Qualtrics

Qualtrics

Experience management platform

4.8/5 (317 reviews)

Qualtrics Overview

What is Qualtrics?

Experience management helps organizations measure, prioritize, and optimize the experiences they provide across the four foundational experiences of business: Qualtrics CoreXM is how you manage the four core experiences of any business. It’s how you build awesome products that people love. It’s how you delight customers at every touchpoint. It’s how you build a phenomenal employee culture. And it’s how you build iconic brands. Customer experience is more than tracking promoters or satisfaction scoring. You have to know how your customers are changing, which ones matter most, and, essentially, how to attract them to your brand. Qualtrics Customer Experience helps you monitor, respond, and improve every touchpoint along the customer journey. Keeping your finger on the company pulse and staying connected to employees is hard. HR leaders must flag training gaps, nurture top performers, and engage the front line. Qualtrics Employee Experience helps improve engagement, reduce unwanted attrition, and build stronger teams by optimizing key moments across the employee lifecycle. Brand equity can be your most valuable asset, and also the most fleeting. As the path to awareness, preference, and loyalty becomes harder to navigate, Qualtrics Brand Experience helps you benchmark and track brand awareness, equity, and perceptions. And then move from insights to action. How big is your market; could it be bigger? Today you have to craft your product, features, and pricing long before you ship. And if your market is changing, you can’t be the last to know. Qualtrics Product Experience helps you uncover unmet product needs, prioritize features, measure user experience, and predict market adoption and usage.

Qualtrics Overview

Pricing

Starting from
US$1,500.00/year

Pricing options

Free Trial
Free
Subscription
Value for money

Contact Qualtrics directly for detailed pricing information.


Qualtrics Features

Devices
Business size
S M L
Markets
Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America
Supported Languages
Chinese (Simplified), Chinese (Traditional), Dutch, English, Finnish and 8 others, French, German, Irish, Italian, Japanese, Korean, Spanish, Taiwanese

Screenshots

Qualtrics screenshot:
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Qualtrics Reviews

Qualtrics Reviews

Overall rating
4.8
/
5 317 reviews
Excellent
252

Very good
60

Average
5

Poor
0

Terrible
0

Value for Money
4.5
Features
4.6
Ease of Use
4.5
Customer Support
4.7
98% recommended this app
Verified Reviewer

It's the best - but the future is concerning

Qualtrics is excellent all around, and has been the standard survey software among academic researchers for years for a reason. However, while the base platform is great, the organization is far from perfect. I had numerous issues deploying the offline app. After months of contacting support -- and getting zero explanation as to why my account, which was enabled for the offline app, could not access the app. After months of bothering them, they did something -- didn't tell me what -- and it worked. Their support team, while friendly, wasn't knowledgeable about their survey app and couldn't connect me with someone who was. Their best information regarding app crashes was that "the development team says it's buggy." Not super helpful considering the additional fee for the app. The timing of these experiences with support -- the same time that the Qualtrics company was sold, and immediately refocused toward the "customer experience" and CRM products they make -- has me concerned about the future of Qualtrics for academic research.


Grace didomenico D.

Survey platform with the most functionality, although drawbacks for some research designs.


Andrew P.

Designed to Advance your metrics

This tools is fantastic for working with our Faculty and Researchers. They expect in-depth analysis and appreciate the power of Qualtrics. Our staff and administrative personnel have all learned to use Qualtrics and most of my co-workers find it easy to use and can adapt it to their various needs. This is a great option for anyone looking for a variety of analytics for surveying, and can be adapted to simpler projects as well.


Ho'omana nathan H.

Most powerful and versatile paid data collection tool I've used

If you're willing to invest the time in exploring their documentation and tutorials and your experience will be much easier and more productive. Qualtrics allows for a huge amount of customization in order to collect and safely store, organize, and analyze a wide variety of data. Highly recommend it!


Virginia M.

I've been using Qualtrics for over a year and all I can say is WOW!

