment.

Theresa
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

They Hear Suggestions AND Implement Them!

Reviewed on 8/10/2019

Pros

When I have had questions or asked if an option was available and it wasn't, the Whatagraph team took actual interest in what I was trying to do and went above and beyond to help me and also added in the feature that I was specifically looking for to make my report even better for my clients. I've never felt more heard from a company in all my life, seriously, it was awesome that they took my suggestion and actually did it.

Cons

There were some small things that I didn't prefer when I first started to use this platform, but as time has gone on, everything that I didn't prefer was updated and is no longer an issue. This platform is very comparable to others in regards to features, however, this platform is the most budget and user-friendly.

Alternatives Considered

TapClicks

Response from Whatagraph

Thank you so much for the nice words, Theresa! Hope we'll continue to meet your expectations going forward :) And always feel free to reach out.

Adina
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Good value for your money.

Reviewed on 1/10/2019

Pros

- User-friendly interface.
- Easy to add accounts and various channels.
- Ability to increase the number of sources for your team without the need to contact support (upgrade your membership).
- Automated reports.
- Email notifications in case one of the sources get disconnected.

Cons

- The company is located in Europe and doesn't have 24/7 support. For someone working from Canada's West Coast, it is incredibly hard to get a timely response and support.
- Troubles with connecting social media channels due to various APIs. Even if the source is connected, there is no guarantee that it will not be disconnected for no reason.

Response from Whatagraph

Thanks so much for your feedback, Adina! A 24/7 support is definitely something that we've been considering and will hopefully implement next year as the company grows. As for the API disconnects working super hard on fixing that as we know how much frustration it causes. It's hard to control what happens on the third-party's side, eg. Facebook, but we're absolutely aware of the issue as are trying to find other ways to prevent it from happening.

James
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Time-saving agency reporting with fantastic customer service

Reviewed on 31/8/2022

Fantastic! Before Whatagraph we were using spreadsheets and downloading data from social media channels. Whatagraph has easily reduced the amount off time we spend on reports each week and month, allowing us to focus on insights and recommendations.

Pros

Integrations with all the main social media channels we use for clients has provided some fantastic time-savings. This, alongside incredible customer service and relative ease of use, is what I like most about it.

Cons

Having to manually download some data and use spreadsheets for some channel metrics (Twitter specifically) is very annoying but I understand that is an API issue that Whatagraph probably can't do much about. I'd also like to have slightly more flexibility on report design.

Kevin
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

The COMPLETE Reporting Solution

Reviewed on 7/10/2019

Overall, Whatagraph continues to serve my reporting needs better than anything else available. And I regularly research... Love it!

Pros

Connecting all my client systems into one, high quality report is a huge time-saver.

Cons

I would like more control over my reports - Moving into separate client folders would be appreciated.

Alternatives Considered

Google Cloud

Reasons for Choosing Whatagraph

Scope of integrations, flexibility of design and the support available is fantastic!

Response from Whatagraph

Amazing to hear that, Kevin! Working hard on meeting your expectations and delivering something new and more powerful so you'd enjoy Whatagraph even more.

Alexandre
Overall rating
  • Industry: Broadcast Media
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Beautiful but not optimal

Reviewed on 25/9/2019

Great help from the team, but I only keep Whatagraph for an accessory use for now (small reports on a given campaign).

Pros

- Simple reports fast to build
- Good looking widgets
- great support team (big up to reps)

Cons

- not enough freedom in the size and design of widget
- no choice of landscape format
- not enough data available
- No enough freedom in the number of rows and columns in one chart.
- INCREDIBLY COMPLICATED in term of choosing of dates (multicalendar)

Alternatives Considered

Google Data Studio

Reasons for Switching to Whatagraph

I continue using Data studio when I design more sophisticated graphs

Response from Whatagraph

Thanks so much, Alexandre! Passing this on to our product development team. I know they're looking at the multicalendar feature very closely, so we should have more intuitive functionality pretty soon.

Giovanna
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Whatagraph Review

Reviewed on 10/8/2022

Pros

Customer service team is always available to help out and explain things.

