Salesforce Marketing Cloud Reviews
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511 Reviews
- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Comprehensive Marketing Automation Tool with Powerful Features
Reviewed on 23/3/2023
Salesforce Marketing Cloud has been a comprehensive and effective solution for our marketing needs,...
Salesforce Marketing Cloud has been a comprehensive and effective solution for our marketing needs, offering a wide range of features and integrations. The Journey Builder feature, in particular, has allowed us to automate our campaigns and engage with our customers throughout their journey.
Pros
The most likable feature of Salesforce Marketing Cloud is the Journey Builder feature, which allows businesses to automate their marketing campaigns and engage with their customers throughout their journey.
Cons
One of the things I dislike about Salesforce Marketing Cloud is the pricing model, which can be quite expensive for small and medium-sized businesses. However, we believe that the platform's features and capabilities justify the cost, especially for larger businesses.
- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Marketers can quickly and easily create campaigns, track performance, and measure
Reviewed on 8/12/2022
I have been using Salesforce Marketing Cloud for a few months now and overall I am very pleased...
I have been using Salesforce Marketing Cloud for a few months now and overall I am very pleased with the software. I find it easy to use and its suite of features has helped me create more effective campaigns and track performance more accurately. The segmentation and personalization tools have allowed me to deliver a tailored experience to my customers, and the detailed analytics reports have helped me measure the success of my efforts. The only downside for me is the cost, but I feel like it is worth it for the features it provides.
Pros
The best thing about Salesforce Marketing Cloud is its comprehensive suite of tools and its ability to automate customer interactions. The platform integrates a variety of marketing channels, including email, SMS, social media, and web, making it easy to create and track campaigns. Additionally, its segmentation and personalization features help marketers deliver a tailored experience to customers. Finally, the platform provides detailed performance metrics, allowing marketers to measure and optimize their efforts.
Cons
One of the drawbacks of Salesforce Marketing Cloud is its cost; the software can be expensive for small businesses. Additionally, the platform can be difficult to learn and requires a lot of time and effort to master all its features. Finally, some users have reported that the software can be slow and unresponsive at times.
- Industry: Leisure, Travel & Tourism
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 3.0 /10
Streer clear of Marketing Cloud if you're a small company
Reviewed on 31/7/2020
It's 2020 and this product has the UX of the 2000's and a backlog of tech debt and bugs for a...
It's 2020 and this product has the UX of the 2000's and a backlog of tech debt and bugs for a premium price. For a small business I'd HIGHLY recommend going with something else. Not only do you pay a PREMIUM price for Marketing Cloud, but you'll also end up spending more time than you should trying to figure out this product.
There are "features" that exist, like data conversion on automations, but you'll have to spend time figuring out that they exist so you can e-mail support and request they turn them on, when they should have just been there in the first place.
Pros
I like that Send Time Optimization was included, this was extra with the previous e-mail marketing product we used.
Cons
First, we ended up in Google's black hole even when following the plan laid out by our integration partner. That you need an integration partner to get a small business setup should have been a huge red flag, but we thought we were stepping up to a more powerful e-mail product.
There are bugs everywhere. Our integration partner had many tips like making sure to unselect an e-mail reselect it and stop and start a trigger to make sure the new e-mail is used, these are things that should be handled by the UX and not tribal knowledge. We used alias in our e-mails to aid in reporting, but sometimes they show up in the report and sometimes it shows the original URL. We opened a ticket and months later it was closed with no resolution, because there's a back end bug in their system that they believed was causing the issue.
There's a lot of duplicated functionality that has different features. Want to manage your data extension you can do it in Email Studio or Contact Builder, BUT the features are different between the two. You can only easily add records in one of them so you have to remember which one you can do a specific action in.
Their reporting is limited on Journey's and you'll need to extract all the data to do any deep dives. You'll need to use Journey's if you want to use send time optimization or any of the AI logic, so you're guaranteed to have to build your own reporting in your own tools. We needed this to realize we were in the Google black hole.
