Act!

3.7 (699)
Next-level relationships. Next-level results.

Overall rating

3.7 /5
(699)
Value for Money
3.7/5
Features
3.7/5
Ease of Use
3.7/5
Customer Support
3.3/5

66%
recommended this app
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699 Reviews

Wesley
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Awesome integration with other apps.

Reviewed on 22/5/2018

Pros

I'm able to integrate with MS Outlook, and sync within my Ipad and Google phone. Your costumer support is awesome with it's followup and addressing and any issues I may have. Deserves more than 5 stars!

Cons

Software pricing is becoming an issue as less expensive models are out there that competes with Act. Need to consider reduction pricing for those loyal customers like myself since 2006. Needs to come up with a better less tedious way of merging contact duplicates.

Paul
Overall rating
  • Industry: Electrical/Electronic Manufacturing
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

A GOOD STABLE BASE FOR CRM ... JUST WISH ENHANCING WAS A LITTLE EASIER

Reviewed on 31/10/2019

We need ACT, and it is the core of what we do. We would like to see ways that we can add depth and richness to a good platfrom

Pros

I like the fact that a team of 5 can share effectively in real time, I like the ease of changing layouts and adding fields, and with Seamless the ablity to easily prdcue high quality documenation. It's link to outlook and ODBC is good and it is a stable, which being at the core of our business is a good thing

Cons

There are many things I think we could do to be more productive but can't, and we do see fields being changed or lost "by themselves". The web version was a poor version of the Pro, and we haven't been able to make it available when offline, which is a frustration.

Alternatives Considered

GoldMine Premium Edition and Salesforce Sales Cloud

Reasons for Switching to Act!

Much better value for money, and lower overall overheads meant better for us as a asmall business
Nicole
Overall rating
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

ACT has many features, but most of them are cumbersome and lacking full functionality.

Reviewed on 8/3/2018

Pros

Our office has been using this product since before I started. It is a solid database program and if that is all you want to do is have a large database of contacts, then this performs well.

Cons

I dislike how this is still only available for windows computers which makes communicating information in an office with both Mac and PC impossible. Also, the outlook plug in that allows emails to be synced with a contact in ACT will only link emails to the PRIMARY contact. So that means you have to manually sync that. If you are emailing over 100 emails a day, you end up either spending most of your time manually syncing contacts or just foregoing this feature. Also, you can only add 4 contacts to a company. Often times, we need to have upwards of 6-10 contacts for a company so the inability to add more is a huge issue. And since ACT isn't online, any changes made on any employee computers while not connected to the server means no one else has access to that info until they make it back to the office to sync. Which means our data is never fully up to date. There are so many problems with this software that we often don't try to take advantage of any of the other functions.

Response from Act!

Hi Nicole,

Thanks for your feedback!

You're correct that our main desktop product is only available for PC. Did you know we do offer a fully web-based solution, Act! Premium Cloud? This works great on PC and Mac, as well as keeping your data online on our hosted cloud servers.

It sounds like your business could make good use of the features available via Act! Cloud - might be worth checking it out at act.com - we do offer a free trial too.

We'll definitely be taking your feedback on board for future releases - especially what you've said around email syncing. We've got some major improvements planned in this area in the next release (20.1).

Lastly, there should be no limit to how many contacts can be assigned to a company - if you're having issues adding more than 4, I'd definitely recommend contacting customer support, who'll be happy to help.

If there's anything more we can do to help, please let us know!

Thanks again,

Jon,
Act! Social Media Team

Mark
Overall rating
  • Industry: Environmental Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Act is a great CRM for the cost

Reviewed on 12/12/2022

Pros

Act is vert easy to use and customize to the users needs. Very little training is required for new users

Cons

None it is a very good CRM for marketing purposes

Response from Act!

Thank you, Mark! We love hearing from our customers and enjoy learning how Act! is helping their businesses around the world. And, we'd love to learn more about your business if you'd like to share your Act! Success Story.

It's easy - just paste this link into your browser to get started. https://www.act.com/success-stories/

Thanks again for sharing and we wish continued success to you!

Rick
Overall rating
  • Industry: Construction
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 5.0 /10

ACT was the best back in the day

Reviewed on 25/3/2022

It was a great program at the time. I really liked it but grew out of it when it wasn't being updated as quickly as the rest of the internet.

Pros

I loved ACT when I used to use it. It was by far the best CRM at the time.