Cons

I would like better visualizations in graphs

Nate
Overall rating
  • Industry: Graphic Design
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

Great if you are heavily attached to SM

Reviewed on 20/9/2018

Pros

If you run a Social Media Agency this is THEE program to have. However, if you are not heavily attached to SM then it's true value may be lost. I love the interface and the ease of use. It has a ton of great analytics and they email you reports that would be super valuable if you were an agency that managed social media accounts

Cons

This is probably the gold standard social media tracking. I think it is a fantastic program.

Gael
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

All tool every marketer should have.

Reviewed on 13/7/2022

I’m a very happy user. I buy when I started my inbound marketing agency and got amazing feedbacks from the customers I use it with. It’s just a really great tool.

Pros

The ease of use and deployment make whatagraph a must have in your Martech bundle. It allow you to monitor traffic and social plateform automatically and even send the report needed to your clients without you having to do the heavy lifting. Design is great and make the data easy to read for customers. Also they have an amazing customer service. Lately I had an access issue and [SENSITIVE CONTENT] sort me out in no time! Very professional and kind.

Cons

I did not yet find something what limit my use but I’ll update my post if I do at some point.

Ricky
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Client Reporting Made Easy and Visually Pleasing

Reviewed on 26/11/2019

Very pleasing. Easy to use, clean reports, automation at it's finest!

Pros

I like the automation I can do with Whatagraph, I can deliver weekly updates to my clients and the reports look splendid. My clients are loving it and commend me for spending time collecting datas and making such beautiful and clean reports when Whatagraph helps me automate most of this workflow!

Cons

All the features are working fine, if I have to recommend something for improvement it would be that they can add more new features more frequently. I don't see why they cannot dominate the market with such solid platform.

Response from Whatagraph

Thanks, Ricky! We have some exciting releases planned for 2020 so stay tuned and hopefully, we'll take down the market together :)

Marko
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Exellent and flexible tool

Reviewed on 26/8/2022

Pros

- Extremely fast and capable customer service
- Easy to customize for customer's needs
- Supports almost every channel

Cons

-Traffic sources have been dropping from time to time.

Darjan
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Cross-channel reports heaven

Reviewed on 10/2/2021

I'm satisfied with this tool and its opportunities. They are fastly developing and adding new features that I'm keen to try on.

Pros

I work with several products at a time, running more than 100 campaigns. And of course, clients want to see it all. Here comes Whatagraph which gives me an opportunity to have all data in one place and in a visually appealing way. Reports are pretty, and it is easy for clients to understand them.

Cons

Several times there were bugs that I had to report, but it was fixed.

Sam
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Digital Reporting Made Easy

Reviewed on 25/9/2019

Whatagraph has cut my monthly reporting time way down, allowing me to knock out reports in a fraction of the time it took me previously. The customer support is great — they even changed the copy/description on one of the modules based on feedback I had. It's definitely pricey, but I think completely worth the investment.

Pros

It looks amazing (clients love how easy it is to digest) and is very easy to set up. I love how quickly I can set up a monthly report for a client and then easily pull the same report every month. The reports are very easily customized and tailored to whatever needs you have.

Cons

Some of the more granular data can be hard to pull sometimes, and constructing your own modules is not the easiest or most intuitive process.

Response from Whatagraph

Thanks so much, Sam! We always appreciate your feedback, and hope to get even more great ideas from you in the future.

Ema
Overall rating
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

This product is amazing!

Reviewed on 22/2/2018

It saved us a lot of time while using it. Also, the graphics are amazing.

Pros

The user interface is easy to navigate . This tool has really good graphics. It saves a lot of time.

Cons

I did not find anything that I would put into this category. There are some limitations in the sources that this service offers but the customer service is amazing. I called the customer service and ordered a fine-tuned version which fits our needs.

Verified Reviewer
Overall rating
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Great for metric and trend monitoring

Reviewed on 14/4/2018

Pros

Nice software for customizing instantly sharable reports of your website data. You can set up auto-email delivery which is great for monitoring your key operational measures. They offer a free trial so give it a spin.

