Salesforce Marketing Cloud Reviews

The ability to test emails with different dev ops test files

Cumbersome and a lot of repetitive tasks

With Salesforce Marketing Cloud, I am able to create and customize AI-powered campaigns.

I face zero flaws when utilizing Salesforce Marketing Cloud.

For me Salesforce Marketing Cloud has wide range of features and capabilities, including:Email Marketing: enables businesses to create, send, and track email campaigns.Mobile Marketing: enables businesses to create and send SMS and push notifications to customers.Social Media Marketing: enables businesses to manage social media accounts, publish content, and engage with customers.Advertising: enables businesses to create and manage advertising campaigns across multiple channels, including social media, search engines, and display networks.So in a nutshell it has all the bells and whistles, i need for my business.

For this Salesforce Marketing Cloud product, here are just some of the some issues i and a few others have. Complexity: Salesforce Marketing Cloud is a sophisticated platform that can be challenging to set up and configure, especially for businesses without prior marketing automation experience.Price: Salesforce Marketing Cloud can be expensive, particularly for small and medium-sized businesses. The cost of the platform can increase rapidly as businesses scale up their marketing activities.Technical Skills: i personally believe to take full advantage of Salesforce Marketing Cloud's capabilities, businesses need to have skilled developers and technical personnel who can customize the platform and integrate it with other systems.User Interface: Some members have found the user interface of Salesforce Marketing Cloud to be outdated and less intuitive compared to other modern marketing automation platforms.Support: Some of us have reported difficulty in getting timely and effective support from Salesforce's customer service team.Limited Reporting: Some users have also reported limited reporting and analytics capabilities compared to other marketing automation platforms.It's worth noting that our criticisms are not universal, and many businesses have found Salesforce Marketing Cloud to be an effective and valuable platform for their marketing activities.

it's easy to keep track of sales and sales opportunities, it is a very intuitive program that helps with sles and marketing.

Nothing is wrong with this service, I would recommend it.

I like how user-friendly it is and how I am able to create reports easily.

I don't like how slow it functions sometimes. I have to refresh certain pages to update a contact.

provides different reports in an instant which help analyze team perfomance

unable to find explanation or description/meaning/formula of a report

With salesforce I’m able to understand my customers unique needs.

It was a bit hard to understand it first, but at once I got into it everything just flowed freely. I honestly had no idea how I had a business without it.

Discount i like the discount that given to the costumer i really do like this site

Easy to use, user friendly interface. Good lead system

It’s expensive when compared to others in the market

We use the Marketing cloud every day for our email marketing efforts. We use a platform native to salesforce called Pardot to send out our actual emails, but build the campaigns themselves, whether they be webinar or email, in Salesforce Marketing Cloud. It's super easy to make new campaigns by just cloning old ones with mutual fields so it takes no time at all.

It's a pretty comprehensive platform, so it performs a lot of features. This can be overwhelming at first and hard to pick up initially but isn't a con necessarily.

I really like the data and analytics features. The customizable feedback was very helpful for my team.

I felt that some features were not user-friendly and not necessarily conducive to the purpose of the product. Training staff was a bit of a hassle.

Great storage of data. Able to look at analytics and properly guage information.

Doesn't have any automation. Have to take time to put in data

The ease of using the software and ease of going back on old customers

The spam some days is little much. At first a little glitchy with our system

I enjoy Salesforce as it is a way to stay organized within the company and disperse important information.

I like lest that at times it can be hard to log in to for employees.

Automatic updates of lists on Facebook or other ad networks. Secure way to share data with 3rd parties

Weird system of working with reports only, this doesn't allow you to add both leads and contacts to the same audience.

How easy it is to add new marketing items to it

I dont dislike anything about it. It is very useful

I like the the platform is available to every day people

Price sometimes it can hard to pay those fees

Salesforce Marketing Cloud integrates seamlessly with Salesforce CRM, providing a comprehensive view of customer interactions across multiple channels and offers advanced segmentation and personalization capabilities, allowing businesses to deliver targeted and relevant content to their customers it also provides a comprehensive platform for multi-channel marketing automation, including email, mobile, social media, and web.

Can be expensive for small businesses and startups, as it is primarily designed for enterprise-level businesses, it may have limited integrations with other tools.

assistance in managing the customer base, improving contacts and processes

the time it takes to understand process configuration is long. the multitude of options makes it difficult to find your way around without instructions

I thought Salesforce to be very user friendly and easily navigable. The home page is very clear as to which tabs pertain to what. My favorite feature is being able to change the tab names into the specific criteria I need for example one of them is "Patients" and another is "Call Interactions," this way you can build your own easily navigable website.

There are no features I disliked about Salesforce Experience Cloud

Saslesforce Marketing works great for email campaign especially for subscription model.

It does have a learning curve for new users.

The personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them.

Where to start.
- Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail.
- The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break super easily.
When you update emails that are used in Journeys in Content Builder, you need to go into these Journeys and manually update these emails again to make sure the changes take effect. You can try to solve this with Reference Content but then Engagement Splits don't work because it cannot see the URLs. Same goes for using Dynamic Content. Also, current subscribers in the existing version of a journey cannot be placed into the new version of the journey. Lastly, you can only add subscribers to retargeting audiences but NOT REMOVE them from these retargeting audiences. You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook. Compare that with a cheap tool like ActiveCampaign and you're just amazed how bad Marketing Cloud is. Especially Journey Builder is the worst app I've ever come across.
- The platform is basically not usable without Salesforce CRM. This creates a number of problems, e.g. not being able to simply send a realtime response email when someone fills a form on your website. Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible.
- Cloud Pages Smart Capture forms are useless. It doesn't accept people that are already in the data extension that is connected to a particular Smart Capture form but it does not warn you about this in any way. Also, if you use Salesforce as your DoR you can't use Smart Capture forms but are forced to build custom AMPscript code due the ContactID being created in Salesforce (not possible in Marketing Cloud).
- As I mentioned above, functions don't work well with each other. This because they just bought a bunch of different companies and tried to tie it together. This also makes it very difficult to navigate as some functions overlap while others are completely incompatible. The system is also very slow. Loading times are not rarely over 10 seconds. This makes working with it daily a true torture.

There are numerous other smaller bugs and annoying things that I don't have time for to write down but if I can summerize, if you want your marketing team to be lean, flexible and successful then do yourself a favor and pick any other system.