Critical Mention is an all-in-one platform for real-time social media monitoring with search, sharing, and analysis tools for PR professionals. Users can search TV, radio, online news, and social media in real-time with Critical Mention's media monitoring service. Search results are easily analyzed, turned into actionable data and shared using Critical Mention's comprehensive platform.
Pros
Critical Mention allows us to stay up-to-the-very-minute (literally) of media mentions of our agency and our clients. Often when we do a PR interview, Critical Mention lets us know it is live before the reporter has had a chance to email us. It also provides the metrics we need for clients to be able to showcase overall impressions and media value, while allowing us to remove clutter nonsense that is repetitive and not relevant for tracking needs. We use the software more so for tracking TV coverage for clients as we do product placement for brands as part of our agency services. Critical Mention allows us to review content without having to have a massively extensive (with heavy upkeep) monster of a DVR system in place.
Cons
The social media analytics still have some room to improve, and the maximum you can search for mentions is 60 days - so you need to stay on top of reporting and not use it for competitive research unless you have forethought to plan and download those reports on a continuous basis.
Highly recommend – it's much easier than any other similar software I've used.
Pros
The UI/UX is definitely what sets Critical Mention apart. It's very easy to use, setup custom searches and alerts, and trim clips.
Cons
We've had a few issues with specific networks in the past, but that's broader issue with networks and not specifically with Critical Mention.
I am able to show my partners how much value we've gotten out of our trade media.
Pros
This software pull all of my media coverage in minutes. It shows the value of my coverage, reach/audience and links to all of the clips. It even pulls video clips from live TV.
Cons
It cannot track some radio due to closed captioning. I also wish it could pull social media coverage as well so that i could pull everything in one report instead of using two different softwares.
Pros
It was very easy to figure out how to use the software and search for related topic for our organization.
Cons
I felt that all the searches did not come up when the word was searched. I would have to use different words for one topic.
Pros
Reporting is quick and easy. This is something that I've needed for a while with my social media management position. I also am able to gather useful data to better target my audience. The implementation process was also pretty quick and easy.
Cons
It is a bit time consuming and cumbersome to use. There is still a lot of updating that would benefit this software as it evolves.
Contact Critical Mention for pricing information.
Below are some frequently asked questions for Critical Mention.
Critical Mention offers the following pricing plans:
Pricing model: Subscription
Free Trial: Not Available
Contact Critical Mention for pricing information.
Critical Mention offers the following features:
Critical Mention has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
Critical Mention supports the following languages:
Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Taiwanese, Thai, Turkish, Ukrainian
Critical Mention has the following pricing plans:
Subscription
We do not have any information about what devices Critical Mention supports
We do not have any information about what integrations Critical Mention has
Critical Mention offers the following support options:
Online Support, Phone Support, Video Tutorials
Our agency went viral - literally viral around the world - due to our ability to quickly share detailed metrics during several media outlet interviews. The data is easy to pull, and the reports are customizable for client needs.