About Selligent MC
Selligent Marketing Cloud is an omnichannel marketing solution for identifying customers, analyzing behavior across channels, and interpreting data with custom reports. With capabilities such as universal client profiles, contextual personalization, multi-platform campaign management, behavioral tracking and targeting, interaction optimization, and an open API architecture, Selligent Marketing Cloud equips users with the tools to help convert website visitors into customers and sales.
With tools to engage customers via content across various platforms including email, SMS, mobile apps, social platforms, website, print, and customer care, Selligent allows businesses to target customers in the most effective way by analyzing and interpreting user behavior to create tailored content. Universal consumer profiles are assembled by extracting data from all platforms and cross-channel communications, eliminating the need to manually input data from different sources, and Selligent’s open API allows for integration with multiple data sources.
Utilizing the user-specific universal data, businesses can create personalized content relevant to each customer's current context. Data-driven content and workflows can be created using Selligent Marketing Cloud content tools with features including personalized website journeys, complex logic, automated content assembly, event triggered actions, communication follow-ups, and much more.
Marketing campaigns can be created and launched across multiple channels at once, with cross-channel opportunity management and multi-touch communication streams. Campaigns can be managed from one central interface and content can be scheduled, A/B tested, analyzed, and optimized with the assistance of business intelligence, in-depth reports and analytics.
Pricing starting from:
N/A
- Free Trial
Key benefits of Selligent MC
Devices
Business size
Markets
Supported Languages
Pricing starting from:
N/A
- Free Trial
Images
Features
Total features of Selligent MC: 92
- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Application Integration
- Behaviour Tracking
- Built-In Database
- Business Analysis
- Business Intelligence
- CRM Integration
- Campaign Analysis
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Click Tracking
- Contact Database
- Content Library
- Content Management
- Content Repository
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Activity Reporting
- Customer Database
- Customer Experience Management
- Customer History
- Customer Profiling
- Customer Segmentation
- Customisable Templates
- Dashboard Creation
- Data Connectors
- Data Extraction
- Data Filtering
- Data Import
- Data Import/Export
- Data Mapping
- Data Profiling
- Data Storage Management
- Data Synchronisation
- Data Transformation
- Data Visualisation
- Database Integration
- Drag & Drop Interface
- Drip Marketing
- Email Alerts
- Email Distribution
- Email Integration
- Email Marketing Management
- Email Notifications
- Email Response Control
- Email Templates
- Email Tracking
- Event Triggered Actions
- Interactive Content
- Mobile Alerts
- Mobile Integration
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Company
- Multi-Country
- Multi-Department / Project
- Multi-Language
- Multi-Location
- Multiple Data Sources
- Multiple User Accounts
- Performance Reports
- Permission Management
- Real Time Data
- Real Time Reporting
- Real Time Updates
- Reporting & Statistics
- Role Management
- Role-Based Permissions
- SMS Integration
- SMS Marketing Management
- Self Service Portal
- Social Advertising
- Social Media Integration
- Social Network Marketing
- Status Reporting
- Summary Reports
- Unsubscribe Database
- Visitor Management
- Visual Analytics
- Web Analytics
- Web Forms
- Web Traffic Reporting
- Website Integration
- Workflow Management
Alternatives
Mailchimp
ActiveCampaign
SharpSpring
Remarkety
Reviews
Already have Selligent MC?
Software buyers need your help! Product reviews help the rest of us make great decisions.
Write a Review!- Industry: Computer Software
- Used Weekly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
Automation is magical
Reviewed on 26/1/2018
Pros
Really helped me streamline my automated marketing emails that I sent to clients. It's streamlined so much
Cons
Not as easy to setup as I would have liked. A bit clunky to be honest. Their support team is A+ though
- Used Daily for 2+ years
-
Review Source
Overall rating
- Ease of Use
- Customer Support
It is a very powerful tool with numerous features
Reviewed on 16/8/2017
Pros
It is a very powerful tool with countless features ( of course it requires thorough implementation to be able to use it to the full extent).
Implementation and configuration require some expertise, but once the system is set up properly, usability is quite good:
- Setting up email & omni channel journeys is fairly easy using the journey map: components can easily be added by drag and drop and modified afterwards.
