Omnisend

4.7 (718)
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Marketing automation for smart ecommerce marketers

About Omnisend

Trusted by 100k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey—reaching the right audience, with the right message at the right time. Capture and grow subscriber lists with landing pages & popups. Engage customers with ready-made email templates & newsletters. Boost conversions with pre-built automations like welcome, abandoned cart workflows, yearly birthday emails, and more. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more.

Unlike other platforms on the market, Omnisend allows you to reach out and engage your audiences across multiple channels via the same automation workflow: email, SMS, push notifications. You can also sync your segments to Google and Facebook to create retargeting ads on those platforms to deliver an immersive customer experience. With Omnisend, omnichannel marketing is an untapped opportunity that drives engagement and sales.

Collect subscriber information from their first visit to your online store using eye-catching forms such as popups, embedded forms, the interactive Wheel of Fortune, and landing pages. Engage customers by sending interesting emails that will surprise customers including gift boxes, and discount coupon codes. Respond to customers using Omnisend’s attention (marketing) automation with cart recovery and order confirmation emails. Keep customers coming back through personalized and timely automated emails, including order follow-ups, and customer reactivation.

Omnisend invites Freelancers and Agencies to join the Omnisend Partner Program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry-leading revenue share for referred and managed accounts. Check the link to join the program: https://www.omnisend.com/partners/


Key benefits of Omnisend

Sell while you sleep with pre-built workflows across Email, SMS, Push, and more.
Convert store visitors to shoppers with pre-built omnichannel automations designed for ecommerce:

  • Abandoned cart recovery emails
  • Post-sales & order follow-up emails
  • Product & browse abandonment
  • New subscribers (welcome emails)
  • Customers likely to churn (win back, cross-sell & reactivation emails)
  • Birthday + Customer feedback
  • All Email and SMS messages, subject lines and workflow settings are pre-built, so you can get up and running in minutes.

    Create beautiful and professional email campaigns and newsletters in minutes with:

  • A drag & drop email builder
  • Ready-made, responsive email templates on any device
  • Unique coupon codes
  • Automatic product picker
  • Product recommender (up to 8 products)
  • Plus, resend campaigns without any tedious manual work!

    Grow your Email and SMS subscriber lists by collecting email and/or SMS opt-ins with fully customizable popups, signup bars, landing pages & wheel of fortune. Find ready-made & themed templates in the Forms Library, including Back in Stock notifications & onsite promotions. Plus, a built-in Email List Cleaning tool to optimize your audience.

    Improve your targeting with robust segmentation and boost your conversions with well-targeted, personalized messages across email, SMS, push and use the audience sync for Facebook & Google retargeting ads.

    Create segments for:

  • High-value (VIP) customers
  • Likely-to-churn customers
  • Specific category/product shoppers
  • First-time/repeat customers & many more data-driven types of audiences.
  • Combine email with SMS and push notifications
  • SMS available worldwide
  • Push notifications and SMS can be used in campaigns & omnichannel workflows
  • No need to pay for multiple apps anymore!

    Analyze your campaigns and your customers with real-time reporting:

  • Sales dashboard
  • Campaign, automation and form performance reports
  • Live view of store visitor activity
  • Customer Lifecycle Stage breakdowns

    We’ll be here every step of the way to help support you, no matter what plan you’re on. All customers have access to:

  • 24/7 live chat & email support
  • On-demand Omnisend Academy training & live webinars
  • Full help center with articles and guides.
  • Dedicated Customer Success managers are available on plans from $400 p/month

  • Images

    Omnisend Software - Eye-catching email & SMS list building tools
    Omnisend Software - Convert more visitors with highly-targeted landing pages
    Omnisend Software - Email marketing & newsletters made easy
    Omnisend Software - Drive revenue round-the-clock with pre-built ecommerce workflows
    Omnisend Software - Actionable insights to help create more personalized messages
    Omnisend Software - Fast support, available 24/7
    Omnisend Software - Start free, use everything
    View 9 more
    Omnisend video
    Omnisend video
    Omnisend Software - Eye-catching email & SMS list building tools
    Omnisend Software - Convert more visitors with highly-targeted landing pages
    Omnisend Software - Email marketing & newsletters made easy
    Omnisend Software - Drive revenue round-the-clock with pre-built ecommerce workflows
    Omnisend Software - Actionable insights to help create more personalized messages
    Omnisend Software - Fast support, available 24/7
    Omnisend Software - Start free, use everything

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    Reviews

    Overall rating

    4.7 /5
    (718)
    Value for Money
    4.5/5
    Features
    4.5/5
    Ease of Use
    4.6/5
    Customer Support
    4.6/5

    Already have Omnisend?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 718
    Cristian
    Cristian
    Overall rating
    • Industry: Retail
    • Company size: 2–10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Seems very well build, has a lot of options

    Reviewed on 27/4/2023

    Pros

    I have used Onmisend for a too small amount of time, unfortunately. From my short experience with it, it's a very complete software and now that I review it, I realize that I should probably give it a second chance in another project. The only reason that I didn't get to use it more is because my team was already used to MailChimp and we didn't have too much time to switch tools. But I have a new project in the next 2 months, that will start from 0, and will be giving the software a try for sure. They have SMS campaigns, which is why I was drawn to it in the first place.

    Cons

    Nothing to dislike, to be honest. It seems like a very complete set of software, priced decently and all.

    Alternatives Considered

    MailerLite, Mailgun and Mailchimp

    Switched From

    Mailchimp
    Verified Reviewer
    Overall rating
    • Industry: Food & Beverages
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Omnisend review

    Reviewed on 28/11/2022

    My overall experiance is very good. I would recomende the product to other people or should i say i...

    My overall experiance is very good. I would recomende the product to other people or should i say i already did. We are currently running 4 websites on it and we will be doing more. So in my book they have a loyal customer. And yes we have tried others.

    Pros

    Price for performance doesn't come close to anyone. I think it is right there with Klaviyo but it is a lot cheaper. So that would be the part. Also i ti quite simple to use and to set up. The support is also very responsive but somethimes they don't have all ther right answers. But nevertheles they are there to help.

    Cons

    My least favorite feature is that i can't search by phone number in the contacts but you have to create a segment. I think the search needs a little work.

    Alternatives Considered

    Klaviyo and Mailchimp

    Reasons for Choosing Omnisend

    Mailchimp is really awfull. I can't bare it.

    Switched From

    Mailchimp

    Reasons for Switching to Omnisend

    Best price/ performance
    Julie
    Overall rating
    • Industry: Wholesale
    • Company size: 2–10 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 4.0 /10

    It's good for now

    Reviewed on 28/11/2022

    It's okay so far.

    It's okay so far.

    Pros

    I like the design of the email templates.

    Cons

    The ease of creating and sharing link for landing pages could be more user friendly. There is currently no way to create a link for landing pages.

    Alternatives Considered

    Flodesk, MailerLite and Mailchimp

    Reasons for Choosing Omnisend

    I wanted to use a software with a better design.

    Switched From

    Mailchimp

    Reasons for Switching to Omnisend

    The design of the emails were fitting for fashion.
    Ellie
    Overall rating
    • Industry: Food & Beverages
    • Company size: 10,000+ Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Personalized Support & Ease of Use

    Reviewed on 28/11/2022

    Overall we have been very happy with our decision to switch to Omnisend. It gives us the ability to...

    Overall we have been very happy with our decision to switch to Omnisend. It gives us the ability to measure success of our campaigns and automations, create forms, and manage our contacts within one single platform. They are open to feedback and make platform changes accordingly.

    Pros

    Our account manager is very reliable, responsive, and helpful. Client Support is also very useful when needed. The platform overall is intuitive and easy to use. Omnisend is always seeking feedback and implementing changes to improve the platform, which I very much appreciate!

    Cons

    There are some reporting opportunities that could increase efficiency in evaluating metrics. Small features within the platform could be improved upon for a better UX, such as editing a campaign or sending a test email once it's been scheduled, scheduling automations in advance, and customizability of the new email builder.

    Alternatives Considered

    Klaviyo

    Reasons for Choosing Omnisend

    Personica was not able to integrate with Shopify and properly track sales.

    Reasons for Switching to Omnisend

    Ease of use, pricing, platform navigation.
    Heather
    Overall rating
    • Industry: Retail
    • Company size: Self Employed
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Omnisend is great! Highly recommend!

    Reviewed on 30/8/2022

    Omnisend has been great! I have friends trying to get me to switch to their provider all the time...

    Omnisend has been great! I have friends trying to get me to switch to their provider all the time but they haven't used Omnisend and I'm hesitant to move anywhere when it's so easy to use and the customer service is so great. If it's not broken, don't fix it - right?!

    Pros

    The process of moving my emails over in the beginning was seamless. I love the copy feature so I'm not making a new email each week. I can just replace the content with relevant content to my new email campaign. Customer service is always very helpful and available through chat instead of waiting for an email that might not even answer the question I have (that's why I switched from my old provider).

    Cons

    The only issue I ever had was trying to type inside the content box, but they have since fixed that so it's no longer an issue.

    Showing 5 reviews of 718 Read all reviews

    Omnisend FAQs

    Below are some frequently asked questions for Omnisend.

    Omnisend offers the following pricing plans:

    • Starting from: US$16.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Not Available

    Omnisend has three pricing plans to choose from: Free, Standard and Pro. Upgrade and move through tiers as you grow. - Free plan best for a starting business or those wanting to try Omnisend. Use all Omnisend features for free. Upgrade whenever you feel ready. - Standard plan best for growing and mid-size businesses focused on email marketing activities (starts from $16/month). - Pro plan best for high-volume senders who also use SMS in their marketing mix (starts from $59/month).

    Omnisend has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Omnisend supports the following languages:

    English

    Omnisend supports the following devices:

    Omnisend integrates with the following applications:

    29 Next, 99minds, Adobe Commerce, AfterShip, Alloy, Appy Pie, Argoid, Attentive, BigCommerce, CartHook, ConvertFlow, Digioh, EComposer, Easyship, Ekoma, Elink.io, Fera, Fomo, Formidable Forms, Fyrebox, Gameball, Gatsby, GemPages, Getsitecontrol, Gleam AI, Gleam Apps, Glew, Glood.AI, GoAffPro, Gorgias, Gravity Forms, Growave, GrowthHero, Helium, Intercom, Involve.me, Judge.me, Justuno, Klaviyo, LateShipment.com, Lootly, Loox, LoyaltyLion, MESA, MailOptin, Mailchimp, Make, Manifest AI, Meta for Business, MiloTree, Nector, Nextsale, Nosto, Okendo, OpenCart, Opinew, OptiMonk, Owids, POWR, Pabbly Connect, PageFly, Personizely, Playable, Poptin, Postscript, PrestaShop, Privy, Quizell, REVIEWS.io, Re:amaze, Recart, Recharge, Reelevant, Retention.com, Rush, ShipStation, ShippingChimp, Shopify, Shopify Plus, Shoplazza, Smile.io, Stamped.io, Stripo.email, Supermetrics, Swell, SyncSpider, Tidio, TikTok, Trackingmore, Typeform, UpPromote: Affiliate Marketing, UpViral, VideoPeel, ViralSweep, Vitals, Volusion, WP Engine, WeSupply, Wheelio, Wisepops, Wix, Wix Bookings, WooCommerce, WooHoo, WordPress, Yotpo, Zapier, Zipify Pages

    Omnisend offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat

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