--- description: Learn how Dovetail can help your business. GetApp provides users in Ireland with the most detailed information on software tools, prices and features. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Dovetail Price, Reviews & Ratings | GetApp Ireland 2026 --- Breadcrumb: [Home](/) > [User Experience (UX) Apps](/directory/1287/ux/software) > [Dovetail](/software/128343/dovetail-app) # Dovetail Canonical: https://www.getapp.ie/software/128343/dovetail-app Page: 1 / 5\ Next: [Next page](https://www.getapp.ie/software/128343/dovetail-app?page=2) > Dovetail is the AI-native customer intelligence platform that provides a single system of record for transforming customer interactions into actionable insights. It allows product, design, and engineering teams to centralize unstructured data, drive understanding, and accelerate decision-making. > > Verdict: Rated **4.6/5** by 97 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Dovetail • Transform fragmented data into clarity by automatically centralizing every customer interaction—from support tickets to sales calls—into one secure, always-on system. • Accelerate decision-making with agentic AI that instantly analyzes large volumes of unstructured data, surfacing trends and insights before your team even asks. • Empower every team with a single source of truth where engineers, product managers, and leaders can instantly access real-time intelligence and align on customer needs. • Build with confidence by visualizing key customer signals through configurable dashboards and trend tracking that convert unstructured feedback into structured, actionable intelligence. • Scale security and compliance effortlessly with an enterprise-grade platform built from the ground up to support large organizations with robust data privacy, security, and access controls. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 97 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Dovetail Research - **Location**: Sydney, Australia - **Founded**: 2017 ## Commercial Context - **Starting Price**: US$0.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Starts at $15 / month for one user, and unlimited free viewer accounts. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United States ## Features - API - Access Controls/Permissions - Activity Dashboard - Annotations - Categorisation/Grouping - Collaboration Tools - Commenting/Notes - Customisable Reports - Customizable Fields - Dashboard - Data Import/Export - Data Visualisation - Drag & Drop - Feedback Management - For Mobile - For Websites - Knowledge Management - Monitoring - Multi-Channel Data Collection - Multi-Language ## Integrations (31 total) - Aha\! - Airtable - Asana - CMNTY Platform - Canny - Delighted - Dropbox Business - Evernote Teams - Feefo - Freshdesk - GitHub - Gmail - Google Analytics 360 - Google Forms - Help Scout ... and 16 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [User Experience (UX) Apps](https://www.getapp.ie/directory/1287/ux/software) ## Related Categories - [User Experience (UX) Apps](https://www.getapp.ie/directory/1287/ux/software) - [Qualitative Data Analysis Software](https://www.getapp.ie/directory/1487/qualitative-data-analysis/software) - [Customer Experience Software](https://www.getapp.ie/directory/601/customer-experience/software) - [Market Research Software](https://www.getapp.ie/directory/889/market-research/software) - [Product Management Software](https://www.getapp.ie/directory/991/product-management/software) ## Alternatives 1. [UserWay Accessibility Widget](https://www.getapp.ie/software/2049830/userway) — 4.9/5 (330 reviews) 2. [Adobe XD](https://www.getapp.ie/software/2035423/adobe-xd) — 4.5/5 (1087 reviews) 3. [Lyssna](https://www.getapp.ie/software/2041995/usabilityhub-1) — 4.6/5 (86 reviews) 4. [Survicate](https://www.getapp.ie/software/101401/survicate) — 4.6/5 (99 reviews) 5. [Hotjar](https://www.getapp.ie/software/101789/hotjar) — 4.6/5 (542 reviews) ## Reviews ### "Wonderful Customer Service, easy to use & very effective\!" — 5.0/5 > **Laurie** | *20 September 2018* | Higher Education | Recommendation rating: 10.0/10 > > **Pros**: We are team of researcher that are using Dovetail to tag interviews, and it has worked great for our needs. Dovetails greatest feature is how simply you can tag your content, how you can visualize the tags each project has, and how you can look at each individual tag to see the content you've assigned that tag to. To create a tag you simply highlight text, the tagging box appears, and you can add new tags or select from tags you have previously populated to the project. Tags can be easily imported using excel sheets, or added directly on the app. Tags can be grouped together, and easily organized into those groups, or moved to other groups. You can color code tags using Dovetail's standard colors, or you can add your own using hex codes. If you want to see all content that is tagged with the same thing, you just have to click on that tag and it all populates. This makes reviewing tagged content very easy\! The system of tagging they have developed is so user friendly\! Dovetail is easier to learn than many of its competitors which we have used in the past. Dovetails interface is uncluttered, allowing for users to easily navigate its features. You will not get bogged down with endless, irrelevant features like many of Dovetails competitors. It is also has a very clear, calming design which may sound trivial, but matters when you spend so much time on a platform. > > **Cons**: We don't really have a con because we have been able to achieve what we set out to achieve when we signed up for Dovetail. However, there are some we wished Dovetail had. While we feel these features will make the Dovetail experience better, not