- A/B tests can easily be set up.
- Setting up and targeting user segments is also quite straight forward.
- We set up & now use the SMS interface which also works without any issues.
- We're quite happy with our Account/partner management they are really up to speed, are very responsive and committed to their clients success.
Cons
We feel that the reporting feature requires a lot of clicks and is not really clear & easy to read at one glance.
We also see some room for improvement in the field of customer support regarding speed/responsiveness and thoroughness.
- Industry: Financial Services
- Company size: 51-200 Employees
- Used Other for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Data modelling is amazing
Reviewed on 23/10/2019
Smart!
Smart!
Pros
We selected selligent because we wanted to use our own data! Selligent has the best data management and construction in the market. It has enabled us to do truely unique and advanced things.
Cons
It’s a desktop windows only application. It’s miles behind where it needs to be on web and in browser. Could be great but let down by slow development. They understand data and the future but need to catch up and fast!
- Industry: Hospitality
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
One-Stop-Shop for CRM Campaign/Program Management
Reviewed on 3/8/2017
Pros
Complete campaign and CRM data management with limited need to involve IT.
Life-Cycle Campaign Management Tool allows the execution of complex, multi-channel campaign flows in a simple drag and drop interface.
Integrates forms and landing pages to allow seamless data flows between website and Message Studio databases.
Efficiency in campaign execution with templates and multiplicative work flows.
Facilitates multiple sub-organizations with users ranging from novice to campaign and data experts.
Open Time Personalization with LiveContent allows for very cool functionality within email templates.
Cons
Some functionality limitations in the drag and drop features, however these can usually be remedied with SQL coding.
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
Flexible data model + open API can handle even the craziest campaign scenarios
Reviewed on 28/8/2017
Pros
- intuitive GUI that is easy to handle by marketing people
- powerful A/B/C/D ... testing
- great concept of Action List that trigger and control complicated scenarios
- flexible data model and powerful rest api for data integration
- SQL console for those whose who want to understand what happens under the bonnet
- email delivery speed on GRID infrastructure
Cons
- not that friendly for MAC users. Requires a tiny exec component installed on PC to run Campaign environment.
- very detailed privilege tree, requires some time to master
Selligent MC FAQs
Below are some frequently asked questions for Selligent MC.Q. What type of pricing plans does Selligent MC offer?
Selligent MC offers the following pricing plans:
- Free Trial: Available
Contact Selligent for pricing information.
Q. What are the main features of Selligent MC?
Selligent MC offers the following features:
- A/B testing
- API
- API availability
- Activity dashboard
- Activity logging
- Application integration
- Behavior tracking
- Business intelligence
- Business process control
- CRM integration
- Campaign management
- Campaign planning
- Campaign segmentation
- Click-through tracking
- Contact database
- Content management
- Conversion optimization tools
- Customer experience management
- Customer segmentation
- Customizable templates
- Dashboard creation
- Data extraction
- Data storage management
- Drag & drop interface
- Email distribution
- Email marketing
- Email tracking
- Event triggered actions
- Multi-campaign
- Multi-channel distribution
- Multi-channel marketing
- Performance reports
- Permission management
- Real time data
- Real time reporting
- Real time updates
- Role-based permissions
- Rules based algorithms
- SMS marketing
- Self service portal
- Social network marketing
- Visitor targeting
- Workflow management
Q. Who are the typical users of Selligent MC?
Selligent MC has the following typical customers:
Small Business, Large Enterprises, Non Profit, Freelancers, Mid Size Business
Q. What languages does Selligent MC support?
Selligent MC supports the following languages:
Dutch, English, French, German, Italian, Spanish
Q. Does Selligent MC support mobile devices?
We do not have any information about what devices Selligent MC supports
Q. What other apps does Selligent MC integrate with?
Selligent MC integrates with the following applications:
CM.com, LoginRadius, Qualifio, SatisFactory, Skedify, Stensul, Tatango
Q. What level of support does Selligent MC offer?
Selligent MC offers the following support options:
Knowledge Base, Phone Support, Online Support, FAQs, Video Tutorials
Related categories
See all software categories found for Selligent MC.
