--- description: Learn how Customer.io can help your business. GetApp provides users in Ireland with the most detailed information on software tools, prices and features. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Customer.io Price, Reviews & Ratings | GetApp Ireland 2026 --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/308/marketing-automation/software) > [Customer.io](/software/91556/customer-io) # Customer.io Canonical: https://www.getapp.ie/software/91556/customer-io Page: 1 / 5\ Next: [Next page](https://www.getapp.ie/software/91556/customer-io?page=2) > Customer.io is a data-driven customer engagement platform enabling businesses to create personalized journeys across channels. It features a visual workflow builder for automating messages, omnichannel support for email, SMS, push, and in-app communications, and robust data integration. Customer.io uses first-party data and AI insights to deliver targeted messaging while ensuring compliance with GDPR, HIPAA, and SOC 2 Type II standards. > > Verdict: Rated **4.7/5** by 87 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Customer.io Create personalized customer journeys across email, push, in-app, and SMS channels, powered by first-party data for deeper engagement and stronger relationships. Automate and optimize your messaging strategy with AI-driven insights, recommendations, and a visual workflow builder that makes campaign management. Integrate with existing tools and data sources, enabling real-time data activation, audience syncing, and customization for every campaign. Track performance and maximize impact with analytics, A/B testing, and conversion goal tracking, so users can prove results and continuously improve. Trust in enterprise-grade security and compliance, with ISO certification and support for GDPR, HIPAA, SOC Two Type Two, and CCPA standards, plus data residency options. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 87 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Customer.io - **Founded**: 2012 ## Commercial Context - **Starting Price**: US$100.00 - **Pricing model**: Usage Based - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Belgium, Brazil, Canada, Cyprus, Denmark, Egypt, France, Germany, Ireland, Israel, Italy, Malta, Mexico, Netherlands, New Zealand, Norway, Russia, South Africa, Sweden, Switzerland and 4 more ## Features - A/B Testing - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Alerts/Notifications - App Notifications - Audience Targeting - Autoresponders - Behaviour Tracking - CAN-SPAM Compliance - CRM - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Channel Management - Click Tracking - Compliance Management ## Integrations (136 total) - AWS Lambda - Acuity Scheduling - AdRoll - Aha\! - Airtable - Amazon Polly - Amazon Redshift - Amazon S3 - Amplitude - Appcues - AppsFlyer - Asana - AtomX Live Chat - Attribution - Azure Blob Storage ... and 121 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Marketing Automation Software](https://www.getapp.ie/directory/308/marketing-automation/software) ## Related Categories - [Email Marketing Software](https://www.getapp.ie/directory/307/email-marketing/software) - [Marketing Automation Software](https://www.getapp.ie/directory/308/marketing-automation/software) - [Customer Data Platforms](https://www.getapp.ie/directory/1425/customer-data-platform/software) - [Customer Engagement Software](https://www.getapp.ie/directory/650/customer-engagement/software) - [Mobile Marketing Software](https://www.getapp.ie/directory/309/mobile-marketing/software) ## Alternatives 1. 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[MailerLite](https://www.getapp.ie/software/10156/mailerlite) — 4.7/5 (2256 reviews) ## Reviews ### "Great Customer Email Tool - Content Creation Needs Improvement" — 4.0/5 > **Michael** | *22 March 2016* | Information Technology & Services > > **Pros**: - Customer data base is very flexible, and easy to keep up to date via API - Very powerful segmentation tool that can use customer profile fields, events, and even interaction with email to segment customers for subsequent communication - Easy, intuitive construction and management of triggered, multi-part communications workflows - Attractive visual reporting of emails sent, opened, clicked - Reasonably priced, automatic scaling of pricing based on actual volume used (emails, customer profiles) - Built-in A/B testing of email copy > > **Cons**: - Text editor lacks power features; requires HTML in order to optimize emails - Minimal pre-packaged layouts; layout design requires knowledge of CSS - Lack of workflow cloning or replication creates unnecessary work > > We have been using Customer.io for nearly three months, and it has revolutionized the way our SaaS business communicates with its customers. From multi-part onboarding of new customers to re-stimulation of lapsed users to announcements