Glew

Glew.io really excels at thing - putting easy to comprehend dashboards at your fingertips with actionable insights for managing your e-commerce business. Whether it's daily reports for you to act on, or delving into rich history of reports for trends forecasts, Glew thrives in merrying in all data from your connected platforms into an easy to understand and customize report.

I can quickly see inventory velocity, conversion rate trends, channel marketing gains all coming in from analytics, marketing and CMS system playing together seamlessly.

What's best, it's great to share and show snippets to stakeholders with ease, but quickly make custom reports or facet down on the data for your day-to-day to find actionable insights to grow your business.

This is all on top a responsive staff and tech support team that has supported us growing from 1 site to 10 sites in less than a year.

Like all aggregator data platforms, not everything is supported or can provide all things to all users.

That said, with 3 months on the platform - Glew surprised us by regular adding new integrations and debuting a new one for Salesforce that help complete the complete Stack for us.

It's worth noting, Glew does not replace your analytics platforms such as GA, Adobe or built-in reporting with your CMS. It merely enhances them and make the data digestable and multi-faceted by merging all of these sources for new analysis.

This does require you have your analytics set-up correctly. So make sure GOALs, KPIs and funnels are configured correctly on the primary system or they will just give you bad data once imported into Glew.

The setup was incredibly quick and easy, very user friendly and gave us some great insights on Magento.

It wasn't great at giving us information on parent products, it was mainly variants but I think that was down to how they were set up in Magento.

As an executive in the eCommerce ecosystem, I rarely give a platform 5 stars across the board. However when reps from the Glew platform approached me, he didn't try to sell me on the platform, he worked with me to help empower my merchants to understand how the holistic approach to analytics is the only way to strategically advance your KPIs. As a Shopify Plus Partner, Roswell Studios provides design, development AND strategy / consulting. The Glew platform has enabled us to provide a 4th dimension solution to the age old question - what is working, how and why?

By connecting a dozen analytics dashboards in one central place, and combining the granular filtering, with profitability gauges (through the input of COGS) - our merchants can assess, with agility, whether to spend more on paid ads, social ads, email marketing, SEO etc. So - instead of having 7 tabs open - exporting to XLS, then using pivot tables and other madness to engage in quantitative analysis - Glew does it for you in a matter of a few clicks. Just connect your eComm platform, Google Analytics, email service provider, Ad Words, Bing Ads, Facebook, Subscription App, Shipping Platform, Rewards Platform etc. - and utilize the built in reports to get going. Custom reports are a cinch. And if our merchants need a more in depth analysis that isn't out of the box - we access MODE to engage in the BI tunnel to create super customized reports (does require development however).

All of the integrations can initially seem intimidating - and then understanding their attribution model (first order attribution: https://glew.io/making-sense-attribution-modeling/) - and making sense of it versus Google's attribution model (last click) when your merchants are married to GA presented some initial challenges. However, reading further into the science / understanding of the attribution models and educating our merchants proved to be difficult, but eventually rewarding.