Supermetrics

4.3 (96)
All your marketing data, wherever you need it.

Overall rating

4.3 /5
(96)
Value for Money
3.7/5
Features
4.3/5
Ease of Use
4.0/5
Customer Support
3.7/5

86%
recommended this app
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96 Reviews

Verified Reviewer
Overall rating
  • Industry: Veterinary
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great Product

Reviewed on 24/5/2022

My overall experience has been very positive, as a marketing analyst this product is a lifesaver

Pros

It makes pulling data so easy and replicable. You can also set it to refresh on a daily/weekly/monthly cadence which saves me so much time and energy. I love being able to log in to tableau and see all of my dashes automatically updated each morning.

Cons

Sometimes the connection to Facebook breaks and I need to go in and manually pull a refresh. Also a bit costly.

Alaa
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A great tool for creating accurate analytical reports

Reviewed on 21/6/2022

It's great to have the capabilities of Supermetrics, which enables us to pull data from a wide range of sources and arrange it in a way that suits what we are looking for, which enables us to perfectly control that data, and to produce comprehensive reports that enable the decision makers in our team to make the appropriate decisions.

Pros

Supermetrics is a great tool, and because of its ease of use we were able to save a lot of effort and time that was wasted pulling data from different sources, then merging and formatting them. Supermetrics has enabled us to easily set up and create comprehensive dashboards that include aggregated and combined data from many sources, and I really appreciate the ease of formatting them using Supermetrics in a way that works for us. I love the fact that we are able to handle so many data sources, advertising platforms, social media as well as YouTube, and the high capabilities that Supermetrics provides us with which we were able to extract real, organized and coordinated information showing actual traffic within specific time frames.

Cons

Supermetrics doesn't have a lot of dislikes, and I really appreciate it helping us produce comprehensive analytical reports. Supermetrics just needs some flexibility, so we can customize more tools, so we can pull in more data, sort and combine it, and log it into new fields.

Udi
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Very buggy with extremely bad customer support

Reviewed on 26/7/2022

A great deal of frustration

Pros

Even though it's not very user-friendly, confusing, or expensive, I've used it for years, because it did the job I needed, which was to connect different data sources in one spreadsheet. well.. that was until recently. now it's not working anymore.

Cons

There has been an issue with the HubSpot connector for more than 4 weeks (still not resolved). Our marketing reports are based on Supermetrics, and we use them every day. Our reports have been missing for a month now, not just a few hours, not a few days, not a week, a month! and they do not contact me or give any update unless I contact them. By the way, the bills keep coming. what a joke?!. It is such a buggy product (always has been), so many users are confused by it, and the pricing model is constantly changing. Now, the fundamentals aren't working. It is such a huge disappointment and frustration.

Arsenuy
Overall rating
  • Industry: Food & Beverages
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I have overhauled the way we track performance with Supermetrics

Reviewed on 13/3/2020

I run a little empire of self-updating reports that track various aspects of our social, content and brand marketing, using Supermetrics. This includes ongoing trackers or Facebook and Instagram (both organic and paid), YouTube, Twitter, web analytics, dedicated trackers for multi-platform brand campaigns, as well as ad-hoc reports that are really fast and 100% customisable.

Pros

The fact that I spend no time collecting/pulling in the data and can customise the way I visualise and aggregate it in any way I need.

Cons

It's not the most user-friendly interface, but I still appreciate it's ultimate flexibility.

Pedro
Overall rating
  • Industry: Consumer Goods
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Good for building web dashboard

Reviewed on 6/11/2018

Overall good tool but could improve with offering more integrations.

Pros

The connectors it has to several platforms and also the predefined dashboards that allow you to pull data from different data sources like FB/GA etc in a very easy way and the plug it into nice dashboards.

Price wise is very competitive.

Cons

I missed connectors to ecommerce platforms like Shopify or magento as it will be very useful for ecommerce users to add that data to do analysis.

i also did not like that data only refreshes automatically every day, if not you need to do it manually.

Andrey
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Supermetrics makes my life a lot easier for analyzing huge volume of data

Reviewed on 20/10/2017

Getting precise data from Google Analytics in more convenient and customized way.

Pros

I like the flexibility of using different metrics and the main feature I love the most is being able to avoid Google's data sampling which is impossible when using native Google Analytics interface.

Cons

Everything is perfect now. Before I had a problem reaching support when they used Google Products forum for communication with customers, but now they have a private ticketing system which is more convenient to use and I receive a really fast response for my questions each time.

Jon
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Supermetrics Tools and Team are truly top-notch.

Reviewed on 15/1/2021

My experience with the Supermetrics team is what truly takes their software/service to the next level. Their operations support team is quick to respond, eager to help, and ambitious with their goals of keeping their customers happy.