having them has not limited our experience on Dovetail. The features we would like to see added are more like luxuries that we hope Dovetail will add in the future. For example, we would like to see project templates added so if you are tagging the same themes over a number of different projects you can create a template with those tags to use for each project. This will cut down on the time it takes for setting up a new project. That being said, it currently only took about 15 minutes for us to add about 150 tags to a project on Dovetail and get them organized, so the current time is not so bad. Also, we brought this up with their staff, and we know that this feature is on their radar already\! > > Our experience has been wonderful. The customer service is truly amazing. When we upgraded from our free trial we received and email from the CEO \& co-founder. He has answered all questions we have had with an very fast response time. He has also asked for feedback, and responded to our suggestions. We have truly felt supported while using Dovetail. Judging from my experience Dovetail will only get better as they continue to grow\! ----- ### "An innovative, powerful user-centric tool created by an incredible team\!" — 5.0/5 > **Emily** | *8 October 2024* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: Dovetail gracefully balances intuitive UX and powerful functionality. It is easy not only for UXRs to use, but also for non-researcher stakeholders at all levels to navigate and contribute. Insights that contributed to broader insight reports and could be highlighted in reels or feeds fit our organization's mental model and gave us the framework to continue educating our stakeholders on the power of UXR. The customizable templates are particularly beneficial for structuring research output and synthesizing insights effectively for various methods and altitudes of projects. For our UXR team, it allows for customization through templates and to easily control for privacy and security. > > **Cons**: Generally I can think of few cons about Dovetail\! At the time, the list of product integrations was still growing, but see that the team has already made significant strides in expanding that list. Dovetail also is extremely receptive to user feedback and truly feels like a user-first business. That said, changes and improvements to the platform were frequent and common. Sometimes this inhibited our ability to stick with an established process with the tool, and it required us to restructure our repository slightly and re-socialize education to our stakeholders on how to utilize Dovetail. Ultimately, however, it was great to see Dovetail lead innovation in this product space for UXR teams. > > After an extensive comparative audit of repository tools at the time, Dovetail exceeded expectations with its customer service, integrations, and innovative product design during my usage for 3 years. I worked on a small team that lacked in-house research operations support, so UX Researchers were tasked with both the execution of research and management of our work, including the development and maintenance of a research repository. Dovetail helped lighten the load of this additional role and significantly contributed to strengthened partnerships across functions. ----- ### "Far too buggy for what it is" — 2.0/5 > **Dan** | *5 June 2020* | Nonprofit Organisation Management | Recommendation rating: 0.0/10 > > **Pros**: The inline Anthropological Coding UI is pretty nice. > > **Cons**: bad transcription, buggy, load times, price > > Honestly quite negative. It was hard to justify over airtable. The pricing is a bit unclear and I assumed it was 1/5th the actual price because they force you to buy many seats (no matter how small your team is) ----- ### "Dovetail is the ultimate user research co-pilot\!" — 5.0/5 > **James** | *11 October 2024* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: Dovetail makes it incredibly easy to get started - lowering the barrier to entry for centralizing research data, at the enterprise level. It's free for securely publishing + collaborating on feedback, internally. Their customer support is prompt and effective, and it seamlessly integrates with services we use like Google for effective collaboration. > > **Cons**: One challenge we've experienced is that the AI/NLP can be "too good" - and the automation of ML generated summarization can lead to laziness on the part of interviewers, when it comes to tagging content. You've got to stay on top of your users to prevent "garbage in, garbage out"\! > > Dovetail is enabling me to conduct research - online via Zoom and Google Meet, or using a GoPro in the field – hands free. It's the ultimate note-taking co-pilot, allowing me to focus on engaging with my subjects rather that trying to constantly handwrite-or-type notes. It saves me a TON of time \& energy daily, by offering AI/NLP powered transcriptions of all my research interviews. It allows our enterprise organization to maintain a "central brain" for research data - democratizing information and making insights accessible across a global organization. ----- ### "Makes our jobs easier" — 5.0/5 > **Dana** | *6 January 2025* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: The ease of building video reels for presentations > > **Cons**: AI tools - I wish they were more robust for analysis. But they are improving. > > Overall - my team has had excellent experiences with Dovetail. It's easy to onboard/learn, and makes our analysis of audio/video data much faster. ----- Page: 1 / 5\ Next: [Next page](https://www.getapp.ie/software/128343/dovetail-app?page=2) ## Links - [View on GetApp](https://www.getapp.ie/software/128343/dovetail-app) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data