Benchmark Email Reviews

Benchmark Email

4.3 (191)
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Email marketing service provider

Overall rating

4.3 /5
(191)
Value for Money
4.2/5
Features
4.1/5
Ease of Use
4.4/5
Customer Support
4.3/5

86%
recommended this app
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191 Reviews

Bella
Bella
Overall rating
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Very efficient email marketing platform

Reviewed on 7/6/2023

Pros

Benchmark email is very easy to setup and easy to use. The user interface is very simple and very easy to understand. You have the ability to design your own template in different choices to choose from. No need to put much effort how to use it.

Cons

Some features are limited and sometimes I notice a delay while sending a large amount of emails.

Noel
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy to use email marketing software

Reviewed on 21/2/2022

Excellent customer service right from the get go

Excellent customer service right from the get go

Pros

I like that Benchmark is clean looking and easy to navigate. You can create an email in no time.
I like the email templates.

Cons

I don't like that I have to create a segment to email a few people in my list.
Also my current website doesn't integrate with Benchmark to save emails. They said they were working on that feature, however. So not Benchmark issue.

Alternatives Considered

Constant Contact and MailerLite

Reasons for Choosing Benchmark Email

MailChimp isn't easy to use and has virtually no customer service. I'm a yoga instructor, not an IT specialist

Switched From

Mailchimp

Reasons for Switching to Benchmark Email

No fuss interfaces and easy to use for my small business. Plus I was connected with a very helpful sales rep
Craig
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

An Antiquated Platform With Horrible Customer Service

Reviewed on 18/11/2021

Benchmark simply didn't meet our needs. Switching to Mailchimp was simple and one of the best...

Benchmark simply didn't meet our needs. Switching to Mailchimp was simple and one of the best decisions we could have made at the time.

Pros

The overall functionality of the system was adequate and did what we needed it to do at the time (2011-2012). System was fairly intuitive

Cons

Bounce rates would change drastically for no apparent reason. Customer support was of no assistance at the time and was located offshore, so they were hard to reach during our normal business hours. We rarely dealt with the same rep, which was time consuming as we had to explain our situation on multiple occasions.

Michael
Overall rating
  • Industry: Media Production
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Happy customer

Reviewed on 30/5/2019

Overall I enjoy using it very much.

Overall I enjoy using it very much.

Pros

Unlike other email programs, benchmark allows me to send as many emails as I need without having to pay extra. I think benchmark is one of the only platforms that allows me to pay on the basis of the number of records and add the number of emails that I send.

Cons

Sometimes there is massive delays in receiving test emails.

Alternatives Considered

Mailchimp

Reasons for Switching to Benchmark Email

Because they charge you by the number of emails that you send. benchmark does not do that.

Response from Polaris Software

Hello Michael,

Thank you for your review.

Please don't doubt to chat with us if you're encountering issues with our test emails. We'll be glad to help.

- Benchmark Team

Abed
Overall rating
  • Industry: Mental Health Care
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Benchmark Email

Reviewed on 27/9/2019

No benefits yet

No benefits yet

Pros

Ease of use. Nice design, Makes it easy to track performance

Cons

I have sent the first email yesterday. Out of 409 people, only 75 have viewed the mail so far. No one registered online yet.

One concern is that emails go to promotion or to junk.

Another, is that marketing for your software is misleading. Is started with the free plan thinking that I can upload up to 2400 contacts and email them. The free plan did not work properly, I was allowed to email 250 persons a month, and I wasnt allowed to upload the contact list because your check found out that I have more than 5% invalid emails ( I believe this is a policy to force upgrading to pro, which we were going to do after testing the performance of benchmark).

Alternatives Considered

Mailchimp

Reasons for Switching to Benchmark Email

My friends at my other job use benchmark so I would be able to ask them questions. Also it was stated that we are allowed to send 2400 email on Free Plan, I was surprised yesterday that I am only allowed 250 a month. And I had issues uploading the contact list which required that I purchase the pro vrsion.
Laura
Overall rating
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great Software!

Reviewed on 6/9/2019

With Benchmark I'm able to communicate with all of my clients, inform them about new deals, and...

With Benchmark I'm able to communicate with all of my clients, inform them about new deals, and work to promote my business well. Not only that, but Benchmark also provides us with valuable statistics about how our well our email was received.

Pros

This software is extremely organized and user friendly. I am able to navigate my emailed newsletters with ease and convey everything in one place.

Cons

There isn't much I don't enjoy about this product. I will admit there is a bit of a learning curve to the formatting; however, once you get the hang of it it is smooth sailing.

Nikita
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Loving It!

Reviewed on 14/3/2020

Very happy!

Very happy!

