Acquisio

Acquisio

Performance media solution for digital marketers

3.9/5 (36 reviews)

Acquisio Overview

Acquisio is a campaign management software which enables digital marketers to report on all digital advertising initiatives through a single dashboard, across search, social, and display. Featuring bid and budget optimization, campaign management, and social ad optimization tools alongside branded reports and chat support, Acquisio aims to deliver a comprehensive ad management solution for marketers, direct advertisers, and local resellers.

Utilizing machine-learning optimization, cross-publisher campaign management, and campaign reporting, Acquisio serves to help users optimize their digital marketing results across ad platforms such as Google AdWords, Facebook, and Bing. With Acquisio’s machine-learning technology, users can manage bids and budget, track search engine marketing and Pay Per Click (PPC) campaigns.

Acquisio’s centralized platform allows users to see all of their accounts in one place. With cross-publisher campaign management functionality, Acquisio enables users to manage and analyze multiple campaigns simultaneously. From the single dashboard, users can view all campaign data while performing client campaign reporting, campaign cloning, and bid and budget management.

Users can gain insight into campaigns with advanced analytics and configurable key performance indicators (KPI). Acquisio also enables users to generate insight into campaigns, keywords, and KPIs with PPC and social reporting tools.

Pricing

Starting from
US$199.00/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Canada, United States

Supported Languages

English

Acquisio Reviews

Overall rating
3.9/5
78% positive reviews
11
Excellent
17
Very good
3
Average
2
Poor
3
Terrible
Arturo R.

You All-in-One PPC Campaign Management and Reporting Interface

Used Weekly for 1+ year
Reviewed on 25/2/2019
Review Source: Capterra

I'm keeping my budgets optimized and my campaigns optimized through Acquisio's Bid and Budget Management tool.
If you have questions about the service or if you're facing problems, your account manager is a great point of contact, plus, there is the ticketing system that works really well.
Acquisio will not leave you hanging. They provide timely and relevant answers to your questions.

Pros

The Bid and Budget Management (BBM) feature is fantastic. It allows you to make sure that your campaigns are always topped up, that bids get optimized throughout the day, and that budget is distributed among all available campaigns, if one is underspending and the other one is overspending.
You can have your budgets roll over to the following month or to start over each month.
You can have the tool optimize for conversions or for clicks.
Honestly, this tool is the real reason I have Acquisio.

I've been testing one of my high-volume campaigns against a version of itself, one using BBM and the other just using Google Ads Enhanced Bidding, and BBM is kicking Google's butt so far. This tool is really powerful.

Cons

You can create automated campaign reports, you can import and modify campaigns to the tool. Honestly, I find the Google Ads interface much more friendly. For reporting, I create Google Data Studio Reports, which are live, much more dynamic, and free.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Gerardo T.

Acquisio Rivew From a Mexican Google Partner

Used Daily for 2+ years
Reviewed on 16/6/2016
Review Source: Capterra

Acquisio is a performance marketing platform that allows you to manage your search, social, and display campaigns and get the most out of local search campaigns. Save time on automatic reporting, get the best optimization tools available, and get higher-performing campaigns than ever before. You shold try Acquisio too or share it with your friends

Pros

I've been using Acquisio for more then 2 years and there is a lot of ways you can improve and optimize your accounts with Acquisio. Te reporting feature is quite awesome becuase my clients can see the repor in a web page and the can also share it and downloade it to PDF. It is quite usefull

Cons

The knowledbase is a little confusing. Full report translations will be awesome for my reports. Make sure to tell when our excecutives has changed

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Biily D.

The Future Is Now!

Used Daily for 1+ year
Reviewed on 31/3/2017
Review Source: Capterra

I can honestly say "ACQUISIO" is almost the perfect and complete user friendly bid management software solution. Interface in general has always been confusing with platforms however Acquisio's work bench does not have that issue here.
Customised reporting is my favorite feature and the support is always second to none!

Keep up the good work!!!

Kenshoo helps to change a lot of information to Google and Bing to create campaigns and ad groups. Kenshoo uses filtering in order to sort out data so it depends if you like it or not. Kenshoo has a great profile optimization tool.

Pros

Where do I start:
customised reporting tool
Budget & Bids feature
Support turnaround time
Supports both Adwords & Bing
Frees up time to optimise campaigns
Pulling reports is 100% correct
I don't have to jump from one platform to another (one-stop-shop)

Cons

Occasionally, loading time can some time be a pain

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Alex B.

Excellent Adwords API that has most of the functionality you want, and BBM is awesome

Used Daily for 1+ year
Reviewed on 20/7/2017
Review Source: Capterra

The BBM software has been instrumental in helping us manage a rapidly growing stable of accounts.