Cons

Last time I used ACT and granted it was many years ago, it wasn't cloud based. At one point my computer crashed and I lost my entire ACT database that hadn't been backed up in the last few weeks. I was devastated and decided I had to switch to something that was in the cloud.

Response from Act!

Hi Rick, Thank you for your review and feedback! We love hearing from our customers and hope you'll check out our Act! cloud platform at https://act.com/customizable-crm-and-marketing-automation/.
Kind regards,
The Act! Team

David
Overall rating
  • Industry: Computer & Network Security
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Act and your need for a CRM

Reviewed on 19/9/2022

Without the introduction of a CRM, i doubt we would have had the client retention we have been lucky to have, we had trialed other CRM's, from free online to high cost ones like Goldmine - they all do much the same but our need to a specific way of accessing and manipulating our data left us with Act as the only real option. One option was to have a bespoke system but costs in the region of £100,000 and constant support didnt make much business sense at the time and after seeing similar projects fail at rival companies we think the route we took has been justified

Pros

Having the ability to scale requirements has helped the business grow without huge outlay. Has the capability to use high end hardware and now has a Cloud based solution so removing the need for costly onsite equipment if required

Cons

As usual costs, the license model has change from perpetual to the per user per year, the Cloud based variant is expensive but comparable to others. The need for a 3rd party module to fully use the software for our needs has increased usability but at a cost, would of been nice to include in subscription

Alternatives Considered

Zoho CRM and GoldMine Premium Edition

Reasons for Switching to Act!

Zoho wasnt around at the original decision but was pushed a new Sales Director, after 4 weeks of trying to get 10 client details imported to show proof of use we gave up - no direct import without essential data loss. Goldmine was extensively used by 3 Sales reps, although powerful it didnt meet the requirement we needed at the time, and at the time was 5 times more expensive. The budget wouldnt stretch even if we would get everything we needed from it so Act was chosen

Response from Act!

Hi David, thank you for taking the time to share how your business is using Act! -especially the cloud-based solution.
We love hearing from our customers, so thanks again for sharing!

Darren
Overall rating
  • Industry: Wholesale
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

The worst customer support ever!

Reviewed on 5/1/2023

We have used ACT in its various forms since 1995. The current version in particular the Marketing Automation is very unstable and we have wasted hours of downtime with ACT technical support with no resolution. ACT now admit that other customers have problems with their marketing automation. Despite this we have been waiting 3 months for it to be fixed only to be told that its our problem not theirs!

Pros

When the software works it is good but the support from ACT is the worst we have ever experienced.

Cons

Act Marketing Automation does not work. We have battled with trying to get this working for over two years with appalling customer support and still no resolution.

Response from Act!

Darren, we're sorry that you're experiencing this problem and understand your frustration. Our Escalation Specialist and your IT team have spoken and agreed on a plan to move this situation forward. We are confident this will be the solution.

Meredith
Overall rating
  • Industry: Mechanical or Industrial Engineering
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Try Another CRM

Reviewed on 18/1/2021

We utilize Act to track our communications with customers/leads and track sales metrics based on activities done within Act.

Pros

There isn't much I like about using Act. It is clunky and there are a lot better CRM tools out there that are much more sophisticated and are better for integrating multiple programs. It is a relatively easy tool to use although it does not do a lot of what we would like it to be able to use.

Cons

Act seems to be patched together from add-ons over the year and has not had a comprehensive UX refresh. It also is not simple to integrate with our other software like a lot of other software tools are

Limuel
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 501–1,000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Creating Search Groups by Act!

Reviewed on 28/2/2023

Pros

I enjoy having the ability to adjust my searches based on the category of the database. It's simple to create groups.

Cons

It's true that Act! can be slow, especially when working with large amounts of data. This can be frustrating for users who need to quickly access information or perform tasks just like me. However, It's important to note that slow performance with large data sets is a common issue with many software solutions.

Response from Act!

Thank you, Limuel, for letting us know how you use Act! We are happy to hear that you are able to customize your searches and easily create groups within Act!. If you continue to experience speed issues, please don't hesitate to reach out to our Support team at https://www.act.com/resources/contact/ or give us a call 866-873-2006 to see how we can provide some assistance.

Melina
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 501–1,000 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Excellent software for managing contacts

Reviewed on 3/3/2023

Pros

It has the capability to personalize the database, fields, and reports. Additionally, it records all interactions such as phone calls, emails, and documents.