- Industry: Mental Health Care
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Recommend Salesforce Marketing Cloud
Reviewed on 3/9/2024
I utilized this successfully aid in my Email marketing & advertising ,and I look forward to...
I utilized this successfully aid in my Email marketing & advertising ,and I look forward to utilizing this tool in many other ways In the near future!
Pros
The way it is excellent for identifying leads, and hopefully acquaints these leads with services, etc..
Cons
A bit too technical at times, but that could be on me @ my knowledge
- Industry: Financial Services
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
SFMC is a great tool!
Reviewed on 16/10/2023
Overall the experience is great. Support is great and quick and it works great for more complex...
Overall the experience is great. Support is great and quick and it works great for more complex campaigns.
Pros
The best features of SFMC is the integration with SFDC and the flexibility in creating audiences. It allows us to use SQL to build audiences in a very data driven manner vs a drag and drop (which SFMC does have) feature to create lists.
Cons
The speed for SFMC can sometimes be questionable. Some days it moves faster than others. The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder.
- Industry: Financial Services
- Company size: 11–50 Employees
- Used Weekly for 1+ year
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
A huge waste of time
Reviewed on 24/4/2020
Working with the support team is extremely painful. We spent hours over multiple weeks showing them...
Working with the support team is extremely painful. We spent hours over multiple weeks showing them our issues over video. Their premium support resources often couldn't figure out how to resolve our issues. It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
Pros
I don't like anything about this software.
Cons
The integration with Salesforce is WAY oversold in the marketing materials. Moving data back and forth between the two products is extremely finicky and prone to breaking. Expect lots of duplication of data and lists that will invariably be out of sync. Managing email opt out lists with two systems of record from the same company is a CAN-SPAM nightmare. The integration's administrative tools can't be accessed in lightning. The customer facing unsubscribe and profile management pages look like shit and can't be branded or customized. They are so old, they still provide customers a warning about using HTML emails with AOL. Your Salesforce users will see email sends and interactions in contact records for some but not all emails sent via marketing cloud. If you try to send to a campaign or report from Salesforce, email personalization won't work. Same thing for transactional emails. You will have to send every single piece of personalization data in the API call to marketing cloud, because MC won't be able to find it on its own, even though it has a list of all these attributes and is supposedly syncing with Salesforce. There is single sign on, but only by request, and provisioning of accounts is not supported. Journeys will break the minute you make the slightest change to them. Trying to split journeys based on Salesforce attributes often just doesn't work. Because it's Salesforce, anything you would actually want to do with this software comes at an additional cost.
Reasons for Switching to Salesforce Marketing Cloud
We chose MC over other tools because we were sold a native, deep integration with Salesforce. What we received was hacked together and barely functional. We can't wait to switch to another platform, even though it will result in a lot of rework on our end.- Industry: Telecommunications
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Marketing in one platform
Reviewed on 7/12/2022
Pros
I liked that this is integrated within the SFDC CRM and i do not have to use a separate platform for managing leads and opportunities with sending email marketing and outreach.
Cons
i do not have anything i dislike so far, we constantly use this feature
Alternatives Considered
OutreachReasons for Choosing Salesforce Marketing Cloud
functionality, price and staying within 1 platformSwitched From
Groove- Industry: Higher Education
- Company size: 501–1,000 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
SFMC
Reviewed on 21/1/2020
This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of...
This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.
Pros
In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.
Cons
Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.
- Industry: Insurance
- Company size: 201–500 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 8.0 /10
Definitely a step up from MailChimp
Reviewed on 5/9/2019
Pros
This software makes it easy to build professional looking emails that add all the information you need with drag and drop
Cons
IT is sometimes hard to organize and sort files
- Industry: Telecommunications
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Knowledge of customer and company information
Reviewed on 4/4/2023
It is the basis for activity and project information linked to daily reporting information from...
It is the basis for activity and project information linked to daily reporting information from customers and employees across the company. All Marketing activities can be quantified, and you can easily understand the bottleneck, the cause and what is happening using the dashboard. In addition, because it can be linked to a wide variety of MAs, it is possible to manage customer data collectively. Employees can also query the information from the smartphone app to check all customer information without wasting time, even when they are away.
