Omnichannel marketing solution fusing insight & engagement
4.5/5 (13 reviews)Selligent Marketing Cloud is an omnichannel marketing solution for identifying customers, analyzing behavior across channels, and interpreting data with custom reports. With capabilities such as universal client profiles, contextual personalization, multi-platform campaign management, behavioral tracking and targeting, interaction optimization, and an open API architecture, Selligent Marketing Cloud equips users with the tools to help convert website visitors into customers and sales.
With tools to engage customers via content across various platforms including email, SMS, mobile apps, social platforms, website, print, and customer care, Selligent allows businesses to target customers in the most effective way by analyzing and interpreting user behavior to create tailored content. Universal consumer profiles are assembled by extracting data from all platforms and cross-channel communications, eliminating the need to manually input data from different sources, and Selligent’s open API allows for integration with multiple data sources.
Utilizing the user-specific universal data, businesses can create personalized content relevant to each customer's current context. Data-driven content and workflows can be created using Selligent Marketing Cloud content tools with features including personalized website journeys, complex logic, automated content assembly, event triggered actions, communication follow-ups, and much more.
Marketing campaigns can be created and launched across multiple channels at once, with cross-channel opportunity management and multi-touch communication streams. Campaigns can be managed from one central interface and content can be scheduled, A/B tested, analyzed, and optimized with the assistance of business intelligence, in-depth reports and analytics.
Pros
It is a very powerful tool with countless features ( of course it requires thorough implementation to be able to use it to the full extent).
Implementation and configuration require some expertise, but once the system is set up properly, usability is quite good:
- Setting up email & omni channel journeys is fairly easy using the journey map: components can easily be added by drag and drop and modified afterwards.
- A/B tests can easily be set up.
- Setting up and targeting user segments is also quite straight forward.
- We set up & now use the SMS interface which also works without any issues.
- We're quite happy with our Account/partner management they are really up to speed, are very responsive and committed to their clients success.
Cons
We feel that the reporting feature requires a lot of clicks and is not really clear & easy to read at one glance.
We also see some room for improvement in the field of customer support regarding speed/responsiveness and thoroughness.
Pros
Complete campaign and CRM data management with limited need to involve IT.
Life-Cycle Campaign Management Tool allows the execution of complex, multi-channel campaign flows in a simple drag and drop interface.
Integrates forms and landing pages to allow seamless data flows between website and Message Studio databases.
Efficiency in campaign execution with templates and multiplicative work flows.
Facilitates multiple sub-organizations with users ranging from novice to campaign and data experts.
Open Time Personalization with LiveContent allows for very cool functionality within email templates.
Cons
Some functionality limitations in the drag and drop features, however these can usually be remedied with SQL coding.
Pros
- intuitive GUI that is easy to handle by marketing people
- powerful A/B/C/D ... testing
- great concept of Action List that trigger and control complicated scenarios
- flexible data model and powerful rest api for data integration
- SQL console for those whose who want to understand what happens under the bonnet
- email delivery speed on GRID infrastructure
Cons
- not that friendly for MAC users. Requires a tiny exec component installed on PC to run Campaign environment.
- very detailed privilege tree, requires some time to master
Pros
It seems that nearly anything we dream up, this software can accomplish. Even if it's not out of the box, our Relationship Manager and the technical support staff are quick to research and implement any necessary steps in accomplishing the feat.
Cons
Under the weight of our daily work and large file size, the user interface and some processes are prone to occasional lag. When this occurs, we are able to work with support to clean things up and restore to normal speed very quickly.
Pros
Selligent provides a strong platform for very efficient delivery of large volumes of marketing emails. Proactive deliverability support, an easy user interface and very competitive pricing solutions make it a key part of our marketing strategies.
Cons
The only negative is that data integration can be sometimes time consuming, they are developing opportunities to improve the data integration solution.
Contact Selligent for pricing information.
Below are some frequently asked questions for Selligent MC.
Selligent MC offers the following pricing plans:
Free Trial: Available
Contact Selligent for pricing information.
Selligent MC offers the following features:
Selligent MC has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business
Selligent MC supports the following languages:
Dutch, English, French, German, Italian, Spanish
We do not have any information about what Selligent MC pricing plans
We do not have any information about what devices Selligent MC supports
Selligent MC integrates with the following applications:
LoginRadius, Qualifio, Skedify, Tatango
Selligent MC offers the following support options:
FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials
