About Improvado

Improvado is a cloud-based marketing data aggregation system which allows users to connect to a range of marketing platforms, business intelligence (BI) and data visualization systems, without needing help from developers. More than 70 native integrations are offered, including Google AdWords, Analytics, BigQuery, Data Studio, Looker, Tableau, Power BI, Excel, and more.

Improvado’s custom dashboard provides users with cross-channel optimization advice and alerts for all of their campaigns in a single interface. Campaign performance can be tracked, with users able to measure and compare any metrics and visualize data. Performance metrics can be calculated automatically according to users’ preferred methods, and conversion paths can be tracked to identify how campaigns contribute towards KPIs and budgets. A white label client portal also allows users to present data for clients to explore through a branded portal on their own platform.

Improvado allows users to connect marketing APIs with data visualization tools, automating the marketing data pipeline. Data can be combined, mapped, and normalized, with users able to specify whether they need raw or mapped data, and change attribution models by defining how credit is assigned to touchpoints for conversions and sales. Cross-channel metrics can be compared side-by-side to provide insight for important business decisions.

Key benefits of Improvado

  • Users can connect to more than 70 marketing platforms, business intelligence, and data visualization tools, including Tableau, Google Data Studio, Looker, Excel, and more.

  • Performance metrics are calculated automatically by the reporting tool based on users’ preferred methods for calculating Google Analytics and native ad platform conversions.

  • Conversion paths can be tracked and users can manage multiple cross-channel attribution models, giving insight into each campaign’s contribution to KPIs and budgets.

  • The client portal can be branded with company logos and colors, and used to present data for clients to explore.

  • Users can specify whether they want raw or mapped data, set rules to define attribution models, run side-by-side comparisons of cross-channel metrics for aggregated data, and more.

  • Devices

    Business size

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    United States

    Supported Languages



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    Total features of Improvado: 172

    • A/B Testing
    • API
    • API Design
    • API Lifecycle Management
    • Access Controls/Permissions
    • Ad hoc Reporting
    • Admissions Management
    • Alerts/Notifications
    • Analytics/ROI Tracking
    • Applications Management
    • Architecture Governance
    • Attribution Modeling
    • Audience Targeting
    • Backup and Recovery
    • Benchmarking
    • Brand Tracking
    • Campaign Analytics
    • Campaign Management
    • Campaign Tracking
    • Capability Mapping
    • Cataloguing/Categorisation
    • Channel Analytics
    • Channel Attribution
    • Channel Management
    • Client Portal
    • Collaboration Tools
    • Competitive Analysis
    • Competitor Monitoring
    • Configurable Alerts
    • Contact Database
    • Contact Management
    • Content Management
    • Conversion Tracking
    • Cross Channel Attribution
    • Customer Database
    • Customer Engagement
    • Customer Journey Mapping
    • Customer Segmentation
    • Customisable Branding
    • Customisable Dashboard
    • Customisable Reports
    • Dashboard
    • Dashboard Creation
    • Data Aggregation and Publishing
    • Data Analysis Tools
    • Data Capture and Transfer
    • Data Connectors
    • Data Dictionary Management
    • Data Discovery
    • Data Governance
    • Data Import/Export
    • Data Integration
    • Data Management
    • Data Mapping
    • Data Masking
    • Data Migration
    • Data Quality Control
    • Data Replication
    • Data Security
    • Data Storage Management
    • Data Synchronisation
    • Data Transformation
    • Data Visualisation
    • Database Conversion
    • Diagramming
    • Document Extraction
    • Drag & Drop
    • ETL Tools
    • Email Address Extraction
    • Email Marketing
    • Engagement Analytics
    • Event Triggered Actions
    • Financial Reporting
    • For Hospitality Industry
    • Forecasting
    • Functions/Calculations
    • Funnel Analysis
    • Goal Setting / Tracking
    • Hierarchy Management
    • IP Address Extraction
    • Image Extraction
    • Impact Measurement
    • Incentive Management
    • Influencer Tracking
    • Information Governance
    • KPI Monitoring
    • Key Performance Indicators
    • Keyword Tracking
    • Lead Attribution
    • Lead Capture
    • Lead Distribution
    • Lead Management
    • Lead Nurturing
    • Lead Qualification
    • Marketing Reports
    • Marketplace Integration
    • Master Data Management
    • Match & Merge
    • Metadata Management
    • Mobile Access
    • Mobile Commerce
    • Mobile Dashboards
    • Modeling & Simulation
    • Multi-Account Management
    • Multi-Campaign
    • Multi-Channel Data Collection
    • Multi-Channel Sync
    • Multi-Domain
    • Multi-Touch Attribution
    • Multiple Data Sources
    • Multiple Programming Languages Supported
    • Multiple Site Management
    • NOSQL
    • Non-Relational Transformations
    • OLAP
    • Order Management
    • Pageview Tracking
    • Partner Management
    • Performance Analysis
    • Performance Metrics
    • Phone Number Extraction
    • Pipeline Management
    • Predictive Analytics
    • Price Optimisation
    • Pricing Extraction
    • Private Dashboards
    • Process Management
    • Profitability Analysis
    • Promotions Management
    • Prospecting Tools
    • Public Dashboards
    • Purchasing & Receiving
    • Real Time Comparisons
    • Referral Tracking
    • Relational
    • Relational Display
    • Relationship Mapping
    • Reporting & Statistics
    • Reporting/Analytics
    • Reservations Management
    • Retention Tracking
    • SEO Management
    • SaaS Operations Management
    • Sales Reports
    • Scheduled / Automated Reports
    • Scorecards
    • Search/Filter
    • Simulation
    • Single Page View
    • Site Search Tracking
    • Social Commerce
    • Social Media Monitoring
    • Spend Management
    • Strategic Planning
    • Testing Management
    • Time on Site Tracking
    • Traffic Control
    • Trend / Problem Indicators
    • Trend Analysis
    • Usage Tracking/Analytics
    • User Interaction Tracking
    • User Management
    • Vendor Management
    • Version Control
    • Virtualisation
    • Visual Analytics
    • Visual Discovery
    • Visualisation
    • Web Data Extraction
    • Web Services
    • Website Analytics
    • Widgets



