Klaviyo

Growth marketing platform powering personalized experiences

About Klaviyo

Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, SMS, in-app notifications, and web. Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use—so companies of all sizes are able to maximize their sales quickly. That’s why over 50,000 innovative companies like Unilever, Custom Ink and Living Proof sell more with Klaviyo.

With Klaviyo’s custom web tracking technology, users can segment audiences and target triggered campaigns effectively and automatically based on collected customer behavioral and transactional data. Including built-in email autoresponders, Klaviyo enables users to automate triggered email flows for events such as abandoned shopping carts and order follow ups.

Klaviyo also allows users to measure the performance of their marketing campaigns by facilitating reporting and meaningful analysis with key metrics. From the Klaviyo dashboard, users can compare current and past campaign performance, view real-time activity streams and add, edit or remove other metric charts. Klaviyo’s metrics grant users the flexibility to analyze trends in orders, see shifts in customer behavior as well as track growth of lists and segments.

Klaviyo supports integration with multiple ecommerce, payment processing and POS software such as Shopify, Magento and WooCommerce in order to gather and utilize customer-driven data. Moreover, Klaviyo also has an open API which allows users to add custom eCommerce integrations. All Klaviyo integrations sync automatically to ensure that users have access to the latest and most appropriate data for email personalization and targeting.

Pricing starting from:

US$20.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Klaviyo

Key benefits of Klaviyo

  • Klaviyo has an open API, allowing users to integrate custom eCommerce platforms easily and obtain actionable data effectively.
  • Klaviyo includes real-time tracking technology, enabling users to monitor campaign results quickly and accurately.
  • Users have access to Klaviyo’s reporting tools, giving eCommerce companies valuable insight on return on investment.
  • Klaviyo employs AB testing, helping users optimize the performance of campaigns and email autoresponders.
  • Users can personalize emails and tailor messages using events, properties and custom attributes.
  • Users can leverage Klaviyo's dynamic web signup forms to grow their email lists and capture additional customer data.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    United States

    Supported Languages

    English

    Pricing starting from:

    US$20.00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Klaviyo

    Images

    Klaviyo Software - Send eye-catching emails in minutes using ready-to-go templates
    Klaviyo Software - Grow your contact 
list with engaging 
web forms
    Klaviyo Software - Bring your brand to life with drag-and-drop ease
    Klaviyo Software - Send personalized recommendations 
that really resonate
    Klaviyo Software - Automations help you make money while you sleep
    Klaviyo Software - Smarter targeting. Deeper personalization. Bigger payoff.
    Klaviyo Software - Get more answers 
out of your data
    Klaviyo Software - See how your performance stacks up against peers
    View 9 more
    Klaviyo video
    Klaviyo Software - Send eye-catching emails in minutes using ready-to-go templates
    Klaviyo Software - Grow your contact 
list with engaging 
web forms
    Klaviyo Software - Bring your brand to life with drag-and-drop ease
    Klaviyo Software - Send personalized recommendations 
that really resonate
    Klaviyo Software - Automations help you make money while you sleep
    Klaviyo Software - Smarter targeting. Deeper personalization. Bigger payoff.
    Klaviyo Software - Get more answers 
out of your data
    Klaviyo Software - See how your performance stacks up against peers

