About Celtra

Celtra Creative Management Platform is a complete solution to manage and take control over your ad campaigns by building highly dynamic and contextual banner ads based on campaign analytics and insights. The AdCreator in Celtra Creative Management Platform allows you to create a range of different ad types, including interscroller ads, for interstitial ads with scroll interaction, banner ads with videos, social media optimized ads, as well as dynamic ads with live feeds, location and weather sensitivity.

By using Celtra Creative Management Platform to create your display ads you can ensure all your ads are unique and contextual, meeting the needs of their audience. Through Celtra´s native ads format you can align your ads with the content of your publisher, creating a unified user experience on that platform. You can also create classic mobile banner ads that can be upgraded to Premium Direct Response banners at any time. Dynamic ads let you deliver custom content that can include game results, reviews and social media feeds based on user information.

Key benefits of Celtra

  • Smart Video Ad Formats: Use video banners to play a muted video directly in the banner.

  • Social Rich Media: Use AdCreator to creating engaging ads optimized for publishing on Facebook and Twitter

  • Direct Response Banners: Upgrade standard mobile banners to direct response banners with HTML5

  • Create Native Ads: Create ads that adapt to the publisher's context, merging with the publisher's content to create a unified experience

  • Accidental Ad Expansions: See initial, intentional and loaded ad expansion metrics to understand how your audience intercat with expandable ad formats.

  • Account Management: Invite team members to your account and assign specific roles for creation, trafficking and analytics.

  • Customization: Edit your account to specify localization preferences and customize your interface with your own brand logos, colors and domain name.

  • Campaign Reporting and Analytics: Get cross-screen analytics with viewable impressions, performance bench-marking and 70+ real-time Media, Creatives and Video metrics

  • Devices

    Business size

    S M L

    Markets

    United Kingdom, Japan, United States

    Supported Languages

    English, Japanese

    Images

    Ads created using Celtra
    Cross creen digital campaign management in Celtra
    Creating ads in Celtra
    Mobile banner ad analysis in Celtra
    Expandable banner analysis in Celtra
    Banner analytics in Celtra
    Analytics overview in Celtra
    Smart tag generator in Celtra
    Mobile ads and components in Celtra
    Building ads in Celtra
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    Features

    Total features of Celtra: 9

    • Accounting
    • Advertising Management
    • Campaign Management
    • Collaboration Tools
    • Content Management
    • File Sharing
    • Image Editing
    • Project Management
    • Templates

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    Reviews

    Overall rating

    4.5 /5
    (261)
    Value for Money
    4.2/5
    Features
    4.2/5
    Ease of Use
    4.2/5
    Customer Support
    4.4/5

    Already have Celtra?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 261
    Neil J.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Everything you need to build digital ads - easily and without issues

    Reviewed on 21/8/2018

    Our business uses Celtra every day. It's a key part of our offering and we're very happy with it....

    Our business uses Celtra every day. It's a key part of our offering and we're very happy with it. We have a dedicated account manager and often hear about the regular updates they're making to the platform. Our overall experience with Celtra is overall good.

    Pros

    Overall, Celtra is easy to use and reliable. It's an all-in-one platform for digital ad campaigns; design, build, traffic, analyse and report. The Ad Creator part of the platform is designed to help you build HTML5 digital media adverts and it does this with aplomb. As well as being easy to navigate and understand, it's a very powerful platform that allows you to create rich, dynamic and exciting media without needing code. It just works.

    Cons

    As mentioned in the 'Pros', you have no access to the base-level code of your creations. To some, this may be a disadvantage, as you're limited in how much you can tinker with the deep foundations of you creations. Having said that - you do have the ability to add JavaScript elements on top of your creations.

    Response from Celtra

    While we certainly understand why you would like to have access to the base code, this would be a potential security and performance risk. We provide a javascript creative API that provides users with access to public functions within our code base that are safe for use.

    Cameron H.
    Overall rating
    • Industry: Broadcast Media
    • Company size: 10,000+ Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Great Software

    Reviewed on 14/3/2019

    We have changed how we create mobile and app ads which is one of the fastest growing opportunities...

    We have changed how we create mobile and app ads which is one of the fastest growing opportunities for our company.

    Pros

    The options and functionality that the platform makes available to our advertisers is unparalleled both in its quality and breathed . The mobile-specific solutions have allowed us to elevate our creative abilities and improve campaign performance

    Cons

    the reporting dashboard used to be challenging to use, but the update has made it much better. My only complaint is the specific names within the report, aligning more closely with naming conventions from popular platforms like freewheel or DFP would help make the reporting more intuitive and require less teaching. Specifically the click out (clicks to website), it is a bit confusing to understand what each engagement metric means

    Julieta M.
    Overall rating
    • Industry: Consumer Electronics
    • Company size: 201-500 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 7.0 /10

    Best platform

    Reviewed on 14/3/2019

    Pros

    Its never easy to undertake a project, to make a business work, to keep it competitive, growing and innovative. Celtra is the best platform to make ads.

    Cons

    Panels. They are very uncomfortable.
    we cannot use them at the same time unless we have a big wide screen.

    Marcus R.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 201-500 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Best CMP I've used

    Reviewed on 14/8/2018

    I work for an Digital Marketing and Technology company creating custom ads formats for our clients...

    I work for an Digital Marketing and Technology company creating custom ads formats for our clients within the Celtra platform. The ads are all trafficked and served through Celtra as well.

    Pros

    Celtra is easy to understand and offers a great selection of out of the box components. The platform is intuitive and any user, novice or experienced, can easily build ads within minutes. Support is top notch and they are happy to help anyone and walk them through issues very thoroughly.

    Cons

    Some of the components could use some help. The Video Player component being one of them. It needs to have more options to create custom video controls to allow the builder to have control over placement and appearance.

    Response from Celtra

    Thanks for your feedback. We've made a note for our team to review.

    Jamie H.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Preferred partner for a reason

    Reviewed on 20/8/2018

    Pros

    The platform is easy to use but also reliable. I have encountered bugs and difficulty with all other providers and any issues we have come up against have been handled efficiently and effectively by our account manager or support team.

    Cons

    The ability to mask objects in AdCreator would significantly improve animation.

    Response from Celtra

    Thanks for your feedback. Currently this is actually possible with custom coding. Feel free to reach out to our support team in order to get further instructions on how to implement this in a Celtra creative.

    Showing 5 reviews of 261 Read all reviews

    Celtra FAQs

    Below are some frequently asked questions for Celtra.

    Celtra offers the following pricing plans:

    • Starting from:
    • Pricing model: Subscription
    • Free Trial: Not Available

    Contact sales to get a demo and pricing info

    We do not have any information about Celtra features

    Celtra has the following typical customers:

    51-200, 201-500, 501-1,000, 1,001+

    Celtra supports the following languages:

    English, Japanese

    Celtra supports the following devices:

    We do not have any information about what integrations Celtra has

    Celtra offers the following support options:

    Email/Help Desk, Knowledge Base, Chat

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