Cons

There is nothing in particular to mention. The product satisfies or surpasses all my anticipations.

Response from Act!

It is great to hear that you have personalized Act!'s fields and reports to meet your unique needs and are using Act! to manage all of your touchpoints with your contacts. We appreciate the opportunity to learn how our customers use Act! and value their feedback. Thank you for taking the time to share your insights with us!

Van McLean
Overall rating
  • Industry: Nonprofit Organisation Management
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

ACT! for NGOs

Reviewed on 22/4/2021

I generally find ACT! basic but easy to use. You find there what you need - particularly the database management.

Pros

I have pioneered the purchase of ACT! in my company. Back then, It offers a perpetual license per user which is great as you don't subject yourself to a monthly or annual subscription. I love the fact that ACT! marketing can be customised and very rare that it falls under the promotions tab of the email recipient.

Cons

ACT! can only be linked to a certain version of Outlook which i find not helpful. Not all the licenses we purchased were maximise as they find ACT! a work duplicate particularly on the finance side since only selected accounting software can be integrated in the ACT! system.

Verified Reviewer
Overall rating
  • Industry: Music
  • Company size: 501–1,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Customer relationship management in a neat little package!

Reviewed on 30/7/2019

Act has become a valuable database of information for our teams, storing all manner of customer and company information that we can utilise for various means. It is a valuable asset for us and will no doubt continue to be in the future.

Pros

There are multiple benefits to using Act as reported by our users. The Act database allows for a large quantity of information to be stored, meaning we were able to decommission several other systems holding various bits of customer data by merging it into Act.

We have found pricing to be competitive on a per-licence basis which suits us as a small team working within a non-profit organisation. Act makes it easy for users to update already stored customer/company information, so we always have up-to-date data for contacting, addresses, etc.
Communications to customers/companies are tracked in Act so other members of the department can see who has communicated with who, and what the correspondence was – this is useful if a member of staff is off and another needs to pick up some workload.

On the technical side, updates and hotfixes are provided regularly and it is relatively easy to install these during periods of downtime. The UI is easy to navigate, with clearly labelled menus and an in-built help area.

Cons

We have found it somewhat difficult to integrate Act with our current systems and have resorted to manually exporting CSVs with information to import into our systems. This is a legacy process and may have been improved upon however, we haven’t looked into this.

We have also had to purchase add-ins to enable certain features such as opportunities tracking, but Act plays well with these add-ons, so this is not too much of an issue for us.

From an admin’s perspective, it has proven difficult to set up an automatic installation that works with our MDT deployments, but we roll out images with Act on rarely, so this isn’t too much of an issue.

Perhaps in future, updates could be made to the UI to make it look a little less dated and bring it up to clean, modern, standards.

Thom
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Very versatile

Reviewed on 1/8/2019

I have been using it non stop since the earliest versions - that should tell you that I am very satisfied with it.

Pros

I have been using ACT for over 25 years and have seen lots of versions. I like its flexibility and that I can put users into multiple groups, It would be impossible to design a program that did everything everybody wanted it to but ACT comes close. I use it for sales, marketing, personal groups I coordinate, keeping track of some of my customers' customers.

It can interact with Outlook and Google's calendar if you use either of those programs. I am a Premium member. The bad side to that is it is a little pricey - about $0 a month. The good side is that I always have the most up to date version. The customer support is wonderful if you are a premium member. Whenever Microsoft Windows has an update a lot of my programs need some adjusting. ACT requires the SQL to restart but that is a simple fix. If/when I have had issues I couldn't fix I just made a call and their support team was terrific in helping me.

I like the fact that it is cloud based so I can access it on my tablet or cell phone or any computer anywhere. At my office I use the offline version and simply update the sync to the cloud. I have it set to update overnight also. One of the features I like best is the history. It is great to be able to look back to meetings, calls etc to see what I said, did etc. The library of forms is very useful also - create a form, letter - whatever - and you have a pre printed template you can utilize for multiple clients or for just one.

It holds tons of contacts also.

Cons

I wish it had more options for the ID/Status cells. The group function sort of does that but not like I need it to. Having 3, 4, 5 or more ID/Status cells would be very useful. Most of my clients fall into more than one category.

Vincent
Overall rating
  • Industry: Banking
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 1.0 /10

Awful experience with Act!

Reviewed on 18/6/2014

Pros

There is absolutely nothing I like about this software.

