Looker

4.6 (263)
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Analytics Evolved

Overall rating

4.6 /5
(263)
Value for Money
4.4/5
Features
4.4/5
Ease of Use
4.2/5
Customer Support
4.5/5

94%
recommended this app
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263 Reviews

Bentson
Bentson
Overall rating
  • Industry: Architecture & Planning
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Crucial business intelligence mitigation product

Reviewed on 14/8/2023

It provides business intelligence reports that enhances effective decision-making. Looker has...

It provides business intelligence reports that enhances effective decision-making. Looker has trusted data management network that scales operations.

Pros

This product has been the primary data analytics and business planning base in the enterprise. It provides real-time insights that gives each department power to plan and manage risks that may arise. It is easy to use and integrate with other data management models.

Cons

The set features have been working effectively based on company targets in data governance.

Lucien
Overall rating
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Looker is a powerful BI tool for fast growing businesses

Reviewed on 6/5/2024

Pros

Looker has significant power with enterprise capabilities enabling us to garner insights and analytics throughout a very complex business. Looker has great capabilities around triggers which is essential for a business like ours handling volume that can vary.

Cons

It is not the most user friendly tool and can have performance issues around loading. There are definitely other BI tools that have prioritised UX which helps drive data literacy across our business. With Looker, we've struggled to get non-data people into the tool to really use it as they find it hard to use without significant training.

Cristian
Overall rating
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

It’s a really good tool for dashboards

Reviewed on 30/6/2023

Pros

It’s a good option if you want to do dashboards connected to google sheets. Also a good alternative to PowerBi

Cons

They can ad some more personalizations for the dashboards

Julia
Overall rating
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Daily Looker User- Very Few Complaints

Reviewed on 1/4/2024

Pros

My company uses Looker as a BI tool internally and externally. The interface allows us to easily train customers and colleagues on how to use and manipulate the data, even if a user does not have any SQL experience. Finalized dashboards and looks provide us with visually appealing metrics.

Cons

There are some limitations to custom calculations/ dimensions that can trip our users up when trying to manipulate data on their own. The support forums do not always offer solutions or workarounds for these limitations, so it must ultimately go upstream to the point where development changes need to be made.

Stephen
Overall rating
  • Industry: Education Management
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy to use data analytic solution

Reviewed on 4/4/2024

Pros

I like that the tool is easy to use even for non-technical members and does a great job analyzing complex data. The onboarding process is easy.

Cons

The only downside is that at times the performance is slow and the loading time is sometimes long

Jamie
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best option for first/time dashboard building

Reviewed on 19/5/2024

Pros

It’s super easy to maintain and update reports - particularly if using some of the direct integrations for Google products (eg Google ads). Also great to be able to pull in data from attribution tools like Ruler Analytics too.

Cons

Not necessarily a ‘con’ as such, but your dashboards look as good as you are a designer; I’ve seen some incredible dashboards built by colleagues and peers and also seen some truly terrible ones; the flexibility of the tool means you do need to have a basic grasp of data analysis and visualisation.

Alternatives Considered

Tableau
Hopelovele
Overall rating
  • Industry: Education Management
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Looker: Data visualization and analytics

Reviewed on 12/5/2024

Pros

I love the simple easy to use interface thanks to the drag and drop feature which makes it easy to analyze data

Cons

The cost is pricy compared to other alternatives doing the same task

Dean
Overall rating
  • Industry: Supermarkets
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Looker - better data visualization

Reviewed on 16/7/2024

Overwall Looker is a great tool for reporting and data analysys. The reports are always up to date...

Overwall Looker is a great tool for reporting and data analysys. The reports are always up to date and this is very important because I can track whats is happening in real time.

Pros

Connecting different sources or importing data is very easy and you are sure that data is always up to date. Another important feature for me is that you can share these reports with other or you can export them.

Cons

Creating a dashboard with all you need can be a little complicated for the first time.

Njeru
Overall rating
  • Industry: Education Management
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy to use data analytic tool

Reviewed on 17/4/2024

Pros

I like that the tool is easy to use even for non technical members which help visualize our organization data.

Cons

Compared to other alternatives it lacks flexibility

Marian
Overall rating
  • Industry: Industrial Automation
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Another type of reporting

Reviewed on 3/6/2024

Looker is the perfect tool for data analysis and report creation. I usually share the reports with...

