Looker Reviews

Overall rating
Filter by
Company size
Time used
268 Reviews

- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 9.0 /10
Best Dashboard tool for SEO and Marketing
Reviewed on 17/3/2024
Being using Looker (previously datastudio) for years and they continue to improve the tool.
Being using Looker (previously datastudio) for years and they continue to improve the tool.
Pros
You can create really powerful and complete dashboards totally for free. They're updated in real time and you can easily share them with coworkers or clients.
Cons
Sometimes the interface is really clumsy and is hard to update data.
- Industry: Supermarkets
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Looker - better data visualization
Reviewed on 16/7/2024
Overwall Looker is a great tool for reporting and data analysys. The reports are always up to date...
Overwall Looker is a great tool for reporting and data analysys. The reports are always up to date and this is very important because I can track whats is happening in real time.
Pros
Connecting different sources or importing data is very easy and you are sure that data is always up to date. Another important feature for me is that you can share these reports with other or you can export them.
Cons
Creating a dashboard with all you need can be a little complicated for the first time.
- Industry: E-Learning
- Company size: 2–10 Employees
- Used Weekly for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
It’s a really good tool for dashboards
Reviewed on 30/6/2023
Pros
It’s a good option if you want to do dashboards connected to google sheets. Also a good alternative to PowerBi
Cons
They can ad some more personalizations for the dashboards
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Monthly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Great for data visualisation
Reviewed on 10/11/2024
Pros
Great data visualisation tool for showing my clients their data in a smarter and more intelligent way
Cons
The user interface can be a bit basic, but I like that it can be designed in my branding. It does however come across as a bit basic sometimes
- Industry: Insurance
- Company size: 51–200 Employees
- Used Weekly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Looker - charts and graphs
Reviewed on 7/8/2024
Looker is a great tool for every business, even though it can be a little overwhelming when setting...
Looker is a great tool for every business, even though it can be a little overwhelming when setting up your dashboard for the first time.
Pros
The biggest feature for me is the ability to import different data from different sources. Creating a dashboard with all the data you need gives you a better picture of your activity, which is easier to analyze. It offers many types of charts and graphs where you can integrate data from different sources easily. Sharing the reports with others is eay, as you can share the live report where data is updated automatically or export as a PDF.
Cons
No cons for Looker, I wish more apps would allow users to export data to Looker automatically.
- Industry: Industrial Automation
- Company size: 1,001–5,000 Employees
- Used Weekly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Another type of reporting
Reviewed on 3/6/2024
Looker is the perfect tool for data analysis and report creation. I usually share the reports with...
Looker is the perfect tool for data analysis and report creation. I usually share the reports with the live link so users can get live updates every day but sometimes i download a PDF with the report for certain people. Data import is easy and can be done manually or automatically.
Pros
When it comes to make reports I use only Looker. The option to automatically import data from different sources makes my reports always updated. I usually make graphs and charts with all the data I need and share the reports with my superiors and colleagues who needs these information.
Cons
You needs special API access from different vendors to import data, some of these are quite pricey.
- Industry: Education Management
- Company size: 201–500 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Improving data visualization and monitoring
Reviewed on 13/5/2024
Pros
I like the visualization and reporting capability of the tool which makes data analytics simple.
Cons
The downside is the high cost of licensing fee.
- Industry: Civil Engineering
- Company size: 51–200 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Best data vizualization dashboard
Reviewed on 18/6/2024
I open Looker every week and analyze the growth or loos in the company. I can make an overwall...
I open Looker every week and analyze the growth or loos in the company. I can make an overwall picture over the business activity.
Pros
The most important feature for me is that you can import all sort of data into looker. After importing creating a dashboard with information you need, charts and graphs is a easy thing. When needed I share my dashboard with colleague and partners, is easy to share any report or export in a PDF and sent it.
Cons
There are no cons for Looker, everything is works good and ... free.
- Industry: Education Management
- Company size: 201–500 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Easy to use data analytic tool
Reviewed on 17/4/2024
Pros
I like that the tool is easy to use even for non technical members which help visualize our organization data.
Cons
Compared to other alternatives it lacks flexibility
- Industry: Construction
- Company size: 11–50 Employees
- Used Weekly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Looker - look at my reports
Reviewed on 28/10/2024
When it comes to reports Looker is the only way you can provide complex reports, easy to update and...
When it comes to reports Looker is the only way you can provide complex reports, easy to update and customize.
Pros
The best feature at Looker is the way to can connect to multiple sources at once and create complex reporting and data analytics. Another good feature that worth to be mentioned is that I can share these reports with my colleagues with a shareable link or easily export in PDF and share. Due its connection with sources the reports are always up to date as it imports the data automaticaly.
Cons
I found it a little hard at first to create a complete report for my needs.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Monthly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
Great Reporting Software That’s Hard To Use
Reviewed on 13/4/2024
Pros
The massive amount of data, from many different platforms, can be compiled in many different ways for a great report.
Cons
You almost need a PhD in computer science to program the report. Steep learning curve.
- Industry: Computer Software
- Company size: 201–500 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Daily Looker User- Very Few Complaints
Reviewed on 1/4/2024
Pros
My company uses Looker as a BI tool internally and externally. The interface allows us to easily train customers and colleagues on how to use and manipulate the data, even if a user does not have any SQL experience. Finalized dashboards and looks provide us with visually appealing metrics.
Cons
There are some limitations to custom calculations/ dimensions that can trip our users up when trying to manipulate data on their own. The support forums do not always offer solutions or workarounds for these limitations, so it must ultimately go upstream to the point where development changes need to be made.
- Industry: Education Management
- Company size: 201–500 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 9.0 /10
Empowering Data-driven Insights
Reviewed on 6/5/2024
Pros
Looker has an impressive data modeling capabilities which enable the user to create and manage data models effortlessly, empowering its users to derive valuable insights from even the most complex datasets.
Cons
While Looker's interface may be user-friendly, unlocking its complete potential may require some learning for new users, particularly to those who are not well-versed in data modeling and analytics principles.
- Industry: Civil Engineering
- Company size: 51–200 Employees
- Used Weekly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Looker - another type of reporting
Reviewed on 26/6/2024
Looker (and data) is all you need for a good business analysis. It has exactly what you need for...
Looker (and data) is all you need for a good business analysis. It has exactly what you need for data visualization, analytics and predictions.
Pros
The most I like that you can import data from different sources. Making charts and graphs from all data you have allows you to do very accurate prediction on the business. Sharing the reports with different colleagues from other departments is easy and important.
Cons
Is a little complicated until you come to the final dashboard design, too many options (might be only me).
- Industry: Retail
- Company size: 1,001–5,000 Employees
- Used Weekly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Looker in general
Reviewed on 30/9/2024
We used Looker a lot in our CEO presentations. We were wasting a lot of time trying to visualize...
We used Looker a lot in our CEO presentations. We were wasting a lot of time trying to visualize our source data in gsheets. When we started using Looker, it saved us a lot of time and helped us a lot in making sense of the data.
Pros
It visualizes your data in a very short time and facilitates KPI tracking. These visualizations are very important in the flow of information between teams.
Cons
It is difficult to implement tables at first. It's a bit hard to learn, but once you get the hang of it, it gets easier to use.
- Industry: Information Technology & Services
- Company size: 201–500 Employees
- Used Monthly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
An outstanding web-based application for creating dashboards
Reviewed on 18/10/2023
The way to show insights based on data, and processing tons of data and cross them with other data...
The way to show insights based on data, and processing tons of data and cross them with other data sets so you can have as an outcome easy to digest information for high level reports or detailed reports.
Pros
What truly stands out for me with Looker Studio is its user-friendly interface and the seamless integration with Google connectors. This pre-built connection to link your data from Google Sheets to the platform simplifies the process significantly. Once the data is linked, creating customized dashboards featuring a variety of graphs is a breeze, allowing you to tailor them to your company's color scheme and preferences
Cons
In the free version, I hope for future updates that Looker Studio will offer the capability to establish connections with PostgreSQL databases through SSH or VPN
- Industry: Construction
- Company size: 51–200 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Design your dashboards with Looker
Reviewed on 10/10/2023
Pros
Google Looker is one of the best data-visualizing tools, it is easy to use, cheap, and flexible. I like the ready-to-use templates that Looker provides. Also, Looker can deal with complex reports and can show KPIs on multiple dimensions.
Cons
Google Looker is a great tool and beneficial for any business type, it is all about its advantages, and in my opinion it does not have any single problem or a disadvantage.
- Industry: Health, Wellness & Fitness
- Company size: 501–1,000 Employees
- Used Monthly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Looker is The Tool for Data!!!
Reviewed on 10/10/2023
Pros
Looker is your tool if you're looking for a tool that allows you to create detailed dashboards while being user-friendly, visually attractive, and easy to use. Everything you need when it comes to data, Looker has a solution that will allow you to build great databases and dashboards that will help all business units plan, strategize, and operationalize. There's no better tool in the market.
Cons
Looker is still growing and that means he still doesn’t have the capacity to sync with every tool on the market. So, my only least-liked topic about it will be that.

- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Business intelligence data analyzer
Reviewed on 20/10/2023
Pros
Even non-technical users can analyze data with this software. Very easy to use.
Cons
Impossible to access data without an Internet connection which may hinder remote work.
- Industry: Newspapers
- Company size: 2–10 Employees
- Used Monthly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Best tool for sharing the data
Reviewed on 9/1/2024
Pros
I use this tool to show data to clients and analyze the statistics. It can help a lot to make the plan for the future actions.
Cons
Connecting the third party apps is a little difficult for the first time.
- Industry: Information Services
- Company size: 11–50 Employees
- Used Weekly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Share reports easily
Reviewed on 24/10/2023
My reporting of information has been made easy
My reporting of information has been made easy
Pros
It is a free which enable to share reports quickly
Cons
I recommend it ,it is the best for sharing reports
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
One-Stop Solution For Exploring Real-Time Analytics with powerful analytics and collaboration...
Reviewed on 27/4/2023
Since the beginning of my career, I've been using Looker for the past four years, and I can say...
Since the beginning of my career, I've been using Looker for the past four years, and I can say with certainty that it's a must-have and worthwhile program for any company or individual working with large amounts of data. Looker made it easy for me to explain complex data visualizations to my clients, a task that would otherwise be difficult. Looker has been an important tool in helping me reach my organization's goals. I have a lot of likes for this product and would suggest it to everyone who works in R&D or analysis.
Pros
1. Spectator ease of use is its greatest distinguishing feature. with . 2. Looker allows the user to learn more about the data (by creating insights and visualization). In other words, it shifts the workload from the analysts to a platform that can do the analysis independently. This helps with sizing. 3. Since Looker is a browser-based platform, it can be installed on any public cloud service and has flexible cloud database migration options.
Cons
I've noticed that dashboards take a long time to load when there is a lot of traffic. This is annoying, especially when we have a deadline to meet. 2. With scenes, the expense factor is much greater. It's the perfect answer for large organizations, but it can be very expensive for small teams and independent contractors.

- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Weekly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great tool for for real-time online dashboards
Reviewed on 10/5/2023
I am able to access monthly and daily reports via Looker dashboards, which are linked directly to...
I am able to access monthly and daily reports via Looker dashboards, which are linked directly to our backend database. This allows me to monitor our team's performance in real-time and share valuable insights with my colleagues whenever necessary.
Pros
It brings me great joy to be able to generate and adjust my own dashboards with ease, thanks to the user-friendly self-service approach.
Cons
When you blend data speed seems to go down significantly

- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Weekly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Great Business Intelligence Tool that Makes Business Intelligent
Reviewed on 14/3/2023
From using Looker along with Looker Studio and other integrations, I believe Looker is one of the...
From using Looker along with Looker Studio and other integrations, I believe Looker is one of the great BI tools to use for business-related tasks.
Pros
Some that I like the most about Looker include:1) Data visualization features that provide better accessibility and features for creators to set up their dashboards2) Very ease of use; features are not too complex to learn3) Multiple integrations that help creators connect their work with Looker in a short period of time4) Simplified displays for better visibility and appeal of data display
Cons
Some things that I like least about Looker include:1) Lack of functionality due to product lags2) Limited statistical features3) Integrations sometimes do not work well with Looker because of their limitations i.e. duplicate columns

- Used Weekly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Controlled Analytics Exploration
Reviewed on 17/5/2018
Like I said, it's a great tool for analysts that don't need a lot of flexibility or maybe just...
Like I said, it's a great tool for analysts that don't need a lot of flexibility or maybe just aren't used to working with a lot of data. To get the full value out of this software, you'll need a core group of experienced Data Analysts that can learn fast (to learn Lookers Table Calculation code which is similar to SQL) who can build a bunch of dashboards and views. You really don't want people who aren't savvy with data doing a lot of the creating because measures are always aggregated based on the dimensions you pull into each table...if a user forgets to add a specific dimension then measures could show the wrong value. This could be offset by having really good developers who architect the data in a way that doesn't allow this to happen.
Pros
It's a great data exploration tool for users who normally would get anxious when given a large dataset in something like Excel. It's generally simple to use and there can be unlimited Viewers (users at the lowest permissions level) through the enterprise product. Data Visualization is essentially done for you and Exploers (users at the second level of permissions) can build new visualizations & turn them into interactive dashboards.
On the Looker platform, Explorers can locate a view (called an Explore) and then are given a list of dimensions and measures they can pull into a table. Users can create new dimensions using calculated fields and then save their views so any users with Viewer permissions (and up) can see what was put together.
Cons
With simplicity comes lack of flexibility. More skilled data analysts will want more flexibility than Looker can provide but at the same time you need to have highly skilled Data Analysts to be the Developers (high level of permissions) to set up the data so that less skilled analysts (the users who benefit from Looker most) who are Explorers don't build views that grossly misrepresent the data.
My biggest pet peeve with this software as an Explorer is that you cannot make calculations on the base data...only the data that you pull into your table (called table calculations). That is a major feature that Tableau has that Looker does not have at the Explorer permission level. Of course developers can use LookML (Lookers data language) to create a new column...but a Developer license is more expensive and creating the fields take time and it's something you constantly will need.