About TrafficGuard

TrafficGuard is a cloud-based digital ad fraud protection solution, which assists digital advertisers, agencies, and advertisement networks with fraud prevention and mitigation. Key features include campaign analysis, traffic filtering, monitoring, trend analysis, and reporting.

The TrafficGuard platform monitors traffic and collects data, helping administrators detect fraud at the impression level. It blocks invalid clicks in real-time and analyzes post-click conversions including installs, sales, and leads. Managers can use the centralized dashboard to evaluate transactional-level details, handle clients and campaigns, and onboard new partners. The system's machine learning algorithms identify and validate new fraud tactics by creating cumulative data loops.

TrafficGuard integrates with mobile measurement platforms, such as Adjust, Affise, AppMetrica, AppsFlyer, Google Ads, Kochava, Metrix, Partnerize, Segment, Shopify, WooCommerce, Wordpress, and more. It helps users block general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT), providing visibility across campaigns and optimizing conversions. Teams can also generate and export reports to clients and partners, ensuring stakeholders have access to metrics in real-time.

Pricing starting from:

US$50.00/month

  • Free Version
  • Free Trial
  • Subscription

Devices

Business size

S M L

Markets

Australia, Brazil, Canada, China, Germany and 4 others, India, Japan, Mexico, United States

Supported Languages

English

Pricing starting from:

US$50.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

TrafficGuard Software - TrafficGuard reporting dashboard
TrafficGuard Software - TrafficGuard campaign analytics
TrafficGuard Software - TrafficGuard settings dashboard
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TrafficGuard video
TrafficGuard Software - TrafficGuard reporting dashboard TrafficGuard Software - TrafficGuard campaign analytics TrafficGuard Software - TrafficGuard settings dashboard

Features

Total features of TrafficGuard: 46

  • API
  • Account Alerts
  • Activity Dashboard
  • Activity Monitoring
  • Advertising Management
  • Analytics/ROI Tracking
  • Behaviour Tracking
  • Budget Control
  • Campaign Analytics
  • Campaign Management
  • Click Tracking
  • Client Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customisable Reports
  • Data Import/Export
  • Data Visualisation
  • Email Alerts
  • Engagement Tracking
  • Fraud Detection
  • Geolocation
  • IP Address Monitoring
  • IP Blocking
  • Keyword Tracking
  • Monitoring
  • Multi-Campaign
  • Performance Metrics
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Real-time Updates
  • Refund Management
  • Reporting & Statistics
  • Risk Assessment
  • Rules-Based Workflow
  • Secure Data Storage
  • Third Party Integrations
  • Time on Site Tracking
  • Transaction Monitoring
  • Trend Analysis
  • Visitor Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • eCommerce Management

Alternatives

ClickCease

4.8
#1 Alternative to TrafficGuard
ClickCease is a click fraud detection tool designed to help users detect & block click fraud on Google AdWords & Bing...

Clixtell

4.9
#2 Alternative to TrafficGuard
Clixtell provides advanced Google Ads automated click fraud protection and detection services, call-only ads tracking &...

ClickGUARD

5
#3 Alternative to TrafficGuard
ClickGUARD is an advanced click fraud protection solution for organizations of all sizes to run secure PPC campaigns....

Singular

4.5
#4 Alternative to TrafficGuard
Singular powers marketers to drive faster growth with next-gen attribution, full-funnel analytics, and best-in-class...

Reviews

Overall rating

4.6 /5
(14)
Value for Money
4.6/5
Features
4.6/5
Ease of Use
4.6/5
Customer Support
4.9/5

Already have TrafficGuard?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Write a Review!
Showing 5 reviews of 14
Mike V.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best Click Fraud Prevention Solution We've Tried

Reviewed on 26/6/2020

I run TrafficGuard to protect the ad spend of multiple clients. Campaigns are performing better...

I run TrafficGuard to protect the ad spend of multiple clients. Campaigns are performing better than ever because spend previously wasted on ad fraud is now invested in showing ads to real people. I have tried some other anti-fraud tools and they have been very aggressive and blocked lots of real traffic. TrafficGuard shows me exactly what is invalid and why so that I can see it is only stopping fraud. It's super easy to set up and pays for itself just by saving me from wasting my money on bots and ad fraud. I am very pleased with the results and would highly recommend TrafficGuard to anyone advertising on Google Ads. Support team is very helpful and quick.

Pros

We really like the fact it's easy to set up for our clients and the fact that TrafficGuard has a much broader network of analysis points compared to Google Ad Only click fraud detection platforms.

Cons

I don't think there's anything that we didn't like about the software, other than the fact that we did not find out about it sooner.

Ionut M.
Overall rating
  • Industry: Automotive
  • Company size: 11-50 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Best PPC protection software

Reviewed on 1/7/2020

Best experience.

Best experience.

Pros

Duplicated IP automatically denied, many other interesting features.

Cons

I haven't found cons.

Alternatives Considered

ClickCease

Reasons for Switching to TrafficGuard

Best price.
Jorge L.
Overall rating
  • Industry: Computer Software
  • Company size: 2-10 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

The idea of this project is amazing.

Reviewed on 6/5/2021

Pros

Easy integration with google ads.
Easy to use.

Cons

Global filter date, we need to change date always when we change the page;
When we use the free trial we cant see the potenciality of the software, in my opinion, you can put some resume features for we understand what the software can provide. Example (The software always alert about know data center, but where is the list?), if you dont wanna show the list you can create a simple resume with 20 most impact IPS and if we wanna see more we need to upgrade the plan.

Sarah L.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

An absolute must for Google Ads campaigns

Reviewed on 2/12/2020

Pros

[SENSITIVE CONTENT HIDDEN] and team are extremely knowledgeable about how fraudulent clicks can infect a digital ads campaign. We've now integrated this software for 2 of our high profile clients who's ads are triggered by VPN users and the like. We learned that the software not only identifies and eliminates unwanted users from spending our ad money, but we were also able to appeal to Google Ads received over $1,000 back in credits.

Thanks to you and your team for what you do! The Nuclear Networking squad is extremely happy to implement TrafficGuard with our campaigns.”

Cons

Some UX feedback, but other than that, nothing!

Dominique D.
Overall rating
  • Industry: Business Supplies & Equipment
  • Company size: 11-50 Employees
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Easy to set up, transparant in use

Reviewed on 4/1/2021

High CPA on high competition keywords

High CPA on high competition keywords

Pros

I've never considered Clickfraud to be an issue until I started monitoring it!

Cons

I'd like to know more about how the traffic is detected (but i get they can't do that to prevent circumvention)

Alternatives Considered

PPC Protect

Reasons for Switching to TrafficGuard

Transparant trial.
Showing 5 reviews of 14 Read all reviews

TrafficGuard FAQs

Below are some frequently asked questions for TrafficGuard.

TrafficGuard offers the following pricing plans:

TrafficGuard has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

TrafficGuard supports the following languages:

English

TrafficGuard supports the following devices:

TrafficGuard integrates with the following applications:

Adjust, Affise, AppsFlyer, Branch Metrics, Google Ads, Kochava, Segment, Shopify, Singular, TUNE, WooCommerce, WordPress

TrafficGuard offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

See all software categories found for TrafficGuard.