The product is intuitive, easy to use, and the online training videos made the system easy to learn as well. Implementation went very smoothly thanks to the Qualtrics employees that worked with us on setting up single-sign on and our more complex surveys. The surveys look modern, and the questions are versatile (which makes it more fun to take surveys). In my opinion, this has led to higher response rates, overall. It's also easy to analyze the data and send out reports.


Verified Reviewer
Industry: Research
Company size: 5,001-10,000 Employees

It's the best - but the future is concerning

Used Weekly for 2+ years
Reviewed on 5/10/2019
Review Source: Capterra

Qualtrics is excellent all around, and has been the standard survey software among academic researchers for years for a reason. However, while the base platform is great, the organization is far from perfect. I had numerous issues deploying the offline app. After months of contacting support -- and getting zero explanation as to why my account, which was enabled for the offline app, could not access the app. After months of bothering them, they did something -- didn't tell me what -- and it worked. Their support team, while friendly, wasn't knowledgeable about their survey app and couldn't connect me with someone who was. Their best information regarding app crashes was that "the development team says it's buggy." Not super helpful considering the additional fee for the app. The timing of these experiences with support -- the same time that the Qualtrics company was sold, and immediately refocused toward the "customer experience" and CRM products they make -- has me concerned about the future of Qualtrics for academic research.

Pros

Building and deploying a basic survey in Qualtrics is very easy. Every step of the process, from writing questions to survey launch and distribution will be simple as long as you allow it to be. For advanced users, Qualtrics offers a number of methods for building in complex survey logic (such as skip patterns, display patterns, and survey flow mapping). Additionally, the built-in question types can be modified using JavaScript, allowing advanced users to ensure that the question "works" exactly as designed, without compromise. Sending the survey is exceedingly easy as long as you've got someone to send it to. Followups with those who haven't respond can be automated through their email system as well. Exporting data to a variety of formats upon survey completion is simple. As long as you've done everything right within Qualtrics, the quality of the data you export should be pretty high.

Cons

The data analysis options offered within Qualtrics are weak, as are the data cleaning options. This is a non-issue for smaller, or non-scientific surveys. However, for most of its existence Qualtrics has been licensed by universities worldwide specifically for use in scientific studies. Less experienced researchers may be misled by these lacking tools and produce inaccurate analyses based on them. The Qualtrics survey platform also offers an offline application -- for an additional fee -- which is extremely weak. It does not work with many functions that a survey used primarily online may include, such as the "request response" option. It's also prone to crashing for no clear reason. Users dealing with protected health information (i.e. those who need to be HIPAA compliant) should consider other options. While Qualtrics does consider themselves "self-assessed" to be HIPAA compliant, they do not enter business associate agreements with clients (so, they do not take liability for the protection of the data); other platforms, such as SurveyMonkey, offer full HIPAA compliance with a BAA.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Grace didomenico D.

Survey platform with the most functionality, although drawbacks for some research designs.

Used Daily for 2+ years
Reviewed on 4/1/2018
Review Source: Capterra

Pros

Out of the all the survey platforms I have tried (survey monkey, wufoo, google forms etc.), Qualtrics has the most flexibility and functionality, without compromising the intuitive, user-friendly layout. Building surveys is painless, and when building more complicated surveys, I never hesitate to call the support team because of the short wait time and COMPREHENSIVE, USEFUL HELP.

Qualtrics allows our lab to create, share and score surveys EFFICIENTLY.

With the `Library, we can store surveys, blocks, and questions, which can be copied, edited or referenced in future projects. We have a personal libraries, and shared lab library.

`Scoring saves us days of data cleaning. We can score a survey multiple times for different categories we create (ex. categories like Depression Score, Hopelessness Subscale Score). We also can customize the point value of the question items. This is important when the Likert Scale does not follow 1-5, or when a question needs to be reverse coded. When we need more advanced/customizable calculations we use embedded data (ex. converting sum to word labels depending on cutoffs). With scoring features, data can be expertorted and ready for analysis with VERY MINIMAL data cleaning.

