About EmailOctopus

EmailOctopus is a low-cost email marketing platform that provides businesses, creators and marketers with the essential features they need to grow their mailing list and engage their audience. Users can build beautiful HTML-rich campaigns or simple plain text emails with the easy-to-use email editor. The email marketing tool also enables time-based autoresponders and drip campaigns for welcoming new subscribers, and segmentation for delivering tailored messages to specific groups of subscribers.

The intuitive dashboard makes it easy to monitor campaign performance with clear and simple analytics. Users can track open and click rates to discover the content that works best for their audience and view past campaign stats at a glance.

EmailOctopus integrates with over 2,000 apps via Zapier to enable users to sync customer data between platforms including Salesforce, Eventbrite, Shopify, and Stripe. Custom forms and the Wordpress plugin help users grow their audience without code or complex integrations. There’s also a developer API that allows for deep integration into websites and apps, with the ability to create and maintain subscriber lists. All of these features are available completely free for up to 2,500 subscribers – one of the most generous free plans on the market.


Key benefits of EmailOctopus

  • EmailOctopus offers powerful automation, which organizations can use to create time-based onboarding and drip sequences to automate campaigns.

  • Send highly targeted messages to your audience with segmentation based on custom fields and campaign activity.

  • Create landing pages to host your sign-up form and add attractive inline and pop-up forms to your website to turn more visitors into subscribers.

  • EmailOctopus provides clear analytics on campaign performance, allowing users to track every open, click, bounce and unsubscribe in order to optimize marketing efforts.

  • Send campaigns using EmailOctopus's library of pre-designed, customisable templates, which help users to create responsive emails that look beautiful across all devices.

  • Via Zapier, EmailOctopus can connect to over 2,000 platforms and services including Salesforce, Shopify, Eventbrite, and SurveyMonkey.

  • Images

    EmailOctopus Software - Drag and drop email editor with library of templates
    EmailOctopus Software - Real-time campaign reports
    EmailOctopus Software - Pop-up form and landing page builder
    EmailOctopus Software - List segmentation with custom fields and campaign activity
    EmailOctopus Software - Time-based automated email sequences
    View 6 more
    EmailOctopus video
    EmailOctopus Software - Drag and drop email editor with library of templates
    EmailOctopus Software - Real-time campaign reports
    EmailOctopus Software - Pop-up form and landing page builder
    EmailOctopus Software - List segmentation with custom fields and campaign activity
    EmailOctopus Software - Time-based automated email sequences

    Not sure about EmailOctopus? Compare with a popular alternative

    EmailOctopus

    4.8 (395)
    VS.
    Highly reviewed

    Starting Price

    US$8.00
    month
    US$50.00
    month

    Pricing Options

    Free version
    Free trial
    Free version
    Free trial

    Features

    57
    103

    Integrations

    20
    231

    Ease of Use

    4.7 (395)
    4.3 (5,856)

    Value for Money

    4.8 (395)
    4.2 (5,856)

    Customer Service

    4.8 (395)
    4.4 (5,856)
    Green rating bars show the winning product based on the average rating and number of reviews.

    Alternatives

    HubSpot Marketing Hub

    4.5
    #1 Alternative to EmailOctopus
    HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing...

    HubSpot Service Hub

    4.5
    #2 Alternative to EmailOctopus
    HubSpot Service Hub is a cloud-based customer service platform, which aims to simplify processes for managing customer...

    Confluence

    4.5
    #3 Alternative to EmailOctopus
    Confluence is a shared workspace to create and manage all your work. From product roadmaps to creative briefs, help...

    Chameleon

    3.8
    #4 Alternative to EmailOctopus
    Chameleon is a digital adoption platform for building and publishing customizable product tours and surveys to aid with...

    Reviews

    Overall rating

    4.8 /5
    (395)
    Value for Money
    4.8/5
    Features
    4.5/5
    Ease of Use
    4.7/5
    Customer Support
    4.8/5

    Already have EmailOctopus?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 395
    Brian
    Brian
    Overall rating
    • Industry: Writing & Editing
    • Company size: Self Employed
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    KISS for email marketing

    Reviewed on 1/9/2020

    I use it to send a weekly email to my former ukulele students (300+). I also send out 'tech tips'...

    I use it to send a weekly email to my former ukulele students (300+). I also send out 'tech tips' to authors on a semi-regular basis.

    Pros

    What I love most about email octopus is the simplicity of it. The interface is minimal by design which doesn't derail me when I just need to get an email out to my lists.

    Cons

    I would love it if they supported markdown.

    Shishira
    Overall rating
    • Industry: Publishing
    • Company size: Self Employed
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    EmailOctopus is the best free and VFM mail service I've found after months of searching!

