Mailjet Reviews
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424 Reviews
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Good for email distribution
Reviewed on 2/3/2023
Pros
The mass email distribution tool is very dynamic and fast, which greatly facilitates the work of press relations and the like.
Cons
It could have more tools in the free version.
- Industry: Staffing & Recruiting
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Best Value Out There
Reviewed on 20/9/2019
Pros
The software is easy to use and I can prepare a "mailing" fairly quickly with templates that I've set up for various types of occasions. The price is very reasonable and the reports are fantastic. I'm able to reach my target markets better when I download the reports and track who opens and "clicks" through my messages.
Cons
Everything is great. I wish that there could be more templates for the emails to give me more "looks" when I do "mailings"
Alternatives Considered
MailchimpReasons for Switching to Mailjet
Price was far better. In addition, MailChimp charges based on size of mailing list. I'd rather be charged by number of emails that I send out. My current package is perfect for my needs at a reasonable price.- Industry: Entertainment
- Company size: Self Employed
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Terrible Email Marketing Platform
Reviewed on 15/3/2023
Horrible. Big mistake in signing up, won't ever go back, even if they offered a free top tier...
Horrible. Big mistake in signing up, won't ever go back, even if they offered a free top tier account.
Pros
The price - it was the most competitive on price
Cons
Everything else. There is a reason it's the cheapest. The platform looks like it was developed in the early 2000's, and functions as such. It's extremely click heavy. And major functionality has not worked for over a month with no ETA in sight for a fix. Support took many days to reply, despite promising a response within 24 hours. When asked about a refund so I could go elsewhere once the issue was determined to be on their end and had no fix in sight, they offered a joke of an amount. DO NOT RECOMMEND
- Industry: Apparel & Fashion
- Company size: 11–50 Employees
- Used Monthly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
For the price, Mailjet is near perfect
Reviewed on 30/12/2021
The Mailjet template creator is easy to use if you have any experience using other template...
The Mailjet template creator is easy to use if you have any experience using other template creators. Love how they include "saved sections" in the template creator for ease of creation. Mailjet has strict rules for anti-spam measures and that's a good thing. The majority of my emails do get delivered. For the frequency of our newsletters, Mailjet is perfect for our company. For transactional emails, we use Marsello because of its vast segment properties.
Pros
Picking a mail software is extremely stressful since most companies will charge you an arm and a leg when your list grows. Mailjet is the most value-driven software for medium-sized businesses.
Cons
If you want to segment at all, you have to upgrade to higher payment tiers. After testing their segment tiers, I wasn't too impressed by the options, so I downgraded it.
Reasons for Choosing Mailjet
Mailchimp has gotten so much more expensive over the years.Switched From
Mailchimp- Industry: Computer Software
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Better value for money on the market
Reviewed on 12/12/2019
Pros
Mailjet has all funcionalities needed for sending transactional emails.
Great backoffice application and EU based
Cons
Transactional confirmation API structure need some manual tricks to work with many domains and subaccount in an efficent way
Alternatives Considered
MailgunReasons for Switching to Mailjet
Better pricing model, well suited for our needs.- Industry: Online Media
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 2.0 /10
Steer clear if you're looking to send a large volume of emails
Reviewed on 3/12/2019
Overall, if you want to send a little bit of email with webhooks and api calls, this will work. If...
Overall, if you want to send a little bit of email with webhooks and api calls, this will work. If you're sending large scale campaigns, it could ruin your email list size because of the lack of functionality around reengagement campaign parameters.
Pros
The sales people and customer support were very nice. If you were looking to use the free tier or send low volume of emails then MailJet will do the job (ie: in place of MailChimp) however, if you're looking at this v's constantcontact or sendgrid, selligent etc then I would definitely not go with MailJet.
Cons
MailJet do not want clients to use them as a databasing tool which means, if you have a segment of users who are engaged and opened 20 times in the last 30 days and you want to get those email addresses to push into facebook to find a look alike audience...you can't. MailJet won't let you get that data.
They also blacklist your softbouncing emails in the background and limit the characters in subject lines.
Alternatives Considered
Selligent by MarigoldReasons for Choosing Mailjet
Due to price but wish we hadn't and actually went back to SailThru after 6 months of trying to get MailJet to work properly.Switched From
Sailthru by MarigoldResponse from Sinch
Hi - thanks for your feedback. Please feel free to send us an email to [email protected] and we'd be happy to look into your account. In the meantime, we apologize for any inconvenience. Our platform and API is designed to handle higher volumes and as long as our Sending Policy is adhered to, we will be able to address any of your issues. Thanks again, the Mailjet team.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Easy To Setup, Crazy Terms of Service
Reviewed on 21/9/2019
It started off good, as an easy to use software but later turned into a nightmare working with...