Pros
It is possible to manage schedules, customers, projects, etc., but it is excellent that it is possible to customize reports and create systems flexibly. The information needed and the management contents differ for each company and center, but I think the service is agile. At first, getting members to enter data is difficult, but as the number of items entered correctly increases, each salesperson's activities become more apparent. Since it has been possible to capture the characteristics of each member, sales productivity has improved in several ways, such as advice on which items to improve and knowledge sharing if things grow.
Cons
Although bugs occur infrequently, they can temporarily disrupt work because they are irreplaceable and essential tools for the business.
- Industry: Hospital & Health Care
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Salesforce is simply the best
Reviewed on 25/2/2022
The best thing I can say about our decision to use Salesforce is it has made our company more...
The best thing I can say about our decision to use Salesforce is it has made our company more attractive to potential buyers since we are "already on the same platform." There is power in the crowd.
Pros
Our team loved its usability and intuitive framework. There are other modules we want to buy as soon as we are ready.
Cons
Honestly, there is a lot of work that the third-party consultant had to do to make SF work the way we wanted it to. And this can be expensive.
Alternatives Considered
Zoho CRMReasons for Switching to Salesforce Marketing Cloud
We felt that by choosing Salesforce we would always have enough support since so many people use it. We definitely could have chosen something cheaper at the beginning; but I doubt it would have been cheaper in the long run.- Industry: Financial Services
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Industry leader... So you pay for that.
Reviewed on 23/6/2023
I've been in SFMC since it was ExactTarget and you can see the changes and progressions in the past...
I've been in SFMC since it was ExactTarget and you can see the changes and progressions in the past 15 years, but some of them are just not needed. They are just adding things in because they are running out of ideas to do so they need a shiny new toy for users to pay for.
Pros
If your company has the resources to implement SFMC, it has the ability to do everything you need it to do with email, marketing automation and analytics... The flexibility in emails and templates is the most appealing part.
Cons
If you have decent developers, there are cheaper options than SFMC. You are basically paying for the name. A lot of the features are overdeveloped and to implement, you have to pay staff a bunch of money to set it up or an implementation partner a bunch of money to set up the system.
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
Worked for SFMC and used the platform daily for 2 years (Agency side, in Services)
Reviewed on 2/5/2018
After moving off of SFMC, I was definitely hurting for the robust nature of personalization and...
After moving off of SFMC, I was definitely hurting for the robust nature of personalization and segmentation that was offered through the proprietary Ampscript language, and the full SQL editor to run queries on data extensions. Although I think that it could have been built in a smarter way to execute processing of queries faster, and have a better UX/UI, the power that's available to a slightly more tech savvy marketer is unmatched.
Pros
The first email platform I worked on was SFMC. Definitely the strongest features of the platform were the ability to customize so much through the use of Ampscript functions, content areas, and data extensions, as well as the ability to segment and cohort large amounts of user data with the power of having a full on SQL editor to do so.
Cons
The platform was hacked together on the backend, and whoever headed up product did not do a good job of making the UX/UI cohesive. Extremely slow to execute queries on large data sets, and until they moved it into Automation Studio, there was no way to know when your query finished running, or what the error was if it ran into one. On the UX/UI side, who the heck made the decision that Emails and Data Extensions could be shared across Business Units, but User-Initiated Sends/Queries/Scripts, etc can't? It's not consistent, random items can be shared, while others can't and must be manually copied over to the other Business Unit.
- Industry: Information Technology & Services
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Incredible tool, make sure you have an infrastructure
Reviewed on 7/8/2019
An incredible tool when an infrastructure is in place that will allow for collaboration between...
An incredible tool when an infrastructure is in place that will allow for collaboration between marketing and sales as well as support in place for the sales team so they don’t get bogged down with the administrative component. If you are a Manager then you will love these reports.
Pros
As a provider of digital marketing automation (email, social, ads) and analytics, is great when it comes to connecting the dots between what you know about customers and what marketing materials you should send to them. The Journey Building feature is incredible for this. This also allows you to set triggers and make intelligent automation decisions.