Pros

As a new user to emailing lists, automations, etc., benchmark has been incredibly user friendly, simple and I actually switched over from mail chimp and much prefer it!

Cons

The pricing is a little high in my opinion with Canadian exchange factored in but otherwise no complains yet!

Robert
Overall rating
  • Industry: Newspapers
  • Company size: 2–10 Employees
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

First I tested it and stopped using it

Reviewed on 15/2/2024

Pros

It was easy to setup and get the campaigns going.

Cons

The price is not lowest one for this kind of software.

Alternatives Considered

Zoho Mail

Response from Polaris Software

We are happy that you are finding it simple to launch your email marketing campaigns with Benchmark Email. It's our goal to empower marketers with simple tools that get results.

Clayton
Overall rating
  • Industry: Nonprofit Organisation Management
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

An Excellent Product

Reviewed on 25/3/2024

Pros

Benchmark Email has been a great asset to our non-profit organization. I highly recommend it!

Cons

After many years of use, I can't find anything to complain about.

Response from Polaris Software

Clayton, thanks for taking time out of your day to recommend Benchmark Email! If there's anything we can do to continue your positive experience, we're all ears! Take care.

matthew
matthew
Overall rating
  • Industry: Financial Services
  • Company size: 51–200 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 4.0 /10

Very complex but never saw any results yield

Reviewed on 27/3/2023

I love the application i think maybe given more time id be able to work the system like a pro

I love the application i think maybe given more time id be able to work the system like a pro

Pros

I like there is 24/7 live chat support also the drag and drop feature helped A TON !

Cons

The email delivery could be better and im filling up my files almost too quick

Pablo
Pablo
Overall rating
  • Industry: Education Management
  • Company size: 1,001–5,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

e-mail marketing for dummies

Reviewed on 22/1/2023

Pros

WE use benchmark to send all kinds of e-mails: from internal communications to present things to customers. Love the easy way to produce content.

Cons

I would like to introduce more videos, but the tool doesn't make it easy.

Jaden Rose
Overall rating
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy to Use Email Marketing

Reviewed on 22/6/2022

I think this is a good free software to use for basic email marketing.

I think this is a good free software to use for basic email marketing.

Pros

I liked using this email marketing software when I was just getting started. It had a free and cheap first tier account. I used the forms to integrate onto my website. I also sent out weekly emails to my list. I also used some of the "light" email automations.

Cons

In order to use more complex email automations, you have to switch over to a paid tier.

Bob
Bob
Overall rating
  • Industry: Nonprofit Organisation Management
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

My Review of Benchmark Email

Reviewed on 18/9/2018

Very good! Customer support responded quickly to my inquiries. For emailing your customer base...

Very good! Customer support responded quickly to my inquiries. For emailing your customer base easily and on a regular basis - this is good value for the money.

Pros

I loved the ability to design newsletters and email them directly to my subscribers. They have many different templates for you to choose from. The ease of use made my actual "writing time" for a newsletter minimal.

Cons

I used Benchmark when I first started in online business. It was very easy to use and the price was in my comfort zone. I then tried to set up a couple of "funnels" and could not do so (this was a couple of years ago - so time may have changed). I contacted Customer Support and was informed that the system I was trying to put in place was not available through Benchmark, that they were only for emailing directly. Unfortunately, I had to close my account and move on to a competitor that did allow me to build out my funnels for online marketing.

Jenna
Overall rating
  • Industry: Nonprofit Organisation Management
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Not user friendly + Crashed multiple times in the few weeks

Reviewed on 23/5/2019

We have decided to move to MailChimp. We are in the process of shifting over now. Thank you for the...

We have decided to move to MailChimp. We are in the process of shifting over now. Thank you for the last few years of your support and service but we have experienced much unnecessary frustration with your features and stability.

Pros

Comfort as we have used your software for years. Time to time, I get a supervisor who can actually understand my query and answer my question properly.

Cons

Customer Service reps follow a script and do not read my initial query leading me to repeat myself and get really frustrated. Not all but most.
Limitations on features such as editing html coded emails and not being able to upload html files. Limited to copy pasting html coded text.
The Last Straw: Glitches and Crashing. For the past few months, I have gotten an error message when editing an image. There seems to be alot of crashes in the last few weeks. One day the whole site was down for HOURS. We were in the process of finalize an email to distribute to our members. As a result, we had to send the timely email late.

Response from Polaris Software

Hello Jenna,

We are sorry to see you go. Thanks for the time you were with us.

- Benchmark Team

Verified Reviewer
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

Simple, Effective Tool

Reviewed on 24/1/2019

Benchmark was an excellent starter tool for our company's email marketing campaigns. We eventually...