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    Overall rating

    4.5 /5
    Value for Money
    Ease of Use
    Customer Support

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    Software buyers need your help! Product reviews help the rest of us make great decisions.

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    Showing 5 reviews of 20
    Terry W.
    Overall rating
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We...

    Reviewed on 13/3/2018


    Powerful. Tons of APIs to hook into tons of platforms, and always adding more. Great Google Sheets integration. Solid customer support - super responsive.

    Very detailed and thorough on data collection. Literally hundreds of fields are imported from various platforms, and it's easy for the user to customize how they measure and view the data.

    Most reporting platforms will look good until you find the one fatal flaw that means that you can't use it for your use case. We have never run into this with Improvado, and they are always getting better.


    Would love to get some data preparation and transformation functionality to take things to the next level.

    Stephen M.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 201-500 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Easy To Pick Up

    Reviewed on 7/4/2020

    Being able to pull various different platform datas into one solution without having to do too much...

    Being able to pull various different platform datas into one solution without having to do too much heavy lifting.


    The platform is straight forward to get the hang of and the support team are excellent for any queries. The plug and play elements of the product make it super easy to get a dashboard of the ground when you are hard pressed to get something in front of a client or stakeholder. Connecting various platforms is a breeze too as Improvado supports a whole host of different connections and integrations - if anything is not listed, someone is always on hand to provide support to try and implement a workaround or look into getting the provider added as a data source. The Improvado support team also allowed us to push our data to other products (such as Google Biq Query) in order to be more flexible with our data.


    When comparing to other products available the ability to create custom tabs is limited on this product, thought the templates provided are certainly sufficient - as mentioned in the likes of this product, they do push to external products too, so not necessarily a bad point.
    One down side is the data pushed to external sources is owned by Improvado so it can be a little slow going if you want to update and test your own things - you have to rely on support to make the updates for you.

    Mubarrat C.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Great for anyone in the Marketing and Advertising space that wants a good entry ETL solution

    Reviewed on 31/3/2021

    Positive, its better than other ETL companies I've worked with.

    Positive, its better than other ETL companies I've worked with.


    Customer service is great to work with than compared to other companies. There's a good room to customize.


    The product isn't the easiest to use and isn't fully build out yet when compared to other product.

    Laurie R.
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: 2-10 Employees
    • Used Other for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    Tried to Get Info But Rep Did Not Call as Scheduled

    Reviewed on 28/11/2019

    Given that a call was scheduled for a set day and time and was not followed thru did not impress me.

    Given that a call was scheduled for a set day and time and was not followed thru did not impress me.


    I liked the idea of getting to have all of my marketing data in one spot to utilize in different forums and platforms.


    The fact that a demo was scheduled at a set day and time and I was not contacted at that time does not speak well for the support for this product. The demo should be one of their most important calls.

    Tyler H.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 501-1,000 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Easy to Use + Powerful Service With Great Customer Support

    Reviewed on 18/3/2021

    Overall I'm very impressed and happy with the software and the service

    Overall I'm very impressed and happy with the software and the service


    I really like how easy this software is to use no matter your experience level. The data prep functionality is a huge time saver, and allows for even junior level employees to aggregate data easily. Additionally, customer support has been outstanding. The response times, the attention to detail, and overall knowledge from our Improvado support team is outstanding.


    I think it's expensive, which can be hard to justify for some.

    Showing 5 reviews of 20 Read all reviews

    Improvado FAQs

    Below are some frequently asked questions for Improvado.

    Improvado offers the following pricing plans:

    • Starting from:
    • Pricing model: Subscription
    • Free Trial: Not Available

    Contact Improvado for a custom price quote.

    We do not have any information about Improvado features

    Improvado has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Improvado supports the following languages:


    Improvado supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Improvado integrates with the following applications:

    AdRoll, Analytics SEO, Chartio, Criteo Dynamic Retargeting, Facebook, Google Ads, Google Analytics, HubSpot Marketing Hub, Instagram, Intercom, LinkedIn for Business, Localytics, Looker, Mailchimp, Marketo Engage, Microsoft Excel, Microsoft Power BI, Mixpanel, Outbrain, Qlik Sense, Salesforce Sales Cloud, Shopify, Snapchat, Stripe, TUNE Marketing Console, Tableau, Taboola, Twitter

    Improvado offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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