It started off good, as an easy to use software but later turned into a nightmare working with their support.
Pros
It's really easy to set up and get going on a WordPress site, and I liked being able to authenticate by confirming an email rather than by DNS if I wanted.
Cons
Their TOS and enforcement of it is absolutely insane.
One of my sites sends transactional emails for the purchase of firearms accessories (think like holsters, nothing regulated). They blocked my entire account and all sites associated because of that. I removed the site they flagged, thinking I'd get my account back.
The compliance team then had to review my account, and then said one site I had linked which does landscaping is also against their terms because they don't allow real estate sales/related services.
I should note, none of the sites on my account were sending any sort of newsletter or promotional emails. It was all contact form submissions and purchase receipts.
Reasons for Switching to Mailjet
It seemed easier to use at the time. I've since moved on.Response from Sinch
Hi Alexander,
Thanks for your feedback and we apologize for any issues you had with our service. Ultimately our sending policy is in place to avoid issues of spam, and illicit sending. We restrict content on self-service plans related to fire arms and real estate due to recommendations from ISPs. Thanks for understanding.
Best,
The Mailjet team
- Industry: Entertainment
- Company size: 51–200 Employees
- Used Weekly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
Mailjet was challenging
Reviewed on 20/9/2019
Overall I left Mailjet. The cost involved was too high. Customer service was not great. The...
Overall I left Mailjet. The cost involved was too high. Customer service was not great. The interface was nice but didn't out weight the cons.
Pros
Mailjet was a great resource for creating engaging emails. The creative tools for making emails were very easy to use. Creating powerful engaging emails was very quick and the end result was exactly what I was looking for on the creation side of the platform.
Cons
So unfortunately I was unable to continue using Mailjet. The cost involved is pretty competitive but still very expensive. I came into some problems with a few of my emails and the customer service was underwhelming. They made things very challenging. I missed a few planned emails with specific deadlines due to not being made aware of the problems going on. Unacceptable. So I switched.
Alternatives Considered
MailchimpReasons for Switching to Mailjet
Mailjet was cheaper than Mailchimp and that was the primary reason I chose Mailjet.Response from Sinch
Hi Ronnie - thanks for your feedback, and we are sorry to hear you had an underwhelming experience. In an effort to provide excellent service, could you share your Support Ticket number by email at [email protected]. We'd be happy to take a look at your account and if you're interested in potentially continuing with our service, see how we can improve your experience. Best, the Mailjet team.
- Industry: Think Tanks
- Company size: 2–10 Employees
- Used for 6-12 months
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 8.0 /10
A solid option for managing email lists.
Reviewed on 25/9/2019
Pros
Ease of use
A plethora of features
Messages arrive to inbox (not spam)
Good analytics
Overall value is good
Cons
Mailjet limits your sending rate at first
Some features could be more customizable (e.g. subscriber forms/widgets)
Can be a bit complicated to add sender addresses and verify URLs
Reasons for Choosing Mailjet
Mailjet has better % of arriving in inbox (not spam) Better package of features More customization and control Overall better serviceSwitched From
MailchimpReasons for Switching to Mailjet
Price and pragmatism of features- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
One of the best news letter service
Reviewed on 16/1/2021
Overall they are offering good services in the budget if you want to build and send a newsletter...
Overall they are offering good services in the budget if you want to build and send a newsletter weekly.
Pros
Easy to use newsletter builder included, Can test the service a free plan including 6000 mails per month. Can be used as a mail delivery service such as an SMTP.
Cons
Required monthly subscription if you are sending more than 6000 emails per month. Somehow costly as compared to other services.
Alternatives Considered
SendGridReasons for Switching to Mailjet
Newsletter delivery Reliability, Easy to use builder, and free testing before purchasing the subscriptions.- Industry: Insurance
- Company size: 51–200 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Mailjet is an easy method to send emails.
Reviewed on 13/4/2023
Pros
Mailjet is a fantastic email-sending application. I just send transactional emails using it. Email delivery is practically guaranteed, and you can track each individual message's progress, receipt, and opening. The ability to create sub-accounts is also useful.
Cons
Maljet's customer service advice could be better, but in my opinion it still has a strong structure.
- Industry: Health, Wellness & Fitness
- Company size: 1,001–5,000 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 6.0 /10
Email marketing tool useful
Reviewed on 13/4/2023
Pros
Easy to implement, a drag and drop editor is available to create emails.