Cons

Zero functionality. It can't pull any reports that are meaningful. When I think I can pull a report that is meaningful, I realize the data isn't even correct. It has almost no dynamic features; for instance, it can't update data by pulling it from another source; it has to be manually changed, which leads to errors. Also, Act! web premium only works if you have a really high quality internet connection. For example, we have 100MBPS internet; however, the speed is very inconsistent, which causes the Premium web version of Act! to constantly crash every time the internet slows down, while any normal web app would continue to load, or try to load, or just slow down. But Act! doesn't have that functionality; it just crashes, becomes unresponsive, and doesn't save any of the data you just input. When you restart your browser, it makes you sign in again. Also, almost no functionality is available on the web app; you can't delete contacts on the web version; you cannot import anything into the web version, and you can't manipulate any data. You can only input completely new data. It's literally awful.

Contacts don't link well with groups or 'companies.' If you have seven people working for the same company and that company moves offices. If you change the address to that company, you have to individually change those seven people who work there.

But the worst feature is the importing tool. You can't import in any 'advanced' way at all unless you pay for an importer tool, which you can't be sure will work for you. When talking with our third party Act! customer service person, I asked if I could try the import tool to make sure it did what I want before I bought it, or if I could have him try it for me to make sure it worked, and he said "No. There is no way to provide that service."

When asking a simple question like, "So your input tool didn't find the duplicate contacts and just imported 700 duplicates. Is there a way to delete the duplicates all at once? Because all I see is an option to delete the duplicates one by one?" they told me there was no way to do it but that they would charge me to have them delete them for me. And I was quoted at an over 50 hour project quote, for something that took me one minute to do. So I just restored my backup file and started over.

Also, I purchased a duplicate removal tool that was developed by a third party software company, and I thought it would work great, but it turns out that half of the contacts in the system had been uploaded with their full name as one fiedl and the other half with their first middle and last name as different fields. There is now way to differentiate this in ACT because it displays them the same way, so it merged all of the John's into one John contact. So again, I had to restore to a backed up database.

The Swiftpage integration is awful. The only way I am able to use Swiftpage to any success is to export every single email, name, and address in Act! into an Excel spreadsheet, remove any duplicates, sort by region or the way I want to set up groups to email blast in Swiftpage, go to the actual swiftpage6.com website and upload the spreadsheets into Swiftpage manually. The Swiftpage email marketing HTML editor is also pretty bad. You can write beautiful HTML to display a great email, but Swiftpage mutilates the code in ways no one could ever understand. I am a professional coder - javascript, html, css - and it takes me hours, sometimes days, to design a marketing email that displays correctly in any sort of email client. In fact, it doesn't even ever look great when it's done, even after all the hard work. I would highly recommend any other email marketing company other than Swiftpage.

I was on hold with a Swiftpage rep once for over three hours to find out why my email blast which was supposed to be sent by 10AM was still in the queue by 7pm. It actually didn't go out till almost midnight, and we had a 3% open rate, when we normally have a 15% open rate with other email marketing software.

Please, please please do not buy this.

With a database as important and large as mine, it's going to be extremely hard to switch to another software without major delays in service. The company has used it since 2002, and there is a lot of important data that needs to be imported into to a new system. It's going to cost a lot of money to do, and we will do it, but I just pray and beg that no one else ever has to be in the same situation that I am in if they don't have to be.

Josh
Overall rating
  • Industry: Accounting
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

ACT is a great software product that allows you to integrate your database and track your...

Reviewed on 11/8/2017

ACT is worth the price and worth the training to get educated on it. Unfortunately you need to spend some time figuring out the details, but once you do, it is off to the races and you will love the system every day. It really is a great product.

Pros

This product allows you to integrate the basic and most complicated processes within your business. I love the email link feature, any time I send an email to a client (who has their email in their account profile), the system automatically saves that email in the client profile. You don't have to search for it in your inbox, or click an extra button to push the details over to the profile, it all happens automatically. The icing on the cake, is now that it is in the client profile, other members of my team can see what emails I have communicated to client, and when they were sent. It helps to keep my team all on the same page. This is by far the best Client Database system I have ever used. AMAZING!

Cons

The biggest downside to ACT is there is not a built in funnel email system. You have to select the group or type of clients that you want to email, export that to another database and then send the communications from there. The system will still tag your emails as long as they are sent from your domain, but having to export the list an use an additional software or service to send the mass email notifications is a little frustrating. If they can fix this option, it would make my life a lot easier.

