Supermetrics Reviews

Supermetrics is the go-to industry solution for extracting metrics and dimensions from online marketing platforms and pulling them into spreadsheets or data visualization platforms. We use it to connect data from Google, Meta, LinkedIn, Shopify and many other vendors to power Google Data Studio dashboards and to send data to Google Sheets in order to perform analyses and create reports.
Supermetrics is simple, effective and reliable.

The Data Studio connector can get slow when connected to multiple ad accounts at once.
Supermetrics is also kind of expensive compared to some competitors, and doesn't offer bundles for professionals or agencies looking to connect a data source to multiple tools - for example, we use Google Data Studio to create dashboards and Google Sheets to analyze campaign results, and we need to buy two separate Supermetrics products to be able to do so.

Query builder, easy to authenticate and connect to any social networking accounts, adopter to connect BI tools

Based on our requirement I found this tool a perfect solution

Supermetrics is a great tool, and because of its ease of use we were able to save a lot of effort and time that was wasted pulling data from different sources, then merging and formatting them. Supermetrics has enabled us to easily set up and create comprehensive dashboards that include aggregated and combined data from many sources, and I really appreciate the ease of formatting them using Supermetrics in a way that works for us. I love the fact that we are able to handle so many data sources, advertising platforms, social media as well as YouTube, and the high capabilities that Supermetrics provides us with which we were able to extract real, organized and coordinated information showing actual traffic within specific time frames.

Supermetrics doesn't have a lot of dislikes, and I really appreciate it helping us produce comprehensive analytical reports. Supermetrics just needs some flexibility, so we can customize more tools, so we can pull in more data, sort and combine it, and log it into new fields.

Even though it's not very user-friendly, confusing, or expensive, I've used it for years, because it did the job I needed, which was to connect different data sources in one spreadsheet. well.. that was until recently. now it's not working anymore.

There has been an issue with the HubSpot connector for more than 4 weeks (still not resolved). Our marketing reports are based on Supermetrics, and we use them every day. Our reports have been missing for a month now, not just a few hours, not a few days, not a week, a month! and they do not contact me or give any update unless I contact them. By the way, the bills keep coming. what a joke?!. It is such a buggy product (always has been), so many users are confused by it, and the pricing model is constantly changing. Now, the fundamentals aren't working. It is such a huge disappointment and frustration.

Pulling data with ease to Google Data Studio

Paying extra for more data connectors and occasionally some connectors seem to pull in correct data.

It allows you not only to report on your own social media accounts, but you can get public data on competitors profiles in platforms like Instagram and Facebook.

Setup takes longer than other, more expensive, platforms in the market, and you want to save historic data, you need to use Google Sheets or other platform of your own.

We primarily use Supermetrics as an integration connector for Google Data Studio. We have also used it as a google sheets integration. Both have worked very well for us. It’s an intuitive set up and the data is reliable and automatically refreshes.

The pricing plan, you used to be able to pay per individual connector. I believe they now have tiers for the google sheets integration.

The best thing is the versatility it gives you when it comes to connecting with countless sources, which, unlike Data Studio, is much more limited

It is a tool that, unless you manage to monetize it in your company, is quite expensive for the options on the market.

The fact that I spend no time collecting/pulling in the data and can customise the way I visualise and aggregate it in any way I need.

It's not the most user-friendly interface, but I still appreciate it's ultimate flexibility.

It great data quality.
Its the top tool in the market for data in marketing.

Integrations and addon for sheet is easy to use.

Pricing is too high for small business.
They don't do discounts.

Functionality mathes what we were expecting

Billing policy - unclear, some option for Auto-renew but it shows next to the previous year not the current year so easy to trick into a renewal in error.

Customer service - when I approached with a problem, no energy to solve it [Sensitive Content ]and just pushing the problem around, refusing to solve and trying to drag terms out of the small print to support their inaction.

Trust - treating me as someone trying to cheat the company when in fact we paid in error due to unclear billing portal (experiences shared by many customers just look at their facebook page).

General stupidity - for some reason they feel like clinging on to the $828 they owe us as a refund is somehow good for Supermetrics, when clearly taking advantage of a customer that shared their card details and placed trust in Supermetrics. Well now is the final chance for Supermetrics to put this right. I can't force them to provide a refund but I can ensure the story is shared in full detail so that other customers don't fall into this trap and that will no doubt be 100x more expensive to Supermetrics than treating us with respect and providing the due refund with a smile when we asked.

It is very easy to configure and set up. It has many connections. It is almost plug&play. The connection for Google Sheet has an intuitive interface where you can build the queries and filters to your data. The support team is extremely fast and usually gets back to you with on-point solutions.

It is very expensive. The basic licenses usually have some connectors included, but it's easy to end up needing a connector not included and this obviously has an extra cost. From time to time, scheduled queries in Google Sheet don't run (and I rarely get a warning email).

