About Singular

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention.

With Singular you are able to:

* Measure and report on all the channels you work with: Measure cross-platform performance across apps, web, SMS, referrals, email, and TV with Singular’s open integration framework.

* Analyze ROI by combining attribution with leading cost aggregation: Powerful data connectors meet attribution to unlock marketing performance for every campaign, publisher, creative, and keyword.

* Track and analyze across the entire user lifecycle: Capture your entire user journey to report on acquisition and re-engagement across platforms with deep links, web-to-app, and cross-device attribution.

* Block more fraud with best-in-class fraud prevention: Keep your ad budgets focused on real users and avoid misreporting with more detection methods and pre-attribution fraud rejection.

* Monitor a single managed pipeline for analysis-ready marketing data: Load attribution, ad spend, creatives, bids, and ad monetization data directly to Redshift, Snowflake, BigQuery, and more.

Singular works with some of the leading marketing teams in the world, including Lyft, Twitter, Rovio, King and LinkedIn.

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Singular

Key benefits of Singular

A number of advantages have enabled us to leapfrog the market:

* Superior Analytics: Automatically combine campaign data from any media source with attribution data to unlock the most accurate, timely, and actionable performance insights.

* Fraud Detection & Prevention: Block more fraud with the most detection methods available plus full custom rule capabilities, reporting transparency, and pre-attribution fraud rejection.

* Cross-Platform & Cross-Device: The only MMP with a native web attribution solution, which combines with our mobile attribution for reliable cross-device measurement, as well as web-to-app support.

* SKAdNetwork Attribution & Analytics- Singular SKAN: Singular is the vendor with the safest, most well-thought out solution providing support for more conversion models than any other provider.

Devices

Business size

S M L

Markets

United Arab Emirates, Austria, Belgium, Switzerland, Cyprus, Germany, Denmark, Spain, Finland, France, United Kingdom, Greece, Ireland, Israel, Italy, Luxembourg, Netherlands, Norway, Portugal, Russia, Sweden, United States

Supported Languages

Chinese, English, Japanese, Korean, zh-hant

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Singular

Images

Singular Software - Creative Analytics: Improve your storytelling and engage audiences more effectively with creative analytics that let you visualize ad assets and their performance in a side-by-side view.
Singular Software - Our Fraud Prevention is built by a highly-skilled set of cybersecurity scientists and utilizes more detection and prevention methods than any other solution to catch more fraud.
Singular Software - Fraud Custom Rules: Personalize your fraud prevention strategy and dictate how aggressively you want to combat fraud by creating custom rules to automatically reject or flag fraudulent installs.
Singular Software - SKAdNetwork Report: - Unlock ROAS and cohorts for better decision making - Establish a single source of truth for marketing data - Identify the ideal conversion model for your app - Stay compliant with App Store policies and avoid risky solutions.
Singular Software - Audience Segments: Rule-based audience segmentation engine & automated distribution with 20+ partner integrations
Singular Software - Ad Monetization Attribution & Analytics: Reveal insights and opportunities to optimize your monetization efforts by automating the collection, normalization, and aggregation of ad revenue data across monetization partners.
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Singular Software - Creative Analytics: Improve your storytelling and engage audiences more effectively with creative analytics that let you visualize ad assets and their performance in a side-by-side view. Singular Software - Our Fraud Prevention is built by a highly-skilled set of cybersecurity scientists and utilizes more detection and prevention methods than any other solution to catch more fraud. Singular Software - Fraud Custom Rules: Personalize your fraud prevention strategy and dictate how aggressively you want to combat fraud by creating custom rules to automatically reject or flag fraudulent installs. Singular Software - SKAdNetwork Report: - Unlock ROAS and cohorts for better decision making - Establish a single source of truth for marketing data - Identify the ideal conversion model for your app - Stay compliant with App Store policies and avoid risky solutions. Singular Software - Audience Segments: Rule-based audience segmentation engine & automated distribution with 20+ partner integrations Singular Software - Ad Monetization Attribution & Analytics: Reveal insights and opportunities to optimize your monetization efforts by automating the collection, normalization, and aggregation of ad revenue data across monetization partners.

Features

Total features of Singular: 123

  • AB Testing
  • API
  • Access Controls/Permissions
  • Account Alerts
  • Accounting Integration
  • Activity Dashboard
  • Activity Monitoring
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Advertising Management
  • Alerts / Escalation
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Attribution Modeling
  • Audience Targeting
  • Behaviour Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Attribution
  • Channel Management
  • Charting
  • Click Tracking
  • Cohort Analysis
  • Collaboration Tools
  • Compliance Management
  • Contextual Targeting
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customisable Branding
  • Customisable Forms
  • Customisable Reports
  • Customisable Templates
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Data Migration
  • Data Quality Control
  • Data Replication
  • Data Storage Management
  • Data Synchronisation
  • Data Transformation
  • Data Visualisation
  • Database Support
  • Drag & Drop
  • Email Alerts
  • Email Marketing
  • Engagement Tracking
  • Event Tracking
  • Event Triggered Actions
  • Fraud Detection
  • Funnel Analysis
  • Geolocation
  • IP Address Monitoring
  • IP Blocking
  • In-App Events Tracking
  • Integration Management
  • Job Scheduling
  • K-12
  • Keyword Tracking
  • Lead Capture
  • Match & Merge
  • Metadata Management
  • Mobile Access
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Multiple Data Sources
  • Non-Relational Transformations
  • Performance Management
  • Performance Metrics
  • Pipeline Management
  • Predictive Analytics
  • Push Notifications
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Refund Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • Risk Assessment
  • Rules-Based Workflow
  • SMS Marketing
  • SSL Security
  • Search/Filter
  • Secure Data Storage
  • Single Sign On
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Tagging
  • Third Party Integrations
  • Time on Site Tracking
  • Transaction Monitoring
  • Trend Analysis
  • Uninstall Tracking
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Workflow Management

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Adjust

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Kochava

4.7
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Synerise

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Reviews

Overall rating

4.6 /5
(21)
Value for Money
4.7/5
Features
4.6/5
Ease of Use
4.4/5
Customer Support
4.9/5

Already have Singular?