I have never seen such a responsive, personable, and all together helpful team of individuals. I will recommend Supermetrics 10 out of 10 times.

Pros

The datastudio connection capabilities are relatively simple to set up and extremely useful. Supermetrics works seamlessly with Google's system to provide killer live-reporting tools for high-level KPIs.

Cons

There is not much to dislike here. The price is extremely fair in relation to the competition. The only slight drawback is the initial linking takes a small time commitment, but once a connection is made via Datastudio the rest is quick and seamless.

Johnna
Overall rating
  • Industry: Legal Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Supermetrics Review.

Reviewed on 9/7/2022

Overall I would recommend Supermetrics to others.

Pros

We primarily use Supermetrics as an integration connector for Google Data Studio. We have also used it as a google sheets integration. Both have worked very well for us. It’s an intuitive set up and the data is reliable and automatically refreshes.

Cons

The pricing plan, you used to be able to pay per individual connector. I believe they now have tiers for the google sheets integration.

Raúl
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Powerful but expensive reporting

Reviewed on 20/6/2022

Pros

The best thing is the versatility it gives you when it comes to connecting with countless sources, which, unlike Data Studio, is much more limited

Cons

It is a tool that, unless you manage to monetize it in your company, is quite expensive for the options on the market.

Alternatives Considered

Octoboard for Agencies, Swydo and Google Data Studio

Switched From

Swydo
Verified Reviewer
Overall rating
  • Industry: Cosmetics
  • Company size: 1,001–5,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Lifesaving tool

Reviewed on 7/2/2018

It saves me lot of time on daily basis. Worth every cent

Pros

I am managing 15 AdWords account with big budgets and lots of campaigns which requires daily monitoring. I am using Supermetrics to import all important metrics from AdWords and Analytics and get a quick overview of managed accounts performance and I can quickly see where and what I can improve instead of logging into each account and manually checking tens of campaigns

Cons

I would like better error reporting. Sometimes (not too often) data can't be pulled and it isn't clearly visible what is the reason.

Santosh
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Essential for your Google Data Studio Reports

Reviewed on 13/2/2022

An essential, really, so have to recommend it if you are a digital agency. Some rough edges, as with any product, need to be sanded, is all.

Pros

The fact that it can bring various third party data into non-Google products in a Data Studio dashboard is a major plus. We cannot have our Data Studio Dashboards functioning without Supermetrics support.

Cons

Connectors break way too often than we'd like. Sometimes data fields etc get deprecated or connectors require reauthorization - all without warning which is less than ideal. A more robust update process might be ideal.

Sebastian
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Good alternative for social media analytics and reporting

Reviewed on 17/5/2022

Pros

It allows you not only to report on your own social media accounts, but you can get public data on competitors profiles in platforms like Instagram and Facebook.

Cons

Setup takes longer than other, more expensive, platforms in the market, and you want to save historic data, you need to use Google Sheets or other platform of your own.

Mark
Overall rating
  • Industry: Leisure, Travel & Tourism
  • Company size: 5,001–10,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Good tool for extracting multiple data sets from multiple data sources

Reviewed on 17/5/2022

Pros

Easy to use, can connect to multiple data connectors. We use it for the google suite & social media.

Cons

Sometimes can be prone to errors, would like a few more connectors available. Socialbakers etc.

Jelle
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 1.0 /10

Big expectations but big failure

Reviewed on 28/1/2020

So yeah, we in the organisation and I in particular had high expectations. I told people who were reliant on the dashboard that with the help of Supermetrics our dashboards would kick ass. That was a mistake.

Pros

The promises were big, but they were not kept. Link any data source to your Google Data Studio reports, that's awesome. However, following all guides multiple times it turned out it's not that easy and I'm not even sure it's my fault

Cons

So yeah onboarding is a mess.
You have your account, you have teams you have licenses you add to team members, you have your sources accounts that you link to your teams. That's a big mess.
Then you have to link your Supermetrics account to your data sources in Google Data Studio, and even though you've paid the hefty price of 100$ (but it's reasonable I must admit), it says your trial has expired. Uhm, what?

Maximilian
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Best Tool to start getting into Social Media Analytics

Reviewed on 7/8/2021

Pros

Supermetrics provides a lot of connectors and with the Google Sheets integration provides a great deal of flexibility.

Cons

The reliability of the Google Sheets integration is quite bad. Especially huge queries tend to fail quite often and sometimes incremental refreshes are screwing up. Also their customer support got better in the last years, but it is not really easy to solve problems once they occur.

Rick
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Without the best bit of software we'e found this year!

Reviewed on 5/12/2018

We used to struggle to be able to keep a track of our lead generation clients and where they were against lead volume, spend and whether they were on trend. This solved the problem, with a plug in to alert when we meet our cap levels, sending an email and even creating a task on our trello board.