Benchmark was an excellent starter tool for our company's email marketing campaigns. We eventually needed to move on to a tool with more functionality, integrations and features, but I would highly recommend Benchmark to those starting out with email marketing!

Pros

Benchmark was a very easy-to-use tool for our team's email campaigns. You need very little design experience to create beautiful campaigns. All of the features are very intuitive.

Cons

Benchmark doesn't offer the same features as some of the other big players; the automation is limited and tracking/analytics don't stack up. For the price and basic features though, it's a win.

Response from Polaris Software

Hi,

Thank you for the review.

- Benchmark Team

Verified Reviewer
Overall rating
  • Industry: Education Management
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

Does basic functions well

Reviewed on 7/2/2018

Benchmark helped us keep all of our data organized and made it easy to connect with our supporters.

Benchmark helped us keep all of our data organized and made it easy to connect with our supporters.

Pros

Benchmark was a great launching pad for my organization's email campaigns. Eventually we switched to Mailchimp because it allowed us more options for special offers and was easier to integrate with other systems. However, Benchmark got the job done initially and was easy to then export our contacts when moving to a new system.

Cons

Benchmark does not offer as much as mailchimp for tracking, growth, and integration. It is a more basic email campaign management software, but does the basics very well.

Response from Polaris Software

Thanks for the review! I know our integration options aren't as extensive as some of our competitors but we are working fast to expand these. Thank you for your business and we wish you the best! :)

Gavin
Gavin
Overall rating
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Love our experience with Benchmark so far!

Reviewed on 7/11/2017

Pros

We love how easy it is to build emails in benchmark. The drag and drop editor is perfect for our newsletters.

Cons

Would love to see more customization options in the drag and drop editor. It can be difficult to match emails to your branding with the font and font weight options.Would love to see more customization options in the drag and drop editor. It can be difficult to match emails to your branding with the font and font weight options.

Response from Polaris Software

Gavin,

Thanks for the review and sharing your experience with others :) .

In regards to matching fonts with your brand, I know it can be a pain sometimes, specially since we only show web-friendly fonts and styles. You are able to make custom font changes if you play with the HTML code though. Here is a quick blog that can help you with that: https://www.psd2html.com/blog/non-web-fonts.html

Verified Reviewer
Overall rating
  • Industry: Management Consulting
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

User experience

Reviewed on 31/5/2019

We are using benchmark for sending new product information and training announcements to all our...

We are using benchmark for sending new product information and training announcements to all our clients and this is also helping us capture clients who are looking for more details on the program.

Pros

Precise report is generated for each email campaign which is easy to review and reflect on campaign performance

Cons

Cleaning up hard bounce emails accounts is taking long time as Benchmark doesn't have one client remove hard bounce accounts from all contact list

An option to download the report would be much appreciated as it will help us reduce manual report generation, which needs to be submitted to management every week.

Response from Polaris Software

Hi,

Thanks for your feedback.

Whenever you have a moment, chat with us and ask us about a solution for cleaning hard bounces and to export your needed report.

- Benchmark Team

Jessica
Overall rating
  • Industry: Nonprofit Organisation Management
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Review

Reviewed on 23/5/2019

Easy comunication of our services and products to our contacts.

Easy comunication of our services and products to our contacts.

Pros

Is easy to use, and have a good team of client support.

Cons

The editor should be easy adjust to the client design, and i would like to know how to use all the tools but the informations or videos are in english and it will be good to have it in my own language.

Response from Polaris Software

Hello Jessica,

Thank you for the review and high rating!

Chat with us at any time and ask for our spanish YouTube channel.

- Benchmark Team

Verified Reviewer
Overall rating
  • Industry: Consumer Goods
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

I recommended Benchmark to a friend today!

Reviewed on 21/8/2018

This is a great option for low-budget/no-budget marketing teams!

This is a great option for low-budget/no-budget marketing teams!

Pros

I think it is SO much more user-friendly than other email services. In general, it's drag and drop and extremely flexible. You can do quite a bit with a no-cost version, including more emails per month than I could ever use.

Cons

I would like more image storage for the level I use.

Julia
Overall rating
  • Industry: Nonprofit Organisation Management
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Overall usage

Reviewed on 28/12/2019

It's been time consuming to figure out how to get the campaigns to the parents in my\our contact so...

It's been time consuming to figure out how to get the campaigns to the parents in my\our contact so they do get the messages that they need to know for their child's participation in the our program without having the email end up in spam. We did not have so much problems with the Mailchimp service which leads me to think that Benchmark is just not as well known and accepted.

Pros

Easy to learn.
Able to provide multiple user access through subaccounts dependent on the plan selected.
Subaccount users have the freedom to add contact and send campaigns.
Able to resend email to people who have not opened the campaign.

Cons

Most of the email appears to be arriving in people's spam inboxes.
Can't seem to resend email to people who have soft bounces.
Can't seem to resend email through contact.
Sometime text formatting does not seem to work.
When using the enter email address option to resend, not sure why it is asking for a list name and email addresses versus just email addresses alone.

Alternatives Considered

Constant Contact

Reasons for Choosing Benchmark Email

Feature and cost

Switched From

Mailchimp

Reasons for Switching to Benchmark Email

Cost and feature
Verified Reviewer
Overall rating
  • Industry: Entertainment
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Benchmark Email Saves me money

Reviewed on 23/5/2019

Benchmark email saw this my problem of keeping in contact monthly with my clients. I find that I’m...

Benchmark email saw this my problem of keeping in contact monthly with my clients. I find that I’m able to keep my name in front of them and distribute information to them very efficiently. When I relied on mailings I did it much less frequently and it cost a lot more. Paying yearly reduces the fee so much that it’s a no brainer not to use benchmark. And I’ve tried to lease three other services. I found all the others are use more difficult to create and do the emails and much more expensive .

Pros

Benchmark software allows me to easily create catchy emails to keep in contact with my clients . I can easily create emails and track it’s openings and click rates.

Cons

The software is very good occasionally since I do a lot of my work on the iPad I may have the occasional issue where I need to get on the laptop to do something. But that issue is usually because I’m on an iPad not a PC .

Response from Polaris Software

Hi,

Thank you for your review and high rating.

We would love to hear your feedback on what part of our email editor is not responsive enough to use your iPad. We're always looking to improve our platform features.

- Benchmark Team

Mitch
Overall rating
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 1.0 /10

Terrible support and errors on site.

Reviewed on 18/8/2016

I was very excited to try Benchmark due to its high reviews in various places. I am extremely...

I was very excited to try Benchmark due to its high reviews in various places. I am extremely disappointed by the lack of support received from my national account manager, Tom Mitchell. First he emails to ask if he can help with any questions, then he doesn't respond even with a simple help article about why an email might be "under review," and after I provided screenshots and detailed analysis of HIS product's problems, he wanted to deflect me to chat support. I'm a chief strategy officer. I'm not going to use live chat support, sorry. It seems like this platform is meant for small fries and not for real businesses. I'll be going over to Mailchimp or Constant Contact... they'll at least make an effort to win my business.

Pros

Easy to use.

Cons

The support received from the company over a simple error with an email "opens" report.

Response from Polaris Software

Hello Mitch,

Thank you for taking the time to provide us with feedback. I am sorry and disappointed that we weren't able to provide the level of service you expected. As you mention, we are always highly rated and we pride ourselves in having an excellent customer service and support team. I will be sure to take this feedback to our team so we can learn from our mistakes and impress our users with our product and service. Again, apologizes from the team and we hope the next time you try us, we can exceed your expectations!

John
Overall rating
  • Industry: Education Management
  • Company size: 51–200 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 5.0 /10

good service, some good features, needs photo editor and interface improvement

Reviewed on 23/5/2019

Good - I use it often to communicate with prospective camp families and staff!

Good - I use it often to communicate with prospective camp families and staff!

Pros

the email editor is excellent, and the open/click tracking is very good.

Cons

the built-in photo editor is poor. simple things are missing, like rounded corners, circle mask, edge blur and erosion...

The interface is very “clicky” - there are multiple clicks where one will do (e.g. Adding contacts), and pathways you need to click through over and over again (e.g. Look at unopens, resend to unopens). An interface once-over could save hundreds of clicks.

Delivery rates seem to have improved, but were low in Fall 2018. Also AOL seems inclined to auto-mark Benchnark as spam, which Benchmark then lowers your rating for! I had to remove all AOL addresses.

Response from Polaris Software

Hello John,

Thanks for the feedback.

Whenever you have a moment, chat with us and let us know about these issues, they seem as if they're isolated to your account.

- Benchmark Team

Julie
Overall rating
  • Industry: Wholesale
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Good service but inconsistent

Reviewed on 31/5/2019

It’s good product for the price.

It’s good product for the price.

Pros

I like how easy it is to manipulate and how quickly it sends immediate messages. Scheduled messages are always on time. Very easy to use and generally quick to create messages that are effective.

Cons

Sometimes the “from” address changes even when sent from the same account. Also, sometimes the messages don’t appear like the samples to the same email platform.

Response from Polaris Software

Hello Julie,

Thank you for the feedback.

Please don't doubt in calling us whenever you have a concern.

- Benchmark Team