Cons

Not a true data analysis tool. If you want to drill into your data and get a deeper understanding look elsewhere.

Tracy
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Beautiful Way to Display Data to Your Clients

Reviewed on 26/8/2022

Pros

Whatagraph beautifully displays data directly from our social data sources so our clients can easily digest the information.

Cons

There is a frequent need to make updates to the reporting tool due to the ever-changing social media landscape.

Indre
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great value for money

Reviewed on 26/2/2021

Pros

There's value here for every member of the marketing team.
Informative graphs, all information can be displayed visually, easy to interpret.
Easy to set up.

Cons

Some integrations are missing, like Pinterest and some other data-based marketing tools.

Ignacio
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Huge time savings with reports for clients

Reviewed on 28/10/2019

This software has reduced the time we use to spend in reporting dramatically. It is really easy to use. I would recommend this without hesitation.

Pros

This software is really easy to use, ver user friendly. I like the interface and has really help the agency to save time in reporting for clients.

Cons

There are a few glitches that i have found. Also some limits with functions, for example in reporting the call details from Google Ads, there is a limit of 100 calls.

Response from Whatagraph

Hey, Ignacio! Thanks so much for the review. Always feel free to drop us a line whenever you encounter a bug or a glitch of any sort our team will immediately take a look at it.

Muk
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Reporting made for human eyes

Reviewed on 1/12/2019

Pros

The visual representation of numbers and complicated statistics is a treat to the eyes, makes for easy understanding by the average business owner and its a breeze to set up once and forget it. The automated delivery of the reports over email means there is one less tool to go and log in to.

Cons

Not faced any challenges so far while using the tool.

Charlotte
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Good reporting software, instant responses from Customer Service team

Reviewed on 10/10/2019

We do our monthly reports for our clients with whatagraph. Best tool we've used so far.

Pros

Instant responses on chat from the whatagraph team, always very helpful and on hand.

Cons

Can be quite glitchy sometimes and takes a while to get used to.

Response from Whatagraph

Thanks so much for your feedback, Charlotte! We're aware of the glitches and are constantly working to make sure they don't reappear again. Feel free to reach out if you ever encounter some prioblems.

Jordi
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Quick visual reports, ideal for local businesses

Reviewed on 2/12/2019

Pros

Quick and visual reports. Templates are really useful, and you can customize it with your own widgets.

Cons

Not so flexible and powerful as Data Studio. Expensive is we consider the value for money. I miss more source integrations.

Response from Whatagraph

Hey, Jordi! Thanks for your review. We agree, Data Studio offers flexibility like no other, but it does require a high level of skill working with spreadsheets, whereas Whatagraph helps you aggregate and visualize data in a really simplistic manner.

As for the integrations, we're always happy to hear your suggestions! Let us know via the live chat on our site

Dada
Overall rating
  • Industry: Online Media
  • Company size: 11–50 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Reporting made easy

Reviewed on 23/8/2022

Pros

I liked how user-friendly this software is.. Very useful and helpful for my monthly reporting I can easily pull all the data I needed for my reports. Great customer service.

Cons

Sources keeps disconnecting for no reasons.

Ronnie
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

High quality, visual based reporting software. Highly recommend

Reviewed on 3/10/2019

Pros

The modern style and visual focus are great to illustrate performance to clients.

Cons

I don't believe there's anything major. I would prefer more integration with ecommerce analytics.

Response from Whatagraph

Thanks so much, Ronnie! Working on a couple of new integrations as we speak :) Will update you once they're out.

Igor
Overall rating
  • Industry: Public Policy
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

One of a Kind.

Reviewed on 3/12/2019

Pros

Whatagraph has unique reports propositions that add value to any social media strategy.

Cons

The software limits integrations. If I could have more integrations, I would like more.

Response from Whatagraph

Thank you for your feedback, Igor!

Verified Reviewer
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great software, helped me a ton!

Reviewed on 12/2/2021

Pros

The ability to create streamlined reporting was crucial for me.

Cons

I found one small bug when I started using it, but it was fixed within weeks. Other than that, nothing!