Cons
Make sure you have an infrastructure in place that will allow for the immense amount of data entry and data maintenance necessary to keep the CRM up-to-date and allow intelligent marketing insights and automation to even be possible. You don’t want to make marketing decisions based on an accurate CRM information.
- Industry: Computer Software
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Salesforce,
Reviewed on 14/3/2018
Overall, Salesforce is an EXCELLENT choice for small and medium size organizations. No matter what...
Overall, Salesforce is an EXCELLENT choice for small and medium size organizations. No matter what your company is engaged in, nor the workflow you utilize, this is a CRM that has got you covered! Impetus Global Technology provides our clients with a LARGE assortment of products and services, which has always been a source of problems when searching for line-of-business software stacks. Salesforce is the first application that we have employed as a CRM, which has addressed our need for a very flexible solution, while maintaining the ease of use and affordability of deployment and maintenance.
Pros
The pros that come inherently, with Salesforce, number far in excess of the amount of reading, anyone wants to give some review from the typical CEO. Therefor I will provide a direct, concise, list of the benefits we attained at Impetus Global Technology when we adopted this software.
* Effective Cost
* Time-Saving Ability
* Support
* Ease of Use and Training Availability
* Extensible by Nature
* Incentives to Sales Employees
Cons
Honestly, the task of espousing a list of Cons, towards this business tool has proven quite the challenging endeavor. Not only am I CEO, but also I hold the position of Director of Software Development. Speaking now as a developer, I would encourage introducing more direct compatibility with Visual Studio and/or the JetBrains stack. By the previous statement, I mostly refer to some sort of Extension or Framework that can be utilized through something such as a Xamarin or WPF application to source business data.
From the view of an Executive, I cannot honestly provide any criticism that would merit the publishing of a review.
- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
salesforce marketing cloud features
Reviewed on 7/2/2018
About Salesforce Marketing Cloud
Email from the Salesforce Marketing Cloud gives you drag- and-drop...
About Salesforce Marketing Cloud
Email from the Salesforce Marketing Cloud gives you drag- and-drop content tools, mobile-optimized templates, and easy email automation capabilities. Improve your customer engagement with built-in deliverability and A/B testing solutions. Salesforce Marketing Cloud offers hundreds of features to help you execute on every possible communication, from basic email marketing to sophisticated Predictive Intelligence decisioning.
Pros
You can send emails, SMSs, Mobile Push notifications as Super messages....
End to End Automation with Automation studio and Journey Builder
It's better than using 3 x 5 index cards
User friendly and super easy to learn new options/reports.
Cons
Costly Time-intensive
Little training unless purchased separately.
It can be very overwhelming at first learning Marketing Cloud as a whole.
Back-end can be complex; expensive for small scale businesses; can be time-consuming to learn to use
- Industry: Health, Wellness & Fitness
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 2.0 /10
Expensive but not worth it
Reviewed on 7/5/2021
Disappointing. Don't waste your money, there are better tools out there.
Disappointing. Don't waste your money, there are better tools out there.
Pros
This product poses itself as top of class, but that's only in pricing. It is complicated and not marketing friendly. The interface is not userfriendly and the tool does not support multiple brands without a heavy pricetag.
Cons
The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
- Industry: Consumer Goods
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Saves Time and Time is Money!
Reviewed on 12/10/2022
Pros
As a day salesforce user this makes time management easy. I can respond to emails right in the platform which saves me time. Very advanced system that can do almost everything if you are willing to learn. I found the learning curve to be somewhat of a challenge as the is very unique to any other marketing software but anything in salesforce is unique which is what sets it apart from its competition. Overall the customer reps are helpful and training is endless making this software something that you can alter to work for your needs.
Cons
This can be costly for smaller companies and can offer many features that may never be used if not implanted or trained properly.
- Industry: Management Consulting
- Company size: 11–50 Employees
- Used Daily for 2+ years
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- Value for Money
- Ease of Use
- Customer Support
Buggy Buggy Buggy!
Reviewed on 25/9/2018
All in all this solution has a long way to go before it's a good product. There are much better...