    Reviewed on 26/4/2023

    Pros

    I love that EO is so easy to set up and use - it took me less than 30 mins to set up my first automation (welcome email to new subs) and prepare my first weekly campaign. The UI was really nice too with the drag and drop builder (for someone like me who has no coding knowledge) and the flexibility to customise the layout even though I'm on a free plan. Also liked how generous EO in the early stages of growth for the user!

    Cons

    Have not run into any cons, but I would enjoy a more flexible builder UI that could help me standardise fonts and colors for the complete mail and be able to revert to it with a single click if any incorrect formatting exists. Also, pressing backspace to delete a word also deletes the space before that word, which isn't required (it slows down typing speed)

    Alternatives Considered

    Mailbird, MailerLite and Brevo

    Reasons for Choosing EmailOctopus

    I was on the free plan and MC no longer offers the benefits of contact count and mail count it did previously. I am yet to scale my business - hopefully it does soon and I can stick around to upgrade within EO in the future

    Switched From

    Mailchimp

    Reasons for Switching to EmailOctopus

    UI/UX, good reviews on the internet and generous starter plan (free)
    Jan Sigetty
    Jan Sigetty
    Overall rating
    • Industry: Publishing
    • Company size: 2–10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    Unfair comparison with Mailchimp

    Reviewed on 28/9/2018

    I like it, but that's because I found workarounds.

    Fx. I design the NewsLetter in MailChimp and...

    I like it, but that's because I found workarounds.

    Fx. I design the NewsLetter in MailChimp and copy/paste the HTML. It works fine that way.

    Pros

    I moved from MailChimp, because of the price tag. Octopus is way cheaper, but it's still possible to send the same quality emails and that's​ great.

    Cons

    1. A better interface to make your own template/design. Limitations in fonts, sizes, etc

    2. List features are limited. No way to create segments or groups based on subscriber data.

    3. Regarding reports: A graphic overview of where the clicks are placed.

    Response from EmailOctopus

    Hi Jan,

    Thanks for the feedback. We have some good news on the campaign editor- we've just launched our new drag & drop email builder.

    It's only in Beta at the moment, however I've added it to your account and you'll be able to use it in your next campaign.

    More updates to come based on your feedback, too.

    Thanks again,

    Tom

    Emily
    Overall rating
    • Industry: Transportation/Trucking/Railroad
    • Company size: 51–200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Affordable software for creating newsletters

    Reviewed on 8/12/2023

    EmailOctopus is a great product at an affordable price.

    EmailOctopus is a great product at an affordable price.

    Pros

    EmailOctopus offers high end email marketing tools at a relatively affordable price. We use this software to create newsletters which play a big role in our marketing department.

    Cons

    At the moment the software works great. Incase I encounter errors I will edit this review.

    Kat
    Overall rating
    • Industry: Nonprofit Organisation Management
    • Company size: 2–10 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    This is an amazing tool for individuals and orgs who need email/outreach management on a...

    Reviewed on 26/6/2023

    The experience has been amazing! It has been transformative for our organization and its outreach.

    The experience has been amazing! It has been transformative for our organization and its outreach.

    Pros

    This was incredibly easy to adopt and use. Each part of the experience is highly clean and simplified. I highly appreciate how much functionality is included for the introductory prices.

    Cons

    I just wish I could manually batch add contacts to lists. That is, add multiple contacts without needing to upload a CSV.

    Reasons for Choosing EmailOctopus

    Gmail obviously doesn't have everything we need, of course. We were doing everything pretty manually.

    Switched From

    Gmail

    Reasons for Switching to EmailOctopus

    Everything had higher price-rates and features we didn't need
    Showing 5 reviews of 395 Read all reviews

    EmailOctopus FAQs

    Below are some frequently asked questions for EmailOctopus.

    EmailOctopus offers the following pricing plans:

    • Starting from: US$8.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Not Available

    Free plans for up to 2,500 subscribers Paid plans start from $8. 20% discount for non-profit organisations.

    EmailOctopus has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    EmailOctopus supports the following languages:

    English

    EmailOctopus supports the following devices:

    EmailOctopus integrates with the following applications:

    Campaign Monitor by Marigold, Carrd, Dorik, Emailable, Eventbrite, Gravity Forms, GrowSurf, Mailchimp, Make, OptinMonster, Payhip, Poptin, Salesforce Sales Cloud, SendPulse, Shopify, Ticket Tailor, WooCommerce, WordPress, Wufoo, Zapier

    EmailOctopus offers the following support options:

    Email/Help Desk, Knowledge Base, Chat

    Related categories

    See all software categories found for EmailOctopus.