Ceros

Pros

Many of my interactive designs have complicated carousels, click-to-reveals, navigation, menus, etc. Some of these things can really give you grey hairs at a young age, but Ceros makes detailed interactions easy to build out. The tools are laid out easily so that you know what each button is going to do and how it's going to interact with other objects on your canvas. It can be tedious, but it beats having to learn coding and deal with the HTML myself. A few other honorable mentions: Ceros has an excellent array of templates that users can take and build onto; Ceros also is very receptive to feedback from users, and I've found in my 3+ years using the platform that a lot of idea I've added to the suggestion box have been implemented.

Cons

The lack of functionality for quizzes and assessments is a bummer. To define what I mean by quizzes, I'm strictly talking about assets where you're posed with a question, you select an answer (possibly multiple choice) and the end result after a handful of questions is to be dumped into a specific bucket category. I've talked to many Ceros reps about making quizzes, and while it's doable, it's extremely convoluted and the output of metrics is unorganized. With that said, the analytics you receive from any experience isn't really all that much to brag about. The Ceros platform has a really nice display of visuals for users to see, but once it's time to pass the data onto a client or anyone outside of the Ceros platform, you get this extremely messy and hard-to-read CSV file. I don't love that. It would be better if you could export the graphs and data visuals straight from the backend of Ceros.

Pros

Ease of used and ability to make it what you want it to be.

Cons

Some features could be easier to use. I wish there was a direct mailing feature integrated into the software.

Pros

We've only just started using this service, but it is so easy to pick up and start creating content. The navigation and tools feel like most other design tools out there. Plus, there are easy to use controls for content animation and interactions.

Cons

Not gonna lie, it feels awfully expensive, but when we started comparing what we'd spend elsewhere to get similar content created, it starts to make a lot of sense. They make a lot of examples available, but not all are available to copy the source files (which would be really nice). They are just visual inspiration.

Pros

Ceros is SO EASY to use. It's been my secret weapon for three years now ... especially when I need to make a project really sing.

Cons

The worst things about Ceros are that the experiences crash when left untouched for several months, there are a ton of bugs, and sometimes the pixels are off. I wish there were more advanced typography settings.

Pros

Ceros has been a fantastic option to enhance a lot of our content management that existed as an ebook, technical document or report. It gives us another way to communicate key assets in a unique and smart way. There are endless options and it can be a blank canvas or template, depending on our needs.

If you know Adobe, it can be a seamless transition on the design side and then some learning on animations and different web options to optimize the experience for visitors. They have a good analytics section as well that we are still learning but it's great to have that available.

The customer service thus far has been excellent. There are regular check-ins, tutorials and you have access to their team to help you walk through some of the more complicated aspects of the tool.

The Pro features have access to white labeling and dedicated URL handling which is a good feature as well.

Cons

If you are a beginner to Adobe, it can be difficult to learn and there is an investment. However, for organizations that are content marketing-focused, it's a fantastic tool to have at your disposal.