John
Overall rating
  • Industry: Industrial Automation
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Avoid this software!!

Reviewed on 16/6/2020

Support is brilliant, product is awful, the developers are changing features all the time, it has many incompatibility issues with outlook and web browsers, in all the time we have had it we have had to rely heavily on support to fix things every single year. I don't know why I have stuck with it for so long.
Now they have done an update, removed the option to individually record email history so you have to record nothing or record everything coming in and out of your emails which clearly is not desirable!
the task box is small and basic which is how we track work in progress, the pop up calendar only pops up some of the calendar so you have to manually expand it to see the whole month.
when you update tasks and click ok to save it doesn't always save your information so when you go back into your task everything you have just updated isn't there, intermittent issues like this all the time.

Pros

Now it is on the cloud rather than desktop version we don't need to synchronise as this never worked properly anyway

Cons

they are removing useful features every year to the point it becomes a glorified database, it always has technical issues of some description. they fix one thing and break another.
It is very limited in what it can do, looks ok on the outside but when you come to use it you find that it is so limited it is difficult to make it work effectively.

Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

ACT functionality in 2019

Reviewed on 5/4/2019

Functional software for contact and opportunity management that has been in use for over 20 years with a consistent interface. All contact management software requires a learning curve to effectively use the software. My consulting clients do not use the marketing component of ACT, so those features have not been evaluated as of yet. ACT has gone through a number of owners, and the current owners seem to be putting in the effort to keep pace with Microsoft Outlook. Quickbooks integration could still be better though, but cooridnating with third party vendors will always be a challenge.

Pros

Consistent interface through the years, reliable functionality and easy to resolve simple issues. Even in a small business, hosting the database on a consumer grade PC and operating system still provides a functional and fast connection. The ability to create an offline database that can then be synced with the master database is very useful for laptop users.

Finally in ACT 2018/2019, the interface between Outlook 365 (aka Outlook 2016) and ACT! is finally more reliable.

Cons

The time it takes to create a large offline database seems way to slow. Some troubleshooting issues require support from ACT!. I strongly recommend a support plan with ACT!

Brad
Overall rating
  • Industry: Semiconductors
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

2021 ACT v22 Review

Reviewed on 7/1/2021

Overall, from 1991 up until summer 2020, has been pretty seamless using ACT and upgrading from previous versions to current versions. The last v22.0 upgrade I installed, gave me the impression that someone at ACT was more concerned about getting their bonus and 'rushing' out this new version, than making sure an 'error free' product was released. This combined with the elimination of service contracts, gives the impression they're going to "milk the cow" and end up closing up the business and leaving customers stranded.

Pros

Familiar as I have been using ACT since 1991, starting with v2.0 and now have v22.1.

Cons

ACT worked 'great' up to and including v21. Since the release of v22, I get ACT "NOT RESPONDING" messages 6-8x per day and need to completely reboot my laptop. Also with v22, I have randomly and periodically had (2x) my template for Contacts changed/rearranged. This combined with the elimination of service contracts, makes using ACT and potentially upgrading to the next version of ACT "unattractive".

Alissa
Overall rating
  • Industry: Computer & Network Security
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Act is the affordable options

Reviewed on 15/7/2022

Overall Act has been a strategic software choice for our organization.

Pros

Act has a lot of the features more expensive CRM’s offer without sacrificing usability or features. It is feature rich and simple to use.

Cons

Act hasn’t had many changes in the last two years. I would like to see more growth for this product.

Alternatives Considered

Salesforce Sales Cloud and SugarCRM

Reasons for Switching to Act!

Act has the more affordable option

Response from Act!

We love hearing from customers Alissa! Thanks for letting us know why you selected Act! and how it is helping your business. We look forward to more years delivering value to you!

Anne
Overall rating
  • Industry: Professional Training & Coaching
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Think carefully before buying ACT!

Reviewed on 15/10/2021

Our overall experience with ACT! is not good, so after 17 + years I made the decision to switch to another CRM when we upgraded our computers.
Our IT Consultant summarised it beautifully when he was moving programs and files from the existing hardware to new hardware and said "Please tell me you don't want me to move ACT! as well". He never liked it either
The issue with email marketing and emails was long standing and in the end we gave up, without being even close to a solution.
For a small business, it became too complex and non-user friendly, especially as other competitors with more features, better service and a more user-friendly 'current' CRM product entered the market.
Plus, to add insult to injury, Customer Service has deteriorated over the past few years.

