Salesforce Marketing Cloud Reviews

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

It is a brilliant software for email marketing, email automation, social media marketing, leads generation, email management and for effective generation of email.

I didn't find it any features useless. However, it should be updated with new version.

I don't like anything about this software.

The integration with Salesforce is WAY oversold in the marketing materials. Moving data back and forth between the two products is extremely finicky and prone to breaking. Expect lots of duplication of data and lists that will invariably be out of sync. Managing email opt out lists with two systems of record from the same company is a CAN-SPAM nightmare. The integration's administrative tools can't be accessed in lightning. The customer facing unsubscribe and profile management pages look like shit and can't be branded or customized. They are so old, they still provide customers a warning about using HTML emails with AOL. Your Salesforce users will see email sends and interactions in contact records for some but not all emails sent via marketing cloud. If you try to send to a campaign or report from Salesforce, email personalization won't work. Same thing for transactional emails. You will have to send every single piece of personalization data in the API call to marketing cloud, because MC won't be able to find it on its own, even though it has a list of all these attributes and is supposedly syncing with Salesforce. There is single sign on, but only by request, and provisioning of accounts is not supported. Journeys will break the minute you make the slightest change to them. Trying to split journeys based on Salesforce attributes often just doesn't work. Because it's Salesforce, anything you would actually want to do with this software comes at an additional cost.

Awestruck by the platform. My marketing campaigns were set up and customised without much difficulty because to the user interface's excellent usability and intuitiveness. Particularly helpful has been my ability to divide up my audience into several groups and tailor the content for each one. The Salesforce CRM connectivity is one of my favourite features. It enables smooth data analysis and transmission, which has improved my ability to target customers and develop a deeper understanding of them.

As it is among the most effective in this sort of industry for the functions it provides and is also fairly simple to comprehend and include into business equipment, I have nothing unfavourable to say about it.

I liked that this is integrated within the SFDC CRM and i do not have to use a separate platform for managing leads and opportunities with sending email marketing and outreach.

i do not have anything i dislike so far, we constantly use this feature

This software makes it easy to build professional looking emails that add all the information you need with drag and drop

IT is sometimes hard to organize and sort files

You can send emails....

Too many to list... Trust me... we tried for over a year. It is not a matter of our email expertise. They are an enterprise, and they treat you like the little man you are comparatively.

Impressed with the platform. The user interface is very intuitive and easy to navigate, which made it easy for me to set up and customize my marketing campaigns. The ability to segment my audience and personalize the content for each group has been particularly useful.One of my favorite features is the integration with Salesforce CRM. It allows for seamless data transfer and analysis, which has helped me gain a better understanding of my customers and improve my targeting efforts

requires a certain level of technical expertise in order to set up and customize the platform to best suit the needs of your business

The software offers me efficient and sustainable management with my clients

Sometimes difficult to use on the browser of some of my phones

For a complex business it allows for greater use and understanding of customer data.

It is quite difficult to use initially with strong alliance on the company to assist with teething issues.

I’ve spent more than 3 years administrating/ consulting for many companies on salesforce implementation and continue to find ways to make it work even better. Salesforce provides one of the most well-integrated, predictable and feature-rich CRM that I’ve worked with and implemented. There are so many ways that I can tailor Salesforce to businesses. This product is one of the most robust platforms out today and is great for any sales team. This CRM helps companies by keeping track of all sales related information. It also offers custom reports which is one of the best features, This will provide companies with business analytics to understand where we need to improve sales processes. I will say as an administrator of this product there is a little learning curve to help a company utilize all of the functionality of this product, but once you have a grasps you will see a huge difference in company sales!!!

This CRM can be expensive for small-scale business. There are a lot of customizations that would be needed in the implementation process, which adds to cost of development. I would recommend hiring a SalesForce Administrator/Developer for your team for the implementations process and general maintainenece. This would help cut down the cost by not using SalesForce to do it for you, plus I do think their customer support is lacking.

Salesforce Marketing Cloud offers amazing automation features that help to reduce manual labor and increase efficiency. The platform is highly customizable and allows us to easily create personalized marketing campaigns to meet our specific needs.

Salesforce Marketing Cloud can be expensive, so it might not be an option for small businesses with limited budgets. Additionally, the platform can be complex and overwhelming to learn, which can be a barrier for new users.

The pros that come inherently, with Salesforce, number far in excess of the amount of reading, anyone wants to give some review from the typical CEO. Therefor I will provide a direct, concise, list of the benefits we attained at Impetus Global Technology when we adopted this software.
* Effective Cost
* Time-Saving Ability
* Support
* Ease of Use and Training Availability
* Extensible by Nature
* Incentives to Sales Employees

Honestly, the task of espousing a list of Cons, towards this business tool has proven quite the challenging endeavor. Not only am I CEO, but also I hold the position of Director of Software Development. Speaking now as a developer, I would encourage introducing more direct compatibility with Visual Studio and/or the JetBrains stack. By the previous statement, I mostly refer to some sort of Extension or Framework that can be utilized through something such as a Xamarin or WPF application to source business data.
From the view of an Executive, I cannot honestly provide any criticism that would merit the publishing of a review.

