About Funnel

Funnel is changing the way we think and interact with data by taking messy, siloed data from over 500 platforms and automatically generating Business-Ready data that is fully harmonized, instantly refreshed and always ready to act upon.

Made for business users, the platform empowers marketers to own the data and make better decisions, faster about what’s really driving the business. At the same time, providing the flexibility to send the data into any destination, such as a data warehouse or directly into a visualization tool.

Pricing starting from:

US$399.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Funnel

- All advertising data and sales automatically in one place
- Understand the ROI across all channels and campaigns
- Make more informed investment decisions
- Know your KPIs at all times with always up to date dashboards
- Save time by automating reporting
- Eliminate manual spreadsheeting hours and errors
- Maximise your marketing ROI.

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Markets

Austria, Australia, Belgium, Canada, Switzerland , Germany, Denmark, Finland, France, United Kingdom, Japan, Malta, Netherlands, Sweden, United States

Supported Languages

English

Pricing starting from:

US$399.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

Funnel Software - Connect new data sources
Funnel Software - Data Explorer
Funnel Software - Data Sources
Funnel Software - Data destinations - this depends on your subscription
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Funnel video
Funnel Software - Connect new data sources
Funnel Software - Data Explorer
Funnel Software - Data Sources
Funnel Software - Data destinations - this depends on your subscription

Features

Total features of Funnel: 68

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Collaboration Tools
  • Conversion Tracking
  • Cross Channel Attribution
  • Customisable Reports
  • Customizable Fields
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Mapping
  • Data Migration
  • Data Quality Control
  • Data Security
  • Data Source Connectors
  • Data Storage Management
  • Data Synchronisation
  • Data Transformation
  • Drag & Drop
  • ETL - Extract / Transfer / Load
  • Functions/Calculations
  • Goal Setting / Tracking
  • Job Scheduling
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Marketing Reports
  • Match & Merge
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Touch Attribution
  • Multiple Data Sources
  • Performance Management
  • Performance Metrics
  • Private Dashboards
  • Profitability Analysis
  • Public Dashboards
  • ROI Tracking
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Scheduled / Automated Reports
  • Scorecards
  • Search/Filter
  • Self Service Data Preparation
  • Single Sign On
  • Summary Reports
  • Threat Protection
  • Time on Site Tracking
  • Trend / Problem Indicators
  • Visual Analytics
  • Website Analytics
  • Widgets

Alternatives

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Fivetran

4.6
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Stitch Labs

4.5
#3 Alternative to Funnel
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Supermetrics

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#4 Alternative to Funnel
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Reviews

Overall rating

4.7 /5
(16)
Value for Money
4.7/5
Features
4.5/5
Ease of Use
4.6/5
Customer Support
4.7/5

Already have Funnel?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 16
Guido
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

One of the best ETL on the market, worth its (high) cost

Reviewed on 4/2/2022

I created a BI dashboard for a client of my agency, extracting data from several marketing...

I created a BI dashboard for a client of my agency, extracting data from several marketing platforms (from the most common ones as Google and Facebook till more niche ones, used for affiliation marketing), Google Analytics and the client's orders management system to create a comprehensive dashboard highlighting the performance of every marketing channel and allowing to take actions in almost real time to correct the business outcomes.

Pros

Configuring it is straightforward: fast, easy, intuitive. It has a lot of connections (you can really import data from any marketing platform, CRM, service and export it to a lot of different destinations).

Cons

As an ETL, the "E" and "L" parts are perfect, the "T" could be improved: there's no room for real transformation of the data (you can only perform easy tasks). Scheduling is not possible, which is quite annoying when you are developing business dashboards (and maybe you want you data updated every morning before the 9:30am meeting with the biggest stakeholders of the project).

Mark
Overall rating
  • Industry: Telecommunications
  • Company size: 201-500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Funnel is one main success factor for our BI stack

Reviewed on 17/6/2020

We don't waste our time for coding and maintaining python scripts for data integration. Dealing...

We don't waste our time for coding and maintaining python scripts for data integration. Dealing with API advertising data can be tricky and time consuming. Thanks to funnel our "time to report" is very fast, so our departments are always happy about or agility.

Pros

Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software

Cons

No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only.

Alternatives Considered

Supermetrics, Fivetran and Stitch Labs

Reasons for Switching to Funnel

Awesome team and nice support, fair pricing, custom data requests, easy UI

Response from Funnel

Thanks so much for your feedback, Mark! We really appreciate it and are happy to hear you're happy with Funnel.

Verified Reviewer
Overall rating
  • Industry: Airlines/Aviation
  • Company size: 51-200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Solid Application To Get Your Data In The Right Places

Reviewed on 25/2/2020

Pros

The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more. The ability to make custom metrics from multiple data sources saves us a lot of time and makes reporting less prone to human error.

Cons

Sometimes it's impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels. It's a little confusing to set up and I'm still trying to understand it but their customer support is very good and helps you along the way.

Miguel Ángel
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great tool, great team!

Reviewed on 19/1/2021

Great experience and saving hundreds of hours/month.
Great team!

Great experience and saving hundreds of hours/month.
Great team!

Pros

Great integration tool. Number of data sources and ease of use

Cons

Dashboarding features are limited and could be improved

Ashish
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Nice tool with immense contribution to day to day work

Reviewed on 8/4/2021

Overall it has been fantastic to use Funnel and leave the load of the data collection to it and...

Overall it has been fantastic to use Funnel and leave the load of the data collection to it and have ample analysis time for data. Highly recommended.

Pros

Besides what this tool does which is a great value addition, I like the way the tool has been designed with each component fitting logically and complementary to each other.
The tool has been regularly updated to make it more user friendly and adding more connectors and features depending on the current trend.
Tableau connector is really the top pick for me among the new features added.
Knowledge base is good and the support team has been excellent in their quick response time and resolution time.

Cons

Though Knowledge Base is good and covers the tool nicely but can be extended further.
More commonly use data destinations can be added but with ease of use.

Response from Funnel

Thank you Ashish, we're very glad to hear that you find Funnel useful in your daily work!

Showing 5 reviews of 16 Read all reviews

Funnel FAQs

Below are some frequently asked questions for Funnel.

Funnel offers the following pricing plans:

  • Starting from: US$399.00/month View Pricing Plans
  • Pricing model: Subscription
  • Free Trial: Available

Whatever your plan you choose, we are sure you will love Funnel, and would be happy to set up a free trial for you to prove the value. Just reach out to us and you will be up and running in no time.

Funnel has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

Funnel supports the following languages:

English

Funnel supports the following devices:

Funnel integrates with the following applications:

AdRoll, Amazon S3, Google Ads, Google Analytics 360, Google Cloud BigQuery, Google Cloud Storage, Google Data Studio, Google Sheets, HubSpot CRM, Microsoft Azure, Microsoft Power BI, Snowflake, Tableau

Funnel offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

See all software categories found for Funnel.