    Features

    Total features of Klaviyo: 64

    • 2-Way Messaging
    • AB Testing
    • API
    • Activity Dashboard
    • Auto-Responders
    • Automated Responses
    • CAN SPAM Compliance
    • CRM
    • Campaign Management
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Channel Management
    • Click Tracking
    • Contact Management
    • Customer Segmentation
    • Customisable CTAs
    • Customisable Templates
    • Customizable Fields
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Management
    • Email Marketing
    • Email Templates
    • Event Triggered Actions
    • For Small Businesses
    • Image Library
    • Landing Pages/Web Forms
    • Lead Generation
    • List Management
    • MMS
    • Mailing List Management
    • Marketing Automation
    • Mass Texting
    • Message Personalisation
    • Mobile Coupons
    • Mobile Keywords
    • Mobile Optimised Emails
    • Monitoring
    • Multi-Campaign
    • Multi-Channel Marketing
    • Multivariate Testing
    • ROI Tracking
    • Real Time Analytics
    • Real Time Data
    • Real Time Monitoring
    • Real Time Reporting
    • Reporting & Statistics
    • Reporting/Analytics
    • SMS Marketing
    • Scheduled Messaging
    • Segmentation
    • Shortcodes
    • Social Media Integration
    • Spam Blocker
    • Subscriber Management
    • Subscription Management
    • Template Management
    • Third Party Integrations
    • WYSIWYG Editor
    • Web Forms
    • Website Visitor Tracking

    Alternatives

    Mailchimp

    4.5
    #1 Alternative to Klaviyo
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    Sendinblue

    4.5
    #2 Alternative to Klaviyo
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    Omnisend

    4.7
    #3 Alternative to Klaviyo
    Omnisend is an omnichannel marketing automation platform tailored for ecommerce. Beautiful email campaigns, sleek...

    Constant Contact

    4.3
    #4 Alternative to Klaviyo
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    Reviews

    Overall rating

    4.7 /5
    (295)
    Value for Money
    4.4/5
    Features
    4.6/5
    Ease of Use
    4.4/5
    Customer Support
    4.4/5

    Already have Klaviyo?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 295
    Sergio
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Top E-mail Marketing Tool For E-commerce Managers

    Reviewed on 16/9/2022

    Pros

    Klaviyo's interface is friendly and their features for email and SMS marketing are endless! Especially when it comes to marketing automation and creating workflows with easy drag and drop editors, optimized for mobile use

    Cons

    Without a doubt I would say NOTHING, I love everything about Klaviyo and their free plan is more than enough to start with before getting enough leads

    Douglas
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    The best email management system

    Reviewed on 20/8/2022

    I have no complaints with Klaviyo. It's a great system I use everyday.

    I have no complaints with Klaviyo. It's a great system I use everyday.

    Pros

    Klaviyo is the best Ecommerce email platform. It's the place for your lifetime value and segmentation strategy. And the customer service is second to none. It has so many features, and can do anything you need.

    Cons

    It's expensive, so if you're looking for something cheap, look elsewhere. Since it's also tiered, you should have a minimum number of subscribers and revenue per month to make it worth it.

    Dayle
    Overall rating
    • Industry: Consumer Goods
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 1.0 /10

    Great product... with problems.

    Reviewed on 26/12/2019

    Being a developer myself, I informed the Klaviyo team of the deprecated code errors their plugin...

    Being a developer myself, I informed the Klaviyo team of the deprecated code errors their plugin was displaying on peoples websites, and to the fact that their plugin slowed customers websites down drastically. The reply I received a couple of days later was:

    "Unfortunately we do not update our plugin very often - but our team will get around to it eventually."

    This was 2 years ago, and the plugin still has not been corrected. So it still produces errors, and still slows peoples websites down.

    Pros

    Klaviyo is extremely easy to setup, especially compared to its competitors.

    You have the freedom to link Klaviyo with your Wordpress/WooCommerce website seamlessly.

    Everything can be automated! Such as emails after order received, emails after payment received, multiple emails after certain time duration's for things like newsletter subscriptions and a lot more options are available to include users website Wishlists, items they left in their shopping carts to remind them, and all emails are fully customisation using the Klaviyo's inbuilt email form designer.

    You can also arrange customer lists, newsletter subscription user lists, and any other lists you may require. The possibilities are endless!

    Cons

    Using Klaviyo on your Wordpress website as subscription signup form slows your website down, a lot!

    Although unnoticeable to customers surfing your site, Klaviyo also throws a few error on your page as it uses deprecated (out-dated) code.

    If the Klaviyo form builder doesn't produce the look/type of form you require, then you must build the form yourself by coding direct on your website (Which beats the point of having a form builder).

