About EmailOctopus
EmailOctopus is a low-cost email marketing platform that provides businesses, creators and marketers with the essential features they need to grow their mailing list and engage their audience. Users can build beautiful HTML-rich campaigns or simple plain text emails with the easy-to-use email editor. The email marketing tool also enables time-based autoresponders and drip campaigns for welcoming new subscribers, and segmentation for delivering tailored messages to specific groups of subscribers.
The intuitive dashboard makes it easy to monitor campaign performance with clear and simple analytics. Users can track open and click rates to discover the content that works best for their audience and view past campaign stats at a glance.
EmailOctopus integrates with over 2,000 apps via Zapier to enable users to sync customer data between platforms including Salesforce, Eventbrite, Shopify, and Stripe. Custom forms and the Wordpress plugin help users grow their audience without code or complex integrations. Though there’s also a developer API that allows for deep integration into websites and apps, with the ability to create and maintain subscriber lists. All of these features are available completely free for up to 2,500 subscribers – one of the most generous free plans on the market.
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Key benefits of EmailOctopus
Devices
Business size
Markets
Supported Languages
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Features
Total features of EmailOctopus: 32
- API
- Activity Tracking
- Auto-Responders
- CAN SPAM Compliance
- Campaign Analytics
- Campaign Management
- Contact Management
- Customer Segmentation
- Customisable Branding
- Customisable Forms
- Customizable Fields
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Analytics
- Image Library
- Landing Pages/Web Forms
- List Management
- Mobile Optimised Emails
- Performance Management
- Performance Metrics
- Real Time Analytics
- Reporting/Analytics
- Subscriber Management
- Subscription Management
- Template Management
- Third Party Integrations
- WYSIWYG Editor
- Website Integration
Alternatives
Mailchimp
MailerLite
Constant Contact
ActiveCampaign
Reviews
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- Industry: Writing & Editing
- Company size: Self Employed
- Used Monthly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
KISS for email marketing
Reviewed on 1/9/2020
I use it to send a weekly email to my former ukulele students (300+). I also send out 'tech tips'...
I use it to send a weekly email to my former ukulele students (300+). I also send out 'tech tips' to authors on a semi-regular basis.
Pros
What I love most about email octopus is the simplicity of it. The interface is minimal by design which doesn't derail me when I just need to get an email out to my lists.
Cons
I would love it if they supported markdown.
- Industry: Real Estate
- Company size: 2-10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Probably one of the best & most cost-effective ESP's out there!
Reviewed on 8/3/2021
Truly outstanding customer service. Quick response times and always willing to go out their way to...
Truly outstanding customer service. Quick response times and always willing to go out their way to ensure that you are properly looked after. This too is one of the key reasons why we are still with EO and have no intention of leaving. Solid company and staff all round!
Pros
The thing we love most, is that when you link your Amazon SES account with Email Octopus, you can get a real bargain, esp. when compared to other ESPs out there. The user interface is very intuitive and simple to use, yet, it comes with very advanced email marketing features. All in all, we can recommend EO to anyone looking for an advanced email marketing system that doesn't break the bank.
Cons
In terms of advanced segmentation, the current version is still somewhat limited, but I've been in touch with their support team who have ensured us that it's on it's way. But other than that, no complaints whatsoever.
- Industry: Publishing
- Company size: 2-10 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
Unfair comparison with Mailchimp
Reviewed on 28/9/2018
I like it, but that's because I found workarounds.
Fx. I design the NewsLetter in MailChimp and...
I like it, but that's because I found workarounds.
Fx. I design the NewsLetter in MailChimp and copy/paste the HTML. It works fine that way.
Pros
I moved from MailChimp, because of the price tag. Octopus is way cheaper, but it's still possible to send the same quality emails and that's great.
Cons
1. A better interface to make your own template/design. Limitations in fonts, sizes, etc
2. List features are limited. No way to create segments or groups based on subscriber data.
3. Regarding reports: A graphic overview of where the clicks are placed.
Response from EmailOctopus
Hi Jan,
Thanks for the feedback. We have some good news on the campaign editor- we've just launched our new drag & drop email builder.
It's only in Beta at the moment, however I've added it to your account and you'll be able to use it in your next campaign.
More updates to come based on your feedback, too.
Thanks again,
Tom
- Industry: Marketing & Advertising
- Company size: 2-10 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
This is the one!
Reviewed on 17/2/2021
10/10
10/10
Pros
EmailOctopus was SOOOOOO easy to use! I love it. I came over discouraged AF from trying MailChimp. Anyone whoever used MailChimp either has a degree in the software or hired someone. It is ridiculously difficult to use and it embeds itself into everything. EmailOctopus is so simple and effective. I got real-time results and I ended up making quite a bit of money emailing old customers. I will definitely be using EmailOctobus from here on out.
Cons
The only thing I didn't like is that I didn't find it sooner.
- Industry: Entertainment
- Company size: Self Employed
- Used Weekly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Reliable and cost-effective
Reviewed on 31/8/2020
Overall I've been very pleased. I have tried several other providers and found that this service is...
Overall I've been very pleased. I have tried several other providers and found that this service is excellent and compares well with other providers who charge a lot more for similar features.
Pros
EmailOctopus offers a reliable platform at an excellent price, and the level of customer support is particularly good. Questions are answered promptly and efficiently. The platform is easy to use and has a good range of features.
Cons
I'd like to see the drag and drop email editor improved. It works well enough and the emails look good, but it is not as slick as other editors I've used.
EmailOctopus FAQs
Below are some frequently asked questions for EmailOctopus.Q. What type of pricing plans does EmailOctopus offer?
EmailOctopus offers the following pricing plans:
- Starting from: US$20.00/month
- Pricing model: Free, Subscription
- Free Trial: Not Available
Free for up to 2,500 subscribers Over 2,500 subscribers from $20/month 20% discount for non-profit organizations.
Q. What are the main features of EmailOctopus?
We do not have any information about EmailOctopus features
Q. Who are the typical users of EmailOctopus?
EmailOctopus has the following typical customers:
Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+
Q. What languages does EmailOctopus support?
EmailOctopus supports the following languages:
English
Q. Does EmailOctopus support mobile devices?
EmailOctopus supports the following devices:
Q. What other apps does EmailOctopus integrate with?
EmailOctopus integrates with the following applications:
Campaign Monitor, Eventbrite, Gravity Forms, Integromat, Mailchimp, Poptin, Salesforce Sales Cloud, SendPulse, Shopify, Ticket Tailor, WooCommerce, WordPress, Wufoo, Zapier
Q. What level of support does EmailOctopus offer?
EmailOctopus offers the following support options:
Email/Help Desk, Knowledge Base, Phone Support, Chat
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