About Whatagraph

Your marketing team manages campaigns across dozens of platforms, websites, or locations. Monitoring performance, gathering insights, and reporting results is challenging.

Your current process is tedious and frustrating. The tools are slow and hard to use. Your clients, stakeholders, and even teammates sometimes need help understanding the data and the value you provide.

Whatagraph integrates all your marketing data in one fast and easy-to-use platform.

First, it makes it easier to organize and analyze. Then, it helps teams track performance with internal dashboards and overviews and automates how they report externally. It also has excellent customer support at every step.

As a result, your team becomes more efficient, saving dozens of hours. Everyone—clients, stakeholders, or teammates—finally understands how marketing is doing. You get insights faster to optimize campaigns and provide more value.

Pricing starting from:

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Whatagraph

• Minimize manual work and focus on what really matters: Whatagraph automatically collects data from marketing channels, which reduces the amount of manual work needed and human errors involved. 50+ fully managed integrations and intuitive data transformation. Save and reuse filters, formulas, and transformations. Automate sharing via scheduled emails or live links. Automate and schedule data transfers. Edit multiple reports in bulk using the linked template feature.

• All your cross-channel data connected in one easy-to-use solution, making it easy to track performance, measure ROI, and present results. Effortlessly bring together cross-channel data in one transformation, blend, widget, or report.

• No-code data transformations: blend, unify, aggregate, and group data points at ease without a special skillset, coding, or advanced analytics knowledge. Reuse saved transformations and blends with different sources or proceed to instant visualization.

• Create high-level overviews to track multiple campaigns, locations, clients in one tab. Whatagraph will automatically highlight reaching targets or limits.

• Tell the visual story with your data in a way stakeholders can understand. Uncover the trends with visualizations that are easy to shuffle around to reflect the metrics most valuable to each business.

• A library of diverse pre-made widget types: goal widget, media, funnel, different chart types, and multi-source tables. Build and save your own widget as a building block. Custom formulas and filters.

• Highly customizable reports. Custom branding and custom domain. Text and image widgets. Rename metrics and dimensions on a report level. Edit widget titles and descriptions.

• Save almost anything as a template. Create and reuse your own templates, link multiple reports together to edit all at once, and other time-saving features that remove effort from data-related tasks.

• Intuitive data transfer setup. Create data flows from marketing sources to BigQuery warehouse in simple steps to own your data on your terms.

• A robust marketing data platform that is easy to scale. No limits on the length, depth, and amount of data displayed. Multiple features adapted for scaling, like linked reports, transformations, and automation. Add new sources with a few clicks. Quick and easy access and team role management.

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Markets

Afghanistan, Albania, Algeria, American Samoa, Andorra and 222 others

Supported Languages

English

Pricing starting from:

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Images

Whatagraph Software - Whatagraph is a fast and easy-to-use platform for monitoring and reporting on marketing performance.
Whatagraph Software - Link several reports to one master template and edit them all at once
Whatagraph Software - Create a high-level overview by accounts, teams, regions with a few clicks
Whatagraph Software - Organize all your client or company reports in neat folders
Whatagraph Software - Choose between 50 pre-made dashboard and report templates
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Whatagraph video
Whatagraph Software - Whatagraph is a fast and easy-to-use platform for monitoring and reporting on marketing performance.
Whatagraph Software - Link several reports to one master template and edit them all at once
Whatagraph Software - Create a high-level overview by accounts, teams, regions with a few clicks
Whatagraph Software - Organize all your client or company reports in neat folders
Whatagraph Software - Choose between 50 pre-made dashboard and report templates

Features

Total features of Whatagraph: 87

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Alerts/Notifications
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Campaign Tracking
  • Charting
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customisable Branding
  • Customisable CTAs
  • Customisable Dashboard
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Mapping
  • Data Source Connectors
  • Data Visualisation
  • Drag & Drop
  • Dynamic Content
  • ETL Tools
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • File Sharing
  • Financial Reporting
  • Functions/Calculations
  • Historical Reporting
  • Integrations Management
  • KPI Monitoring
  • Marketing Automation
  • Marketing Reports
  • Mobile Dashboards
  • Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Performance Management
  • Performance Metrics
  • Private Dashboards
  • Public Dashboards
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Reminders
  • Reporting & Statistics
  • Role-Based Permissions
  • Sales Analytics
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled/Automated Reports
  • Search Marketing
  • Search/Filter
  • Single Page View
  • Single Sign On
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Status Tracking
  • Task Scheduling
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Visual Discovery
  • Website Analytics
  • Website Visitor Tracking
  • Widgets

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Reviews

Overall rating

4.4 /5
(83)
Value for Money
4.2/5
Features
4.2/5
Ease of Use
4.3/5
Customer Support
4.6/5

Already have Whatagraph?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 83
Marc
Marc
Overall rating
  • Industry: Government Administration
  • Company size: 1,001–5,000 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Amazing service for my clients which saves me a lot of time

Reviewed on 20/6/2018

Pros

The automated reports are very easy to understand and have graphics which even non IT persons can relate to.