Cons
Not easily integrable with other CRM solutions.
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
Good overall... But, don't try to do too much too early.
Reviewed on 10/7/2018
Pros
Mailjet is very easy to setup as long as you have access to your domain DNS settings. I manage DNS through Amazon Route 53 so changes reflect quickly when I needed to verify DNS ownership. Once you confirm ownership, setting up email API is easy, and works instantaneously - as it should.
I started using Mailjet to send out server and website notifications. For this purpose it worked awesome. I had about 20 websites sending notifications out via MailJet and as long as the domain names were verified correctly it worked great. You'll run into problems if don't verify your domain so if you have issues check that first. Mailjet has an easy domain verification tool that will highlight any issues quickly.
For transactional emails and general emails from an email client MailJet worked fantastic - read the cons section for an area of trouble.
Cons
Since I had such good success using MailJet for our transactional needs, I started using MailJet a couple months ago to send out periodic marketing emails, it's a native feature within their dashboard so I thought it would be nice to consolidate email providers. Well, very quickly we ran into issues and they temporarily lowered my sending limits.
I was able to quickly provide them with the information they needed and they removed the sending limits after 7-days. From that experience, I limited our use of MailJet as a marketing platform, but recently used them again only to run into the exact same problem. But this time the issue was because of the volume of emails sent - not because of any bounce or SPAM notifications. The suspension this time resulted in a much more complicated process in demonstrating ownership over the list of email under my control.
I don't want to pick on MailJet too much on this subject of marketing emails; they position themselves as a transactional email platform, and for that, they're awesome. I only used MailJet for marketing purposes because they feature it in their dashboard and it's easy to use. But they seem far more strict in their email purposes than say MailChimp which seems to be setup more for marketing/newsletter type emails.
- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Monthly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Mailjet is easy and quick to integrate
Reviewed on 9/1/2023
Integrating Mailjet has been quick and everything worked from the get go
Integrating Mailjet has been quick and everything worked from the get go
Pros
Mailjet is easy and quick to integrate. You can simply create new templates and plug them into you own applications.
Cons
The templating language can be hard to master, especially when using complex functions such as loops and conditions.
- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Mailjet facilitates product management
Reviewed on 1/10/2018
In general I like Mailjet. You set up it once and you forget about it because you know that it is ...
In general I like Mailjet. You set up it once and you forget about it because you know that it is running like clockwork. I always recommend it to my colleagues.
Pros
Mailjet is quite easy to set up and use. The latest improvements that were implemented this year make the creation of nice looking emails for different platforms very convenient. User-friendly, colorful and intuitively understandable.
Cons
The most irritating thing about Mailjet is when the account is blocked for some reason and you message to the support they just say "Sorry, your domain triggered some of our security rules. We unblock your account". They never say what exactly is incorrect with the domain despite the fact that it could help their customer to improve his domain security or change the hosting. Or as another example, when you have just created your account, you may get the message "Sorry, your domain triggered some of our security flags. We cannot allow you to use our system." No any other clarification what exactly their security system didn't like. And you have to go to their competitors.
- Industry: Computer Software
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Support levels unacceptable
Reviewed on 15/6/2022
Support is non-existent when it is required. Getting locked out an account leaves nowhere for...
Support is non-existent when it is required. Getting locked out an account leaves nowhere for contact or account resolution.
If your business is depending on such a service, my recommendation it to go elsewhere .
Pros
When Mailjet it working, it works to an acceptable level.
Cons
The support is of the lowest standard possible. We have been left high and dry multiple times now. There is zero care factor about resolution and response times are shocking. We spend several thousands per annum and have implemented customers directly with Mailjet also, but is still not of interest to Mailjet.
- Industry: Financial Services
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Your interface is confusing, your user experience is terrible
Reviewed on 19/2/2019
Poor experience
Poor experience
Pros
Data centers in France, French company, gdpr compliant. We value this.
Domain Authentication is easy.
WYSIWYG editor is not bad for emails
support guys (english) are polite and effective
Cons
UI is too slow. how did you manage to make this slow? I am using mailjet for years in various companies and the interface has always been spinning. I can't stand seeing you spinner anymore. please hire a bew PM and a new frontend dev team. this is not acceptable.
