About Whatagraph
Whatagraph is a marketing data platform that helps marketing teams automatically connect data from all of their marketing channels, including custom API and BigQuery data warehouse, create visual, engaging reports, and share the data with clients, stakeholders, or transfer it to a warehouse.
Created with digital agencies in mind, Whatagraph offers multiple integrations and tools that help them scale. Such as the ability to template anything, including whole reports or single calculations, create automated workflows for sharing data, create automated data flows from marketing sources to BigQuery, collaborate on data visualization, and more.
With easy-to-build templates, streamlined visuals, report scheduling, linked reports for bulk edits, pre-made editable widgets, and more Whatagraph aims to help marketing teams reinvest hours saved on dull data-related tasks into strategy and campaign performance.
Pricing starting from:
US$199.00/month
- Free Version
- Free Trial
- Subscription
Key benefits of Whatagraph
• Create cross-channel reports: Whatagraph supports more than 40 direct API integrations, Google Sheets and BigQuery, which allow users to easily connect and pull data from all marketing channels.
• Minimize manual work: Whatagraph automatically collects data from marketing channels, which reduces the amount of manual work needed and human errors involved.
• Customize reports to business needs: Whatagraph offers pre-made templates and widgets, which can be easily shuffled around to reflect the metrics most valuable to each business.
• Create high-level overviews to track multiple campaigns, locations, clients in one tab. Whatagraph will automatically highlight reaching targets or limits.
• Intuitive data transfer set up. Create data flows from marketing sources to BigQuery warehouse in a few simple steps to own your data on your terms.
• Create and reuse your own templates, link multiple reports together to edit all at once, and other time-saving features that remove effort form data-related tasks.
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Supported Languages
English
Pricing starting from:
US$199.00/month
- Free Version
- Free Trial
- Subscription
Images
Features
Total features of Whatagraph: 88
Alternatives
Adverity
SE Ranking
TapClicks
Google Sheets
Reviews
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Software buyers need your help! Product reviews help the rest of us make great decisions.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Weekly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
The COMPLETE Reporting Solution
Reviewed on 7/10/2019
Overall, Whatagraph continues to serve my reporting needs better than anything else available. And...
Overall, Whatagraph continues to serve my reporting needs better than anything else available. And I regularly research... Love it!
Pros
Connecting all my client systems into one, high quality report is a huge time-saver.
Cons
I would like more control over my reports - Moving into separate client folders would be appreciated.
Alternatives Considered
Google CloudReasons for Choosing Whatagraph
Scope of integrations, flexibility of design and the support available is fantastic!Response from Whatagraph
Amazing to hear that, Kevin! Working hard on meeting your expectations and delivering something new and more powerful so you'd enjoy Whatagraph even more.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Whatagraph is fantastic.
Reviewed on 25/9/2019
Pros
I like that you can include a number of different platforms in the one report. Our clients find this very easy to read.
I also like the fact that we can customise it however we want.
Cons
The modules can be a bit fiddly. It would be good if while you're dragging and dropping, the existing modules can shift around based on where your mouse is. Kind of like when you move apps around on your phone.
Response from Whatagraph
Thanks for your feedback, Ellen! Passed it on to our product development team so they could take a closer look at the drag&drop feature.
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Weekly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Good value for your money.
Reviewed on 1/10/2019
Pros
- User-friendly interface.
- Easy to add accounts and various channels.
- Ability to increase the number of sources for your team without the need to contact support (upgrade your membership).
- Automated reports.
- Email notifications in case one of the sources get disconnected.
Cons
- The company is located in Europe and doesn't have 24/7 support. For someone working from Canada's West Coast, it is incredibly hard to get a timely response and support.
- Troubles with connecting social media channels due to various APIs. Even if the source is connected, there is no guarantee that it will not be disconnected for no reason.
Response from Whatagraph
Thanks so much for your feedback, Adina! A 24/7 support is definitely something that we've been considering and will hopefully implement next year as the company grows. As for the API disconnects working super hard on fixing that as we know how much frustration it causes. It's hard to control what happens on the third-party's side, eg. Facebook, but we're absolutely aware of the issue as are trying to find other ways to prevent it from happening.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Great reporting software
Reviewed on 7/10/2019
Overall is a great reporting system, not many similar alternatives, I can see Data Studio as an...
Overall is a great reporting system, not many similar alternatives, I can see Data Studio as an alternative but it's far more complex and technical.
It's easy when you design a simple report, but when you are looking to create something big, it becomes frustrating!
Pros
Great list of data sources to pull from,
Ability to drill down into the data, segmenting, sorting, etc.
Great customer services, always been helpful and were deploying almost every suggestion we have requested.
Cons
It could take hours to built reports, even if they are templated. We could spend hours on designing reports instead of analysing the data.
Response from Whatagraph
Hey, Guy! Thanks so much for your feedback. I'd love to help you speed up the process with report building, I'm sure we can find ways to speed up the process for you. Please reply to my email and we'll be able to figure something out.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Time-saving agency reporting with fantastic customer service
Reviewed on 31/8/2022
Fantastic! Before Whatagraph we were using spreadsheets and downloading data from social media...
Fantastic! Before Whatagraph we were using spreadsheets and downloading data from social media channels. Whatagraph has easily reduced the amount off time we spend on reports each week and month, allowing us to focus on insights and recommendations.
Pros
Integrations with all the main social media channels we use for clients has provided some fantastic time-savings. This, alongside incredible customer service and relative ease of use, is what I like most about it.
Cons
Having to manually download some data and use spreadsheets for some channel metrics (Twitter specifically) is very annoying but I understand that is an API issue that Whatagraph probably can't do much about. I'd also like to have slightly more flexibility on report design.
Whatagraph FAQs
Below are some frequently asked questions for Whatagraph.Q. What type of pricing plans does Whatagraph offer?
Whatagraph offers the following pricing plans:
- Starting from: US$199.00/month
- Pricing model: Subscription
- Free Trial: Available
Professional: $199/month billed annually Premium: $299/month billed annually Custom: Custom pricing
Q. Who are the typical users of Whatagraph?
Whatagraph has the following typical customers:
11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Whatagraph support?
Whatagraph supports the following languages:
English
Q. Does Whatagraph support mobile devices?
Whatagraph supports the following devices:
Q. What other apps does Whatagraph integrate with?
Whatagraph integrates with the following applications:
ActiveCampaign, AdRoll, Ahrefs, Basis, BigCommerce, CallRail, CallTrackingMetrics, Campaign Monitor, Criteo, Google Ads, Google Analytics 360, Google Cloud BigQuery, Google Search Ads 360, Google Search Console, Google Sheets, HubSpot CRM, HubSpot Marketing Hub, Instagram, Klaviyo, LinkedIn for Business, Mailchimp, Meta for Business, Microsoft Advertising, Pinterest, SEOmonitor, Semrush, Shopify, Simpli.fi, Snapchat, Twitter/X, WooCommerce, YouTube
Q. What level of support does Whatagraph offer?
Whatagraph offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
Related categories
See all software categories found for Whatagraph.
- Marketing Analytics Software
- Advertising Agency Software
- Marketing Automation Software
- Dashboard Software
- Data Visualisation Software
- Reporting Tools
- KPI Software
- Data Analysis Software
- Data Integration Software
- Campaign Management Software
- ETL Tools
- Social Media Analytics Tools
- Data Warehouse Software