Cons

It's missing a dashboard kind of functionality for the current actual state of things being measured. The reports are great, but I would like to have a had a `current view as well

Verified Reviewer
Overall rating
  • Industry: Machinery
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Fast results due to logical concept

Reviewed on 20/11/2019

Monthly Management Report for Internet Activities. Fast and problem-free solution of the task.

Monthly Management Report for Internet Activities. Fast and problem-free solution of the task.

Pros

For the monthly management meeting I needed a tool that quickly and easily shows the most important metrics around our website.

Due to the simple and logical concept of Whatagraph I was able to solve the task quickly and efficiently. For me it is very positive that after the setup I have no further effort to present the results.

Since I am the only employee working on these evaluations, this means a large work direction.

Translated with www.DeepL.com/Translator

Cons

Personally, I think that the user interface might be a bit lighter and less technical. Practically this is not relevant, because the generated report looks perfect.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 1.0 /10

UNITED STATES Marketing Agencies STAY AWAY from these guys!

Reviewed on 4/2/2021

This was just an absolutely horrible experience. For marketing agencies especially in the US I...

This was just an absolutely horrible experience. For marketing agencies especially in the US I would highly to STAY AWAY. These people are extremely harsh and don't want have their customer in best interest.

Pros

Their reporting kept on misreporting the numbers of views for my numbers to show an inflated amount of views that what there actually was. Also it showed that the views were coming from countries where they weren't. The overall reporting system has many many flaws and it comprised of selection that don't convey any value. In addition, the reporting interface does not have a modern interface.

Cons

The sales professional lied to us. The customer service has extremely slow. One of the lies was that client success works US hours which is not true. Sales person convinces us we would be able to connect our login page to Whatagraph so clients can sign in but we saw that was a lie real quick. There is a [SensitiveContent Hidden] on-boarding call which is absolutely ridiculous When asked to push the billing date back due to all the bad experiences and none of the reports being sent out correctly, they were quick not to negotiate. Asked to cancel a few day before the bill was due and said I had to pay for another 30 days because of a 30 day cancellation policy.

Verified Reviewer
Overall rating
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Great for metric and trend monitoring

Reviewed on 14/4/2018

Pros

Nice software for customizing instantly sharable reports of your website data. You can set up auto-email delivery which is great for monitoring your key operational measures. They offer a free trial so give it a spin.

Cons

Not a true data analysis tool. If you want to drill into your data and get a deeper understanding look elsewhere.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Whatagraph brings better visibility for Marketing KPI's

Reviewed on 17/3/2021

Whatagraph brings better visibility for metrics all around marketing department.

Whatagraph brings better visibility for metrics all around marketing department.

Pros

It's very easy to merge APIs from many different sources and the automation is great. You can have all data in one place and present it with one click during meetings.

Cons

UI interface can be improved. It takes some time to setup first reports.

Showing 5 reviews of 83 Read all reviews

Whatagraph FAQs

Below are some frequently asked questions for Whatagraph.

Whatagraph offers the following pricing plans:

  • Free Trial: Not Available

Whatagraph has the following typical customers:

11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Whatagraph supports the following languages:

English

Whatagraph supports the following devices:

Whatagraph integrates with the following applications:

AccuRanker, ActiveCampaign, AdRoll, Adform Ad Server, Adform FLOW, Ahrefs, Amazon API Gateway, Basis Technologies, BigCommerce, CallRail, CallTrackingMetrics, Campaign Monitor by Marigold, Criteo, Facebook Business Suite, Google Ads, Google Analytics 360, Google Cloud BigQuery, Google Display & Video 360, Google Search Ads 360, Google Search Console, Google Sheets, HubSpot CRM, HubSpot Marketing Hub, Instagram, Klaviyo, LinkedIn for Business, Magento BI, Mailchimp, Matomo, Meta for Business, Microsoft Advertising, Pinterest, Piwik PRO, SE Ranking, SEOmonitor, Semrush, Shopify, Simpli.fi, Snapchat, Taboola, TikTok, TradeDesk, Twitter/X, WooCommerce, YouTube

Whatagraph offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

See all software categories found for Whatagraph.