Before I explain the cons, I want to lead with saying support is always open and grateful for feedback and has even reached out to speak with me about what features I would like to be added.

Cons

Although useful, scoring is cumbersome, and confusing. 1. 'Scoring' does not automatically set the items point value based on how it is recoded (items need to be reverse coded when inputting AND scoring). 3. Scoring does not stay with a survey when added to library 4. Scoring also has glitched numerous times not allowing me to create new scoring categories. Support has yet to reach out to me about a solution (over 8mns later).

Embedded data (ED) also causes issues. 1. ED is case sensitive, so you must be very careful when inputting ED in logic or piped text. Often my logic is not working, or data is wrong, simply because I have an extra space at the end of my ED. Qualtrics should add the ability to choose ED you set from a dropdown eliminating this problem 3. ED has glitches for me not allowing me to view certain dropdown options in Survey Flow (also unexplained by Support)

Survey flow is also quite cumbersome. When working with a complex survey (a lot of logic/branches/ED) it is hard to navigate. Survey Flow should have a side bar of levels for easier management. Survey flow would also benefit from having a 'checker' for incorrect logic or ED, keeping me from having to use the trial and error method.

Other features I would like to see to the platform, 1. conditional formatting for email triggers. 2. ability to breakdown a survey report by individual 3. ability to link surveys reports together to look at data over time (ex. weekly report of anxiety symptoms).

Rating breakdown

Value for Money
Ease of Use
Customer Support

Andrew P.
Industry: Higher Education
Company size: 201-500 Employees

Designed to Advance your metrics

Used Monthly for 2+ years
Reviewed on 3/9/2019
Review Source: Capterra

This tools is fantastic for working with our Faculty and Researchers. They expect in-depth analysis and appreciate the power of Qualtrics. Our staff and administrative personnel have all learned to use Qualtrics and most of my co-workers find it easy to use and can adapt it to their various needs. This is a great option for anyone looking for a variety of analytics for surveying, and can be adapted to simpler projects as well.

Pros

The most useful part of Qualtrics is the depth of analytics you receive on your surveys, questionnaires, and other tools. In real time, as you develop your surveys you are given insights into how your data can be analyzed. It is designed to help you get the data you need back without asking unnecessary questions. The menu for building out surveys is very easy to use and the number of options and variety in types of questions gives you the ability to develop them exactly how you want. Conditional formatting is easy to implement, and there are many ways to incorporate other media into your survey/questionnaire. The surveys are built to be compatible in mobile without any additional design input as well.

Cons

At times Qualtrics is a more powerful tool than you need. I find that there are some users who adapt to Qualtrics quickly, but others simply do not need it. If you are asking straight-forward surveys and only need basic analysis, you can find easier and lower cost tools. Some people can be overwhelmed by the options and the "analysis" that come with the variety of question-types. That being said, this can be a one-size-fits-all solution, but there will be some training and trial and error involved.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Ho'omana nathan H.
Industry: Higher Education
Company size: 5,001-10,000 Employees

Most powerful and versatile paid data collection tool I've used

Used Monthly for 2+ years
Reviewed on 18/9/2019
Review Source: Capterra

If you're willing to invest the time in exploring their documentation and tutorials and your experience will be much easier and more productive. Qualtrics allows for a huge amount of customization in order to collect and safely store, organize, and analyze a wide variety of data. Highly recommend it!

Pros

Qualtrics offers more options for survey creation and distribution than nearly any other survey platform I've used, and makes data collection, storage, and analysis a fairly painless process. I'm currently using Qualtrics to distribute linguistic research to a targeted population. The anonymizing features make the software particularly attractive for the sensitive nature of some of the data I'm collecting. The output format of the data is also highly pliable and can be output into any number of analysis platforms, from Excel to SPSS and others.

Cons

It's not always very user friendly up front, but they have great documentation and with a little work, you can become an expert quickly.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Virginia M.
Industry: Higher Education
Company size: 501-1,000 Employees

I've been using Qualtrics for over a year and all I can say is WOW!