Software buyers need your help! Product reviews help the rest of us make great decisions.

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Showing 5 reviews of 21
Maria P.
Overall rating
  • Industry: Computer Games
  • Company size: 201-500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great product for UA Managers

Reviewed on 28/12/2021

Pros

Very easy to use and very convenient. Allows easy campaign analysis and management. Great costumer service.

Cons

Sometimes there are some data issues, but they are usually quickly resolved

Response from Singular

Maria, we are so happy to read how much you are enjoying your experience with Singular - particularly the ease of the process. We look forward to supporting your growth and success for a long time to come. Thanks so much for taking the time to write in and Happy 2022!

Volkan E.
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Bang for the buck for smaller marketing teams

Reviewed on 31/8/2021

Pros

We love Singular here for as an attribution provider as well as cost aggregator. We are able to do what used to take a team of 15 data engineers a couple years back now with 0.5 data engineer and half of a technical marketing analyst. Cost aggregation layer makes thing simpler and easier to manager. The availability of the data pipelines to tie marketing data back to product data is awesome.

Cons

Delays in pipeline, especially for Facebook, not enough granularity at sub-campaign level ROI calculations but overall still a great experience.

Alternatives Considered

Kochava, Adjust and AppsFlyer

Reasons for Choosing Singular

Price + bundled other services such as cost aggregation and fraud detection

Switched From

Adjust

Response from Singular

We are so happy that we can support your efforts with such a comprehensive solution and look forward to continuing to do so as you scale!

Steve D.
Overall rating
  • Industry: Entertainment
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Our mobile attribution and analytics all in one.

Reviewed on 14/12/2021

I've had a great experience with Singular's customer success team, and with their Support. I've...

I've had a great experience with Singular's customer success team, and with their Support. I've even requested custom features AND SINGULAR BUILT THEM (those working with many SaaS products, you'll know how big of a deal this is).

Pros

I especially like the customizable dashboards. I've set up my own dashboard so that all the most important data is right in front of me at a glance. From there, it's easy to drill down.

Cons

Reports can take a full moment to load sometimes, but I suppose that's true with most platforms.

Response from Singular

So grateful that you have taken the time to write in and so happy to read how much you enjoy having your personalized dashboards for ready optimizations. Super excited to watch your continued growth in the year! Happy holidays

Anand K.
Overall rating
  • Industry: Financial Services
  • Company size: 51-200 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Budget Friendly and better dedicated support

Reviewed on 21/7/2021

Singular helps a lot in attribution as we run campaigns on multiple channels and the customer...

Singular helps a lot in attribution as we run campaigns on multiple channels and the customer support is really good. The report interface and inability to real time data is the major setback which makes it difficult for marketers to analyze daily performance.

Pros

- Inexpensive compared to the other competitors
- Excellent and dedicated POC for customer support

Cons

- Takes Time to load data
- Dashboards and reports are not user friendly
- No real time data

Luiz R.
Overall rating
  • Industry: Entertainment
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Complete Marketing Analytics solution with outstanding Customer Support

Reviewed on 27/10/2021

We like Singular a lot. From the PoC and adoption project to the switch to SKAN for iOS campaigns,...

We like Singular a lot. From the PoC and adoption project to the switch to SKAN for iOS campaigns, we had a lot of success thanks to the amazing support and partnership. It's a very complete and overall easy to use solution

Pros

The attribution/data connection system is easy to use and gave our marketing team freedom to setup and operate all their campaigns. The ETL also gave us a reliable way to pull Network data, allowing us to retire our homebrew script-based solution.

Also, the Customer Support is excellent. They helped us thru some major changes like adopting an off-the-shelf Ad Mediation SDK and the whole iOS14.5/ATT rollercoaster that made us shift our acquisition strategy towards SKAN.

Cons

Although very complete in terms of data, the reporting tools could improve. Is kinda slow to use and allows very little customization.

Response from Singular

We have really enjoy working with you to support your transition and set up your processing. Thank you for taking the time to review - we really look forward to watching and celebrating your optimizations and success in the weeks, months and years ahead

Showing 5 reviews of 21 Read all reviews

Singular FAQs

Below are some frequently asked questions for Singular.

Singular offers the following pricing plans:

  • Starting from:
  • Pricing model: Subscription
  • Free Trial: Available

Contact Singular for pricing details.

Singular has the following typical customers:

2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

Singular supports the following languages:

Chinese, English, Japanese, Korean, zh-hant

Singular supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Singular integrates with the following applications:

Aiven PostgreSQL, Amazon Redshift, Amazon S3, BigQuery Connector for Jira, Criteo Customer Acquisition, Criteo Dynamic Retargeting, Digital Turbine Mobile Advertising, Dropbox Business, Facebook for Business, GCS, Google Drive, Liftoff, MySQL, Pinterest, PostgreSQL, SFTP To Go, SFTPPlus, Snapchat, Snowflake, StoreMaven, Tapjoy, TikTok, Twitter

Singular offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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