Pros

The flexability of Supermetrics is what makes this stand out. We have created a dashboard through Google sheets, plugged into our MCC. We can then pull all of our conversions into it with spend, target CPA and use a traffic light system to target lead volume and target CPA. Very cool

Cons

Using the dashboard we created, it is not updated in a "live" environment. This used to updated every hour, however it's currently 3/4 times a hour now. Not a big issue.

Melvin
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Used this trial, but did not get approved for paid version

Reviewed on 18/12/2019

Very good. Would highly recommend as it really automates and drops a lot of drag in reporting.
In terms of data privacy, there might be some scrutiny or assurance needed from Supermetrics/

Pros

Used the free trial. Supermetrics is amazing. It connects to all the major players to get the extremely valuable data dumps. Connect this to Google data studio or equivalent and reporting is automatically done.

Cons

There is a cost involved, which makes sense. The cost model might not be simple to understand due to cap to calls and such. Might be harder for C-suites to understand (That was my experience). Data privacy wise as well might be an issue. I had left my previous company before all this got checked

Lauren
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great data connector

Reviewed on 17/5/2022

Pros

This has saved our teams 30+ hours a month that used to be used to pull data manually. These data connectors now pull everything into our dashboards with ease. It's an amazing time saver and connects with the majority of our platforms.

Cons

Some of the social metrics can get a little weird, I think that's more of the platforms than Supermetrics, though.

Verified Reviewer
Overall rating
  • Industry: Food & Beverages
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

One heck of a powerful tool

Reviewed on 1/6/2022

Pros

Gives me a lot of visibility that I did not have before.

Cons

Sometimes a bit clunky with Google sheets with the refresh of current data but eventually it pans out.

Lisa
Overall rating
  • Industry: Telecommunications
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Easy to use and connects to all the top data sources for easy import to Google sheets

Reviewed on 21/1/2018

We use to manage our paid search budget, and do Y/Y ad-hoc reports and analysis for Google Analytics data. Great little connector!

Pros

I love how easy the connector is to use (setting up ' scheduling reports takes minutes!) I can format the data how I need it, and then "set ' forget" for auto-updates for all my GA, Bing, ' Adwords data. I also love how I can pull in cost as it helps keep us on the ball with our budget.

Cons

Although there used to be more available in the free version, and not you have to pay to get the full value of it.

Daniel
Overall rating
  • Industry: Food & Beverages
  • Company size: 2–10 Employees
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

Impossible to get started with

Reviewed on 7/12/2020

To sum up, if you know Supermetrics already - or have a friend that does -, then you can probably get a nice end result. If you're new, I would never recommend it. You're left completely to yourself with no customer support.

Pros

So I have seen Supermetrics Sheets that work great. Once it works, it's a great tool.

Cons

I have tried to get started with Supermetrics for 28 days now, and this is by far the worst experience I have ever had with a software provider. It's difficult to find out how to get started with building data sheets, but the worst part of the product? - Customer support is utterly useless. I've tried contacted them three or four times to get started. They answer inadequately and is unable to help you with even simply requests. Oh yeah, and you're likely to wait up to a week for an answer that does not solve your problem.

Richard
Overall rating
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 6.0 /10

Tricky to set up and pricey but undeniably effective.

Reviewed on 25/4/2018

Pros

I can get all of my figures from all of my sources into a google sheet at predetermined intervals with just some initial set up.

Cons

The initial set-up is rather awkward and it can be very difficult to work out what to fix if it stops working for whatever reason.

Verified Reviewer
Overall rating
  • Industry: Chemicals
  • Company size: 10,000+ Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Supermetrics is a platform that is true to its name - It is 'super' in gathering data and...

Reviewed on 18/5/2022

Pros

The platform offers many different connectors - both for the source data and endpoint. It works nearly flawlessly, which was a major issue we had with other similar products - we ran into issues with all of them.

Cons

It is very expensive and unlike other similar platforms there is no free option (with fewer capabilities).

Emi
Overall rating
  • Industry: Building Materials
  • Company size: 11–50 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

Great for marketing use but too expensive

Reviewed on 17/5/2022

Pros

Great features including the refresh button that made it easy to see daily live updates analytics.

Cons

Way too expensive, was thinking it would be that over $200 charge yearly but monthly is quite excessive especially since we only use a few metrics on the software.

Hoang
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 501–1,000 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Support team is very good

Reviewed on 20/10/2017

We save a lot of time since using this software

Pros

It help me make report easily. My client is happy with my report. We save a lot of time by using supermetric

Cons

It is slow when reload data in datastudio. We must wait about 10 seconds to 30 seconds. But that is oki, not is problem