UX is too confusing. red banners, warnings all over the place for a feature I did not even ask for (10K emails per day if I recall correctly)
Navigation is terrible. why are you doing this to us ?
template management is awkward
glitches in the API your team is not willing to fix. API is very important, be developer friendly please. read the comments here to understand the suffering of users locked and forced to use your product (aka silent sufferers) https://github.com/mailjet/mailjet-apiv3-nodejs/issues/38
- Industry: Nonprofit Organisation Management
- Company size: 2–10 Employees
- Used Monthly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Outstanding Mailing Management Software
Reviewed on 12/3/2019
Pros
MailJet is extremely easy to use and makes the process of generating mailings extremely simple. The UI for generating mailings is intuitive and simple, yet powerful and able to accomodate pretty much anything you'd want to put into an email. I use it generally for doing newsletters to a large group of about 5,000 subscribers.
The overall interface for managing Contacts lists and Campaigns is well done and understandable. Adding and removing subscribers from Contact lists is fairly straightforward and mostly great.
On the rare occasions when I've needed support, they've always been extremely fast and knowledge-able, and solved the issue in short order.
Cons
Three things about Contact lists are a bit annoying:
1) There doesn't seem to be any way to automatically remove Unsubscribed Contacts: you have to download them manually, then upload them to remove them.
2) Same thing with Bounced or other Contacts that you discover from the post-Campaign analysis: there's no button to say "Remove these from my Contact List": you must download them, then remove them through the removal interface
3) Errors from uploading new Contacts is a little clunky when there are errors: again it generates a file that you have to download and look at separately. For most errors (duplicate address, typos, invalid format, etc) in the little uploads that I do as part of expanding the list, I'd just like to see the darned things immediately on the screen so that I could either ignore them (i.e. dups) or fix them (typos & invalid format). Only if the errors go beyond some threshold (say more than 10, and it could be user-settable), should it do the file-generate-and-download thing.
- Industry: Education Management
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 2.0 /10
I would not recommend it, Mailjet is a frustrating experience
Reviewed on 28/3/2018
Learning to control my frustrations easier :)
Learning to control my frustrations easier :)
Pros
- cheap, compared to other email marketing tools
- customer support was not that bad
Cons
I would have a lot to write here. Here's a few:
- server breaks down often and the entire platform is unreachable (therefore, you can not send your newsletters in due time)
- poor templates, compared to other email marketing tools (no html editing available, only import)
- a looot of small, frustrating errors (faulty reports, empty reports exactly when you need them, the test email not being sent, changes in templates not saved and you have no clue why)
- no auto-clean option for the contact lists
- quite poor segmentation options for the contact lists
Response from Sinch
Ioana Maria,
we are sorry to hear that your experience on Mailjet was frustrating.
As you said, we do offer a very competitive price, but we do our best to remain an accessible and reliable platform. That¿s why customer feedbacks are highly valuable.
We constantly improve our template gallery, this said, we take your remark into consideration and forward it to our design team.
About the html, you can already upload & modify your templates on Mailjet. More infos about this here: https://www.mailjet.com/docs/templates#templates-create-gallery
We would love to get in touch with you for a more detailed feedback on the issues you experienced. Don¿t hesitate to contact us on FB https://www.facebook.com/mailjet
Also, our support is available for any request regarding a problem you face with our service. We are sure we can walk you through solving any situation you may have.
Thank you for taking the time to review us & we hope to see you soon again on Mailjet!
The Mailjet Crew
- Industry: Sporting Goods
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 9.0 /10
MailJet better than Most
Reviewed on 5/10/2018
Overall, it changed my life for the better. I have a newsletter that I send out to almost 5,000...
Overall, it changed my life for the better. I have a newsletter that I send out to almost 5,000 weekly. Mailjet has earned me new business, makes it EASY to create my newsletter. I haven't mastered segmentation yet, but, out of all the other platforms. Mailjet took me to a higher level with better "reach". I would recommend this to anyone that truly wants to increase their marketing exposure.
Pros
For me, mailjet came in right on time. I had tried Mailchimp, Sendgrid and a few others. I like that you can do more in a quick period of time. The "template maker" is relatively easy to use, to those that are familiar with making on line newsletters. If this is our first time to this rodeo, it will have a slight learning curve, but nothing that will take you out the game. I like that you can add MANY MORE subscribers for a lot less money than the other places
Cons
I HATE the "Subscription Boxes", they are NOT user friendly, and you can only do HTML. Someone needs to do these over. They are kinda sucky. Just the entire "subscriber addition" platform needs a do over
- Industry: Packaging & Containers
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Mailjet works very well as an SMTP service
Reviewed on 6/8/2018
Sending large amounts of email from our ecommerce website, both of a transactional and marketing...