All in all this solution has a long way to go before it's a good product. There are much better alternatives in the marketing automation space. I have faith in this solution long term because it is owned by Salesforce.com.
Pros
Features are good in concept. Support takes at most a day to get back to you on cases. Support can usually help you, but not always.
Cons
Documentation is poor and almost always not descriptive enough and outdated. The system itself is very buggy. The typical response from support is "Just start fresh" in regard to whatever you're working on. We have a Sales cloud integration which does not work well with Marketing cloud. The connector is antiquated and it's impossible to leverage synchronized data extensions in journeys and other marketing content.
- Industry: Automotive
- Company size: 10,000+ Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 8.0 /10
Customer Portal Software
Reviewed on 13/10/2018
Pros
We use community cloud to provide information and self-services to our external customers. The tool is very flexible and we are able to create templates for different customer types which allows us to tailor their user interface. With community cloud, the customers are able to login to one application to conduct business with our company. It is also integrated with the other salesforce products which enables all customer data to be stored in salesforce and shared across multiple applications.
Cons
The username must be formatted as an email. Some of our customers do not have business email addresses. Also, if our customer has implemented salesforce internally or has a salesforce id already with another vendor, they cannot use the same email as their username. When a user attempts to create a username, we have no way of knowing if they already have a salesforce id in another system so we must assume if the username meets all of our criteria and the creation fails that they must have another salesforce id with that username.
- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Easy-to-Use Email Software
Reviewed on 3/4/2023
Pros
The drag-and-drop interface of Salesforce Marketing Cloud makes it simple to create emails. This simplifies the process of adding new designs to my email. Furthermore, the ability to change individual content blocks is useful because it means that if I make a mistake, it will not affect the entire email.
Cons
Although the platform is quite expensive, I do not believe my company is adequately compensated for it. Customer service has been at best mediocre. We've had a number of issues that have taken a long time to resolve, leaving me and my coworkers frustrated and unable to assist.
- Industry: Computer Software
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
Essential for our marketing efforts.
Reviewed on 27/5/2024
Pros
We use the Marketing cloud every day for our email marketing efforts. We use a platform native to salesforce called Pardot to send out our actual emails, but build the campaigns themselves, whether they be webinar or email, in Salesforce Marketing Cloud. It's super easy to make new campaigns by just cloning old ones with mutual fields so it takes no time at all.
Cons
It's a pretty comprehensive platform, so it performs a lot of features. This can be overwhelming at first and hard to pick up initially but isn't a con necessarily.
- Industry: Consumer Goods
- Company size: 10,000+ Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 2.0 /10
Awful UX
Reviewed on 22/9/2020
Nothing is easy to use. I miss the UX- intuitive ESPs I used to use.
Nothing is easy to use. I miss the UX- intuitive ESPs I used to use.
Pros
I like nothing other than the fact that I now know how to use Salesforce Marketing Cloud, which apparently is a great accomplishment. I'd personally rather use ANY other ESP.
Cons
The UX is absolutely terrible. Can't make segments easily, everything is so unbearably slow. I cannot believe SFMC is so "talked about" in the industry. It's awful.
- Industry: Public Relations & Communications
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Greatly disappointing
Reviewed on 20/7/2021
Ultimately we are switching from Marketing Cloud because the price is too high for all the...
Ultimately we are switching from Marketing Cloud because the price is too high for all the headaches and because we use a limited amount of the functionality anyway since we just need the email marketing component.
Pros
The email builder is very easy to use and the ability to specify a preheader was greatly appreciated.
Cons
Hard to pick what was worst - terrible customer service, despite paying for Premiere Support it often took days to get problems solved (and updates were constantly causing new problems), or the fact that the answer to every question was either no or an upsell.
- Industry: Marketing & Advertising
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Salesforce Marketing Cloud
Reviewed on 15/6/2023
Pros
Very robust system. I use the email studio platform the most, followed by SMS studio. These platforms provide enterprise level email and sms deployment and campaign management.
Cons
Very expensive to implement and use, but at the enterprise level, it is one of, if not the top player.