Wistia

4.7 (162)
The complete video marketing platform for businesses

Overall rating

4.7 /5
(162)
Value for Money
4.2/5
Features
4.5/5
Ease of Use
4.6/5
Customer Support
4.5/5

96%
recommended this app
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162 Reviews

Dustin
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Finally! A great alternative to YouTube and Vimeo for Videos

Reviewed on 1/10/2015

The nice thing about Wistia is that it allows you to track which of your videos are actually seen, which parts of viewed (or skipped, or rewatched), and by whom (or at least by which IP locations).

The statistical part means that you can use this tracking to make better videos that have a higher engagement or a better conversion ratio.

Another great thing that I like, which I do not get with the Vimeo Pro account, and which is also not possible on YouTube, is the ability to have a turnstile embedded within the video. This allows you to collect somebody's contact info partway through the video to watch the rest. You can also embed nice looking calls-to-action within the video itself, which is helpful for doing any sort of Marketing Automation.

All in all, it's a great service, especially for small business owners. The cost is affordable, and the value you gain is quite high.

Pros

Stats, stats and more stats!
Able to have a Turnstile (to request a viewer's contact info)
Can create a Call to Action
Easy to Embed in a Website
Affordable
Lots of areas to customize

Cons

Cannot really think of any cons. It would be great if it were more seamlessly integrated into GetDrip. Another thing that I see with my ScreenFlow (screen capture software for Mac), is that I can click "Publish To" and send the rendered video directly to YouTube and Vimeo. It'd save me time if I could also publish directly to Wistia.

Rebecca
Overall rating
  • Industry: Computer Software
  • Company size: 501–1,000 Employees
  • Used for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

A decent software for video marketing

Reviewed on 18/4/2021

Wistia was a great piece of software that let us store our videos for easy sharing with external parties. I also really liked being able to store a tutorial channel on it and customizing the landing page easily and aesthetically.

Pros

We originally subscribed to this because we needed something to store all the videos we were making. We wanted to be able to share videos in some of our email campaigns. We also wanted to house our tutorial channel somewhere and was able to create a nice landing page to go with it. It was relatively easy to use and learn!

Cons

The price was a bit steep for what we needed it for (eg. storing and sharing videos). Many other platforms would do the same job just fine and we actually ended up switching. However, I know that many organizations love to use Wistia! It was just too robust for what we needed it for.

Shelley
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  • Review Source

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  • Value for Money
  • Ease of Use
  • Customer Support

I have used this program to edit videos and add calls to action for marketing purposes.

Reviewed on 27/4/2018

Pros

I really like the ease of use with this program, it is very easy to get started. I like that it is free to use with limitations, but not too many. so that you can still utilize the important functionality.

Cons

I don't like that you can only create three videos with the free version, other than that it is hard to think of much else that I dislike about it.

Jacob
Overall rating
  • Industry: Internet
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Creating product videos is straightforward with Wistia

Reviewed on 11/5/2018

Pros

The ease of use is commendable and you don't need to have any creative skills to get started with creating amazing videos using Wistia.

Cons

Customization options are very limited and if you are looking to incorporate your unique ideas, you might find yourself stuck and confused.

Samuel
Overall rating
  • Industry: Internet
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Wistia Has Helped Our Business Manage Hundreds Of Videos Inside An Intuitive Platform

Reviewed on 16/11/2017

Wistia lets our business manage videos and customize features to fit the aesthetic of each specific video.

Pros

Wistia lets you manage hundreds of videos with customizable features like video border color, gating content at the end of the video, and much more!

Cons

Some of the features like the gated content are only available on more expensive packages whereas they were complimentary when we first became customers.

Keith
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

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  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great tool for hosting and embedding video

Reviewed on 18/8/2018

Great all around tool and support center.

Pros

Easy to setup and use. They make it really not technical, and give you the power to create amazing marketing videos.

Cons

Nothing much to dislike. Have been recent price increases. Wish there was more in-depth video editing.

Marlene
Overall rating
  • Industry: Internet
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

I LOVE Wistia! It is the best tool for hosting videos.

Reviewed on 7/11/2017

Pros

We use Wistia to host any recorded meetings, webinars, or trainings, and then we take those videos and post them to our Hubspot landing pages. It is super easy to take our Wistia-hosted videos where ever we need them!

Cons

I wish I could control the default image that shows when a video is paused or not yet playing. I also wish it would track who watched your video somehow.

ANDREW
Overall rating
  • Industry: Broadcast Media
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

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  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Good video reviewing software

Reviewed on 30/5/2019

Pros

Was great for getting notes from clients and internal notes on videos for a production company I worked for that specialized in educational videos. It was pretty easy to use and login and didn't have any issues with video playback.

Cons

The notes on the timeline could be easier to consolidate into a word doc later.

Sarah
Overall rating
  • Industry: Design
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source

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  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Wistia is the best!

Reviewed on 17/1/2019

Using Wistia, we've been able to host some of agency's work to share with others through our site or eblasts, etc. The main benefit is that allows us to show clients/customers our capabilities easily, which has helped us land accounts!