    The Klaviyo plugin does not update, and never announces that there is a new version. You must remove the plugin from your website, manually download the latest version from their website, and then upload/install/activate the new plugin.

    There is no option to change languages or string translations of forms, form input boxes, or form buttons. And these translations cannot be picked up in Wordpress plugins such as Lingotek or Polylang. The same applies to the confirmation pages after the user submits the forms.

    Alternatives Considered

    Mailchimp

    Reasons for Choosing Klaviyo

    I signed up to Klaviyo as a trial to experience another software other than my current software. So I had some sort of comparison, and to see if there were any additional features. Which I can confirm there are a lot more options, features, and ease of use with Klaviyo.

    Switched From

    Mailchimp

    Reasons for Switching to Klaviyo

    I made the switch from MailChimp to Klaviyo after a trial basis of Klaviyo and finding there is more I was able to do and accomplish. However, I later reverted back to using MailChimp as I did not want the errors on my pages that Klaviyo provides, and I did not want to radically decrease the loads speed of pages for my customers. People lose interest quick while waiting for a page to load, page load speeds mean EVERYTHING! So the choice I had was less email features or lose customers. I chose less email features.
    John
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: 2-10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    Klavyio could be better

    Reviewed on 30/6/2022

    It is true that Klaviyo has been the leading email marketing software for some time now. However,...

    It is true that Klaviyo has been the leading email marketing software for some time now. However, there are some signs that this may not be the case for much longer.

    Pros

    Klavyio's integration with almost any product in the market is one of its best features. This allows users to integrate Klavyio into their existing workflows and systems seamlessly. Klavyio's wide range of integrations makes it a versatile tool that can be used in many different ways.

    Cons

    Klavyio's interface is in dire need of an upgrade. It is outdated and does not meet the needs of modern users. The interface is clunky and difficult to use, and it does not provide users' needed features. Klavyio needs to modernize its interface and provide a more user-friendly experience.

    Alternatives Considered

    Omnisend

    Reasons for Choosing Klaviyo

    Mailchimp was dumped by Shopify at the moment.

    Switched From

    Mailchimp
    Fatih
    Overall rating
    • Industry: Financial Services
    • Company size: 11-50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Klaviyo offers a comprehensive online marketing option

    Reviewed on 22/9/2022

    Pros

    Klaviyo covers all our requirements about online marketing, especially in SMS marketing side with its advance features.

    Cons

    Klaviyo could offer their solutions with a more user-friendly user interface especially in product's management panel.

    Showing 5 reviews of 295 Read all reviews

    Klaviyo FAQs

    Below are some frequently asked questions for Klaviyo.

    Klaviyo offers the following pricing plans:

    • Starting from: US$20.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: free for up to 250 contacts. Starting from $20/month for 251+ contacts. SMS pricing: $0.01 per SMS or $0.03 per MMS sent. Email & SMS: free for up to 250 contacts. Starting from $20/month for 251+ contacts. $0.01 per SMS or $0.03 per MMS sent.

    Klaviyo has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    Klaviyo supports the following languages:

    English

    Klaviyo supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Klaviyo integrates with the following applications:

    Adobe Commerce, AfterShip, Akamai Identity Cloud, BigCommerce, Chargebee, Classy, DonorPerfect, Eventbrite, GetSiteControl, Help Scout, Justuno, KickoffLabs, Lightspeed Retail, Meta for Business, Neon CRM, Nosto, Olark, OpenCart, OptinMonster, PadiAct, Privy, Recurly, Salesforce Service Cloud, Segment, Shift4Shop, Shopify, Shopify Plus, Smile.io, Stripe, Sumo, Typeform, Unbounce, UserVoice, Volusion, Wisepops, WooCommerce, Wufoo, Zendesk Suite, Zoho CRM

    Klaviyo offers the following support options:

    Email/Help Desk, Chat

    Related categories

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