Used Daily for 1+ year
Reviewed on 27/11/2017
Review Source: Capterra

The product is intuitive, easy to use, and the online training videos made the system easy to learn as well. Implementation went very smoothly thanks to the Qualtrics employees that worked with us on setting up single-sign on and our more complex surveys. The surveys look modern, and the questions are versatile (which makes it more fun to take surveys). In my opinion, this has led to higher response rates, overall. It's also easy to analyze the data and send out reports.

Pros

The intuitive, user-friendly interface makes building surveys a breeze. There are many different question types to choose from so it's easy to find one to fit your needs, and additional survey options (such as branching, embedded data, customized messages, email triggers, and more) make the instrument very versatile. Qualtrics is also modern looking and mobile friendly, and I have seen survey response rates increase since its inception.
I have had the pleasure of working with several Qualtrics employees during implementation and found them to be extremely helpful and professional. No matter what I ask, they deliver, and quickly too! Even when I think I have a problem they can't solve, they come up with a solution that works. I also appreciate that the product is constantly evolving and making improvements based on customer feedback.

Cons

Depending on the amount of data, the Report interface can be slow to load. Also, when exporting reports to a word document or PDF, the graphs sometimes appear blurry and can be difficult to read.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
9.1/10
Based on 317 user ratings
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Qualtrics Pricing

Qualtrics Pricing

Starting from
US$1,500.00/year
Free Trial
Free
Subscription
Value for money

Contact Qualtrics directly for detailed pricing information.

Contact Qualtrics directly for detailed pricing information.

Value for Money
4.5/5
Based on 317 user ratings
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Qualtrics Features

Qualtrics Features

API
Activity Dashboard
Activity Tracking
Automatic Notifications
CRM Integration
Calendar Management
Custom Fields
Customer Database
Customisable Branding
Customisable Reporting
Customisable Templates
Data Import/Export
Electronic Payments
Email Integration
Real Time Data
Reminders
Reporting & Statistics
Social Media Integration
Surveys & Feedback
Third Party Integration
Features
4.6/5
Based on 317 user ratings
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Categories

Additional information for Qualtrics

Additional information for Qualtrics

Key features of Qualtrics

  • 100+ question types
  • 360 degree feedback
  • A/B testing
  • Activity monitoring
  • Ad hoc analysis
  • Ad hoc reporting
  • Advanced branching
  • Automated actions
  • Automatic notifications
  • Brand control
  • Brand management
  • Business analysis
  • CRM integration
  • Change management
  • Closed loop ticketing
  • Communication management
  • Concept testing
  • Customer analysis
  • Customer satisfaction & loyalty
  • Customer satisfaction surveys
  • Customer segmentation
  • Customizable branding
  • Customizable fields
  • Customizable reporting
  • Data connectors
  • Data filtering
  • Data visualization
  • Drag & drop interface
  • Email surveys
  • Email triggers
  • Employee assessments
  • Employee engagement surveys
  • Employee exit interviews
  • Employee management
  • Feedback management
  • Forms management
  • Goal management
  • Goal setting / tracking
  • Graphical data presentation
  • Graphical user interface
  • HR management
  • IVR
  • Incident management
  • Lifecycle management
  • Market segmentation
  • Marketing research
  • Mobile surveys
  • Multi-channel communication
  • Multi-channel management
  • Multi-language
  • Multi-rater assessments
  • Multiple user accounts
  • Net promoter score
  • Offline access
  • Predictive intelligence
  • Prioritizing
  • Product management
  • QR codes
  • Randomization
  • Real time analytics
  • Real time data
  • Recruiting management
  • Reporting & statistics
  • Research suite
  • Role-based dashboards
  • Role-based permissions
  • SMS surveys
  • Scheduled reporting
  • Search functionality
  • Single sign on
  • Site intercept
  • Surveys & feedback
  • Testing management
  • Text highlighting
  • Training management
  • User experience
  • Voice of customer
  • Website feedback surveys
  • Widgets
  • Workflow management

Benefits

The most widely used customer experience software on the planet.