Pros

Wistia is a great tool for hosting videos! Integrates with most any software you'd need, is customizable, easy to use and great quality. Love how easy it is to blend with your site and brand -- just great overall!

Cons

Wistia is not great for social sharing. It's also a little confusing on the SEO side, but that's really it.

Lindsey
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Wistia is great for video hosting and sharing

Reviewed on 20/5/2022

Great experience overall, very easy to use and sales team love it because they don't get additional videos or potential competitor videos afterward.

Pros

It is really easy to upload and distribute videos through Wistia platform.

Cons

There are some functionality limitations and can't edit videos within the system.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 10,000+ Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great for an enrichment of user behaviour on video content

Reviewed on 29/1/2020

Overall - very positive!
it's a simple tool with a huge impact on the engagements of users.
so we're still using youtube videos for integrated traffic on the site whereas Wistia is used in a more strategic way on the site / landing pages and with deeper video content that relate to the later stages of the buying cycle to add scoring to the overall prospect.

Pros

1) using wistia to enrich the customer journey's data in understanding their overall engagement is really great. Wistia's API is really easy to use and integrates with other MA tools which allows you to get a better understanding of the scoring / engagement of a prospect in their overall buying cycle (while providing info such as watch time, play rate, engagement rate ...)

Cons

the design of the player is not fully customisable which is not always ideal for admins / marketers if you're trying for it to fit in a very slick way with your site / landing page

Alternatives Considered

Vidyard
Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Gets a little Expensive

Reviewed on 3/12/2019

Excellent for anyone with a video or production focused company that is looking to share there video with clients and get feedback from colleagues and clients.

Pros

Well designed interface, although since they updated the site seems a little less intuitive. You can upload a s much as you want without many restrictions. Its great for clients and colleagues to comment and review videos with time codes built into the comments section.

Cons

Sometimes can become a little pricy if you have a very large quantity of videos. Occasionally I have had a video not upload correctly and need re-uploading. Mobile app needs to be more intuitive. Lacks a few features that the website has.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Wistia gets the right job done

Reviewed on 14/8/2018

Just great value for the cost. Nicely scoped service/product. You get just what you need to get the job done. There is little fluff.

Pros

Great to post videos and integrate with Wordpress site
Analytics get the job done
Easy to use to get the job done, not many extra whistles now, which is great
Like the company, blog posts are helpful and public betas

Cons

Embed styles could use more details on how to do them
Embedding could use more data on performance, I had to learn the best way through trial and error

Sydney
Overall rating
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Wistia just makes video easier.

Reviewed on 10/11/2016

We're loving Wistia because the video players are sharp looking and easily customizable with color, buttons, etc. Whether I'm putting a video on a page highly trafficked on mobile and need a smaller play button, on a blog post where the color blue goes with the theme, or on a product page where I need the display frame to be just as gorgeous as our photo set, Wistia makes it easy.

Pros

Easy, organized, SEO friendly, Trackable

Cons

Video organization and seo setup can be confusing

Spencer
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  • Review Source

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  • Ease of Use
  • Customer Support

If YouTube and Vimeo could only be this good...

Reviewed on 24/1/2012

I cannot imagine a more perfect solution for anyone who needs a video management system for content that needs to be kept private or behind a paywall. Even if that is not a requirement, the extensive tools, superb mobile capability of their native management system, and great customer service make Wistia a "dream".

Pros

Wistia provides an incredibly powerful and flexible way for entrepreneurs and businesses to manage, distribute, and monetize their video content.

Unlike YouTube and Vimeo, the key differentiator is the fact that you have absolute control over the location where you content can be accessed, embedded, or downloaded. Likewise, you have complete control over the look and feel of your embed design, popups, video galleries, SEO, heatmaps, and much much more.

The customer service and creativity at this company is also a HUGE selling point. I challenge anyone to actually reach someone at Youtube (HA!) or Vimeo by phone (not likely... even though they are a "small" company). With Wistia, you can actually PHONE them if or when you have an idea, a problem, or a need for further help.

Within five minutes of using their free trial, we knew at LabSecrets.com that we had found a real PARTNER in Wistia... and we've never looked-back since!

Cons

None that I have found yet.

Aaron
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  • Review Source

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  • Ease of Use
  • Customer Support

Wistia Rocks!

Reviewed on 25/1/2012

Wistia offers our company all the necessary features the other platforms couldn't deliver on, and goes beyond our expectations for a video hosting solution.

Wistia plays a major role in the everyday operations of our business. We've worked directly with Viddler, Kaltura, Ooyala and one of our major clients uses Brightcove. None of these Platforms compare in terms of functionality, API, and overall ease of use.

Pros

We went through many, many video platforms in the years before we began using Wistia. Now we've been using Wistia for almost a year, and we're not looking back.

Wistia is more of a Project Manager than a mere Video Platform, and this is the greatest overall benefit we've realized. The ability to manage our clients as well as our videos is an indispensable feature provided by Wistia.

Cons

Not many - but in the interest of balance, we'd love to have Watermarks/Bugs - need this.