There's a lot that we use the marketing cloud for. Automation, email, journey builder, etc. It's something that helps us work with such a massive audience. We can send emails easily and import our own templates. It's also great for automating workflows and building out dynamic emails to save time in the future. You're really able to dig into personalization with this tool and really connect with your customers.

The customer support. The support is horrible. You have to call this number (if you can find it) and then bounce around an automated system that usually ends with a message to check the online forums for help. If you have any kind of emergency or need help ASAP you're not going to get it.

Analytics that you can drill down related to any specific activity (open rate, click ratio, engagements). You can manage all your marketing programs from various channel under the same platform.

It needs a little learning before you start using it in a efficient manner. UI can be a little more friendly to all the users. Importing/ exporting files can sometimes get corrupted. Having said, it's the best in its space.

Features are good in concept. Support takes at most a day to get back to you on cases. Support can usually help you, but not always.

Documentation is poor and almost always not descriptive enough and outdated. The system itself is very buggy. The typical response from support is "Just start fresh" in regard to whatever you're working on. We have a Sales cloud integration which does not work well with Marketing cloud. The connector is antiquated and it's impossible to leverage synchronized data extensions in journeys and other marketing content.

All encompassing product. The customizable options are amazing. Easy to access for remote and in-house employees.

On the higher pricing scale. implementation can be tricky, may need to modify your current workflow to accommodate the best use.

I like nothing other than the fact that I now know how to use Salesforce Marketing Cloud, which apparently is a great accomplishment. I'd personally rather use ANY other ESP.

The UX is absolutely terrible. Can't make segments easily, everything is so unbearably slow. I cannot believe SFMC is so "talked about" in the industry. It's awful.

There are many great features about SalesForce, including the AppExchange. It gives us a lot of flexibility with regards to events, volunteer management and donation recordings. The feature of recording contacts is easy and prominent, unlike other systems where it is hidden.

Although it advertises itself with a feature to compose and create newsletters, the feature is not user-friendly and it is awkward to use. It is easy to create text but tough to format. Several apps in the product are repetitive when creating a contact, especially in the Auctions for SalesForce feature.

The whole baked out process is easy to understand and roll out, using the tool to manage email campaigns and other selling tools is a real revenue generator!

As with anything Salesforce, it looks good until you sign the contract, then you see all the hidden add-ons and expenses you need to get the tool actually doing what you want. Be prepared to spend more than they tell you!

Salesforce continues to maintain its leadership position in this space by constantly bringing new & improved functionality to the table that meets it users needs. Additionally there are 3rd party products that work hand in hand with Salesforce that enrich its capabilities

Salesforce is somewhat pricey but if you utilize all of its functionality it will deliver an ROI and help you scale by automating a number of your key functions

Once you get used to it, it is an easy to use platform. Tracking is laid out in an easy to digest way. Spam blockers are efficient.

At-a-glance reporting is not as robust as in other platforms. Things like spam by email, which is essential to track, needs a custom report built rather than it being available with all other tracking. There are also a lot of nuances within the emails and the way they render for email platforms, like Outlook. For example, links do not show as bold.

It aids in the automation of all marketing processes across all channels such as email, web, and mobile. It's analytics and reporting capabilities allow you to measure and optimize the performance of campaigns and ads, resulting in lower marketing costs.

When you send a test email to get a sneak peak as a recipient, it takes a long time to be delivered to your inbox, which is inconvenient. Furthermore, SFDC has a diverse product portfolio, even within each of their services. As a result, before using the tool to it's full potential, some training is required.

Loads of features; easy to use; different interface styles (classic vs lightning) to meet different preferences; cloud-based; accessible via browser; mobile app; free 10 licenses for non-profits! free self-teaching tools available online; very transparent in their activities (i.e. maintenance schedule, updates)

back-end can be complex; expensive for small scale businesses; can be time-consuming to learn to use

I am very happy with Marketing Cloud's new Content Builder, which is definitely an update from their Classic Content. Although my team is still learning the new builder, it already appears to be a lot more initiative and easy than Classic Content. I'm hoping it makes the experience of building and sending emails through Marketing Cloud an easier one.

I'd say that Marketing Cloud is fine, however very hard to navigate without training. Even for users who have experience on other email platforms, the interface for Marketing Cloud is neither intuitive nor are there any clear training resources for it. It's also largely insufficient without being connected to a Salesforce CRM. I also do not like the visual representation of their automation workflows.