Sending large amounts of email from our ecommerce website, both of a transactional and marketing nature, is hard. Mailjet helps make this easier, and helps get our emails to our customers, and consistently offers excellent advice and functionality for making this work better both for us and for our customers.
Pros
The Customer Support is excellent. They are very proactive about identifying delivery issues, and are often introducing new features.
Cons
I wish it kept logs longer to help troubleshoot issues after they have happened.
- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
One stop for your email marketing needs - MailJet!
Reviewed on 17/5/2020
We needed a marketing email service as we already had a transactional email service with us....
We needed a marketing email service as we already had a transactional email service with us. MailJet fulfilled our needs and we cam on board with a paid plan soon later and haven't looked back.
Pros
One of the first services we found when we searched on Google was Mailjet.
- It super easy sign up. Just fill a form and verify your email..
- There is a very short approval interval time, you can upload your list and then start sending right away.
- Approval is after you sent the first of your mails, so you get a lot of time to test everything and check where your emails end up and when.
- Full suite to design emails right on the website.
- Simple email design and all options right on your dashboard.
- Link and verify your domain to use to send emails.
- Per 1000 emails rate is lesser than competition.
Cons
- Some of our early accounts were suspended due to some list verification stuff. If needed, that should have been done before we started campaigns so that there were no interruptions.
- Emails get bounced sometimes even when the recipient address exists.
- Some emails still went directly to spam, so that should not happen.
- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Longtime fan and user for years.
Reviewed on 2/4/2018
Allows 3rd party applications to send email without having to open up security on mail servers, and...
Allows 3rd party applications to send email without having to open up security on mail servers, and does so with ease.
Pros
MailJet is targeted more at being used for email marketing, but it is the perfect solution for 3rd party applications that require SMTP service but for one reason or another an organization cannot use their own mail server. (Also allows tracking for those 3rd party app mailings if you want to get fancy.) It's been my go to through several employment changes where I always end up needing it for one thing or another, and I've recommended to clients many times over.
The support is always fantastic as well - they've always been responsive and on top of things, even when I was only using a free account. This has made them the first SMTP service I think of, always.
Cons
The only real challenge I've faced was that the API keys can sometimes be too long for older applications. (And some poorly built ones.) This is not really a fault of MailJet -- the longer API keys make for better security, but it can just be a roadblock sometimes. (MailJet support is right on the case for it though.)
In the years I've been using it (I think I first discovered them 4 or 5 years ago - not exactly sure how long, I've experienced an outage or two. Frustrating when it happens, but then any internet service is subject to that from time to time.
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
I thought it was going to be difficult to setup but it was a breeze!
Reviewed on 24/5/2018
The biggest benefit is of course to be able to mass mail without having an issue with getting your...
The biggest benefit is of course to be able to mass mail without having an issue with getting your own email server liste.
Pros
The thing I like most is that as a service it just works, the end. I have never had any service related issues from Mailjet.
Cons
I hate to say nothing but so far I have had no complaints with the product or the service. So far all has been exactly as promised.
- Industry: Design
- Company size: Self Employed
- Used Monthly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Of all the ESPs I use, I tend to prefer MailJet for nearly everything
Reviewed on 19/2/2019
The number-one unique feature that Mailjet provides is MJML with a drag-and-drop builder. Hands-down...
The number-one unique feature that Mailjet provides is MJML with a drag-and-drop builder. Hands-down the best way to roll out anything from an MVP email for testing to a full-fledged transactional messaging system. The close integration of the Builder with the Send API to dynamically populate the messages is AWESOME! Separating code and design is definitely a goal that this can help you achieve.
I love being able to send through SMTP. It's a huge plus for managed WordPress hosting environments where it's impractical to run a mail server. I also really appreciate the Mail Parse API, which allows me to focus on processing inbound emails via webhook and JSON -- no messy content or attachment handling.
The freemium setup, as of early 2019, is sufficient to run small operations for $0, and then the entry-level paid plan is such a good value after you outgrow the free level. I recommend Mailjet to all my clients who need mail sending or receipt/processing.
Pros
Freemium pricing structure
Good value for entry-level paid plan
MJML WYSIWYG Builder
Data-merge into stored templates
Email address shortcut to send to entire mailing list
Cons
There seems to be some question about the definition of a transactional message. My client's emails that resulted from visitors filling a form (a transaction, I would say) were blocked based on content filters and the support team didn't have a really good answer as to why, other than quoting their policy that the service is for sending bulk or transactional messages only. This issue may have been cleared up in the meantime.