iContact Reviews

I really like its ease of use and the amount of features it offers me to maximize my email marketing efforts.

The platform sometimes becomes a bit slow when loading certain functionalities and workspaces but it doesn't happen often.

iContact enables us to reach the targeted audience by creating, customizing and sending outbound marketing emails.

To create and design websites and landing pages, I mist integrate with external digital experience programs.

iContact is a low cost solution for basic email marketing. You have access to a strategic advisor. My strategic advisor always provides thorough answers and/or solutions when requested. iContact offers automation with workflows that are easy and quick to build. The user interface is easy to understand.

The response time to fix API issues can be slow. iContact does not offer a post unsubscribe survey. I'm not able to download user profile information when exporting email send statistics - this is important for me when I want to do a quick analysis on my data.

Traditional marketing strategies are tedious, expensive and time consuming. iContact makes it easy to create, customize, send and manage email deliverability.

Unlike alternatives such as Constant Contact, iContact lack website builder tools.

I like that it is easy to create and personalize marketing emails with iContact.

iContact has a robust backend integration capability but it lack website builder tools.

It is way too easy to create and customize marketing emails with iContact.

I have used iContact for an extended duration now and it barely fail to accomplish my needs.

I really enjoy being able to make every email it's own through creation. It is also nice to be able to reuse saved work for different emails.

Sometimes the tracking can be thrown off when it comes to the analytics

Through iContact, I am able to automatically create, personalize and send high volume outbound marketing emails.Managing email deliverability is another great thing that I like about iContact.

It’s been years with iContact and I face zero errors when using it.

I like how iContact eradicated traditional marketing strategies such as billboards, which were tedious and time consuming.

Unfortunately, iContact doesn’t have freemium version.

This email marketing system is so reliable.
I like the efficient features of iContact.

iContact does not have downsides.
iContact is amazing.

iContact really helps in maintainin contacts for survey and marketing purposes.

I am very happy with all the features of iContact

IContact is easy to use. I don’t use templates, but build my emails from scratch. I can see who engages, who engages more than once, and I can target them for a more personalized follow-up

I would use templates if there were more of them geared toward nature (stars in the night sky, for example) or low key parties with a cosmic bentAlso - need more fonts!

For the most part it was relatively easy to use and manage

Competitors are more widely used and seamlessly integrate with other services

Icontact has served us well over the past year for our newsletters and promotions. Take your time learning how to use it and watch the tutorials!

Took a little while to figure out navigation

We've used iContact for several years and their Customer Service personnel are wonderful. They go above and beyond, are extremely professional and so helpful always.

I wish it were easier to remove contacts and easier to move contacts around to different lists.

I enjoy its ease of use and the ability to use graphics to add interest to our newsletter. The Dashboard is a wonderful tool. I love being able to schedule the publication date and time (with the time zone verification) and the feature that lets me see how the newsletter will appear on a PC and on a smart phone.

The unsubscribe button is located on the left top corner of the email. Subscribers who are closing the message have sometimes inadvertently unsubscribed. It is also not obvious to some readers when the message has been clipped. If the reader’s newsletter is clipped and they don’t see the entire message, the Dashboard does not register that as an “open.” The clipped message should be located in a more visible location. It would be great if these issues could be corrected.

Building workflows is incredibly easy. They take the mystery out of building comprehensive automated workflows that make a marketer's life easier. And the support is amazing. My company's Strategic Advisor is helpful and eager to answer any questions she can. If she doesn't have the answer, she always takes the time to think it through and get back to me with solutions.

We're having some issues with open/click discrepancies, which is frustrating, but Strategic Advisor assures me the support team is working on a solution. I'd like access to more comprehensive analytics. Strategic Advisor pulls monthly reports for me, but I'd love the ability to pull these reports myself.

The new email templates are nice and easy to use once you get the hang of it. The analytics and insights are helpful in gauging how many people are seeing our messages. I also like the ease with which we can add and remove contacts.

The new templates are easier to use than the original email layout, but there are an awful lot of steps in the formatting. I feel like that process could be streamlined. Also, I understand that our account doesn't allow for tons of file storage, but it would be nice if the individual file/asset upload size was a bit bigger. I also think that there could be a more user-friendly way to re-verify contacts. We have over 8,000 contacts we email regularly but the process to re-verify contacts to keep our lists healthy is really confusing.

Ability to create and customize marketing emails.

I like that it has a simple email editor functionality.

iContact is a perfect tool that I have not yet discovered it’s flaws.

Clean reports- easy to read and understand.
Salesforce sync both ways. It's easy to set up and works nicely.
Good customer support. They offer great strategic support as well as help on technical issues. They are also easily accessible. You're assigned a rep, which often works better than getting a random person at any time. You can really develop a good working relationship.

List management can be confusing. There are both lists and segments to be managed in the software, and it can get confusing to figure out what's a list, what's a segment. But once you get the hang of it, it can be handy. I can't say I use those features as often as I just resort back to Salesforce to generate a fresh list.