Looker is the perfect tool for data analysis and report creation. I usually share the reports with the live link so users can get live updates every day but sometimes i download a PDF with the report for certain people. Data import is easy and can be done manually or automatically.

Pros

When it comes to make reports I use only Looker. The option to automatically import data from different sources makes my reports always updated. I usually make graphs and charts with all the data I need and share the reports with my superiors and colleagues who needs these information.

Cons

You needs special API access from different vendors to import data, some of these are quite pricey.

Andrei
Overall rating
  • Industry: Accounting
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

All data in Looker

Reviewed on 21/4/2024

This is the greatest tool I found for data visualization. I am using it for the website, I have...

This is the greatest tool I found for data visualization. I am using it for the website, I have connected all reporting tools in one place and share it with all the departments to track their progress.

Pros

Connecting all data sources is very easy and even a non-tech guy can do it. Organizing the dashboard was not a easy task, there are so many options for graphs and charts on the data. Report sharing is phenomenal, after I create it is easy to share it with different departments and each one can see the how they are doing.

Cons

The only hard thing for me was how to organize my first page dashboard, wanted all of them there.

Ann
Overall rating
  • Industry: Education Management
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Empowering Data-driven Insights

Reviewed on 6/5/2024

Pros

Looker has an impressive data modeling capabilities which enable the user to create and manage data models effortlessly, empowering its users to derive valuable insights from even the most complex datasets.

Cons

While Looker's interface may be user-friendly, unlocking its complete potential may require some learning for new users, particularly to those who are not well-versed in data modeling and analytics principles.

Lee
Overall rating
  • Industry: Civil Engineering
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Looker - another type of reporting

Reviewed on 26/6/2024

Looker (and data) is all you need for a good business analysis. It has exactly what you need for...

Looker (and data) is all you need for a good business analysis. It has exactly what you need for data visualization, analytics and predictions.

Pros

The most I like that you can import data from different sources. Making charts and graphs from all data you have allows you to do very accurate prediction on the business. Sharing the reports with different colleagues from other departments is easy and important.

Cons

Is a little complicated until you come to the final dashboard design, too many options (might be only me).

Laban
Overall rating
  • Industry: Education Management
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

The ultimate tool for advanced data analytics and visualisations

Reviewed on 27/3/2024

My experience with looker has been exceptional since it has helped us to unlock the full potential...

My experience with looker has been exceptional since it has helped us to unlock the full potential of our data analysis and visualisation.

Pros

It has phenomenal data exploration features that enable us to maximize our data potential through indepth insights. I appreciate its flexible customization options that help us to visualize data in line with our company requirements.

Cons

Running complex queries on this tool affects system performance occasionally which is not ideal.

Yasin
Overall rating
  • Industry: Food Production
  • Company size: 201–500 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Looker is the only visualization tool you need for project data

Reviewed on 17/9/2023

I love using Looker to manage our dashboards. We usually need dashboards very quickly and don't...

I love using Looker to manage our dashboards. We usually need dashboards very quickly and don't really use them that long, so the ability Looker provides for designing charts and tables fast has been a massive relief.

Pros

I love how quickly you can set up advanced charts with it without using code. Being able to create dashboards from scratch in a short amount of time is a huge plus for us as we usually deal with unique instances that require new bits of data.

Cons

It takes forever to load when you're running larger queries. We had to split some views two or three times to be able to have it work properly

Waheed
Overall rating
  • Industry: Construction
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Design your dashboards with Looker

Reviewed on 10/10/2023

Pros

Google Looker is one of the best data-visualizing tools, it is easy to use, cheap, and flexible. I like the ready-to-use templates that Looker provides. Also, Looker can deal with complex reports and can show KPIs on multiple dimensions.

Cons

Google Looker is a great tool and beneficial for any business type, it is all about its advantages, and in my opinion it does not have any single problem or a disadvantage.

Verified Reviewer
Overall rating
  • Industry: Entertainment
  • Company size: 201–500 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Powerful and easy to use

Reviewed on 25/11/2023

Pros

Easier to start with than other visualization tools.

Cons

Some charts take long to load. The learning curve, even if shorter than with other tools, is still not insignificant.

Ivo
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 501–1,000 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Looker is The Tool for Data!!!

Reviewed on 10/10/2023

Pros

Looker is your tool if you're looking for a tool that allows you to create detailed dashboards while being user-friendly, visually attractive, and easy to use. Everything you need when it comes to data, Looker has a solution that will allow you to build great databases and dashboards that will help all business units plan, strategize, and operationalize. There's no better tool in the market.