Projects listed alphabetically, especially when searching - we have over 100 clients in Wistia - would love to see them sorted alpha instead of by date added.

Different email addresses for different projects for ticketing. IE - project clients go to one ticketing board (for us), webcasting clients go to another email address, and thus board for us.

As you can see - NOT ONE Con for core usage. We LOVE Wistia!

Aaron
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

The top video hosting platform- they even have an awesome extension

Reviewed on 31/8/2018

Pros

Wistia makes hosting videos so easy. Managing the videos in the cloud makes it easy to find what you are looking for, and sharing the videos onto your website or portal is extremely easy as well. For the past year or so, my sales teams have been using their soapbox extension. This allows us to create videos from our desktop and share them with customers. An extremely personable way to share short product explanations and videos with customers.

Cons

Wistia has changed the way they charge for starage of content. I liked their old plan better, but their new plan seems to be working well.

Verified Reviewer
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Everything you need in a video hosting tool

Reviewed on 12/12/2018

Pros

Wistia offers great features for all users - no matter how big or small. I've always appreciated that you can easily scale your account with them based on your needs. Additionally, their reporting is great and can give you insight into how long people are watching your video, where they drop off, etc. On top of that, they have plenty of ways for you to collect the info of whoever is watching the video.

Cons

The user interface could be better but it's certainly not a deal breaker for us.

Verified Reviewer
Overall rating
  • Industry: Motion Pictures & Film
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Wistia Works

Reviewed on 26/5/2020

Overall, Wistia is a great platform and I really believe it will take off!

Pros

Wistia is a great video sharing and building platform, a mix between Wipster and Youtube, or Vimeo. I most enjoy that it's easy to pickup and not overly complicated.

Cons

I least like that Wistia is so unheard of, and people are hesitant to try a new product and stick to what's familiar.

Katherine
Overall rating
  • Used Weekly for 2+ years
  • Review Source

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  • Value for Money
  • Ease of Use
  • Customer Support

I love Wistia! They have a great interface that's easy to use.

Reviewed on 9/8/2017

Pros

The interface for sure. It's super easy to navigate, and I have no issues asking someone else to upload something. Its intuitive interface makes it simple for anyone to hop in and get going.

Cons

Their pricing structure changed. We grandfathered in, but we didn't necessarily keep what we'd originally signed on with. Now we deal with video limits and charges for each extra video.

Verified Reviewer
Overall rating
  • Used for 2+ years
  • Review Source

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  • Value for Money
  • Ease of Use
  • Customer Support

It is a tool that allows you to add videos to marketing campaigns.

Reviewed on 16/5/2018

Pros

As a platform it allows you to define who will see your videos or not, as well as the time they connect with your multimedia content, the time they spend on your page.

Cons

Wistia has fulfilled our needs for content placement in support of our marketing campaigns, so far we have not had any major problems, however they have a help center to support the user if necessary

Danielle
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  • Used Daily for 1+ year
  • Review Source

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  • Value for Money
  • Ease of Use
  • Customer Support

Great product. Use it in our marketing department to house videos.

Reviewed on 6/9/2017

Pros

Easy for me and my team to use. Really like it. Let's us store a lot of videos in one place. Like that you can link to the.

Michael
Overall rating
  • Industry: Computer Software
  • Company size: 1,001–5,000 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Wistia is great for sharing webinars and presentations

Reviewed on 31/12/2020

We have several video-sharing apps that can be shared internally amongst our emplloyees, but this is a secure app that allows us to share videos (product summaries, Q&A sessions, etc.) with our external customers. For that reason, it's an invaluable tool.

Pros

I like that we can use Wistia to share videos not only internally, but with our external customers as well. I also like the playback functions for the videos.

Cons

There's nothing that it's missing. It's good software for our use case. Perhaps the ability to embed the videos in another webpage would be helpful, but it's not that necessary for our purposes.

Verified Reviewer
Overall rating
  • Industry: Higher Education
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Amazing hosting site

Reviewed on 5/2/2019

My company is online education based, so we rely heavily on Wistia and they do not disappoint. Easy, clean, and runs very fast.

Pros

Our company uses Wistia to host all our video content and it is AMAZING. Quick upload times, very customizable, and new features are constantly being offered and updated.

Cons

I genuinely have no issues with Wistia, I've never had an issue with the hundreds of videos I have uploaded.

Linda
Overall rating
  • Industry: Information Technology & Services
  • Company size: 10,000+ Employees
  • Used Weekly for 6-12 months
  • Review Source

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  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A MUST for video hosting and metrics

Reviewed on 5/12/2018

Overall it's fantastic value for the cost. It's user friendly, allows for customization, and their support team is very responsive.

Pros

The amount and depth of analytics you get from Wistia is amazing. Everything from general watch times, repeats, drops, heat maps, etc. it's all useful in helping you (1) better improve your content focuses and (2) realize target viewing areas.

We have this integrated with Marketo so it's also awesome to be able to trigger actions based on their viewing progress.

Cons

I currently haven't stumbled upon a con.