Pros

When we first bought ACT! around 17 years ago we loved it. We were all happy with what it could do to automate the office and with client/lead management.

Cons

Email marketing and email functionality - or lack of - with Outlook.
Only being able to attach one document file to a history note has also caused much frustration.

Bruce
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Using ACT!

Reviewed on 20/1/2017

I have been using the program for 15 years. I like that when I last upgraded I did not have to learn everything over again! Microsoft does this and I don't care for it. I use mostly the contact database. However, I expect to purchase another copy of the program because of a new contract that will have extensive telemarketing and reporting.

Pros

Easy to use

Cons

Some of the features I will never use and some of the features take some time to learn how to use.

Response from Act!

Hi Bruce,

Thanks for the review!

For reference, we offer a wide range of help and support materials for Act!, and can advise on further training if requested.

For new users of Act!, our Getting Started resource center is useful for learning the basics of Act! and getting up and running.
https://www.act.com/resources/getting-started

We also have a free online training library full of videos detailing many of the features of Act!. Visit this here: https://www.act.com/resources/feature-tours

It's also possible to purchase training workbooks which teach the fundamentals of using and administrating Act! in detail. http://swiftpage.com/training/order-manuals

If you need any advice on any of the help materials we offer, please don't hesitate to ask!

Act!

Stuart
Overall rating
  • Industry: Insurance
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Good for small business needs

Reviewed on 4/5/2020

Been using it for 15 years. Good overall,

Pros

Highly customizable fields. At each upgrade, all my changes are carried forward without me needing to do anything. Solid follow-up system.

Cons

My only complaint is the size of the application on the screen. The settings that I use on the screen work for all my other programs. This displays just a bit smaller than I would like. Haven't found a way to correct.

Cody
Overall rating
  • Industry: Electrical/Electronic Manufacturing
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

THe company has been using it for at least 10 years

Reviewed on 14/12/2017

THere are a lot better CRM's out there figure out what you are using it for and what you need and start shopping I could suggest a few but to me they are a bit industry specific.

Pros

seems very simple and we had a long standing relationship with ACT with the in house CRM. So we had a lot of our contacts already on board and it does keep track of contacts.

Cons

When I came on board about 3 months ago I suggested going to the cloud the idea was well recieved and I contacted act. We intially had some issues uploading the information some of which I will admit was my own fault. when I did the software lagged extremely bad. I contacted the company spent almost 4 hours o the phone (mostly on hold) the first time and then didnt get a call back untill about 9:30 that night. Then the trial was running out with out the issue being resolved I asked them to extend it while we tried to fix the issue they told me I had to buy it and then they would be able to fix it....

Louis
Overall rating
  • Industry: Computer Hardware
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Act! CRM gives our company what it needs . Ease of use which boosts our team's productivity...

Reviewed on 13/12/2019

We are happy to upgrade to ACT CRM for their cloud based services, for Act's collection as well as consolidation of our sales data for marketing use and for new business acquisition . Act has also become
an off and online supplemental data base for our company.

Pros

We loved Act's flexibility and ease of use as each of our team members were able to use Act with their mobile devices and phones. Our team members reported that Act's updating process is quick, painless,
and automated. In addition , their user interface was quite intuitive and made for generation of highly
configurable reports in a timely manner .

Cons

We have found Act to be a solid and multi faceted CRM. However , we would love more tutorials on importing contacts for business use and referral. By importing we would value some kind of scan
utility feature for use with cell phones and tablets. That said , once a client enters contact information ,
Act will make a connection and provide information regarding parent companies or further supplemental data. This feature proves extremely useful.

Carie
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Dinosaur Program

Reviewed on 12/10/2018

Pros

Nothing - this program and all it's components is sold from the sales level as the answer to all of your business needs... but you have to run your business very specifically in order to make sure it works the way they want it to. No macs, you must have dedicated workers to spend their entire days creating ad campaigns and updating the information - because if my sales team tried to do it - we would never get any sales work done.

Cons

Lag time is HORRIBLE. Customer service is lacking. Updates - haven't seen any improvement in the 8 years i've been using it. the 'solution" for not being Mac compatible (which is laughable in 2018) - is to use the Cloud version on their server - it's seriously the most horrible thing and biggest waste of time. I would much rather create my own manual spreadsheets in google docs to organize my client database.