Kit

4.7 (223)
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Email marketing for online creators

About Kit

Kit (formerly ConvertKit) is an email marketing platform for creators like online coaches, authors, podcasters, course creators and content-driven business owners. With tools and features like email automations, commerce, customizable forms, landing pages, and email templates, Kit empowers the creator community to connect with the audience and earn a living online.


Key benefits of Kit

  • Users can set up automation rules to create automated workflows, triggered by new subscriptions, completed courses, product purchases, or any other event.

  • Automation blueprints are included to assist users in setting up automation workflows, covering onboarding, webinars, product pitches, automated launches, and more.

  • Multiple opt-in forms can be created, with different incentives, and users can set custom opt-in forms with specific calls to action for individual posts.

  • Three landing page templates are included, with a visual editor for users to customize text and colors, upload images, and add patterns or textures, and users can also make additional changes with custom CSS.

  • Drip email sequences can be created, scheduled for delivery on specific days and times, and reordered by dragging-and-dropping individual emails in the sequence.

  • Images

    Kit Software - Email Marketing
    Kit Software - Customizable Landing Pages + Forms
    Kit Software - Beautiful Email Templates + Easy Email Builder
    Kit Software - Simple Visual Email Automations
    Kit Software - Integrations with 100+ Apps
    Kit Software - Seamless Digital Commerce
    View 7 more
    Kit video
    Kit Software - Email Marketing
    Kit Software - Customizable Landing Pages + Forms
    Kit Software - Beautiful Email Templates + Easy Email Builder
    Kit Software - Simple Visual Email Automations
    Kit Software - Integrations with 100+ Apps
    Kit Software - Seamless Digital Commerce

    Not sure about Kit? Compare with a popular alternative

    Kit

    4.7 (223)
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    Starting Price

    US$15.00
    month
    US$299.00
    month

    Pricing Options

    Free version
    Free trial
    Free version
    Free trial

    Features

    29
    182

    Integrations

    18
    75

    Ease of Use

    4.4 (223)
    3.5 (1,292)

    Value for Money

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    Customer Service

    4.5 (223)
    4.0 (1,292)
    Green rating bars show the winning product based on the average rating and number of reviews.

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    Reviews

    Overall rating

    4.7 /5
    (223)
    Value for Money
    4.3/5
    Features
    4.4/5
    Ease of Use
    4.4/5
    Customer Support
    4.5/5

    Already have Kit?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 223
    Laura
    Laura
    Overall rating
    • Industry: Professional Training & Coaching
    • Company size: Self Employed
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Convert to ConvertKIt

    Reviewed on 3/4/2022

    I'm a convert! And, I recommend it to everyone who wants to grow a list.

    I'm a convert! And, I recommend it to everyone who wants to grow a list.

    Pros

    I think the tech support is the most helpful feature. The tutorials are great. And if I can't make something work, I send an email to support describing my problem/question and they send back step-by-step instructions for fixing the problem!!! The response time is very quick, often in a few hours - I think this is super responsive.

    Also, when you change to ConvertKit from another platform they migrate all your contacts with tags! So you don't have to be super tech proficient and concentrate on the content of your message, not the tech behind your message!

    I changed platforms because I wanted to create a 30-day email series that was evergreen, meaning any time someone signs up, they start at the beginning of the series. My old platform could not do this without a substantial cost upgrade. I had this up and running the day after my contacts were transferred!

    Cons

    I had a little trouble figuring out how to customize the text at bottom of my emails, the update subscriber info and unsubscribe. I got it figured out but it took me an hour or so.

    Dustin
    Dustin
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Best UX and easiest to use EMS

    Reviewed on 9/9/2022

    Overall, the product is solid, reliable, and support is friendly and responsive.

    Overall, the product is solid, reliable, and support is friendly and responsive.

    Pros

    ConvertKit does a great job at making things simple. The UI is easy to navigate, and templates are easy to set up and implement. Automations are also very easy to set up with a visual interface. Ultimately, what ConvertKit does better than any other app I've used is: they make it easy to create and send an email to subscribers.

    Cons

    What I don't like the most about ConvertKit is the pricing. For small creators who maybe aren't making a living yet, and are not emailing frequently, the cost is heavy if you have a big list of subscribers.

    Manideep
    Overall rating
    • Industry: Media Production
    • Company size: 2–10 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Convertkit Review

    Reviewed on 18/2/2023

    Pros

    Convertkit is a good tool for e-mail marketing and automating emails for businesses, creators. It's a decent product with decent pricing.

    Cons

    Even though it's a good product it has its flaws. Compared to the competition it feels like it lacks certain features but hope they add them in the future.

    Amber Rose
    Amber Rose
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Best Email Marketing Software

    Reviewed on 30/11/2020

    ConvertKit has been the best email marketing software I've used. Even though there are free...

    ConvertKit has been the best email marketing software I've used. Even though there are free products, start with ConvertKit. You'll make the switch eventually so just start here.

    Pros

    My favorite feature of ConvertKit is how thorough everything is. For example, there are multiple ways to accomplish your goal, which means you can chose a method that works for you and be successful. The metrics feature is amazing - you always know if your emails were received well from your subscribers. I love the ability to have a series, to test your headlines, and to understand the analytics. The BEST feature is the tagging feature. You can have multiple businesses, lists, and passions but still use ONE product. Just use the tagging feature to give your subscribers identifying tags and you can send them curated emails based on what you know about them.

    I have used Aweber and Mailchimp - ConvertKit is best.

    Cons

    Sometimes the software can have a learning curve. There are robust features (which make the price VERY worth it), but knowing how to use everything can be challenging . There is a lot to remember. Yes, they have templates and guides and support, but it's still a bit to learn.

    Yasmin
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: Self Employed
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    ConvertKit is Great for Email Marketing.

    Reviewed on 13/1/2024

    Brilliant! I would highly recommend ConvertKit. Customer service is great, they are quick to reply...

    Brilliant! I would highly recommend ConvertKit. Customer service is great, they are quick to reply and really helpful. Lots of choice of landing pages and the ability to customise/ brand your emails.

    Pros

    I like the feature that I can easily create a lead magnet, collect emails and names and connect it to a follow-up email campaign. Their customer service and training videos are always on point.

    Cons

    I seem to lose a few subscribers from my sequences somewhere along the line 🤷🏻‍♀️ other than those few who unsubscribe.

    Showing 5 reviews of 223 Read all reviews

    Kit FAQs

    Below are some frequently asked questions for Kit.

    Kit offers the following pricing plans:

    • Starting from: US$15.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Pricing is based on the number of email subscribers. Some example pricing tiers: - Up to 1000 subscribers: $29 per month - Up to 5000 subscribers: $79 per month - Up to 10000 subscribers: $119 per month - Up to 25000 subscribers: $199 per month - Up to 55000 subscribers: $379 per month - Up to 105000 subscribers: $679 per month

    Kit has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Kit supports the following languages:

    English

    Kit supports the following devices:

    Kit integrates with the following applications:

    Acuity Scheduling, Gravity Forms, Leadpages, MailMunch, MemberMouse, OptimizePress, RainMaker, Shopify, Sumo, Teachable, Thinkific, Unbounce, Wistia, WooCommerce, WordPress, Wunderkind, Zapier, aMember Pro

    Kit offers the following support options:

    Email/Help Desk, Knowledge Base, Phone Support, Chat

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