About Funnel
Funnel is the leading marketing data hub designed to help marketing teams own their performance.
With Funnel, marketers connect data from any marketing platform; store, organize, and share it with any visualization tool or data warehouse – all without writing a single line of code.
With solid connections that serve up game-changing insights, data-driven companies such as Havas Media, Adidas, Sony, and Home Depot unlock the true impact of their data.
Pricing starting from:
US$0.00
- Free Version
- Free Trial
- Subscription
Key benefits of Funnel
- Easily pulls accurate data from any data source
- Stores all marketing data in one central place where marketing can work directly with their own data and trust that it is accurate and up to date
- Automates normalization and transformation of data for general marketing purposes, and gives marketers a way to easily configure specifics without coding
- Makes it very fast and easy to sync or share data with any other tools necessary including spreadsheets, reporting/analytics tools, and company data warehouses
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Supported Languages
English
Pricing starting from:
US$0.00
- Free Version
- Free Trial
- Subscription
Images
Features
Total features of Funnel: 67
Alternatives
Klipfolio
Fivetran
Stitch Labs
Supermetrics
Reviews
Already have Funnel?
Software buyers need your help! Product reviews help the rest of us make great decisions.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
One of the best ETL on the market, worth its (high) cost
Reviewed on 4/2/2022
I created a BI dashboard for a client of my agency, extracting data from several marketing...
I created a BI dashboard for a client of my agency, extracting data from several marketing platforms (from the most common ones as Google and Facebook till more niche ones, used for affiliation marketing), Google Analytics and the client's orders management system to create a comprehensive dashboard highlighting the performance of every marketing channel and allowing to take actions in almost real time to correct the business outcomes.
Pros
Configuring it is straightforward: fast, easy, intuitive. It has a lot of connections (you can really import data from any marketing platform, CRM, service and export it to a lot of different destinations).
Cons
As an ETL, the "E" and "L" parts are perfect, the "T" could be improved: there's no room for real transformation of the data (you can only perform easy tasks). Scheduling is not possible, which is quite annoying when you are developing business dashboards (and maybe you want you data updated every morning before the 9:30am meeting with the biggest stakeholders of the project).
- Industry: Telecommunications
- Company size: 201–500 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Funnel is one main success factor for our BI stack
Reviewed on 17/6/2020
We don't waste our time for coding and maintaining python scripts for data integration. Dealing...
We don't waste our time for coding and maintaining python scripts for data integration. Dealing with API advertising data can be tricky and time consuming. Thanks to funnel our "time to report" is very fast, so our departments are always happy about or agility.
Pros
Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software
Cons
No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only.
Reasons for Switching to Funnel
Awesome team and nice support, fair pricing, custom data requests, easy UIResponse from Funnel
Thanks so much for your feedback, Mark! We really appreciate it and are happy to hear you're happy with Funnel.
- Industry: Airlines/Aviation
- Company size: 51–200 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Solid Application To Get Your Data In The Right Places
Reviewed on 25/2/2020
Pros
The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more. The ability to make custom metrics from multiple data sources saves us a lot of time and makes reporting less prone to human error.
Cons
Sometimes it's impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels. It's a little confusing to set up and I'm still trying to understand it but their customer support is very good and helps you along the way.
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great tool, great team!
Reviewed on 19/1/2021
Great experience and saving hundreds of hours/month.
Great team!
Great experience and saving hundreds of hours/month.
Great team!
Pros
Great integration tool. Number of data sources and ease of use
Cons
Dashboarding features are limited and could be improved
- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Nice tool with immense contribution to day to day work
Reviewed on 8/4/2021
Overall it has been fantastic to use Funnel and leave the load of the data collection to it and...
Overall it has been fantastic to use Funnel and leave the load of the data collection to it and have ample analysis time for data. Highly recommended.
Pros
Besides what this tool does which is a great value addition, I like the way the tool has been designed with each component fitting logically and complementary to each other.
The tool has been regularly updated to make it more user friendly and adding more connectors and features depending on the current trend.
Tableau connector is really the top pick for me among the new features added.
Knowledge base is good and the support team has been excellent in their quick response time and resolution time.
Cons
Though Knowledge Base is good and covers the tool nicely but can be extended further.
More commonly use data destinations can be added but with ease of use.
Response from Funnel
Thank you Ashish, we're very glad to hear that you find Funnel useful in your daily work!
Funnel FAQs
Below are some frequently asked questions for Funnel.Q. What type of pricing plans does Funnel offer?
Funnel offers the following pricing plans:
- Starting from: US$0.00
- Pricing model: Free Version
- Free Trial: Available
Whatever your plan you choose, we are sure you will love Funnel, and would be happy to set up a free trial for you to prove the value. Just reach out to us and you will be up and running in no time.
Q. Who are the typical users of Funnel?
Funnel has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Funnel support?
Funnel supports the following languages:
English
Q. Does Funnel support mobile devices?
Funnel supports the following devices:
Q. What other apps does Funnel integrate with?
Funnel integrates with the following applications:
AdRoll, Amazon S3, Google Ads, Google Analytics 360, Google Cloud BigQuery, Google Cloud Storage, Google Data Studio, Google Sheets, HubSpot CRM, Microsoft Azure, Microsoft Power BI, Snowflake, Tableau
Q. What level of support does Funnel offer?
Funnel offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat
Related categories
See all software categories found for Funnel.
- Web Analytics Tools
- Advertising Agency Software
- BI Tools
- Marketing Analytics Software
- Dashboard Software
- API Management Software
- ETL Tools
- Marketing Attribution Software
- Data Warehouse Software
- Data Collection Software
- Data Discovery Software
- Data Management Software
- Reporting Tools
- Data Analysis Software
- Data Preparation Software
- Data Integration Software
