LeadLander

LeadLander

Marketing automation and analytics

4.6/5 (7 reviews)

LeadLander Overview

LeadLander provides a range of marketing campaign data and analysis tools to give you a better understanding of user behavior on your site, and to measure the effectiveness of your marketing efforts. LeadLander measures user behavior derived from four key marketing channels: search, email, contact forms and Google AdWords. The marketing application helps you to identify the characteristics of traffic coming to your site, such as company information, along with providing real-time customer activity reports and historical user data.

The email marketing analytics tools from LeadLander allow you to identify the customers and prospects coming to your site from email marketing campaigns. You can see which users have come to your site from which email campaign and how they behave on your site. The form tracking tools, further help you to understand the behavior of customers and leads. See which forms are the most effective, as well as how users behave after filling out certain forms. The Google AdWords tool provides further insight into the connection between your re-targeting efforts, ROI and user behavior.

Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Business size

S
M
L

Markets

Canada, Europe, United States

Supported Languages

English

LeadLander Reviews

Overall rating
4.6/5
100% positive reviews
4
Excellent
3
Very good
0
Average
0
Poor
0
Terrible
Samuel M.

I use Leadlander daily to see what accounts are viewing our website

Used Daily for 1+ year
Reviewed on 28/2/2018
Review Source: Capterra

Finding new companies is essential for prospecting as a BDR. Leadlander can show you new companies daily once you have the filters applied correctly. It also makes it easier to see what web pages in particular are most important to them as it tells you the amount of times they have opened or how many people have opened a page. The UI is pretty user friendly and training for the tool only takes roughly 20 minutes.

Pros

Leadlander is great for finding new or existing accounts that are looking at our website that day. The ability to see what webpages and content and how much accounts are looking at our site is very useful in following up. Leadlander provides the location of the prospect from the account so it helps to narrow down what prospect might be looking at the site. The alerts make it easy to sort through all of the traffic on the website as well which are very customizable. Also the email updates every day of target accounts looking at the site helps dictate my day to day workflow. The ability to see what time they are looking is also useful.

Cons

Leadlander's tracking functionality does not allow you to see which individual prospect from an account is looking at the website. This can lead to confusion and time wasted especially working through larger accounts with many divisions. Leadlander will sometimes give wrong information on an account and you will be brought to the wrong website. There has also been on occasion difficulties in loading the tool. This can sometimes can take up to 15 minutes to open.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Ashley N.

Easy Sales Tool to Implement for Sales Team

Used Other for 2+ years
Reviewed on 6/11/2018
Review Source: Capterra

Pros

Our sales people wanted to have a tool that enabled them to easily see what companies were visiting the website. The tool was easy for the sales team to use. I know most marketing automation tools have a similar feature but its typically a little more complex and sales people to utilize. Sales teams want a tool that's easy to log into and find the information they need quickly.

Cons

No real cons - the price point is reasonable and its easy to set up.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend

8.0/10
Marcos F.

Automation tool for marketing

Used Other for 6-12 months
Reviewed on 22/8/2018
Review Source: SoftwareAdvice

Pros

Leadlander is a automation tool for marketing with cloud base. It can generate a specific report of the people visited the site which ca be a great help for marketing.

Cons

Leadlander sometimes give wrong info on an account taking us to the wrong website also do not allow you to see an account looking at an account.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Xavier M.

Review of LeadLander

Reviewed on 10/6/2015
Review Source: SoftwareAdvice

Pros

I like the tool because of the ease of use. LeadLanders sales and support teams do a wonderful job of explaining the tool and allowing anyone with marketing knowledge or not, the wonderful benefits of what this tool can bring to your company.

Cons

I really liked there sales team. They actually use their own tool and they know of your activity and proactively reach out when there is unusual or inactivity.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Adam B.

Better than Marketo for Anonymous

Reviewed on 3/11/2016
Review Source: Capterra

While Marketo has the ability to provide some data on Anonymous leads, LeadLander far surpasses them in what they bring back. The reporting and display to Sales is also much crisper, allowing Sales to use the data better. Through Leadlander, our Sales team is able to see the activity in their regions, allowing them to dig into companies that might not have shown direct interest in us through a form fill yet.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

LeadLander Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

You can email LeadLander through their website contact form to receive a free quote, free demo and 2 week free trial.

LeadLander Features

  • Campaign Analysis
  • Monitoring

  • A/B Testing
  • API
  • Activity Dashboard
  • Automatic Notifications
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Email Marketing
  • Engagement Analytics
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Third Party Integration

Additional information for LeadLander

Key features of LeadLander

  • 3rd party contact form integrations
  • 3rd party email marketing integrations
  • 3rd party marketing automation integrations
  • Daily, weekly & monthly email reports
  • Email campaign analysis
  • Google AdWord metrics
  • Instant triggered notifications
  • Lead scoring
  • Lead territory filtering
  • LinkedIn and jigsaw contacts
  • On-page user behavior analysis
  • Online form tracking
  • Real-time customer activity
  • Salesforce.com integration
  • Search term identification
  • Website visitor identification

Benefits

  • Real-time Reports: Run real-time reports to identify which companies are currently viewing your website, along with which users were the most active over the last days, weeks and months. See the pages they visited as well as the search terms used to get to your site.

  • Instant Activity-Triggered Notifications: Get an email notification each time a website visitor performs a certain action or meets a certain criteria, such as people from specific companies viewing certain pages.

  • Email Campaign Analysis: LeadLander helps you identify user behavior after they have received your email marketing communications. You can see how users who have come to your site via email marketing campaigns are behaving, such as the pages they view and for how long.

  • Online Form Tracking: Through integrations with 3rd party form-building tools, as well as custom-built apps, LeadLander uses a line of code to analyze the behavior of prospects coming from forms on your site and the effectiveness of each of your online forms.

  • Google AdWords Analyisis: LeadLander provides data on who is clicking your ads and their behavior after clicking. You can see which users abandon your site, stay on your site and how they interact with your products and pages.

  • LeadLander FAQs

    Below are some frequently asked questions for LeadLander.

    Q. What type of pricing plans does LeadLander offer?

    LeadLander offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Available

    You can email LeadLander through their website contact form to receive a free quote, free demo and 2 week free trial.

    Q. What are the main features of LeadLander?

    LeadLander offers the following features:

    • 3rd party contact form integrations
    • 3rd party email marketing integrations
    • 3rd party marketing automation integrations
    • Daily, weekly & monthly email reports
    • Email campaign analysis
    • Google AdWord metrics
    • Instant triggered notifications
    • Lead scoring
    • Lead territory filtering
    • LinkedIn and jigsaw contacts
    • On-page user behavior analysis
    • Online form tracking
    • Real-time customer activity
    • Salesforce.com integration
    • Search term identification
    • Website visitor identification

    Q. Who are the typical users of LeadLander?

    LeadLander has the following typical customers:

    Large Enterprises, Mid Size Business

    Q. What languages does LeadLander support?

    LeadLander supports the following languages:

    English

    Q. What type of pricing plans does LeadLander offer?

    LeadLander has the following pricing plans:

    Subscription

    Q. Does LeadLander support mobile devices?

    We do not have any information about what devices LeadLander supports

    Q. What other apps does LeadLander integrate with?

    We do not have any information about what integrations LeadLander has

    Q. What level of support does LeadLander offer?

    LeadLander offers the following support options:

    Online Support, Phone Support