About Funnel

Funnel is changing the way we think and interact with data by taking messy, siloed data from over 500 platforms and automatically generating Business-Ready data that is fully harmonized, instantly refreshed and always ready to act upon.

Made for business users, the platform empowers marketers to own the data and make better decisions, faster about what’s really driving the business. At the same time, providing the flexibility to send the data into any destination, such as a data warehouse or directly into a visualization tool.

Key benefits of Funnel

- All advertising data and sales automatically in one place
- Understand the ROI across all channels and campaigns
- Make more informed investment decisions
- Know your KPIs at all times with always up to date dashboards
- Save time by automating reporting
- Eliminate manual spreadsheeting hours and errors
- Maximise your marketing ROI.

Devices

Business size

S M L

Markets

United States, Canada, United Kingdom, Australia, Japan, Germany

Supported Languages

English

Images

spend-dashboard
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Funnel video
Funnel video
Funnel screenshot: spend-dashboard Funnel screenshot: Funnel screenshot: Funnel screenshot:

Features

Total features of Funnel: 12

  • API
  • Budget Control
  • Consolidation / Roll-Up
  • Customisable Reporting
  • Dashboard Creation
  • Data Connectors
  • Data Import/Export
  • Data Mapping
  • Data Synchronisation
  • Data Visualisation
  • ROI Analytics
  • Real Time Analytics

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Reviews

Overall rating

4.6 /5
(12)
Value for Money
4.6/5
Features
4.4/5
Ease of Use
4.5/5
Customer Support
4.7/5

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Showing 5 reviews of 12
Amaury G.
Overall rating
  • Industry: Computer Software
  • Company size: 201-500 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy to use. Huge time saver for uploading cost data into Google Analytics.

Reviewed on 22/3/2018

Cost data upload into Google Analytics is now much easier

Cost data upload into Google Analytics is now much easier

Pros

We centralize all our marketing campaign dashboards into Google Analytics. Therefore we need to have Cost Data uploaded regularly for all non-Google advertising networks. By using Funnel.io we have been able to automate this process and save a great amount of time. .. and also avoid mistakes. Moreover the list of advertising networks that have the API connection with Funnel is huge! so when we want to test a new network we prefer to test one that is already on their list because it´s so much easier.

Cons

I can´t find any Cons apart maybe from Pricing. I believe most of the advertisers will not reach monthly spending outside of AdWords. They used to have a cheaper entry package monthly spending but they removed it recently.

Response from Funnel

Thank you for your kind words Amaury! I'm happy to hear that our Cost Uploader makes your reporting in Google Analytics easier and saves you time.

Mark B.
Overall rating
  • Industry: Telecommunications
  • Company size: 201-500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Funnel is one main success factor for our BI stack

Reviewed on 17/6/2020

We don't waste our time for coding and maintaining python scripts for data integration. Dealing...

We don't waste our time for coding and maintaining python scripts for data integration. Dealing with API advertising data can be tricky and time consuming. Thanks to funnel our "time to report" is very fast, so our departments are always happy about or agility.

Pros

Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software

Cons

No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only.

Response from Funnel

Thanks so much for your feedback, Mark! We really appreciate it and are happy to hear you're happy with Funnel.

Verified Reviewer
Overall rating
  • Industry: Airlines/Aviation
  • Company size: 51-200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Solid Application To Get Your Data In The Right Places

Reviewed on 25/2/2020

Pros

The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more. The ability to make custom metrics from multiple data sources saves us a lot of time and makes reporting less prone to human error.

Cons

Sometimes it's impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels. It's a little confusing to set up and I'm still trying to understand it but their customer support is very good and helps you along the way.

Mikko V.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201-500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great combination of customisability and ease of use

Reviewed on 16/3/2018

Much faster, simplified and consistent tracking and reporting of digital marketing performance.

Much faster, simplified and consistent tracking and reporting of digital marketing performance.

Pros

Integrations to media and data sources work like a charm, and with custom dimensions and metrics it's easy to visualise pretty much any special KPI you might have.

Cons

Graph and other data presentation has some limitations, but these issues can often be bypassed by rethinking and simplifying data presentation (which is usually a good direction to take anyway.)

Response from Funnel

Thank you for a great review Mikko! I'm very happy to hear that you find custom dimensions and metrics helpful when visualising your data! We will actually improve these features even more during the year to allow for an easier and more flexible grouping of data.

I will make sure to forward your comments about the visualisation limitations to our Product team. We are constantly improving the product in all different areas, so this feedback is very valuable for us. That being said, I'm happy to hear that you have been able to come up with your own workarounds, and yes, sometimes less is more!

Carrie W.
Overall rating
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Overall, I have had a very positive experience working with Funnel.

Reviewed on 25/3/2018

Pros

The software is very easy to use, and it enables us to quickly and easily create reports that help our account team provide strategic recommendations to clients on how to best optimize their digital marketing spend. The widgets have a ton of flexibility, and I've been impressed with how many options we have for charts and graphs. Additionally, I wanted to note how great the Customer Support team has been in helping us add new platforms, set up various reports, provide recommendations based on what we're trying to do, troubleshoot issues, etc. They're incredibly responsive, and have had nothing but positive experiences with everyone (across all teams) that I've worked with at Funnel. I would definitely recommend this software to others.

Cons

While Funnel has a ton of flexibility, I'd love to see Funnel implement unique metrics (metrics that can't be stored by day) as there are a handful of metrics our clients want to see in their Funnel dashboards but aren't available.

Response from Funnel

Hi Carrie, thank you for your kind words! We are very happy to hear that you find Funnel so useful and flexible.

As you mention we are not able to import unique metrics as of now. That being said, I'll make sure to forward your request to our Product team and hopefully we will see these metrics in the tool in the future!

Showing 5 reviews of 12 Read all reviews

Funnel FAQs

Below are some frequently asked questions for Funnel.

Funnel offers the following pricing plans:

  • Starting from: US$499.00/month
  • Pricing model: Subscription
  • Free Trial: Available

Enterprise SLA Dedicated account manager Enterprise onboarding Unlimited number of advertising data sources Unlimited number of ad accounts Unlimited number of data rows Automated data uploads Intuitive data transformation interface Unlimited custom metrics and dimensions Ad hoc data analysis and visualization Automated currency conversion CSV file export Unlimited number of users Live chat support Free onboarding * Custom data sources

Funnel offers the following features:

  • API - one API to all ad platforms
  • Automatic cost data from any paid traffic source
  • Automatic currency conversion
  • Automatic synchronization of data
  • Cost of traffic channels attributed to GA transactions
  • Cost upload to Google Analytics
  • Cross channel analytics
  • Customizable dashboards
  • Grouping of ad accounts
  • Reports for teams or clients

Funnel has the following typical customers:

Large Enterprises, Non Profit, Mid Size Business

Funnel supports the following languages:

English

We do not have any information about what devices Funnel supports

Funnel integrates with the following applications:

AdRoll, AdRoll, Agent Legend, Assessment Generator, Digistorm Funnel, Google AdWords, Google Analytics, Ingenious Partner Marketing Platform, Tableau

Funnel offers the following support options:

FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials

Related categories

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