The fact that it can bring various third party data into non-Google products in a Data Studio dashboard is a major plus. We cannot have our Data Studio Dashboards functioning without Supermetrics support.

Connectors break way too often than we'd like. Sometimes data fields etc get deprecated or connectors require reauthorization - all without warning which is less than ideal. A more robust update process might be ideal.

The connectors it has to several platforms and also the predefined dashboards that allow you to pull data from different data sources like FB/GA etc in a very easy way and the plug it into nice dashboards.

Price wise is very competitive.

I missed connectors to ecommerce platforms like Shopify or magento as it will be very useful for ecommerce users to add that data to do analysis.

i also did not like that data only refreshes automatically every day, if not you need to do it manually.

I like the flexibility of using different metrics and the main feature I love the most is being able to avoid Google's data sampling which is impossible when using native Google Analytics interface.

Everything is perfect now. Before I had a problem reaching support when they used Google Products forum for communication with customers, but now they have a private ticketing system which is more convenient to use and I receive a really fast response for my questions each time.

It makes pulling data so easy and replicable. You can also set it to refresh on a daily/weekly/monthly cadence which saves me so much time and energy. I love being able to log in to tableau and see all of my dashes automatically updated each morning.

Sometimes the connection to Facebook breaks and I need to go in and manually pull a refresh. Also a bit costly.

The datastudio connection capabilities are relatively simple to set up and extremely useful. Supermetrics works seamlessly with Google's system to provide killer live-reporting tools for high-level KPIs.

There is not much to dislike here. The price is extremely fair in relation to the competition. The only slight drawback is the initial linking takes a small time commitment, but once a connection is made via Datastudio the rest is quick and seamless.

I love being able to pick and choose which dimensions/metrics are pulled into spreadsheets and the UI is easy to use.

I am routinely frustrated to find that my daily queries have been failing for a week or more without notifying me. Twitter, Youtube, and Instagram all give me issues with this.

As a marketing analyst Supermetrics simplifies reporting and gives me abs my teams more time to analyze the data for key results and action items.

Occasionally the connectors will time out or break. The Supermetrics support team is always available to help troubleshoot and remedy the issues.

The easiest way to get metrics from almost all channels in one place. A perfect partner to Google Sheets or Data Studio.

It's pricey, specially for brazilian users like me.

It does mostly do what it purports to: takes data from different sources and blends them into a Data Studio dashboard. In general, that is possible with this tool.

Messy data - connecting new channels creates multiple different sources, and pulls in tons of data automatically that you don't need or requires you to manually sort through the list of data to select. Not efficient.

Not the easiest set up - if you're hoping to get more team members onboard as users, they had better have some background in data.

Pricing - Going off the above, I thought the price point was worth it because of the ease of use. But with the messiness and overall "hacked together" feeling of the tool, the justification for the price is lost.

Social tracking - Social media tracking is incomplete and never provided what my team wanted from it. We ended up tracking IG stories with UTM tags and maintaining our own creative performance charts.... because that manual work was easier (possible) than using Supermetrics.

Customer Support - Neither me nor my team used supermetrics for a couple of months, and came to the conclusion that it doesn't suit our needs and doesn't provide all the power and insight it claimed to. I emailed support to cancel. It took them days to respond - coincidentally, they didn't answer until the day after that month's auto-pay went through. When they did respond they pointed to their terms of service, which had updated dramatically at some point during my contract, and said they aren't going to cancel. Not being able to cancel a tool that doesn't work for you should disqualify it from consideration in your techstack.

It's the best product ever for managing any PPC activity. My former boss introduced me to this amazing product and I couldn't be more grateful. It makes my life super easy.

The haven't created yet a connector for Adjust or Bing Ads what would make the product a A++.

I am managing 15 AdWords account with big budgets and lots of campaigns which requires daily monitoring. I am using Supermetrics to import all important metrics from AdWords and Analytics and get a quick overview of managed accounts performance and I can quickly see where and what I can improve instead of logging into each account and manually checking tens of campaigns

I would like better error reporting. Sometimes (not too often) data can't be pulled and it isn't clearly visible what is the reason.

I like that Supermetrics for sheets integrates seamlessly with Google Data Studio allowing me to supercharge my reporting capabilities. I am able to pull data from multiple sources and refresh it daily making sure all stakeholders have up-to-date relevant data at all time.

There are a few reporting features I would like to see like reports via labels for Google Ads and Facebook customer conversions could be simplified.

The ability to create 1 report per client with cross-channel information instead of creating an intense spreadsheet network or multiple reports is essential to our business. Supermetrics is extremely helpful with data compilation and visualization for our clients.

There are some features that are not the most user-friendly, but once you start experimenting more and getting used to the software, it becomes easier over time.