Cons

Looker is still growing and that means he still doesn’t have the capacity to sync with every tool on the market. So, my only least-liked topic about it will be that.

faaiz
Overall rating
  • Industry: Information Technology & Services
  • Company size: 501–1,000 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Very smooth and easy to use

Reviewed on 28/3/2024

Pros

You dont need technical expertise to use Looker studio. Only a little background information and a little hands on make you easily use the analytics. Really great for KPI measurement as well.

Cons

The changes in the interfaces and modeling are rapid and it is revamped ocassionaly.

Kieran
Overall rating
  • Industry: Automotive
  • Company size: 201–500 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great BI Tool

Reviewed on 12/8/2023

Looker Studio has helped me to create dashboards and reports hence I could make data driven...

Looker Studio has helped me to create dashboards and reports hence I could make data driven decisions to keep my KPIs.

Pros

Looker Studio can connect a wide variety of data sources and create highly interactive dashboards and reports.

Cons

Looker Studio is a great business inteeligence tool however, it still have room for improvement, especially for complex visualizations.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Great software for small companies

Reviewed on 5/6/2023

Pros

Its a really powerful reporting software for free

Cons

It doesn't work well will large amounts of data

Michael
Michael
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great Business Intelligence Tool that Makes Business Intelligent

Reviewed on 14/3/2023

From using Looker along with Looker Studio and other integrations, I believe Looker is one of the...

From using Looker along with Looker Studio and other integrations, I believe Looker is one of the great BI tools to use for business-related tasks.

Pros

Some that I like the most about Looker include:1) Data visualization features that provide better accessibility and features for creators to set up their dashboards2) Very ease of use; features are not too complex to learn3) Multiple integrations that help creators connect their work with Looker in a short period of time4) Simplified displays for better visibility and appeal of data display

Cons

Some things that I like least about Looker include:1) Lack of functionality due to product lags2) Limited statistical features3) Integrations sometimes do not work well with Looker because of their limitations i.e. duplicate columns

Suru
Suru
Overall rating
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Looker is a decent BI tool that can handle your needs.

Reviewed on 12/2/2023

Since its introduction, Looker has proven to be a crucial tool for our business. By enabling us to...

Since its introduction, Looker has proven to be a crucial tool for our business. By enabling us to organise and construct dashboards to handle data from several sources in one location, it has significantly reduced the amount of time and effort we have to expend. It now has a considerable impact on decision-making that is BI driven, so far.

Pros

It allows several users to use and perform actions on the same amount of data available without affecting each others work. Enables us in creating compelling dashboards, meaningful reports with its set of internal tools, flexibility with its customization of the platform as per user's liking, keeping the data safe that is sensitive to the business with advanced encryption, user access control.

Cons

A little complex on the integration part with other system softwares is what I noticed as a struggle in my work environment. Also some issues with the buffer, when the command is run again and again after creating the reports. When a report's format changes, my scheduled reports disappear and filters aren't operating correctly.

Mayrell
Overall rating
  • Industry: Education Management
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Amazing Looker

Reviewed on 25/2/2023

My over all experience is that it is really helpful and useful. It is amazing.

My over all experience is that it is really helpful and useful. It is amazing.

Pros

I like the most in Looker is that it allows me to visualize my data analysis and to explore and to understand my data efficiently. Also this platform has a wide variety of data sources. Aside from this it is also flexible and customizable and also allows me to make tables and graph for my data. It is also user friendly.

Cons

The most cons that I can say is that it is a quite expensive but the prize is worth it for it's uses and purpose.

Mukeshkumar
Overall rating
  • Industry: Information Technology & Services
  • Company size: 10,000+ Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Looker helped us create dashboards & reports with good visualizations and charts for our client

Reviewed on 10/3/2023

Pros

Looker's user-friendly interface made it easy for us explore and use. It has good drag-and-drop features , which made it easy for us to create dashboards and reports. Looker's data modeling capabilities enabled us to create and manage data models that can be used across multiple data sources. This provided us a unified view of data and made it easy for us to analyze and explore. It has the ability to add custom visualizations and integrations. we also were able to share reports and dashboards with business users , making it easy to collaborate on data analysis and insights.

Cons

Looker's data source support is limited. We require significant training to fully utilize its features and functionalities. Its customization capabilities are limited compared to other BI platforms.