Pros

BBM is a fantastic automation that has helped our company scale our accounts very quickly. We also make excellent use of the pacing visuals that can be set up, which allows us to view our account performance at a glance. Reports are also highly customizable and easy to share with sales people and clients.

Cons

The site can be glitchy and goes down a lot (but these are usually for updates); these updates can be pretty substantial sometimes so there's often a bit of a learning curve figuring out where things have been moved to, etc.

It's less intuitive than Adwords, and we dont often work within the program itself other than to make use of the budgeting and reporting features.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

6.0/10
Al Y.

Acquisio Rocks

Used Daily for 2+ years
Reviewed on 30/3/2017
Review Source: Capterra

I had evaluated several different platforms to help us run more efficient PPC campaigns and finalized on Acquisio for a number of reasons. 1. Acquisio gave us an amazing "global" perspective of performance. 2. Acquisio was easy to use in adding new accounts and had many connectors to import/export additional data points. 3. Acquisio seemed to be the most fair in their pricing platforms.

We are super happy and have looked at potential replacements over the years and have not found anything that would make us leave.

Pros

global view of all client performance

Cons

still uses flash in some places on their site

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10

Acquisio Pricing

Starting from
US$199.00/month
Pricing options
Free Trial
Subscription
Value for money

Starter: $199/month
Standard: $899/month
Professional: $1899/month

Contact Acquisio for enterprise pricing.

Acquisio Features

  • A/B Testing
  • Activity Dashboard
  • Monitoring
  • Multi-Channel Marketing

  • API
  • Automatic Notifications
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customisable Branding
  • Customisable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Email Marketing Management
  • Engagement Analytics
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Third Party Integration

Additional information for Acquisio

Key features of Acquisio

  • A/B testing
  • Activity dashboard
  • Activity management
  • Activity tracking
  • Advertising management
  • Analytics
  • Bid management
  • Budget management
  • Campaign cloning
  • Client management
  • Conversion optimization tools
  • Cross-channel reporting
  • Cross-publisher campaign management
  • Customer targeting
  • Customizable reporting
  • Display advertising
  • Goal management
  • Goal tracking
  • Keyword filtering
  • Machine learning technology
  • Multi-account management
  • Multi-channel management
  • Pageview tracking
  • Performance management
  • Product analytics
  • Site search tracking
  • Social media monitoring
  • Summary reports
  • Template management
  • Time on site tracking
  • User interaction tracking
  • eCommerce tracking

Benefits

  • Acquisio offers PPC and social reporting tools, allowing users to create reports and analysis of top campaigns, keywords, and KPIs.
  • Acquisio provides an all-in-one digital marketing platform, enabling users to monitor campaign performance across different devices and channels from a single dashboard.
  • Users can optimize ad performance with A/B testing, advanced analytics, and campaign coaching and suggestions.
  • Users can make changes to thousands of accounts simultaneously with Acquisio’s Bulk Editor.
  • Acquisio supports a high-frequency, predictive bid and budget algorithms to help users manage client budgets.

  • Acquisio FAQs

    Below are some frequently asked questions for Acquisio.

    Q. What type of pricing plans does Acquisio offer?

    Acquisio offers the following pricing plans:

    Starting from: US$199.00/month

    Pricing model: Subscription

    Free Trial: Available

    Starter: $199/month
    Standard: $899/month
    Professional: $1899/month

    Contact Acquisio for enterprise pricing.

    Q. What are the main features of Acquisio?

    Acquisio offers the following features:

    • A/B testing
    • Activity dashboard
    • Activity management
    • Activity tracking
    • Advertising management
    • Analytics
    • Bid management
    • Budget management
    • Campaign cloning
    • Client management
    • Conversion optimization tools
    • Cross-channel reporting
    • Cross-publisher campaign management
    • Customer targeting
    • Customizable reporting
    • Display advertising
    • Goal management
    • Goal tracking
    • Keyword filtering
    • Machine learning technology
    • Multi-account management
    • Multi-channel management
    • Pageview tracking
    • Performance management
    • Product analytics
    • Site search tracking
    • Social media monitoring
    • Summary reports
    • Template management
    • Time on site tracking
    • User interaction tracking
    • eCommerce tracking

    Q. Who are the typical users of Acquisio?

    Acquisio has the following typical customers:

    Large Enterprises, Mid Size Business, Small Business

    Q. What languages does Acquisio support?

    Acquisio supports the following languages:

    English

    Q. What type of pricing plans does Acquisio offer?

    Acquisio has the following pricing plans:

    Subscription

    Q. Does Acquisio support mobile devices?

    We do not have any information about what devices Acquisio supports

    Q. What other apps does Acquisio integrate with?

    Acquisio integrates with the following applications:

    Astronomer, CallRail

    Q. What level of support does Acquisio offer?

    Acquisio offers the following support options:

    Online Support