of new features, Customer.io has been a dream come true for our subscription business. Building a sequence ("workflow") of emails, triggered by a particular event (like SIGN-UP or UPGRADE or CANCELLATION) is a snap. And applying it to individual customer segments is easy, though you'd better brush up on your logic (AND/OR/NOT etc.) before you construct a more exotic segment. So, too, is the ease of constructing one-time mailings ("newsletters") to an entire group of customers meeting a certain set of criteria. Once the segments are defined, sending newsletters is quite straightforward. In this regard, Customer.io runs circles around MailChimp, which we used to use for this purpose. Integration with a software product like ours is quite straightforward, and Customer.io offers a nice API for updating customer profiles and posting events for those customers. Customer.io currently falls short in the content creation department. Its text editor doesn't measure up to the rest of the application, and requires quite a bit of hand-manipulation of HTML to get newsletters and emails looking just the way you'd like them. Getting email text to wrap around a right-justified image, for example, requires knowledge of and hand-coding in HTML. And even then, the HTML produced by the text editor is not clean. Missing, too, are functions like being able to duplicate a workflow in order to launch a slightly different communication flow to a different customer segment. Onboarding customers to two different product tiers, for example, requires that the entire workflow be created from scratch for each segment, rather than allowing the user to duplicate the workflow and make changes to suit the second segment. Those shortcomings aside, Customer.io is a tool that shows a great deal of promise for any company that wants to communicate on a regular basis with its customers, especially when those communications need to be sequenced over a customer lifecycle. For a recurring-revenue business, where ongoing communication is key to retention and referral, a tool like Customer.io is essential to success. ----- ### "Smooth experience" — 5.0/5 > **Kar Wing** | *31 May 2023* | Electrical/Electronic Manufacturing | Recommendation rating: 10.0/10 > > **Pros**: The UI/UX is very smooth and clean, and customer service is spectacular. As someone who has used many ESPs, it's very important to me that I can work smoothly without interruptions. In my career, CIO stands alone in UI/UX among competitors. Our account representative is always available for help and consultations, and is always bringing value to our relationship. > > **Cons**: It would be nice if there was an out-of-the-box solution for opt-in forms, but it integrates well with our third party app so this isn't a big deal. What they lack here is completely made up for in the quality of their platform and their integrations > > Extremely positive ----- ### "Pricing doesn't work" — 4.0/5 > **George** | *12 April 2024* | Financial Services | Recommendation rating: 3.0/10 > > **Pros**: It can send emails based on actions triggered within our app. > > **Cons**: The pricing structure. It assumes clients are B2B businesses, not B2C or e-commerce. > > Customerio is generally fine, but the pricing structure doesn't work for us. Ordinarily, in this situation, we would just go with a different company, but we haven't found one that makes sense. They got us in on their startup program, but that is just a bandaid on their pricing model. ----- ### "Very powerful tool for everything related to email marketing" — 5.0/5 > **Kate** | *5 June 2023* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: The platform has a steep learning curve, but once you get past that phase, it's truly powerful. Things that seemed impossible with other email clients are feasible with Customer.io. The drag and drop editor is also much better and runs much more smoothly than others I've used. > > **Cons**: I'd say the biggest con is that it's a bit pricey. It can also be a bit overwhelming at first because there are so many features, but you just have to push through the learning curve. > > I'm happy with the tool and feel confident sending transactional emails or marketing newsletters. ----- ### "Customer.io has changed our marketing processes for the better" — 5.0/5 > **Joanne** | *9 January 2023* | Telecommunications | Recommendation rating: 10.0/10 > > **Pros**: I like you can easily integrate with other platforms, with the open API makes it so very easy\! > > **Cons**: Nothing\! It has just been amazing, I love this software > > Its been so easy, \[purchase, set up and launching I cant complain at all. ----- Page: 1 / 5\ Next: [Next page](https://www.getapp.ie/software/91556/customer-io?page=2) ## Links - [View on GetApp](https://www.getapp.ie/software/91556/customer-io) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | ----- ## Structured Data