  • Qualtrics Customer Experience - Delight & retain your customers.
    Qualtrics gives organizations complete control over their customer experience programs. Respond to customer needs, analyze trends, and make changes in real time. Qualtrics is easy to use, extremely flexible, and automates processes that drive action.

  • Qualtrics CoreXM- Understand your market.
    When you want your products to be as innovative as the artists who use them, you need an insight platform that’s fast and flexible enough to put the customer’s voice into every step of the development process.

  • Qualtrics Employee Experience - Engage & develop your employees.
    Collect and act on employee feedback in real time. From exit interviews to 360 performance reviews to employee engagement programs, organizations can now manage all their employee insights in one place.

  • Qualtrics FAQs

    Qualtrics FAQs

    Below are some frequently asked questions for Qualtrics.

    Q. What type of pricing plans does Qualtrics offer?

    Qualtrics offers the following pricing plans:

    Starting from: US$1,500.00/year

    Pricing model: Free, Subscription

    Free Trial: Available

    Contact Qualtrics directly for detailed pricing information.

    Q. What are the main features of Qualtrics?

    Qualtrics offers the following features:

    • 100+ question types
    • 360 degree feedback
    • A/B testing
    • Activity monitoring
    • Ad hoc analysis
    • Ad hoc reporting
    • Advanced branching
    • Automated actions
    • Automatic notifications
    • Brand control
    • Brand management
    • Business analysis
    • CRM integration
    • Change management
    • Closed loop ticketing
    • Communication management
    • Concept testing
    • Customer analysis
    • Customer satisfaction & loyalty
    • Customer satisfaction surveys
    • Customer segmentation
    • Customizable branding
    • Customizable fields
    • Customizable reporting
    • Data connectors
    • Data filtering
    • Data visualization
    • Drag & drop interface
    • Email surveys
    • Email triggers
    • Employee assessments
    • Employee engagement surveys
    • Employee exit interviews
    • Employee management
    • Feedback management
    • Forms management
    • Goal management
    • Goal setting / tracking
    • Graphical data presentation
    • Graphical user interface
    • HR management
    • IVR
    • Incident management
    • Lifecycle management
    • Market segmentation
    • Marketing research
    • Mobile surveys
    • Multi-channel communication
    • Multi-channel management
    • Multi-language
    • Multi-rater assessments
    • Multiple user accounts
    • Net promoter score
    • Offline access
    • Predictive intelligence
    • Prioritizing
    • Product management
    • QR codes
    • Randomization
    • Real time analytics
    • Real time data
    • Recruiting management
    • Reporting & statistics
    • Research suite
    • Role-based dashboards
    • Role-based permissions
    • SMS surveys
    • Scheduled reporting
    • Search functionality
    • Single sign on
    • Site intercept
    • Surveys & feedback
    • Testing management
    • Text highlighting
    • Training management
    • User experience
    • Voice of customer
    • Website feedback surveys
    • Widgets
    • Workflow management

    Q. Who are the typical users of Qualtrics?

    Qualtrics has the following typical customers:

    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

    Q. What languages does Qualtrics support?

    Qualtrics supports the following languages:

    Chinese (Simplified), Chinese (Traditional), Dutch, English, Finnish, French, German, Irish, Italian, Japanese, Korean, Spanish, Taiwanese

    Q. What type of pricing plans does Qualtrics offer?

    Qualtrics has the following pricing plans:

    Free, Subscription

    Q. Does Qualtrics support mobile devices?

    Qualtrics supports the following devices:

    Android, iPhone, iPad

    Q. What other apps does Qualtrics integrate with?

    Qualtrics integrates with the following applications:

    Adobe Marketing Cloud, Contegro, Datagame, Decibel, Domo, Marketo, Quantum Metric, Rippling, Slack, Tableau

    Q. What level of support does Qualtrics offer?

    Qualtrics offers the following support options:

    FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials